Color Basics for Print Designers
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Have you ever been surprised by how a different color looks when printed on paper, compared to how it looks displayed on screen? Do you get frustrated by endless discussions with clients about why a printed piece looks different than the pdf they approved? This 35-minute course will explain why the colors that you see is much different from that which your monitor can display, and what your printer can output. By the end, you'll have scientific proof that you simply cannot reproduce all the colors of nature.
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|Section 1: Course Lectures|
|Section 2: How Color Works|
Why we can't reproduce all the colors we can see, either on screen or in print.
Both in light and pigment, three colors combine to form all the others.
|Section 3: Reproducing Color in Ink and Pixels|
Process and Spot colors
How photographs and artwork get printed.
Printing combined images, text, and other elements.
|Section 4: Color Is—and Isn't—an Exact Science.|
Why the same color won't look the same in different environments.
When Print and Digital Meet
|Section 5: Course Wrap-Up|
A brief review.
|Section 6: Resources|
|Lecture 10||1 page|
|This is an interactive pdf, contains links to Helpful publications for reference and further exploration.|
I'm Joseph Caserto, a design professional, educator, and consultant. I have over 20 years of experience as a publication art director and designer, and worked on the staffs of several national magazines before starting my own business. Since then, I've worked with many publications, including BusinessWeek, Marie Claire, PC, TV Guide, and Vibe. My projects have included helping to produce several issues of the iPad edition of Fortune, and consulting on the launch of Parents for iOS (Apple iPad) and Android (Samsung Galaxy).
I'm also an Adjunct Assistant Professor of Digital Communications and Media, at New York University, School of Professional Studies, Center for Advanced Digital Applications, Department of Design Digital Arts and Film. Formerly, I was an Adjunct Lecturer at the City College of New York, in the Art Department's Electronic Design and Multimedia Program. I have several online tutorials published, and have been a guest critic and speaker at Cooper Union, and SUNY Fredonia.
I've consulted with clients including FP Design, The Archdiocese of New York, and The Uniformed Firefighters Association of Greater New York to help them learn and maximize the potential of their software, and to explore graphic design principals.
I earned a BFA, with Honors, in Graphic Design from Pratt Institute, where I completed one of the first classes that explored graphic design produced with a Macintosh. I'm a member of AIGA, Freelancers Union, the Graphic Artists Guild, and The Society of Publication Designers. A lifetime resident of New York State, I've lived in Brooklyn since the late 1980s.