Become A Digital Marketing Maestro
3.1 (70 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Become A Digital Marketing Maestro

Master all aspects of Internet marketing including SEO, SMM, Ad Management, Email Marketing and Content Management
3.1 (70 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,525 students enrolled
Last updated 6/2015
English
Current price: $10 Original price: $30 Discount: 67% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Master Digital Marketing Concepts such as SEO and SMM
  • Create better email marketing campaigns
  • Understand the techniques of content optimization
  • Use SEO and SMM techniques for their own projects
  • Start an affiliate marketing business
View Curriculum
Requirements
  • Should have basic understanding of the internet
Description

The Complete Digital Marketing Course is here. It is designed to provide one stop solution for everyone to learn all the important concepts and techniques for Internet Marketing. You will learn the importance of SEO and will learn about the major techniques essential for selling on the internet. Master the social media and learn all about optimizing your online ads. You will also learn to create websites that are built to enable usability and sales.

This course also covers Affiliate Marketing and you will learn how can you earn lot of money by selling different products as an affiliate. You will also learn Email Marketing, Analytics, Content marketing and setting up G+ accounts for the business. Learn all this and much more with the amazing and easy to follow course structure. So join now and start selling..

Major Topics covered in the course..

Search Engine Optimization

  • Overview
  • White hat vs. Black hat
  • Organic vs. Paid Search
  • Onsite SEO
  • Offsite SEO
  • Quality Links
  • Penalties & Updates
  • How to remove a penalty

PPC Management & Optimization

  • The Value of Keywords
  • Negative Keywords
  • Bid Management
  • The 80/20 rule
  • Campaign Structure
  • Writing Successful Ads
  • Testing
  • Location targeting

Social Media- From Setup to Marketing

  • Twitter Setup
  • Facebook Setup
  • List creation- twitter
  • Hashtags
  • Conversion optimization- Twitter & Facebook
  • Influencer Marketing- Twitter
  • Analytics
  • Tools

Website Design that impacts & sells

  • Subliminal Suggestion
  • Choice Paralysis- how to avoid it
  • Visual selling
  • Basic growth marketing tactics
  • AIDA (Attention, Interest, Desire, and Action)
  • The Gutenberg Rule

Affiliate Marketing

  • What is affiliate marketing?
  • Examples of affiliate programs
  • How affiliate marketing can monetize content
  • Affiliate marketing B2B
  • Is affiliate marketing right for you?
  • Should you launch your own affiliate program?

Online Reputation Management

  • Can you ignore online chatter?
  • Transparency
  • Reputation Management 'don'ts'
  • Social Media Monitoring
  • Online Reputation Bombs
  • Is it illegal?
  • The 10 commandments of online reputation management
  • How to recover from a PR disaster

Conversion Rate Optimization

  • What is conversion rate optimization
  • Why conversion rate optimization is important
  • The basics
  • Building & Testing an optimization plan
  • User experience & funnel optimization
  • Landing Page optimization
  • Reducing bounce & exit rates
  • Myths about CRO

Email Marketing

  • Intro to email marketing
  • Getting permission
  • Get whitelisted
  • Manage expectations
  • When to sell
  • Newsletters
  • Auto responders
  • Analytics

Google Local Optimization

  • Can G+ help optimization
  • Consistency across channels
  • Setting up a profile
  • Keyword optimization
  • Review management

Content Optimization & Marketing

  • What is content marketing?
  • Content marketing VS Traditional advertising
  • How to succeed at content marketing
  • Content marketing for better SEO
  • Content curation
  • Guest Blogging
  • Photo/Video Content
  • Social Media & Content Marketing
Who is the target audience?
  • Anyone who wants to sell any service or product on the internet
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Curriculum For This Course
Expand All 34 Lectures Collapse All 34 Lectures 05:36:10
+
Introduction
1 Lecture 03:31

Introduction to the course

Preview 03:31
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Search Engine Optimization
4 Lectures 54:01

Search Engine Basics

Preview 12:15

Learn the basics of SEO

Onsite and Offsite SEO
15:52

Planning for Google penalties

Planning for Google rankings - Basics
14:32

Planning for Google rankings - Salient Points
11:22
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PPC Management & Optimization
3 Lectures 35:37

Learn to manage your ppc campaign

Managing the PPC campaign
11:55

Writing Successful Ads
13:11

Testing and Targeting
10:31
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Social Media- From Setup to Marketing
4 Lectures 52:57
Account Setup
14:03

List Making
11:15

Conversion Optimization
14:47

Conversion Optimization - Salient Points
12:52
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Website Design that impacts & sells
3 Lectures 34:56
Basic Concepts
04:53

Visual Selling and marketing
15:25

AIDA Rule
14:38
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Affiliate Marketing
3 Lectures 15:32
Basic Concepts of Affiliate Marketing
04:09

Monetizing your content
05:04

Why should you go for affiliate marketing?
06:19
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Online Reputation Management
3 Lectures 16:13
Why care for online reputation management ?
03:50

Social media monitoring
06:04

Recovering online reputation
06:19
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Conversion Rate Optimization
3 Lectures 44:30
Basics of Conversion Rate Optimization
10:40

Building an Optimization plan
17:02

Reducing bounce rates
16:48
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Email Marketing
3 Lectures 12:57
Intro to email marketing
04:28

When to sell
03:35

Auto responders and analytics
04:54
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Google Local Optimization
3 Lectures 25:41
G+ optimization
09:17

Setting up G+ for business
05:43

Keyword Optimization
10:41
2 More Sections
About the Instructor
Eduonix Learning Solutions
4.3 Average rating
39,530 Reviews
711,276 Students
168 Courses
1+ Million Students Worldwide | 200+ Courses

Eduonix creates and distributes high quality technology training content. Our team of industry professionals have been training manpower for more than a decade. We aim to teach technology the way it is used in industry and professional world. We have professional team of trainers for technologies ranging from Mobility, Web to Enterprise and Database and Server Administration.

Eduonix-Tech .
4.3 Average rating
37,810 Reviews
689,440 Students
141 Courses