Communicate for Business: Write, Email, Close the Loop

Write clearly & concisely in email and all business contexts, then design a communication plan to make sure it sticks.
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  • Lectures 36
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

Clear communication isn't always as easy as it sounds. This course will help you express your ideas in traditional genres as well as digitally. You'll also learn how to communicate to create lasting change in your organization: successfully engage the people who have to respond to the initiative.

Course 1: Write for Business & To Be Understood

Write for your busy readers by following best practices to craft clear & concise documents.

  • Hit the Right tone
  • Choose the Best Words
  • Organize for Understanding

Course 2: Write Effective emails

Your email messages say more than you think; write your way to the top with effective emails.

  • Construct your Communication
  • Protect Your Image
  • Correct Common Errors

Course 3: Close the Communication Loop

Design a communication plan that makes sure your change initiative gets put into action.

  • Conduct a Needs Analysis
  • Design Your Communications Strategy
  • Craft Your Content
  • Engage Others

Developed by instructors who write professionally, this three course bundle covers everything from practical tips for pesky grammar rules to guidelines for connecting with your audience. Each component is designed to be completed in short time allotments, or all at once, to suit your schedule. It will take approximately 1 hour to complete the entire bundle.

What are the requirements?

  • You will need internet access. Google Chrome, Internet Explorer or Safari and preferred browsers to open links to interactive lessons.
  • You will need Adobe Acrobat to download PDFs.

What am I going to get from this course?

  • Choose words for their precision and ability to engage your target audience
  • Focus on your message to determine grammatical choices.
  • Tailor your emails based on your purpose and recipient.
  • Create a plan that supports your change initiative.

Who is the target audience?

  • Unsure of yourself when it comes to writing? This course is for you! It’s got lots of practical advice and common sense that will put you at ease.
  • Confident in your verbal skills but new to the requirements of business writing? Learn how to adapt what you already know for business.
  • Leaders responsible for change management and looking for communication strategies to make sure the change sticks.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course 1 - Write for Business & To Be Understood

Worried about all of those pesky grammar rules? Put them in the context of the larger goal, clear communication & the task of writing changes from burden to opportunity.

Section 2: Hit the Right Tone

Different tones are required for different situations. Articulate what you want your writing to accomplish & arrange your information to emphasize these goals & set the proper tone.

1 page

Here's a workplace scenario to try out. How would you revise this communication for tone?

Section 3: Choose the Best Words

The English language has more than 1 million words so, how do you choose? Use the 3 S's of word choice to help you craft your content.

1 page

One way to make sure communication happens is to think like your reader. Take a look at these examples & select the options you would use to communicate effectively.

Section 4: Organize for Understanding

Your job is to make it easy for your reader to understand your message. Follow these guidelines to put your words & phrases in the best order to make your meaning clear.


Punctuation is another way to organize for understanding. Use these simple strategies to make sure punctuation helps clarify meaning.

1 page

Some types of punctuation create more anxiety than others. Follow Suzannah Windsor Freeman's tips to stop thinking about the rules & start thinking about what you know.

Section 5: Put It to Work

Consider this final piece of advice on choosing the best register for your audience so that you can effectively write for business & be understood.

2 pages

Use the tips & tools in this printable PDF to help you write for business & be understood.

4 questions

Assess your readiness to write for business & be understood. You need 80% to pass.

Section 6: Course 2 - Write Effective Emails

In today's world, social & business lines get blurred and it can be easy to miscommunicate. Learn how to communicate effectively & professionally in the digital world.

1 page

Practice your knowledge of which expressions are casual, semi-formal & formal & think about the messages these expressions send.

Section 7: Construct Your Communication

To write effectively & prevent miscommunication, you need to start with a plan. Explore these 3 steps to make a good impression.

1 page

It's better to be over-prepared when it comes to communication. Dive in with Kathy Gentile to expand your knowledge of the 3 previous steps & gain further knowledge on what to consider before pressing “send.”

Section 8: Protect Your Image

There are several instances where it's best to avoid email conversations. Learn about a few situations where you might want to think twice before using your business email account for correspondence.

1 page

Digital correspondence can induce an “out of sight, out of mind” way of thinking about real-life situations. Consider the following emails & the consequences that follow.

Section 9: Correct Common Errors

Punctuation, correct words & usage are all details we sometimes let slip. Fine-tune your writing skills here with examples of the small stuff to consider so your reader will focus on the big stuff.

1 page

Your ultimate goal is clear writing which improves reader comprehension. Dive deeper with the Writing Center at the University of Wisconsin to refresh your grammar knowledge.

Section 10: Put It to Work

Consider this final piece of advice about effective communication on social media, too.

2 pages

Use the tips & tools in this printable PDF to help you write effective emails.

5 questions

Assess your readiness to write effective emails. You need 80% to pass.

Section 11: Course 3 - Close the Communication Loop

You're leading a change initiative & you've got a plan in place. The next step is to engage the people who will be affected the most. Support the logistics of your initiative with a concrete communication plan.

Section 12: Conduct a Needs Analysis

Solid communications plans start with a communication strategy based on needs analyses. Begin by identifying your key stakeholders. Use this classification technique to clearly illustrate the groups that make up your audience & how they might respond to your message.

1 page

Here's a workplace scenario to try out. Use RACI to identify the groups of people who will need different communication plans.

Section 13: Design Your Communications Strategy

Now that you know “who,” it's time to think about “what.” Find out how to start with the general, most universal audience & then move to targeted & specific groups.


Change doesn't happen overnight. Think about when a message should be introduced & how frequently it should be repeated. Use these tips to design the best way to integrate a message into recurring communications.


We've covered who needs to “receive” messages but don't forget to think about who is the best person to “send” the messages. Assign specific people to this task & don't forget to add in a feedback loop.


You'll need to record information for all the different audiences you'll be reaching. Use this workplace scenario as an example and practice recording information in a similar matrix to the one we offer.

1 page

Just because an audience hears a message doesn't mean they get it. Use this advice from Gordon Kangas to take your communication from broken to functional.

Section 14: Craft Your Content

Here are few things to keep in mind as you begin to craft the content of your messages. Include objectives & context. Most importantly, answer the WIIFM question.

1 page

Look again at the workplace scenario you explored earlier. If you were crafting the content which messages would you include? Give it a try.

1 page

Don't let common sense or common myths lead you astray. Jeni Cross dives into the “Three Myths of Behavior Change” in this TED Talk. Let Cross help you understand how to create effective communication plans that really deliver change

Section 15: Engage Others

Communication doesn't have to be high-tech or expensive to be effective. Select a variety of channels that will get your message in front of people.


Every time you deliver your message you have an opportunity to gather feedback. Implement these ideas for gathering input & sharing progress.

1 page

A good communications plan will have a multi-faceted approach. Use this chart to help you determine the best mediums for your messages.

Section 16: Put It to Work

Think about this final piece of advice on using the power of technology to help you spread your message as you work to close the communication loop.

4 pages

Use the tips & tools in this printable PDF to help you close the communication loop.

5 questions

Assess your readiness to close the communication loop. You need 80% to pass.

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Instructor Biography

Eleventure Team, Higher Learning. @ Work

Let's face it - a lot of elearning out there is downright boring. The truth is, everyone wants the skills they need to do their jobs well. That's where Eleventure comes in. It's critical, on-the-job skills people need. It's fast. It's fresh. It's action based & it's designed and developed by award winning and veteran author, presenter & trainer, Megan Torrance of TorranceLearning.

Megan brings over a decade of business consulting and project management experience to her instructional design and development work. She teaches LLAMA (Agile project management) and instructional design classes, kicks off new design projects and makes sure everyone's having a good time. Elearning guru by day, and ice hockey goaltender by night, Megan is devoted to not only delivering outstanding work, but also creating a top-notch work environment based on trust, flexibility, compassion, and fun. Megan and her team have developed elearning for a variety of industries and topics including food ingredients, industrial chemicals, medical, non-profit, human resources, sales, marketing, and IT. Megan holds a BS in Communications with an emphasis on Organizational Communication and Public Relations, and an MBA, both from Cornell University.

TorranceLearning's instructional design processes are designed to quickly focus on the desired performance and learning objectives, then make the most of visual and verbal techniques to take full advantage of the learning opportunity.

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