Good communications is about developing image, reputation, credibility and authority. It influences opinion and behaviour all organisations have to communicate.
They have no choice.
They must influence all those groups around them, upon which their success relies, by the projection of their actions and reactions.
Manufactures, producers, retailers, suppliers all have to make sure their messages are communicated consistently and coherently to every audience both inside and outside of the business.
Development of a strong brand positions a range of products and services a company brings to the market. It conveys the value of the company.
Branding is increasingly important where product differentiation is less easy to establish. The rise of social media and technology and the ability to deal direct with the end consumer, is generating significant complexity in the supply chain.
As today’s consumers have been conditioned by multiple industries, to expect personalised interactions across different channels.
It is all about customer connectivity. Omnichannel retailing has created multiple sales opportunities for retailers. Simultaneously it is creating havoc in their operating model and upstream supply chains, whilst they attempt to integrate the e-commerce purchasing volumes. Allowing them to develop the buy-anywhere-fulfil anywhere and return anywhere retail consumer experience.
This course provides a practical examination of the communication process within the modern SC&L.
Supply chain is a vast subject. When you inject the phenomenon of Social Media you can see why complexities occure
Understand the importance of social media and the development of communities and its impact on the supply chain
Here you will associate the importance of how social media is driving complexity in the supply chain
The use of social media can drive both benefits and challenges in to the supply chain. Understand the how and why?
Social Media Quotes
Key Benefit why communities connect with people
When in a community it tends to connect with each other
Communities naturally grow by allowing members and non members to get connected
Why companies use Social Media at the early stage of product development
The commercial argument in developing a community before new product introduction
Building communities is an ideal way to establish early brand advocates
Gaining trust with a community is central to the Social Media philosophy used by companies
Social media is changing the established way in which businesses are structured. The development of ecosystems is a positive development linking the extended supply chain
Understand the difference between logistics and the supply chain
Continuity and change is a key feature of the supply chain. Learn why there is now a need to consistently assess the supply chain strategy
Understand the importance of supply chain planning
Applying supply chain design on to the wider business organisation
Understand the key importance of asset management in the supply chain
Procurement think outside the box, is there another way?
Understand what is involved in the life cycle of product management
Review of the impact of social media in to the supply chain and why velocity, agility and resilience is now the order of the day
Here is a quick focus on the 3 key stakeholders in the supply chain and how they interconnect
Recognise how brands and customers become united. Having brand recognition can be a universal 'connector' within the SM communities
Examine the ways in which community members connect with one another
Learn how and the why communities must connect with non-members
Social media has been the ideal platform for Brands to develop 'followers' this course takes a look at the importance of these pillars
Appreciate that brands galvanise communities through collaborative reasoning
Understand why brands want to seduce individual membership into a community
Brands will generate Common desires/goals/interest/passions/values
Understand why brand production and consumption activities are used within Social Media
Learn why it so important to build mutual trust and reward within the community
Recognise the very essence of social media is the development of "socialness" in the dialogue and community interaction
Learn the key criteria in new technology and social media is to 'personalise' and customise our experience
Recognise the key challenge is developing the online platform with off line experience
This course assess what is the end game of Brands, and its impact on the supply chain
Recognise how companies can accelerate sales through the use of social media
Understand the monitoring of web-traffic is now the same as measuring 'foot-fall' in shopping malls
Understand that social media is being used to reduce cost within the supply chain
Reflect how marketing efficiencies are being generated through new technology and social media
A quick review as to the importance of brands building a loyal consumer base, and how fickle is can be
Assess the German discounters Aldi and Lidl in terms of brand loyalty
Understand how new technology is improving supply chain operations
Understand how support services are now using social media to become better at what they do
Understand that once a community has been built for brands the up-selling within that community is now much easier and cheaper
Assess how social media is actually leading the industry agenda and conversation within brands
Using new technology and social media companies can now become customer centric throughout the organisation
Recognise that social media connects employees with vendors very easy
Learn how superior innovation and solutions is being driven by new technology
Recognise tomorrows consumers are being targeted at a very young age
New technology is providing multiple distribution / selling and customisation channels
Understand that however fantastic social media can be for brands and retailers, word of mouth recommendation remains the premier tool in communication
Understand the 5 Principles of WOM and encourage students to access a recommended industry "clip"
Professionally: My career is rooted in the supply chain and logistics (“SC&L”), specifically within Third Party Logistics (“3PL”) supporting various market verticals; pharmaceutical, grocery retail, apparel, health, paper, technology manufacturing, and general goods. Including very large warehouse management, inventory, shipping and distribution. I have held very senior roles including; commercial, operations, and solution engineering design and account director, for international SC&L operations supporting global brands. 5 years ago I started my own consultancy - the catalyst for change was to help individuals, companies and organisations deal with the dynamic complexity within the SC&L. I have a strong interest in Systems, Process and Communications in SC&L.
I see continuity and change as a ‘constant' feature in SC&L. Where conventional forecasting, planning, and analysing methods struggle to deal with the industry’s increasing complexity, brought about by the advance in today's new media and technology. I have published various trade papers and regularly appears as a speaker for events. I also provides public and in-house certificated training courses for international training companies.
Personally: My infectious enthusiasm sustained by a large engine that drives my desire to constantly improve people, systems, processes and cost to serve in SC&L. Having worked across cultures and countries, I have developed a highly effective operational antenna and communications tool-set. I believe that most people go to work in SC&L want to do well. Often low self-confidence and or lack of employee esteem is more often a result of poor and or inadequate training, knowledge, skills and local leadership. Allied to the preservation of traditional operational orthodox systems and processes, anchored within a rigid silo driven hierarchy. Most people, I believe, who exist in such organisations, see themselves within a business system over which they have little influence. They tend to see their responsibilities as limited to the boundaries of their position or function. In today’s technology advanced SC&L is reeling from the impact of “Disintermediation of Information”, and is having far reaching consequences, within organisational structures and real-time operational processes. I'm now committed to consulting, advising, supporting, training, mentoring, and educating the most treasured of all company assets…Its people.
Nigel’s Mission:Within the SC&L industry all too often, team leaders, supervisors, junior and senior managers including executive boards, seek only to repair or ameliorate the symptoms of operational / commercial failure. This short term reprieve inevitably develops in to a longer term volatile issues. My mission through my on-line training programs is to simply aid the practical knowledge and learning experience for those engaged in the SC&L operations. That meaningfully advances individual and team knowledge in real time on their execution of systems, processes, cost to serve, and operations management wherever people work in the SC&L.
What I believe: My operational strap line is“if you know your numbers, you know your business”. As today's global society’s move increasingly to a transactional economy, this can tend to reinforce individualistic cultures operating within SC&L organisations. Whenever a company or an aspect of the operation fails, people are inclined to point to specific events to explain the “causes” of non-compliance; product problems, inept managers, loss of key people, poor distribution, unexpected unplanned aggressive completion, loss of loan facilities and business downturns etc. I believe the SC&L industry is now more about horizontal growth and interdependent interconnected processes, functions, management and leadership. My courses are expressively designed to explore all these issues.
What will the students glean from Nigel:The constant repetitive commercial and operational issues crystallised my thinking in that I wanted to share, my practical, commercial and operational knowledge for the next generation of SC&L professionals. All my courses are populated with useful practical tips amassed over many years, which will help the students in their modern day workplace. Today’s problems have been created by yesterday’s solutions……. Technology is advancing but the SC&L industry appears to repeat the same mistakes. My advice will help students navigate the pitfalls.