Social Media Marketing 2016 - Community Managers Secrets
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Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Social Media Marketing 2016 - Community Managers Secrets

Full Course to learn the secrets, tips and recommendations to any Community Manager.
2.8 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
19 students enrolled
Last updated 9/2016
English
Current price: $10 Original price: $90 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 2 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Knowing the basics of Web 2.0 as well as the kinds of social networks.
  • Understand the principles of Google innovation that will be of great help.
  • Know many secrets of the world Social Media.
  • Have available tools to design an efficient Digital Marketing Plan.
  • Learn how to calculate the ROI of your digital marketing campaigns.
  • Knowing the features and qualities that every community manager should have.
  • Discover the best times to post on social networks.
  • Learn how to avoid common mistakes among Community Managers.
  • Knowing how to develop a Social Media Strategy.
  • Discover a set of effective strategies for the role of Community Manager.
  • Knowing what is the best social network for your brand, product or service.
  • As a bonus, you will learn the trends for 2017 in social media.
View Curriculum
Requirements
  • Basic knowledge in social networks.
  • Beginner's mind (open to change).
Description
  • Description the course:

With this course you will learn the best tricks to be a successful Community Manager and discover new strategies and tools 2.0. With your participation we guarantee that you will be prepared to carry out this role.

  • Materials included:

You will have 33 classes on video so that, in a fun way, you can learn.

  • How long will it take to complete the course ?:

The time depends on you, your dedication and desire, you have access 24 hours a day, 365 days a year and where you want them - You can do it !.

  • Why enroll in this course ?:

With this course you will have access to a series of tools that allow you to be a productive Community Manager, you will learn how to avoid common mistakes and you will learn a practical methodology to achieve results immediately. It is noteworthy that this course applies to any person who is a Community Manager or have the desire to be, you just need to access the Internet and eager to learn. Throughout the course you can clarify your doubts or send your recommendations through direct contact with the instructor and especially at the best market price.

  • What you need to enroll in the course ?:

A computer, Internet access and you want to learn.

  • Audience:

Community Managers, Beginners in the role of Community Manager, Social Media lovers, responsible for advertising, marketing and sales.

  • Additional benefits:

- In addition to gaining theoretical knowledge, you will have access to a series of recommendations and lessons learned.

- You will have access to a CheckList that will be useful when launching content on social networks, which you can download in PDF format.

Who is the target audience?
  • Community Managers.
  • Beginners in the role of Community Manager.
  • Social Media lovers.
  • Responsible for Marketing and Sales.
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Curriculum For This Course
33 Lectures
01:46:13
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WELCOME TO THE COURSE
2 Lectures 01:46

Contact me at any time the course.

Preview 00:01

You will know why it is so important to participate in this course and some initial recommendations so you're prepared.

Preview 01:45
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WEB 2.O AND SOCIAL MEDIA.
4 Lectures 17:22

You will learn the basics of Web 2.0.

Preview 02:55

You will know about social networks, their functions and the different types that exist today.

Preview 05:28

You will meet the 9 principles of innovation one of the best companies in the world.

9 Principles of Innovation of Google.
02:25

Before starting in the world of Social Media, you must learn some keys that are very important to succeed.

9 Highlights of the World of Social Media You must know.
06:34
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DIGITAL MARKETING.
7 Lectures 23:12

You will discover how to make visible your company, brand, product or service on the Web 2.0.

How and why can you make Visible Companies in the Digital World? .
02:45

Whatever the channel or medium that we use, we all want to communicate the message and we want to reach our customers, in this class find out how.

How can the message reach the consumer?.
02:57

As in any business, must serve our clients, social networks must learn to do so.

Customer Service in Social Networks.
02:28

We explain the 8 Keys to attract and maintain constant contact with your customers.

8 Keys to Customer Loyalty.
01:48

We explain step by step how to develop a Digital Marketing Plan.

Steps to develop a Digital Marketing Plan.
04:58

You will learn what is the ROI (Return on Investment) and how to calculate his value.

What is the ROI and how to calculate it?.
01:55

You will know 10 important tips for your Digital Marketing strategies.

10 Keys to making digital marketing works.
06:21
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COMMUNITY MANAGER: FUNCTIONS, COMPETENCES AND TOOLS.
6 Lectures 22:14

What should be and make a Community Manager? In this class you will know

Definition and Functions of a Community Manager.
04:57

We show you the essential tools for your role as Community Manager, you will be very useful.

Essential tools to every Community Manager.
03:02

Although it seems the same thing they are not, in this class you will discover the differences and similarities between a Community Manager (CM) and a Social Media Manager (SMM).

Differences between Community Manager (CM) and Social Media Manager (SMM).
02:29

You will discover the best qualities required to be a good Community Manager.

10 Fundamental Qualities for Being a Good Community Manager.
05:00

These 9 questions will help you better understand the world of social networks.

9 Questions to ask yourself before you start in Social Networks.
03:29

We have grouped six tools that will help you be effective in your role as Community Manager.

6 Tools to Becoming an Efficient Community Manager.
03:17
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COMMON MISTAKES AND HOW TO AVOID THEM.
4 Lectures 12:42

In this class, you will learn the errors most frequently committed by Community Managers.

Common Community Manager Mistakes.
01:23

Do not waste your time! We teach four tips to be really productive in the world Social Media.

4 things you have to stop doing if you want to be productive in social networks.
03:51

We show the 6 errors to alert and not fall into them.

6 most common mistakes in Social Networks.
01:53

All Community Manager must avoid falling into these errors of strategies in social networks.

What not to do?: Common mistakes in social networking strategies.
05:35
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EFFECTIVE STRATEGIES FOR EVERY COMMUNITY MANAGER.
8 Lectures 25:12

Without a clear strategy, you will not succeed as Community Manager, here we teach in 6 steps.

How to develop a social media strategy in 6 steps?.
05:07

Everyone wants to publish content in social networks but few know how often do, here you will learn.

How often should we publish content in social networks?.
03:28

You will learn how to determine the Social Network that best applies to your brand, product or service.

Determine the perfect social network for your brand.
01:29

You will discover the best time to publish content in each Social Network.

The Best Times to Post on Social Networks.
01:51

We will disclose some tips to make your brand succeed in the world Social Media.

Tips to make your brand succeed in social networks.
05:37

Surprisingly not everyone knows how to use Hashtags, this lesson will learn how to use them in all social networks.

Do you know how to use hashtags in different social networks?.
06:20

You will know and can download this useful tool for you to use before posting content on your social networks.

Checklist to launch content.
00:10

Many teach you how to gain followers, but few show you how to keep them in this lesson we give you some techniques.

Formula to keep followers in social networks.
01:10
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FAREWELL.
2 Lectures 03:44

We show a visionary analysis on trends for next year 2017.

BONUS: Where are going to be users of social networks in 2017?.
02:33

Final recommendations and farewell.

What to do now? - Farewell.
01:11
About the Instructor
Javier E. Tanza O.
4.3 Average rating
49 Reviews
156 Students
3 Courses
Advisory and Specialist Quality and Information Technology

Specialist in Quality Systems and Information Technology, Certificate in global best practices and standards for IT service management (ITIL: Axelos Registration Number: 4709241.20323854 / ISO 20000: Exin Registration Number: 5203058). It is also being lead auditor ISO 9001 (Bureau Veritas A17024) with over 15 years experience. Community Manager all the time.

Especialista en Sistemas de Calidad y Tecnología de la Información, certificado en mejores prácticas y estándares mundiales para la gestión de servicios de TI (ITIL: Axelos Registration Number: 4709241.20323854 / ISO 20000: Exin Registration Number: 5203058). Además de ser auditor líder ISO 9001 (Bureau Veritas A17024) con más de 15 años de experiencia. Community Manager todo el tiempo.