Communications in the Supply Chain
3.4 (8 ratings)
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Communications in the Supply Chain

A practical examination of the communication process within the modern Supply Chain & Logistics.
3.4 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
388 students enrolled
Created by Nigel Devenish
Last updated 11/2014
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will understand the communication of Social Media has evolved into more than just another advertising channel for retailers, within the Supply Chain
  • You will appreciate the need for the development and the ability to communicate with communities is central to understanding the implications of supply within the new demand chain
  • You will grasp the ramifications on to the supply chain with the emergence and development of multi-channel retailing
  • You will comprehend how the development of e-commerce has added significant complexity to the Supply Chain, through multiple communication channels
  • You will realise the extent in which open, transparent communications in the supply chain, is driving extreme volatility in demand forecasting
  • You will recognise the world is moving into e-relationships between; manufacture, producer, supplier, retailer and consumer and the impact this has on the supply chain and logistics
  • You will understand communications within the supply chain and logistics is now a measurable commodity in terms of performance management
  • measurable commodity in terms of performance management You will appreciate that instant communication is now interrupting established business models, with new technology
View Curriculum
  • Students will only require access to a modern PC /Laptop/Tablet to engage for this course. The course has been design with practicality in mind. It does not matter if you are a season professional and or just embarking on your Supply Chain and Logistics Career.

Important notes:

  • Current promotional price is $29, but will increase to $149
  • New lectures and updates
  • Support

Good communications is about developing image, reputation, credibility and authority. It influences opinion and behaviour all organisations have to communicate.

They have no choice.

They must influence all those groups around them, upon which their success relies, by the projection of their actions and reactions.

Manufactures, producers, retailers, suppliers all have to make sure their messages are communicated consistently and coherently to every audience both inside and outside of the business.

Development of a strong brand positions a range of products and services a company brings to the market. It conveys the value of the company.

Branding is increasingly important where product differentiation is less easy to establish. The rise of social media and technology and the ability to deal direct with the end consumer, is generating significant complexity in the supply chain.

As today’s consumers have been conditioned by multiple industries, to expect personalised interactions across different channels.

It is all about customer connectivity. Omnichannel retailing has created multiple sales opportunities for retailers. Simultaneously it is creating havoc in their operating model and upstream supply chains, whilst they attempt to integrate the e-commerce purchasing volumes. Allowing them to develop the buy-anywhere-fulfil anywhere and return anywhere retail consumer experience.

This course provides a practical examination of the communication process within the modern SC&L.

Who is the target audience?
  • This course is applicable to anyone who operates in; procurement, planning, operations, warehouse, distribution, wholesale, third party logistics and or undertaking academic studies. At whatever level you are operating, you will take away positive knowledge that you can use at your place of work or studies.
  • This course presents a framework in understanding how communications allied with new technology is impacting on the supply chain & logistics. Students will gain a detailed insight of the key communications that are driving increased complexity throughout the end-to-end supply chain.
  • This course focuses and delivers real time experience on multiple functions within complex operations, which is being impacted and exacerbated by the integration of multi-channel communications in social media assisted with increasingly new powerful consumer friendly technology.
  • This course is providing the student with a practical understanding of the key communication issues and challenges multiple stakeholders in the Supply Chain & Logistic face on a daily basis.
  • Students will only require access to a modern PC /Laptop/Tablet to engage for this course. The course has been design with practicality in mind. It does not matter if you are a season professional and or just embarking on your Supply Chain and Logistics Career.
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Curriculum For This Course
129 Lectures
4 Lectures 05:19

Meet the Tutor


Realise what the Course is all about

Course Title

What the student will need in terms of resources to complete the course

Resources needed for the Course

Building Communities
3 Lectures 07:06

Supply chain is a vast subject. When you inject the phenomenon of Social Media you can see why complexities occure


Understand the importance of social media and the development of communities and its impact on the supply chain

Communities impact on Supply Chain

Here you will associate the importance of how social media is driving complexity in the supply chain

A statement for your journey....
Key Benefits of Social Media in the Supply Chain
7 Lectures 09:30

The use of social media can drive both benefits and challenges in to the supply chain. Understand the how and why?


Social Media Quotes

Social Media Quotes

Key Benefit why communities connect with people

Key Benefit 1 - Connecting people

When in a community it tends to connect with each other

Preview 00:40

Communities naturally grow by allowing members and non members to get connected

Key Benefit 3 - Connects members with no members

Community at work - The Scottish referendum

Why do Companies use Social Media
4 Lectures 06:08

Why companies use Social Media at the early stage of product development

Advantage of Social Media in the product development stage

The commercial argument in developing a community before new product introduction

Develop a customer base prior launch

Building communities is an ideal way to establish early brand advocates

Preview 01:01

Gaining trust with a community is central to the Social Media philosophy used by companies

Gaining Trust
Supply Chain Management & the Use of Social Media
10 Lectures 13:32

Social media is changing the established way in which businesses are structured. The development of ecosystems is a positive development linking the extended supply chain


Understand the difference between logistics and the supply chain


Continuity and change is a key feature of the supply chain. Learn why there is now a need to consistently assess the supply chain strategy

Supply Chain strategy

Understand the importance of supply chain planning

Supply Chain planning

Applying supply chain design on to the wider business organisation

Supply Chain application

Review a real example of supply chain operation

Preview 01:42

Understand the key importance of asset management in the supply chain

Asset Management

Procurement think outside the box, is there another way?

My challenge with procurement

Understand what is involved in the life cycle of product management

Product life cycle management

Review of the impact of social media in to the supply chain and why velocity, agility and resilience is now the order of the day

Supply Chain Community Triangle
4 Lectures 05:15

Here is a quick focus on the 3 key stakeholders in the supply chain and how they interconnect


Recognise how brands and customers become united. Having brand recognition can be a universal 'connector' within the SM communities

Connect brands and customers

Examine the ways in which community members connect with one another

Connects members

Learn how and the why communities must connect with non-members

Connect non-members
Brand Community Pillars
9 Lectures 11:01

Social media has been the ideal platform for Brands to develop 'followers' this course takes a look at the importance of these pillars


Appreciate that brands galvanise communities through collaborative reasoning

Participation in a group based collaborative effort

Understand why brands want to seduce individual membership into a community

Individual Membership into a community

Brands will generate Common desires/goals/interest/passions/values

Common desires/goals/interest/passions/values

Understand why brand production and consumption activities are used within Social Media

Brand production and consumption activities

Learn why it so important to build mutual trust and reward within the community

Mutual trust and reward

Recognise the very essence of social media is the development of "socialness" in the dialogue and community interaction

Preview 00:52

Learn the key criteria in new technology and social media is to 'personalise' and customise our experience

Customisation of experience

Recognise the key challenge is developing the online platform with off line experience

Online platform with off line experiences
The End Game for Brands
10 Lectures 12:57

This course assess what is the end game of Brands, and its impact on the supply chain


Recognise how companies can accelerate sales through the use of social media

Accelerated Sales

Understand the monitoring of web-traffic is now the same as measuring 'foot-fall' in shopping malls

More foot fall / web traffic

Understand that social media is being used to reduce cost within the supply chain

Save Operating Cost

Reflect how marketing efficiencies are being generated through new technology and social media

Drive marketing efficiencies

A quick review as to the importance of brands building a loyal consumer base, and how fickle is can be

Entrench Brand loyalty

Assess the German discounters Aldi and Lidl in terms of brand loyalty

Preview 02:40

Understand how new technology is improving supply chain operations

Improve Operations

Understand how support services are now using social media to become better at what they do

Support Products

Understand that once a community has been built for brands the up-selling within that community is now much easier and cheaper

Upsell Services
The Direct Benefits for Brands
6 Lectures 10:42

Assess how social media is actually leading the industry agenda and conversation within brands

Lead the Industry Agenda and Conversation

Using new technology and social media companies can now become customer centric throughout the organisation

Organisation wide – Customer centricity

Recognise that social media connects employees with vendors very easy

Preview 01:52

Learn how superior innovation and solutions is being driven by new technology

Superior Innovation and Solutions

Recognise tomorrows consumers are being targeted at a very young age

Favourable grassroots perception

New technology is providing multiple distribution / selling and customisation channels

New distribution selling/distribution/ customisation channel
The Power of Word of Mouth
6 Lectures 07:49

Understand that however fantastic social media can be for brands and retailers, word of mouth recommendation remains the premier tool in communication


Examples of the power of Word of Mouth (WOM)

Ryanair and the impact of WOM

Impact of WOM on the Supply Chain

Understand the 5 Principles of WOM and encourage students to access a recommended industry "clip"

Five Principles of Word of Mouth
11 More Sections
About the Instructor
Nigel Devenish
3.4 Average rating
13 Reviews
1,945 Students
4 Courses
Supply Chain and Logistics Career Professional

Professionally: My career is rooted in the supply chain and logistics (“SC&L”), specifically within Third Party Logistics (“3PL”) supporting various market verticals; pharmaceutical, grocery retail, apparel, health, paper, technology manufacturing, and general goods. Including very large warehouse management, inventory, shipping and distribution. I have held very senior roles including; commercial, operations, and solution engineering design and account director, for international SC&L operations supporting global brands. 5 years ago I started my own consultancy - the catalyst for change was to help individuals, companies and organisations deal with the dynamic complexity within the SC&L. I have a strong interest in Systems, Process and Communications in SC&L.

I see continuity and change as a ‘constant' feature in SC&L. Where conventional forecasting, planning, and analysing methods struggle to deal with the industry’s increasing complexity, brought about by the advance in today's new media and technology. I have published various trade papers and regularly appears as a speaker for events. I also provides public and in-house certificated training courses for international training companies.

Personally: My infectious enthusiasm sustained by a large engine that drives my desire to constantly improve people, systems, processes and cost to serve in SC&L. Having worked across cultures and countries, I have developed a highly effective operational antenna and communications tool-set. I believe that most people go to work in SC&L want to do well. Often low self-confidence and or lack of employee esteem is more often a result of poor and or inadequate training, knowledge, skills and local leadership. Allied to the preservation of traditional operational orthodox systems and processes, anchored within a rigid silo driven hierarchy. Most people, I believe, who exist in such organisations, see themselves within a business system over which they have little influence. They tend to see their responsibilities as limited to the boundaries of their position or function. In today’s technology advanced SC&L is reeling from the impact of “Disintermediation of Information”, and is having far reaching consequences, within organisational structures and real-time operational processes. I'm now committed to consulting, advising, supporting, training, mentoring, and educating the most treasured of all company assets…Its people.

Nigel’s Mission:Within the SC&L industry all too often, team leaders, supervisors, junior and senior managers including executive boards, seek only to repair or ameliorate the symptoms of operational / commercial failure. This short term reprieve inevitably develops in to a longer term volatile issues. My mission through my on-line training programs is to simply aid the practical knowledge and learning experience for those engaged in the SC&L operations. That meaningfully advances individual and team knowledge in real time on their execution of systems, processes, cost to serve, and operations management wherever people work in the SC&L.

What I believe: My operational strap line is“if you know your numbers, you know your business”. As today's global society’s move increasingly to a transactional economy, this can tend to reinforce individualistic cultures operating within SC&L organisations. Whenever a company or an aspect of the operation fails, people are inclined to point to specific events to explain the “causes” of non-compliance; product problems, inept managers, loss of key people, poor distribution, unexpected unplanned aggressive completion, loss of loan facilities and business downturns etc. I believe the SC&L industry is now more about horizontal growth and interdependent interconnected processes, functions, management and leadership. My courses are expressively designed to explore all these issues.

What will the students glean from Nigel:The constant repetitive commercial and operational issues crystallised my thinking in that I wanted to share, my practical, commercial and operational knowledge for the next generation of SC&L professionals. All my courses are populated with useful practical tips amassed over many years, which will help the students in their modern day workplace. Today’s problems have been created by yesterday’s solutions……. Technology is advancing but the SC&L industry appears to repeat the same mistakes. My advice will help students navigate the pitfalls.