Communications in the Supply Chain

A practical examination of the communication process within the modern Supply Chain & Logistics.
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  • Lectures 129
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

Important notes:

  • Current promotional price is $29, but will increase to $149
  • New lectures and updates
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Good communications is about developing image, reputation, credibility and authority. It influences opinion and behaviour all organisations have to communicate.

They have no choice.

They must influence all those groups around them, upon which their success relies, by the projection of their actions and reactions.

Manufactures, producers, retailers, suppliers all have to make sure their messages are communicated consistently and coherently to every audience both inside and outside of the business.

Development of a strong brand positions a range of products and services a company brings to the market. It conveys the value of the company.

Branding is increasingly important where product differentiation is less easy to establish. The rise of social media and technology and the ability to deal direct with the end consumer, is generating significant complexity in the supply chain.

As today’s consumers have been conditioned by multiple industries, to expect personalised interactions across different channels.

It is all about customer connectivity. Omnichannel retailing has created multiple sales opportunities for retailers. Simultaneously it is creating havoc in their operating model and upstream supply chains, whilst they attempt to integrate the e-commerce purchasing volumes. Allowing them to develop the buy-anywhere-fulfil anywhere and return anywhere retail consumer experience.

This course provides a practical examination of the communication process within the modern SC&L.

What are the requirements?

  • Students will only require access to a modern PC /Laptop/Tablet to engage for this course. The course has been design with practicality in mind. It does not matter if you are a season professional and or just embarking on your Supply Chain and Logistics Career.

What am I going to get from this course?

  • You will understand the communication of Social Media has evolved into more than just another advertising channel for retailers, within the Supply Chain
  • You will appreciate the need for the development and the ability to communicate with communities is central to understanding the implications of supply within the new demand chain
  • You will grasp the ramifications on to the supply chain with the emergence and development of multi-channel retailing
  • You will comprehend how the development of e-commerce has added significant complexity to the Supply Chain, through multiple communication channels
  • You will realise the extent in which open, transparent communications in the supply chain, is driving extreme volatility in demand forecasting
  • You will recognise the world is moving into e-relationships between; manufacture, producer, supplier, retailer and consumer and the impact this has on the supply chain and logistics
  • You will understand communications within the supply chain and logistics is now a measurable commodity in terms of performance management
  • measurable commodity in terms of performance management You will appreciate that instant communication is now interrupting established business models, with new technology

Who is the target audience?

  • This course is applicable to anyone who operates in; procurement, planning, operations, warehouse, distribution, wholesale, third party logistics and or undertaking academic studies. At whatever level you are operating, you will take away positive knowledge that you can use at your place of work or studies.
  • This course presents a framework in understanding how communications allied with new technology is impacting on the supply chain & logistics. Students will gain a detailed insight of the key communications that are driving increased complexity throughout the end-to-end supply chain.
  • This course focuses and delivers real time experience on multiple functions within complex operations, which is being impacted and exacerbated by the integration of multi-channel communications in social media assisted with increasingly new powerful consumer friendly technology.
  • This course is providing the student with a practical understanding of the key communication issues and challenges multiple stakeholders in the Supply Chain & Logistic face on a daily basis.
  • Students will only require access to a modern PC /Laptop/Tablet to engage for this course. The course has been design with practicality in mind. It does not matter if you are a season professional and or just embarking on your Supply Chain and Logistics Career.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Meet the Tutor


Realise what the Course is all about


What the student will need in terms of resources to complete the course

Course Landscape
Section 2: Building Communities

Supply chain is a vast subject. When you inject the phenomenon of Social Media you can see why complexities occure


Understand the importance of social media and the development of communities and its impact on the supply chain


Here you will associate the importance of how social media is driving complexity in the supply chain

Section 3: Key Benefits of Social Media in the Supply Chain

The use of social media can drive both benefits and challenges in to the supply chain. Understand the how and why?


Social Media Quotes


Key Benefit why communities connect with people


When in a community it tends to connect with each other


Communities naturally grow by allowing members and non members to get connected

Community at work - The Scottish referendum
Section 4: Why do Companies use Social Media

Why companies use Social Media at the early stage of product development


The commercial argument in developing a community before new product introduction


Building communities is an ideal way to establish early brand advocates


Gaining trust with a community is central to the Social Media philosophy used by companies

Section 5: Supply Chain Management & the Use of Social Media

Social media is changing the established way in which businesses are structured. The development of ecosystems is a positive development linking the extended supply chain


Understand the difference between logistics and the supply chain


Continuity and change is a key feature of the supply chain. Learn why there is now a need to consistently assess the supply chain strategy


Understand the importance of supply chain planning


Applying supply chain design on to the wider business organisation


Review a real example of supply chain operation


Understand the key importance of asset management in the supply chain


Procurement think outside the box, is there another way?


Understand what is involved in the life cycle of product management


Review of the impact of social media in to the supply chain and why velocity, agility and resilience is now the order of the day

Section 6: Supply Chain Community Triangle

Here is a quick focus on the 3 key stakeholders in the supply chain and how they interconnect


Recognise how brands and customers become united. Having brand recognition can be a universal 'connector' within the SM communities


Examine the ways in which community members connect with one another


Learn how and the why communities must connect with non-members

Section 7: Brand Community Pillars

Social media has been the ideal platform for Brands to develop 'followers' this course takes a look at the importance of these pillars


Appreciate that brands galvanise communities through collaborative reasoning


Understand why brands want to seduce individual membership into a community


Brands will generate Common desires/goals/interest/passions/values


Understand why brand production and consumption activities are used within Social Media


Learn why it so important to build mutual trust and reward within the community


Recognise the very essence of social media is the development of "socialness" in the dialogue and community interaction


Learn the key criteria in new technology and social media is to 'personalise' and customise our experience


Recognise the key challenge is developing the online platform with off line experience

Section 8: The End Game for Brands

This course assess what is the end game of Brands, and its impact on the supply chain


Recognise how companies can accelerate sales through the use of social media


Understand the monitoring of web-traffic is now the same as measuring 'foot-fall' in shopping malls


Understand that social media is being used to reduce cost within the supply chain


Reflect how marketing efficiencies are being generated through new technology and social media


A quick review as to the importance of brands building a loyal consumer base, and how fickle is can be


Assess the German discounters Aldi and Lidl in terms of brand loyalty


Understand how new technology is improving supply chain operations


Understand how support services are now using social media to become better at what they do


Understand that once a community has been built for brands the up-selling within that community is now much easier and cheaper

Section 9: The Direct Benefits for Brands

Assess how social media is actually leading the industry agenda and conversation within brands


Using new technology and social media companies can now become customer centric throughout the organisation


Recognise that social media connects employees with vendors very easy


Learn how superior innovation and solutions is being driven by new technology


Recognise tomorrows consumers are being targeted at a very young age


New technology is providing multiple distribution / selling and customisation channels

Section 10: The Power of Word of Mouth

Understand that however fantastic social media can be for brands and retailers, word of mouth recommendation remains the premier tool in communication

Examples of the power of Word of Mouth (WOM)
Ryanair and the impact of WOM
Importance of WOM and examples
Impact of WOM on the Supply Chain

Understand the 5 Principles of WOM and encourage students to access a recommended industry "clip"

Section 11: Performance Management
Social Media gives us Information before Interaction
Real Case -impact of social media
How to apply the information into an operation
The evolution of the driver job to a company ambassador
Section 12: Social Dimension in the B2B Relationship
The acceptance of social media for companies
About Collaboration
Exchange and Execution
The key function of drivers explained
Section 13: Maslows Pyramide
Our need to survive
We need to improve
Our values
Section 14: Social Media encourages Collaboration
Collaboration and Trust
The traditional ways are changing

Reviewing in detail the extended supply chain actors within the ecosystem

Mc Kinsey
Section 15: Who are the Social Media Actors

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Instructor Biography

Nigel Devenish, Supply Chain and Logistics Career Professional

Professionally: My career is rooted in the supply chain and logistics (“SC&L”), specifically within Third Party Logistics (“3PL”) supporting various market verticals; pharmaceutical, grocery retail, apparel, health, paper, technology manufacturing, and general goods. Including very large warehouse management, inventory, shipping and distribution. I have held very senior roles including; commercial, operations, and solution engineering design and account director, for international SC&L operations supporting global brands. 5 years ago I started my own consultancy - the catalyst for change was to help individuals, companies and organisations deal with the dynamic complexity within the SC&L. I have a strong interest in Systems, Process and Communications in SC&L.

I see continuity and change as a ‘constant' feature in SC&L. Where conventional forecasting, planning, and analysing methods struggle to deal with the industry’s increasing complexity, brought about by the advance in today's new media and technology. I have published various trade papers and regularly appears as a speaker for events. I also provides public and in-house certificated training courses for international training companies.

Personally: My infectious enthusiasm sustained by a large engine that drives my desire to constantly improve people, systems, processes and cost to serve in SC&L. Having worked across cultures and countries, I have developed a highly effective operational antenna and communications tool-set. I believe that most people go to work in SC&L want to do well. Often low self-confidence and or lack of employee esteem is more often a result of poor and or inadequate training, knowledge, skills and local leadership. Allied to the preservation of traditional operational orthodox systems and processes, anchored within a rigid silo driven hierarchy. Most people, I believe, who exist in such organisations, see themselves within a business system over which they have little influence. They tend to see their responsibilities as limited to the boundaries of their position or function. In today’s technology advanced SC&L is reeling from the impact of “Disintermediation of Information”, and is having far reaching consequences, within organisational structures and real-time operational processes. I'm now committed to consulting, advising, supporting, training, mentoring, and educating the most treasured of all company assets…Its people.

Nigel’s Mission:Within the SC&L industry all too often, team leaders, supervisors, junior and senior managers including executive boards, seek only to repair or ameliorate the symptoms of operational / commercial failure. This short term reprieve inevitably develops in to a longer term volatile issues. My mission through my on-line training programs is to simply aid the practical knowledge and learning experience for those engaged in the SC&L operations. That meaningfully advances individual and team knowledge in real time on their execution of systems, processes, cost to serve, and operations management wherever people work in the SC&L.

What I believe: My operational strap line is“if you know your numbers, you know your business”. As today's global society’s move increasingly to a transactional economy, this can tend to reinforce individualistic cultures operating within SC&L organisations. Whenever a company or an aspect of the operation fails, people are inclined to point to specific events to explain the “causes” of non-compliance; product problems, inept managers, loss of key people, poor distribution, unexpected unplanned aggressive completion, loss of loan facilities and business downturns etc. I believe the SC&L industry is now more about horizontal growth and interdependent interconnected processes, functions, management and leadership. My courses are expressively designed to explore all these issues.

What will the students glean from Nigel:The constant repetitive commercial and operational issues crystallised my thinking in that I wanted to share, my practical, commercial and operational knowledge for the next generation of SC&L professionals. All my courses are populated with useful practical tips amassed over many years, which will help the students in their modern day workplace. Today’s problems have been created by yesterday’s solutions……. Technology is advancing but the SC&L industry appears to repeat the same mistakes. My advice will help students navigate the pitfalls.

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