Complete Guide to Retargeting on Google, Facebook & YouTube
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Complete Guide to Retargeting on Google, Facebook & YouTube

What Is Retargeting & How You Can Use It In Your Business To Get More Sales And Leads From Your Past Website Visitors
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
18 students enrolled
Created by Ilana Wechsler
Last updated 8/2017
English
Curiosity Sale
Current price: $10 Original price: $130 Discount: 92% off
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • At the end of the course, you will learn how to build campaigns from scratch.
  • You will also learn how to run retargeting ads across MULTIPLE platforms - Facebook, Google and YouTube - the power comes when you use ALL 3 platforms in harmony together.
View Curriculum
Requirements
  • This course assumes NO knowledge in Pay Per Click marketing.
  • Internet Access
Description

**This Course Is BRAND NEW**

Ever wondered how businesses do such clever retargeting?

Want to learn how to retarget across MULTIPLE platforms? Retargeting on multiple platforms is extremely powerful. 

After all, that is how your customers behave online - we live in a multi platform world where people research on multiple platforms and multiple devices. 

This is your chance to learn from someone who implements those exact campaigns?

My name is Ilana Wechsler, and I run a dedicated PPC agency. We specialise in ONLY PPC - so that means we are masters at our craft. 

I also teach in-person at Sydney University (in Australia) - so I am also a teacher on this subject.

So here is your opportunity to learn from someone who not only does this for a living, but also teaches this subject.

What is Retargeting?

As you most likely know, most websites only get leads and sales from 5% of all their traffic. So, what about the remainder 95% of the traffic that comes to your website. 

Retargeting is a great way to re-engage your past website visitors to entice them to come back again and again, and hopefully buy.

There is a reason SO many businesses do retargeting.... because it works. AND, it usually yields the highest Return On Investment.

So, if you want to learn how to run PROFITABLE retargeting campaigns, then this course is for you.

In This Course, You Will Learn:

The EXACT process we use to create retargeting campaigns for our clients. 

We assume no knowledge at all, so we walk you through the basics.

You will learn:

  1. What is retargeting (or otherwise known as remarketing)?
  2. What is the best place start?
  3. How to set up all the tracking so I can be sure I know what is working and what is not?
  4. How to create retargeting campaigns in AdWords, Facebook AND YouTube.
  5. Step-by-step, live walk-throughs how to do implement the campaigns the RIGHT way.
  6. How to be sure you are NOT showing ads to people who have already purchased (classic mistake!).
  7. And LOTS more

So, if you are looking at becoming a master at Retargeting, then this course is for you.

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This course will be continually updated so you can be sure you will kept up to date with all the constant changes that Google make.

Click Enrol Now to access the course instantly.

And of course, if you are not satisfied with this course, you will receive a full refund for up to 30 days after your purchase.


Who is the target audience?
  • Anyone who wants to learn how to run profitable retargeting campaigns
  • Anyone who wants to learn how to create a retargeting campaign from scratch.
  • Anyone who wants to learn HOW run a retargeting campaign with the best chance of success.
  • Anyone who wants to learn how to run a retargeting campaign properly, and NOT waste money on showing ads to your existing leads
Students Who Viewed This Course Also Viewed
Curriculum For This Course
29 Lectures
01:25:30
+
Introduction
4 Lectures 11:40


What Are Remarketing Lists? We Cover The Basics
06:26

Exercise: Plan Your Retargeting Campaign
00:36
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Linking Google Analytics To AdWords
3 Lectures 08:15
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Google Tag Manager - Using Tag Manager to House All The Tracking Codes
4 Lectures 08:40
Live Walkthrough: How To Create A New Google Tag Manager Account?
00:57

Live Walkthrough: How To Add Analytics Code To Your Website Using Tag Manager
03:11

Live walkthrough: How To Add AdWords Conversion Tracking To Website Using GTM
02:55

Live Walkthrough: How To Upload the Facebook Pixel To Your Website Using GTM
01:37
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Creating A Retargeting Campaign In Google AdWords
7 Lectures 23:39
Live Walkthrough: How To Create Your Remarketing Tag
01:34

Live Walkthrough: How To Create Your First Remarketing List
02:12

Live Walkthrough: How To Create Other Remarketing Lists
04:29

Step By Step Walkthrough: How To Create A Retargeting Campaign in Google AdWords
08:38

Live Walkthrough: How To Exclude People Who Have Already Purchased In Campaigns
01:02

Don't Miss This Gotcha: Incorporating Exclusions In Your RM Campaign.
03:07

Walkthrough: How To Add In The Exclusions In Your Remarketing Campaign
02:37
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Creating Retargeting Campaign in Facebook
7 Lectures 22:33
Creating Your Ad Account
01:34

What Is The Facebook Pixel & Why Do You Need It
02:52

Creating The Facebook Pixel
01:20

Creating Your First Remarketing List
02:47

Live Walkthrough: Creating Remarketing Lists By Duration
02:06

Live Walkthrough: How To Create A Custom Conversion To Optimize Your Campaign
04:08

Live Walkthrough: How To Create A Remarketing Campaign Using Power Editor
07:46
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Creating Retargeting Campaign in YouTube
4 Lectures 10:44
Live Walkthrough: How To Link Your YouTube Account To AdWords
02:01

Live Walkthrough: How To Create A YouTube Remarketing List
01:41

Live Walkthrough: How To Create RM Lists Of Certain YouTube Videos Watched
02:11

Live Walkthrough: How To Create A Remarketing Campaign In YouTube
04:51
About the Instructor
Ilana Wechsler
4.3 Average rating
95 Reviews
2,143 Students
4 Courses
Certified Google Partner, Pay Per Click Expert and Educator

Ilana Wechsler is a Pay Per Click Marketing Professional with over 15 years experience in Information Technology working for many large international corporations.

Ilana started on her online marketing journey 7 years ago and founded Green Arrow Digital, a digital agency specialising in Pay Per Click Marketing for businesses. Since then, she has run this successful agency, specialising in Google AdWords, Facebook Advertising as well as content marketing strategies for many different businesses. Each and every month, she manages tens of thousands of dollars in ad spend across all industries. She has managed to turn around numerous unprofitable ad campaigns into successful multi-million dollar campaigns.

Ilana is passionate about Pay Per Click marketing and generating positive ROI for her clients. She is based in Sydney Australia, where she lives with her husband and 3 children.