Commercial Awareness
4.4 (25 ratings)
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Commercial Awareness

Learn the essential business skills every employer is looking for.
4.4 (25 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,690 students enrolled
Created by up timize
Last updated 7/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand what commercial awareness is and why it’s so vital
  • Possess the kind of 360 degree business understanding that it can take YEARS to acquire
  • Immediately use your commercial awareness to to GET HIRED and accelerate your career
  • Feel comfortable and confident when talking about businesses
  • Understand the essentials of business finance
  • Learn the business tools and models that will actually be useful in your career
  • Boost your productivity and work smarter – impressing employers now and in the future
View Curriculum
  • No prior knowledge is required to take this course

Commercial awareness means an understanding of organizations and the business world. It's prized by recruiters in every industry sector - it's the NUMBER 1 SKILL employers look for when hiring.

But it's not something you get taught at school or university. This means people like YOU could be missing out on multiple opportunities to advance your career.

Boost your commercial awareness - you'll reap IMMEDIATE benefits.

Commercial awareness gets you hired, and it gets you promoted.

It's THE key differentiator between those who are successful in their life and career, and those who never fulfil their potential.

In our unique course, businessman and entrepreneur Ed Thompson gives you a complete overview of commercial awareness. You'll learn skills, models and techniques that will help you both GET a great job, and SOAR when you have one.

By the end of the course, you will:

  • have an essential understanding of all aspects of commercial awareness
  • be significantly more employable
  • understand how to USE commercial awareness to advance your career, bringing immediate benefits both at interviews and on the job

Our Commercial Awareness course is the ultimate passport to success in your career.

We'll cover, together, the critical business insight that really matters.

First we'll explore what commercial awareness is, and why it's so vital for career success. It's something that's still a LOT more familiar to employers than to (young) job applicants.

Next, we'll dive deep inside an organization, giving you an essential understanding of how businesses are structured, funded, and operate on a day to day basis.

Then we'll review organizations in context, further refining your business understanding and helping you make better and more fruitful career decisions -- starting from NOW.

Finally you'll find out how to apply everything you've learned - to get hired, and/or to excel at the job you're already in.

Start learning now and begin the ultimate path to career success!

Who is the target audience?
  • This course is specifically for students and recent graduates - it will also be useful if you are a young professional looking to boost your skills
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Curriculum For This Course
21 Lectures
1 Lecture 01:32

In this lesson, you'll find out more about the course and how each lesson is structured.

Preview 01:32
'Commercial Awareness' Explained
2 Lectures 04:10

Commercial awareness is a massive focus of employers - yet job applicants don't always even know what it means! After this lesson you'll know exactly what it's all about.

Preview 01:53

Why is commercial awareness so important? Find out how it can help catapult your career in this lesson.

Preview 02:17
Inside an Organization
9 Lectures 34:49

In this lesson you'll start learning about organizations themselves, and the different ways to categorize them.

Preview 03:17

Most organizations have a mission statement. Learn what these are and more importantly, learn why they matter for YOUR career.

Preview 04:35

Understanding the basics of business strategy will put you way ahead of the curve, regardless of your role. Get the lowdown in this lesson.

Business Strategy

In this lesson you'll learn more about business strategy, as we explore the different types of strategy that organizations can adopt.

Types of Strategy

Get to know one of the most useful business analysis tools - Alex Osterwalder's Business Model Canvas.

The Business Model Canvas

How organizations are structured varies. What doesn't change is that ANY structure will have a direct impact on you and your role. Find out why and how in this lesson.

Organizational Structure

Organizations are ultimately a series of processes. In this lesson we'll look at business processes at a high level, so you understand this concept going forward in your career.


Organizational values matter when you're choosing somewhere to work, and articulating why you want to work there. Find out what they are and why they're important here.


What is 'culture'? Why do recruiters care so much about 'culture fit'? In this lesson we look at organizational culture and it's impact on your career.

Essential Business Finance
4 Lectures 15:58

Part of being commercially aware is understanding the essentials of business finance. This lesson starts with a basic overview.

Introduction to Business Finance

Where to organizations get their money from, who owns them, and why does this matter to you? It's all explained in this lesson.

How Businesses Are Funded

Even a rudimentary understanding of the 3 main accounting statements gives you useful understanding that employers will value. This lesson demystifies them by taking a simple, enlightening approach.

The 3 Main Financial Statements

There are hundreds of jargony terms when it comes to business finance. But which ones actually matter? We've picked 10 of the most important here - you'll find them super useful straightaway!

10 Useful Terms
Businesses in Context
3 Lectures 12:15

Understanding industry sectors and competitive dynamics is hugely useful in your career from the word GO!. In this lesson you'll learn how to apply this understanding to get hired and make great career decisions.

Sectors & Competition

All organizations operate within a wider context. Every smart, commercially aware professional understands these contexts and why they matter so much to their work - whatever their role.

4 Key Contexts to Consider

In this lesson you'll gain an immediate and valuable grasp of two of the most prevalent business analysis tools. Check it out to find out what they are and how to use them effectively.

2 Great Analysis Tools
Commercial Awareness & Getting Hired
2 Lectures 07:19

Every lesson in the course explains why its own topic is important to YOUR career. But this lesson JUST focuses on that subject. Learn how generate immediate results with your newly acquired knowledge and skills!

How to Demonstrate Commercial Awareness

Smart job applications get candidates interviews and job offers. 'Smart' means the work of someone who has taken the time to build their commercial awareness. This is where you can really cash in, using your commercial awareness to land a great job.

Smart Job Applications
About the Instructor
up timize
4.3 Average rating
41 Reviews
4,817 Students
4 Courses
Soft Skills Experts

uptimize has a simple mission: to make access to relevant and transformative soft skills training available to anyone, anywhere.

Soft skills like networking, interviewing or communication are THE most important of all skills to our lives and careers; they are the foundation on which all other skills rest and rely.

With uptimize courses, you'll learn skills as important to your career as anything you learned at school or university.

Use our super high quality, employer-endorsed courses to quickly and effectively master the key soft skills that everyone needs and most people never get taught!

Start learning now to develop YOUR skills.

uptimize was founded by Oxford graduate Ed Thompson in 2014. Ed is an experienced executive and businessman who rose to join the Leadership Team of a $100m/year revenue tech company by the age of just 28. Previously he had held positions in management consulting and private equity. Ed is passionate about soft skills, having founded the groundbreaking apprenticeships program 'Tech City Stars' in east London, and has vast experience 'at the coalface' of soft skills in business, having personally interviewed over 200 job applicants during his career.