Competitive analysis: Tools to beat your competitors

A-Z guide on how to beat your competitors using a combination of Keyword Research, SEO, PPC and Social Media tools.
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  • Lectures 24
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

After taking this course - you will understand everything your competitors are doing online and what is currently working for them. You will also learn how to use those learnings to beat them in SEO, PPC & Social Media.

This course has been carefully designed and structured to explain all aspects of competitive tools and how you can use those tools to beat your competitors. This includes using the tools, collecting the data & analyzing that data to your advantage.

Why take this course?

  1. Find out what your competitors are doing SEO wise with in-depth analysis on their linking and content strategies.
  2. Get more SEO traffic by ranking over your competitors.
  3. Understand what keywords to target for your PPC campaigns. Use the money your competitors spent testing "their" keywords to start your campaigns with a profit.
  4. Monitor your competitors social media presence and create compelling content to win over their audience
  5. Use free tools to proactively monitor your niche and trends to be on top of the market
  6. Learn about 30+ competitive tools and how you can use them to collect precious data and beat your competition.
  7. Use your competitors hard spent money to start off with the most performing keywords, ads and landing pages.
  8. Find what SEO keywords are providing them with the most traffic.
  9. Save time and money by learning what ads or banners are working for your competitors and create better performing ones for yourself.

A few more reasons why you should take this course!

There are many advantages to learning about what your competitors are doing, especially in this course as it covers EVERY LITTLE aspect of the subject. Here are a few more advantages:

  • Increase your digital efforts on already performing channels and strategies used by your competitors.
  • Explore and use strategies your competitors are not implementing yet.
  • Create better compelling ads & landing pages to gain a higher ROI

Are there any prerequisites?

There are NO prerequisites to taking this course. You don't need to know code,or have any digital marketing experience to take this course. Having a website is definitely a plus, however is not required. The course is designed for all user levels and is structured in the most effective way possible for maximum learning and implementation.

Material & Follow-up

Each and every section contains downloadable material that will help you remember and better expand your knowledge in the subject. The downloadable material is there to assist and confirm what you have learned. Every section contains video, audio and live presentations to help you become an expert in the subject quickly. I have also made sure that all my students will have the ability to interact with me and ask me any questions that they feel are necessary to grow their knowledge. (Just post your questions in the discussion board and they will be answered within 1 day)

This is not your ordinary course! This course is designed from beginning to end with the intention to get you to become an expert in dissecting your competitors and using their data to beat them. Competitive analytics and competitive analysis tools have long been a best kept secret by digital marketers, however in this course they are all explained in detail.

Hope to see in the course! :-)

What are the requirements?

  • Internet access

What am I going to get from this course?

  • Rank over your competitors on Google
  • Get higher conversion rates in PPC (Adwords, Yahoo Ads, YouTube) using your competitor data
  • Track everything your competitors are doing online
  • Find what PPC keywords are providing your competitors with the most revenue.
  • Improve your strategy & online marketing efforts to increase sales & ROI
  • Save time & money by understanding what is working for your competitors
  • Proactively monitor new competitors strategies & adapt to them

What is the target audience?

  • Digital marketers in all levels
  • Small business owners
  • Affiliate marketers
  • Digital consultants
  • SEO experts & specialist
  • Web designers & developers
  • Advertising agencies

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Introduction
Preview
01:29
Deciding on which monitoring tools to use!
01:54
Guidelines to setting up alerts & report frequency!
02:08
Section 1: Keyword Research
01:20

SEO | Look for the keywords that are providing them with the most traffic

PPC/SEM | Look for the keywords that are providing them with the most revenue

Brand | Just look for their company brand name and product names.

Ads | Look for the ads that received the most clicks

02:50
Use Google search to look for brand name and acronyms. Use Wikipedia for additional company information if that is available as well.
13:12

We are going to use Google Keyword Tool (Free) + SEM Rush (Free Sign Up link in resources!)

Check Section 3 to find out how we use those keywords to monitor their SEO activity. In this video - we are only discussing the tools and techniques we use to get high traffic keywords our competitors are ranking for.

SEM/PPC Keyword Research + Cost Analysis
08:31
Tools for Competitive Keyword Research
04:37
Section 2: Brand Monitoring
04:01

Customizing Google Alerts: Choose your alert preferences to customize your alerts. You can add quotations around keywords (ex: “inspire 1” or “dji”) to get more granular alerts for those specific keywords.

Tools for Quick Brand Monitoring & Spying
05:20
Keep an eye out on new trends in your niche!
05:20
Section 3: SEO Monitoring Automation & Analysis
04:53

If your running Wordpress - I added a link to the W3 Total Cache setup tutorial page in the resources section

Part 1 | Check your competitors site health (onsite SEO + Overall health)
09:14
Part 2 | Check your competitors site health (onsite SEO + Overall health)
07:31
Start tracking your competitors SERP movements & backlinks
10:03
Section 4: SEM/PPC Monitoring & Analysis
Cost Analysis & Estimates
15:11
What tracking tools & channels are they using
04:34
Landing page competitive analysis
10:41
Section 5: Ads, Messaging, Promotions Monitoring & Manipulation
05:41

Get ideas from competitors text ads and make better ads. Use better CTA’s to get better conversion rates and save time and money by understanding your competitors data. After all, they already spent a lot of money testing their ads.

Warning: Don’t put competitor name in your Ads. You can bid on competitor keyword but you can’t use your competitor name in the actual ad text.

Finding competitors banners & display ads
04:20
Section 6: Social Media Monitoring
Social Channel Competitive Analysis
05:04
Twitter Research & Competitor Monitoring
09:38
Facebook Competitive Analysis
04:06
06:41
Check their Youtube Page Stats and compare videos. Use Google Operators to check Videos through Google.
Example Google Search Operator | site:youtube.com “dji” OR “drone”


You can also use Google Advanced Search

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Instructor Biography

Zaid Ammari, √ SEO & PPC Revenue Generation Expert √ Certified Trainer

Zaid is a leading expert on data driven digital marketing; focusing on analytics and actionable insights from data. Founder of PPC Masterminds, an instructor at SEO Optimizers Training Center and an organizer of Los Angeles Google Analytics Free Training MeetUp in Los Angeles, California. He is also a contributor to tech co & bosmol social media blog - he has spoken at multiple conferences and has helped countless people in the digital marketing space.

What qualifications do I have?

- Created & presented quarterly analytics reports & data to heads of 3 major multi-million dollar global companies. Wrote actionable recommendations that provided more than 40% increase in sales/customer acquisition & retention.

- Created & designed more than 50+ Google Analytics specs to measure web asset performance and digital marketing initiatives with ROI models in mind.

- Modeled consumer acquisition funnel from marketing touch points to final conversion.

- Built tracking dashboards and wrote impact reports for digital marketing campaigns, website optimizations, community interactions, and game updates using data from web, text, and in-game telemetry.

- Designed KPIs and reporting dashboards for customer engagement and sentiment analysis with quantitative text data from channels including customer service tickets, surveys, in-game chat logs, and social media.

- Wrote A/B testing proposals, reported results of implementation and recommendations for web experience.

- Responsible for data analysis, web analytics, forecasting, cross-channel attribution, dashboards, reporting, trending, ROI optimizations, A/B and multivariate testing, conversion tracking validation, budget allocation.

- Managed over 200+ Google Analytics, AdWords, and social media campaigns for small and independent businesses.

- Google Certified Professional for over 6 years

► Check out some my courses today and let me know what you think! ◄

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