Beginner's Guide to WordPress SEO
4.2 (15 ratings)
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Beginner's Guide to WordPress SEO

SEO for WordPress: Optimize your WordPress site for increased rankings in search engines. Yoast SEO series included!
4.2 (15 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,058 students enrolled
Created by Mark Hardwick
Last updated 7/2017
English
Current price: $10 Original price: $45 Discount: 78% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • The importance of WordPress SEO and why SEO matters
  • Fundamentals of WordPress SEO and how to properly setup your site for increased visibility in search engines
  • How to configure the WordPress General Settings for SEO optimization
  • Key ranking factors that impact the ranking of websites on Google
  • Resources for site-wide analysis and strategic keyword planning
  • WordPress techniques and best-practices that result in overall positive impact on SEO
  • Link building, interlinking pages and posts, and building domain authority to get more SEO traffic
  • Image optimization and image attributes
  • The importance of writing great content (and context) for optimal results
  • Audit, analyze, and improve the speed and performance of your website using GTMetrix
  • Security best practices for hardening your website against negative SEO attacks and how to protect your site’s content and SEO score in the event of a security breach
  • Top-rated WordPress plugins for increasing the speed, performance, and security of your site resulting in an overall impact on SEO
  • A comprehensive mini-course on Yoast SEO, the #1 WordPress SEO Plugin: Exploring the Yoast SEO Dashboard, Content & SEO Analysis, Google Search Console, Titles and Metas, Social Settings, Enabling breadcrumbs, and RSS Feeds
View Curriculum
Requirements
  • You should be familiar with the WordPress platform
Description

What makes our videos different? Our goal for this series was to create comprehensive and thorough, yet easy-to-understand, videos that teach you the fundamental aspects of WordPress SEO. Each step-by-step video tutorial was created with precision, resulting in highly-efficient and incredibly entertaining content that will guide you through the process of increasing your WordPress website’s ranking in search engines.

What you’ll learn:

  • How search engines work, including the primary functions of search engines, how they scan and index information on the web, and how they provide search patrons with relevant listings
  • How to setup permalinks for better structured, SEO-friendly web page URLs
  • What is link juice and how to effectively interlink pages and posts
  • WordPress resources and best-practices for increasing the security of your site and protecting it against hacks.
  • Introduction to CDNs and how to use one to improve website speed and performance, resulting in an overall positive impact on SEO.
  • Image optimization best-practices for WordPress SEO: file types, size and dimensions, file names, and image attributes
  • How to create quality, relevant, and fresh content that search engines want to see
  • How to use Yoast SEO, the #1 rated WordPress plugin for SEO. I have a dedication section that includes a mini-series with videos that cover each important subpanel menu of the Yoast SEO plugin.

What you’ll get:

  • Lifetime access to 2 hours of highly-entertaining, graphic-rich video content that guide you through the most important steps for improving your SEO ranking
  • A comprehensive course on how to configure and use the Yoast SEO Plugin, the #1 ranked SEO plugin for WordPress
Who is the target audience?
  • Anyone who wants to improve their WordPress website's ranking in search engines
  • Those who want to increase organic traffic from search engines
  • WordPress users who want to use the Yoast SEO plugin
Students Who Viewed This Course Also Viewed
Curriculum For This Course
20 Lectures
01:22:11
+
Introduction to WordPress SEO
2 Lectures 06:24

In this video, we discuss how search engines work, more specifically the primary functions of search engines, such as how they scan and index information on the web and provide search patrons with the most relevant listings based on their request.

Preview 03:46
+
Configuring WordPress General Settings for SEO
3 Lectures 06:18

WordPress comes with the option to hide your website from search engine spiders (and their ability to index your website) in the case that you want to make changes to your site before releasing it to the public. In this video, we show you how to check to make sure your WordPress settings are properly configured so that your site will be visible to search engines and properly indexed. 

Preview 01:36

In this video, we discuss the importance of preferred domains and show you how to set a preferred domain for your website from within the WordPress Settings screen.

Setting a Preferred Domain
01:52

One of the first steps in optimizing your WordPress site is creating SEO-friendly URLs. We can do this by changing the default permalink structure from within the WordPress admin area.

WordPress Permalink Structure for SEO
02:50
+
WordPress SEO Best Practices
5 Lectures 22:58
Introduction to Link Juice
03:58

Interlinking Pages and Posts
03:37

Image Optimization
05:49

Content is King, but Context is God!
05:59

Google Trends
03:35
+
Security and Performance
3 Lectures 15:00
Content Delivery Network
04:00

WordPress Security Best Practices
06:45

HTTPS as a ranking signal
04:15
+
Yoast SEO Plugin
7 Lectures 31:31

In this video, we explore the Yoast SEO Dashboard. The Yoast SEO plugin features a dashboard that informs us if it detected any serious SEO problems. It also includes a notification center with specific details on those items that need attention and in most cases, provides us with specific recommendations on how to resolve the issue.

Preview 03:10

The Yoast SEO plugin has a content and SEO analysis feature that is baked into the WordPress Page and Post Editor. This tool provides us with a detailed list of very important content-related and SEO-related factors that impact both the readability of our content and its ranking in search engines.

Content & SEO Analysis Tool
03:43

Registering the Google Search Console
02:33

In this video, we cover the Titles and Metas panel of the Yoast SEO plugin, which allows us to configure the title and meta description settings for our WordPress pages and posts. This is an incredibly valuable resource for creating accurate, relevant, and most importantly, effective titles and meta descriptions for search patrons to see in the search engine's results page.

Titles & Metas
07:35

In this video, we’ll configure the social settings in the Yoast SEO plugin. Setting up the social settings will inform search engines which social media profiles are associated with our WordPress website. In addition, we will also explore the Yoast SEO plugin's social tab that is featured in the WordPress Post Editor, which allows us to preview what our following will see when sharing our article on Facebook or Twitter. From this tab, we can customize our featured image, title, and description.

Social Settings
04:00

Enabling Breadcrumbs
07:08

RSS Feeds
03:22
About the Instructor
Mark Hardwick
4.2 Average rating
14 Reviews
1,346 Students
2 Courses
Knowledge Empowers!

About Mark & Planet WP

I am the co-founder of Planet WP, an online resource dedicated to providing the WordPress community with valuable training videos and articles. Our primary goal is to make it easy for anyone to create a fully-personalized, high-quality, and professional-grade WordPress website on their own. 

As a dynamic duo - one part developer the other designer - we have constructed thousands of websites for our clients with a majority of them using the WordPress platform. As part of our service offering, we would teach each and every client the basics of managing their website. Over time, we began making convenient video tutorials as leave-behinds, only to receive unimaginable feedback alongside an overwhelming amount of requests for more high-quality video tutorials. Through PlanetWP, we've now made our comprehensive step-by-step video tutorials available for everyone to enjoy!

What Motivates Us?

We are motivated by the ability to connect people with what matters most - knowledge. We spend our days sharpening video content to ensure our viewers have the most updated resources to manage and improve their online web presence, whether it be launching their first WordPress blog or e-commerce website, improving their site's ranking through SEO, or increasing the security and performance of their WordPress website.

Contact Us

Why, of course! If you have a specific video tutorial request, questions about life, need additional WordPress support, or just want to say "hi," please contact us: info@planetwp.com