The most important factor for the success or failure of a firm in every served market and in every industry is competitive advantage. This is the factor which will cause consumers to prefer a particular product or service over competitive or
managers think that there are products for which it is very difficult, or even
impossible, to create any competitive advantage. This is particularly
conspicuous in those industries where there is no differentiation between the
various products. In fact, it is possible to find some sort of added value in every product by forming differentiation and creating a competitive advantage.
In this course you will learn how to create a competitive advantage for your business.
I am an experienced documentary films director, film producer and video editor. I directed the films "Birth dialogue", "Homebirth Stories", and "Planet Earth once". I own a film production company- "Virtuals.tv" which specializes in producing training videos for large organizations and businesses. We focus mainly on Green Screen and Virtual Studio productions. We also film and produce video commercials, TV series and marketing content.
Previously I was a IT instructor in the army as well as in the Israeli Education TV station. I am an expert in: avid, premier and davinci resolve.
I love making films, videos and the creativity that goes with it. I also love the fact that it allows me to meet so many interesting and talented people. I want to share this passion with you.
Prof. Perry received his Ph.D. in Business from Columbia University, New York. He received his MBA and LLM (Masters in Law) from Hebrew University, Jerusalem. He is a member of the Israeli Law Bar.
Prof. Perry had two parallel careers: Academic teaching and research and Business consulting.
In his academic career, Prof. Perry was a visiting professor at the Graduate School of Business in a number of universities including: Columbia University and New York University in New York City, Rutgers University in New Jersey, Vanderbilt University in Nashville TN, Fundacao Joao Pinheiro in Belo Horizonte, Brazil, and Capetown University in South-Africa.
During the years 1985-2005 Prof. Perry taught at Haifa University, Israel, and lectured in academic and professional seminars and conferences. Prof. Perry is the author of the book “Strategic Moves in the Marketplace”. Prof. Perry has established the Executive Program at Haifa University and served as its head for 10 years. The program has offered many courses for managers. It served more than 10,000 students, both full time and part time. Perry also served as the Vice President of Haifa University.
Prof. Perry has conducted executive seminars in the United States, Russia, Brazil, Poland, Hungry, South Africa, Thailand, Indonesia and Singapore. He was the Chairman of the Haifa Chapter and a member of the National Executive Committee of the Israeli Management Center (Israel’s prestigious executives’ association).
In his consulting career, Prof. Perry was the founder and president of Mitzuv, Ltd., a strategic planning and marketing research firm, established in 1970.
In the last years Prof. Perry consulted to numerous organizations in many industries: Telecommunication, software, construction, building materials, food, retailing, financial services and banking, insurance, transportation, airlines, and more. During his 30 years of experience, Prof. Perry lead the role of a major adviser to several government ministries (including the Ministry of Trade and Commerce and the Ministry of Tourism).