Complete guide to SEO. Learn successful SEO on real websites
4.3 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
550 students enrolled
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Complete guide to SEO. Learn successful SEO on real websites

You will have a complete understanding of SEO using real websites as examples throughout this course.
4.3 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
550 students enrolled
Created by Adam Richardson
Last updated 2/2015
English
Current price: $10 Original price: $20 Discount: 50% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Fully understand how SEO works
  • Increase traffic to your website
  • Do your own SEO, to great effect
  • Relate to real life examples of SEO
View Curriculum
Requirements
  • Students don't need any prior knowledge of SEO before starting this course
  • You will need to know how to manage/change content on your website,
Description

In this course you will learn how to increase your search engine rankings, and have a full understanding of SEO and how it works. This course is designed for beginners looking to gain some visitors through search engine optimization

This course is perfect if you are a small business, or individual that doesn't want to hire a search engine optimization company. You will be able to achieve similar or better results on your own, with this course!

There is a series of videos in which we discuss the core fundamentals, everything you need to know to get started. We go on to do a full on site SEO package, for my latest website. This will ensure you full understanding.

I go into detail on every subject, to make sure you fully understand the concept and execution.

Who is the target audience?
  • This course is for anyone looking to learn SEO
  • Business owners, looking to do their own SEO
  • Blog/Website owners looking to drive traffic
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Curriculum For This Course
25 Lectures
02:22:00
+
Understanding Search Engines
2 Lectures 13:47

In this lecture, we give an overview of how search engines work.

Preview 06:06

In this lecture, we talk about how Google will determine your page relevance and popularity, and ultimately decide how to rank your Website.

Preview 07:41
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Keyword Research
3 Lectures 23:29

We go deep into keyword research, looking at a real life example. Learn why choosing the correct keywords is so important.

Keyword Research
11:01

Discussing long tail keywords. At the end of this video you will know what long tail keywords are, how and why they are used.

Longtail Keywords
09:28

How users interact with Keywords
03:00
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Search engines are not the smartest
2 Lectures 08:55

In this lecture, we learn what search engines can and can't understand.

What search engines don't understand
03:13

SEO is always changing. Learn how we can avoid losing rank, and using only good methods!

SEO is always changing!
05:42
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Make your website good for your users, in order to attract more!
4 Lectures 16:36

Find out your Page Speed, and learn how to reduce it!

Page Speed Reductions!
04:05

Reduce your Bounce rates.

Reduce your Bounce rate!
02:36

Google Analytics is powerful software and I talk about how to use it to track things relevant to SEO.

Monitor our website - Google Analytics
05:55

Webmaster tools is a must for anyone doing SEO!

Monitoring our Website - Webmaster Tools
04:00
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Backlinks
3 Lectures 16:22

We talk about the basics of back link link building, and go into starting to build backlinks manually.

Backlinks in depth, Manual backlink building
05:42

We talk about what natural backlink building is, and how it can be great for your business/blog.

Natural Backlink building
03:26

Social media. Now important to SEO, we talk about why, and some quick tips on growing your social media audience!

Social media
07:14
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Doing our SEO
4 Lectures 27:58

On page SEO, we talk about your website title and description

Title and description content.
08:28

On page SEO, we talk about your Domain name and URL.

Domain name and URL, should I have keywords?
06:37

Where to add keywords into your content?

Keywords in page text content
07:51

Talking about alt tags and images!

Images and alt tags
05:02
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Conclusion and end of Course
1 Lecture 08:35
Conclusion
08:35
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SEO Tips and tricks.
6 Lectures 26:18

We can look at our website like a search engine!

Plugins for Firefox

https://addons.mozilla.org/en-US/firefox/addon/web-developer/

https://addons.mozilla.org/en-US/firefox/addon/user-agent-switcher/

See your site like a search engine!
02:59

Some tips for WordPress users

WordPress specific SEO tips and tricks
03:21

Learn how to generate an XML sitemap

Sitemap generation
02:21

Some would consider growth hacking, I consider this basic marketing. Learn to grow an audience quickly!

Growth hacks/Basic marketing. Grow an audience quickly
04:29

Could paid advertising work for you? What do you need to know before starting?

More Marketing ideas/tactics talk.
08:14

Learn how to test and potentially improve your conversion rates with some simple tips and tricks.

Improve and test Conversion with small changes
04:54
About the Instructor
Adam Richardson
4.3 Average rating
8 Reviews
550 Students
1 Course
Business owner, Web developer and marketer

First and foremost I am a business owner. I started my first business many years ago, which was an E-commerce store. I was already a Web Developer at that point, which helped out a lot. Over the years I have developed skills and completed training in many fields, to help me become more efficient in business and marketing. It's great having an awesome product/website, but without the right marketing and SEO, it will be very hard for your business to gain traction.

I have launched and successfully marketed multiple websites. I now do a lot of development work and consultation, along side my businesses.