Learn how to build your website with minimal technical skills using a Weaver theme author template. You'll also learn how to integrate author marketing strategies into the structure of your site.
Create a website that connects to your target audience and promotes your writing products and books.
A Painless Solution to Building the Foundation of Your Author Platform
Whether you are self-published or have a traditional publisher, you need a website to market your books. Most publishers will tell you that you have to build your own platform: you have to blog regularly; you must try to connect with your target audience; you must build followers and friends on social media; and you must build an email list for ongoing contact with potential readers and buyers.
Building a website that accomplishes all your online marketing needs can be a daunting challenge for the non-techy author. However, success is much more likely if you choose the strategy of using a pre-built and pre-customized WordPress author template and a hosting company that takes care of the technical work for you.
Content and Overview
This course of over four hours of content (33 video lectures) will walk you through every step of creating your finished website. Each video focuses on one element of the site showing you exactly how to complete it. You can then continue to watch the next video, or stop and implement what you just learned. In other words, you could complete your own author website as you progress through the course.
We will start with easy steps followed by more challenging tasks so that you don't get overwhelmed. Each video you watch will prepare you for the next. The end goal is always kept in mind that you are creating a website that will be an effective tool for marketing your writing materials and selling more books.
What is WordPress and how can a WordPress site be hosted?
Get started for free and let WordPress host the site for you.
A typical self-hosted WordPress requires that you take full responsibility for all aspects of the website project.
Learn how to connect your domain name to your new hosting. Also, log into your hosting and install WordPress.
Check out this option if you want someone else to do all the technical stuff for you.
There are slightly different ways to log in depending on the type of hosting you choose.
Get to know the basics of your WordPress dashboard so you can complete your author website.
See what a pre-styled and pre-customized author template looks like.
Start with something simple to gain confidence in the WordPress dashboard.
Learn how adding a background color or image can help make your site stand out.
After you complete this page, you'll be on your way to finishing all the other pages.
Add a description, sample chapters, reviews and buy buttons to your books page.
Learn how to use the Calendar plugin to keep track of your speaking engagements and events.
Learn the difference between a blog page and a regular content page.
Create a custom home page if you want to highlight a special feature of your website.
Add one or more of your featured book covers to the sidebar with a buy button.
Discover the endless possibilities of what can be added to your sidebar area.
Feature videos like your book trailer in your sidebar.
Become familiar with the theme options, both basic and advanced.
A deeper look into how easy it is to customized your site without knowing code.
A simple customization to make your footer (copyright area) unique.
You'll be able to easily add any size custom header image to your site.
Add social follow buttons to different areas on your site using shortcodes.
Learn how to create and edit a custom menu.
How to add your avatar (headshot) using a plugin so your face shows up on your blog comments.
Become adept at optimizing each blog post using a plugin.
Dress up your site with a slider on a page or post.
How to add YouTube videos on a page or post and make sure they are "responsive."
Start building blog followers by adding a blog subscription form.
Save time by using Jetpack's autoposting module to send your published blog posts to your social media networks automatically.
Add a Facebook like box in your sidebar showing your live author page.
Set up all the details for Mailchimp to deliver your "giveaway" to your email subscribers.
Embed and customize your Mailchimp form in your sidebar.
Map your domain name to your hosted website so your name shows throughout the Internet.
Set up the Google Analytics plugin to track traffic on your site.
Create a custom page by using many of the tools and strategies covered in this course.
Joe Jacobson is a full-time web designer who focuses on helping authors build websites that will effectively market their books. He works one-on-one with authors as well as teaches regular seminars on a variety of book marketing topics that help authors build their online marketing platform.
Joe's courses are built for the absolute beginner using a minimum of technical jargon to explain the process of website creation. His lectures and seminars are very detailed in a “show-me-how-to-do-it" style instead of just presenting general overviews that leave the student with incomplete information.
Joe is a very patient instructor whose method of presentation will not leave any student behind.