Small Business Lead Generation

Learn how to get meeting with restaurants, spas, doctors and other small businesses using proven Cold Email tactics.
4.4 (154 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
12,574 students enrolled Bestselling in Lead Generation
Instructed by Scott Britton Business / Sales
$19
$195
90% off
Take This Course
  • Lectures 71
  • Length 11.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 7/2014 English

Course Description

**UPDATED OCTOBER 2016** Called "a must have for anyone looking to get new leads for their business without cold calling. Simply THE BEST"

Landing new clients to grow your business doesn't have to be nightmare...

There's a better way than cold calling and going to networking events that rarely yield meaningful results...yet for some reason people keep approaching growing their business this way!?

In this course, I want to teach you how to connect with any potential client you want using cold emails.

Can you imagine being 1 click away for anyone that might benefit from your product or service? It's a pretty powerful place to be...and way more fun than picking up the phone to pitch yourself to someone who doesn't want to talk to you.

Whether you've tried cold emailing before or this is your first time, you're going to get a ton of value out of this course. Many people I've taught recoup their investment in less than 1 day of implementing the strategies I teach!

You'll learn things like:

  1. How to create a clockwork system for developing new leads and prospects to grow your business
  2. Places to find potential clients for your business
  3. How to find the right person to reach out to at target businesses
  4. 8+ proven methods to find anyone's email address
  5. How to think and write like a world class copywriter
  6. 9 Cold Email rules you should always follow
  7. 4 Things you should always avoid
  8. Eight different cold email scripts you can use today
  9. How to increase your response rate from prospects by 50% with one little tweak
  10. When and how you should follow up with people you're reaching out to maximize efficiency
  11. How to convert initial cold emails to meetings and handle rebuttals like "we don't have the money", "this isn't a good fit," or "we already work with a competitor"

Does having a crystal clear understanding of all of these things sound like it would supercharge your business?

If you're not convinced, look no further than my Cold Emailing For Startups Course. It's been taken by over 11,000 students and has an average 5 star review!

I created this course because many people who took this course wanted more, and a greater focus on applying these strategies if you weren't building a technology startup.

This course is perfect for you if:

  • You have a freelancing, consulting, or small business
  • Your customers are often small businesses, local companies or targeted individuals
  • You want to learn how to connect with anyone to pitch your product or service
  • You're tired of trying to drum up business with cold calls and ineffective networking events

No matter who you are, I guarantee you'll learn at least one thing from this class (see the testimonials above for proof).

I will personally respond to any questions you may have as you go through the material so there's no worry if you're not sure how to take all of the information and apply it to your life. So sign up now!

Talk soon,

Scott Britton

P.S. The $197 price is an initial offering to build the students and positive reviews.

I believe being able to start a dialogue with anyone in the world is worth way more than 30 cents a day for the next year so I plan on raising the price in the near future. If you want to take advantage of the initial price, I'd sign up sooner than later (Like now!)

What are the requirements?

  • Must know how to use email. No specific software required

What am I going to get from this course?

  • By the end of this course, you'll learn exactly how to connect with new clients using cold emails to grow your business
  • You'll learn a system you can use on a regular basis to constantly drum up new business

What is the target audience?

  • This course is perfect for people who want to connect with small businesses, local companies, and targeted invididuals
  • Ideal for small businesses, freelancers, and consultants

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Setting Up A System to Find and Connect With New Clients
Course Introduction
Preview
03:55
Introduce Yourself!
01:07
Prospecting 101
08:36
Setting Yourself Up For Success
04:19
Establishing A Prospecting Schedule
07:40
Identifying Companies For Your Hitlist
00:46
Building Your Hitlist
02:20
Using Your Personal Network
Preview
03:54
Popular Directory Sites
14:47
Competitor Sites
02:41
Award Winners
Preview
03:35
Forums and Online Communities
Preview
08:54
Mining LinkedIn
04:32
Section 2: Finding the Correct Person to Email
The Importance of Finding the Right Stakeholder
04:47
LinkedIn
05:26
Company Websites
01:30
Using Your Personal Network
03:21
Informational Cold Calls
Preview
20:03
Articles and Press Releases
02:58
Twitter and Facebook
06:30
Section 3: How to Find Anyone's Email Address
Why Email First?
01:56
Rapportive
Preview
03:20
Mailtester
01:49
Facebook
Preview
02:17
Manta.com
01:56
Jigsaw Data.com
01:42
Emails for Corporations
00:45
Snapbird, Toofr
02:03
Cold Call, Register.com, Slideshare, Google
03:51
What About LinkedIn Messages?
02:28
What About Website Forms?
01:28
Section 4: How to Improve Your Email Copy and Writing
Applying the Copywriters Mindset To Cold Emails
Preview
01:27
Crafting Effective Subject Lines
11:47
Making Sure You Address Prospects Appropriately
02:49
Section 5: Critical Cold Email Rules to Always Follow
Effective Length, Tone, and First Sentences
Preview
09:14
Personalization
03:38
Spacing and Formatting
02:55
Company Email Address and Signature
Preview
04:44
The Importance of Your Website
03:07
Limited Information Mindset
03:33
Handling Info@ Email Addresses
01:04
Exclamation Points & Smiley Faces
01:04
Section 6: Cold Email Habits and Practices You Must Avoid
Best Practices for Attachments, Vocabulary, and Punctuation
04:12
Avoiding Assumptive Time Commitments
Preview
02:10
Specific Phrases to Avoid
02:28
Section 7: Cold Email Scripts and Templates
Formula Mindset and Success Process
09:10
The Bandage Email Formula
07:55
Create An Interal Referral
Preview
05:38
The Personalized Screencast
03:41
The Custom HTML Attachment
10:35
Event Based Cold Emails
06:47
The Dialogue Builder
Preview
07:30
The Aha Research Formula
06:57
The Free Value Lead
03:38
Section 8: Handling Rebuttals and How to Convert Initial Dialogues to Meetings
Converting Emails into Meetings
03:30
Handling When People Ask For More Information
03:28
Handling When Prospects Don't Respond
04:45
How to Handle We Work With A Competitor Rebuttal
Preview
06:11
Overcoming Lack of Budget or Resources
01:38
Keeping Prospects Warm Even if They Say No
04:05
Handling "This Isn't A Priority Right Now"
04:06
No Explanation on Why They're Not Interested
05:46
More Resources and Continuing Education
05:58
Section 9: Section 9: Course Lecture PDFs
Section 1
54 pages
Section 2
57 pages
Section 3
39 pages
Section 4
24 pages
Section 5
50 pages
Section 6
12 pages
Section 7
72 pages
Section 8
90 pages

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Scott Britton, Co-Founder at Troops

I'm Scott Britton. I'm currently a software entrepreneur at Troops.ai, a venture backed Saas startup that was named one of the top 100 startups in NYC in 2016. Before this I was a business development executive at SinglePlatform, a company acquired by Constant Contact for 100 million dollars. I also maintain a personal site called Life-LongLearner which publishes content to 20k subscribers weekly on sales and marketing.

I'm passionate about personal development, marketing, and travel. I've taught over 50,000 students online and been featured in Lifehacker, The Next Web, and Business Insider as one of the top 25 rising stars in New York Tech Under 25.

Ready to start learning?
Take This Course