
SEO | Look for the keywords that are providing them with the most traffic
PPC/SEM | Look for the keywords that are providing them with the most revenue
Brand | Just look for their company brand name and product names.
Ads | Look for the ads that received the most clicks
We are going to use Google Keyword Tool (Free) + SEM Rush (Free Sign Up link in resources!)
Check Section 3 to find out how we use those keywords to monitor their SEO activity. In this video - we are only discussing the tools and techniques we use to get high traffic keywords our competitors are ranking for.
Customizing Google Alerts: Choose your alert preferences to customize your alerts. You can add quotations around keywords (ex: “inspire 1” or “dji”) to get more granular alerts for those specific keywords.
Track drone trends with Google Trends, compare terms like quadcopter and RC drone across countries and cities, and apply top keywords to refine campaigns.
If your running Wordpress - I added a link to the W3 Total Cache setup tutorial page in the resources section
Assess a competitor's site health and onsite seo, including mobile friendliness, page titles, and meta descriptions. Identify redirects, duplicates, and opportunities to improve to outrank them.
Track competitors' serp movements and backlinks using tools like circles of call and majestic, monitor rankings across desktop and mobile, and analyze anchors to improve your own site performance.
Get ideas from competitors text ads and make better ads. Use better CTA’s to get better conversion rates and save time and money by understanding your competitors data. After all, they already spent a lot of money testing their ads.
Warning: Don’t put competitor name in your Ads. You can bid on competitor keyword but you can’t use your competitor name in the actual ad text.
Conduct social channel competitive analysis by monitoring competitors on Facebook and Twitter, with insights from YouTube and Reddit, using tools like SimilarWeb, Social Mention, and Triangulate.
Perform Facebook competitive analysis by tracking rivals’ pages, posts, and engagement, using insights and pages to watch, and leveraging third-party tools to stay ahead.
You can also use Google Advanced Search
After taking this course - you will understand everything your competitors are doing online and what is currently working for them. You will also learn how to use those learnings to beat them in SEO, PPC & Social Media.
This course has been carefully designed and structured to explain all aspects of competitive tools and how you can use those tools to beat your competitors. This includes using the tools, collecting the data & analyzing that data to your advantage.
Why take this course?
A few more reasons why you should take this course!
There are many advantages to learning about what your competitors are doing, especially in this course as it covers EVERY LITTLE aspect of the subject. Here are a few more advantages:
Are there any prerequisites?
There are NO prerequisites to taking this course. You don't need to know code,or have any digital marketing experience to take this course. Having a website is definitely a plus, however is not required. The course is designed for all user levels and is structured in the most effective way possible for maximum learning and implementation.
Material & Follow-up
Each and every section contains downloadable material that will help you remember and better expand your knowledge in the subject. The downloadable material is there to assist and confirm what you have learned. Every section contains video, audio and live presentations to help you become an expert in the subject quickly. I have also made sure that all my students will have the ability to interact with me and ask me any questions that they feel are necessary to grow their knowledge. (Just post your questions in the discussion board and they will be answered within 1 day)
This is not your ordinary course! This course is designed from beginning to end with the intention to get you to become an expert in dissecting your competitors and using their data to beat them. Competitive analytics and competitive analysis tools have long been a best kept secret by digital marketers, however in this course they are all explained in detail.
Hope to see in the course! :-)