Small Business Lead Generation
4.4 (290 ratings)
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Small Business Lead Generation

Learn how to get meeting with restaurants, spas, doctors and other small businesses using proven Cold Email tactics.
Best Seller
4.4 (290 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
16,236 students enrolled
Created by Scott Britton
Last updated 7/2016
English [Auto-generated]
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 5 hours on-demand video
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course, you'll learn exactly how to connect with new clients using cold emails to grow your business
  • You'll learn a system you can use on a regular basis to constantly drum up new business
View Curriculum
  • Must know how to use email. No specific software required

**UPDATED DECEMBER 2016** Called "a must have for anyone looking to get new leads for their business without cold calling. Simply THE BEST"

Landing new clients to grow your business doesn't have to be nightmare...

There's a better way than cold calling and going to networking events that rarely yield meaningful results...yet for some reason people keep approaching growing their business this way!?

In this course, I want to teach you how to connect with any potential client you want using cold emails.

Can you imagine being 1 click away for anyone that might benefit from your product or service? It's a pretty powerful place to be...and way more fun than picking up the phone to pitch yourself to someone who doesn't want to talk to you.

Whether you've tried cold emailing before or this is your first time, you're going to get a ton of value out of this course. Many people I've taught recoup their investment in less than 1 day of implementing the strategies I teach!

You'll learn things like:

  1. How to create a clockwork system for developing new leads and prospects to grow your business
  2. Places to find potential clients for your business
  3. How to find the right person to reach out to at target businesses
  4. 8+ proven methods to find anyone's email address
  5. How to think and write like a world class copywriter
  6. 9 Cold Email rules you should always follow
  7. 4 Things you should always avoid
  8. Eight different cold email scripts you can use today
  9. How to increase your response rate from prospects by 50% with one little tweak
  10. When and how you should follow up with people you're reaching out to maximize efficiency
  11. How to convert initial cold emails to meetings and handle rebuttals like "we don't have the money", "this isn't a good fit," or "we already work with a competitor"

Does having a crystal clear understanding of all of these things sound like it would supercharge your business?

If you're not convinced, look no further than my Cold Emailing For Startups Course. It's been taken by over 11,000 students and has an average 5 star review!

I created this course because many people who took this course wanted more, and a greater focus on applying these strategies if you weren't building a technology startup.

This course is perfect for you if:

  • You have a freelancing, consulting, or small business
  • Your customers are often small businesses, local companies or targeted individuals
  • You want to learn how to connect with anyone to pitch your product or service
  • You're tired of trying to drum up business with cold calls and ineffective networking events

No matter who you are, I guarantee you'll learn at least one thing from this class (see the testimonials above for proof).

I will personally respond to any questions you may have as you go through the material so there's no worry if you're not sure how to take all of the information and apply it to your life. So sign up now!

Talk soon,

Scott Britton

P.S. The $197 price is an initial offering to build the students and positive reviews.

I believe being able to start a dialogue with anyone in the world is worth way more than 30 cents a day for the next year so I plan on raising the price in the near future. If you want to take advantage of the initial price, I'd sign up sooner than later (Like now!)

Who is the target audience?
  • This course is perfect for people who want to connect with small businesses, local companies, and targeted invididuals
  • Ideal for small businesses, freelancers, and consultants
Students Who Viewed This Course Also Viewed
Curriculum For This Course
71 Lectures
Setting Up A System to Find and Connect With New Clients
13 Lectures 01:07:06

Introduce Yourself!

Prospecting 101

Setting Yourself Up For Success

Establishing A Prospecting Schedule

Identifying Companies For Your Hitlist

Building Your Hitlist

Popular Directory Sites

Competitor Sites

Mining LinkedIn
Finding the Correct Person to Email
7 Lectures 44:35
The Importance of Finding the Right Stakeholder


Company Websites

Using Your Personal Network

Articles and Press Releases

Twitter and Facebook
How to Find Anyone's Email Address
11 Lectures 23:35
Why Email First?



Emails for Corporations

Snapbird, Toofr

Cold Call,, Slideshare, Google

What About LinkedIn Messages?

What About Website Forms?
How to Improve Your Email Copy and Writing
3 Lectures 16:03

Crafting Effective Subject Lines

Making Sure You Address Prospects Appropriately
Critical Cold Email Rules to Always Follow
8 Lectures 29:19


Spacing and Formatting

The Importance of Your Website

Limited Information Mindset

Handling Info@ Email Addresses

Exclamation Points & Smiley Faces
Cold Email Habits and Practices You Must Avoid
3 Lectures 08:50
Best Practices for Attachments, Vocabulary, and Punctuation

Specific Phrases to Avoid
Cold Email Scripts and Templates
9 Lectures 01:01:51
Formula Mindset and Success Process

The Bandage Email Formula

The Personalized Screencast

The Custom HTML Attachment

Event Based Cold Emails

The Aha Research Formula

The Free Value Lead
Handling Rebuttals and How to Convert Initial Dialogues to Meetings
9 Lectures 39:27
Converting Emails into Meetings

Handling When People Ask For More Information

Handling When Prospects Don't Respond

Overcoming Lack of Budget or Resources

Keeping Prospects Warm Even if They Say No

Handling "This Isn't A Priority Right Now"

No Explanation on Why They're Not Interested

More Resources and Continuing Education
Section 9: Course Lecture PDFs
8 Lectures 00:00
Section 1
54 pages

Section 2
57 pages

Section 3
39 pages

Section 4
24 pages

Section 5
50 pages

Section 6
12 pages

Section 7
72 pages

Section 8
90 pages
About the Instructor
Scott Britton
4.2 Average rating
2,687 Reviews
74,059 Students
9 Courses
Co-Founder at Troops

I'm Scott Britton. I'm currently a software entrepreneur at, a venture backed Saas startup that was named one of the top 100 startups in NYC in 2016. Before this I was a business development executive at SinglePlatform, a company acquired by Constant Contact for 100 million dollars. I also maintain a personal site called Life-LongLearner which publishes content to 20k subscribers weekly on sales and marketing.

I'm passionate about personal development, marketing, and travel. I've taught over 50,000 students online and been featured in Lifehacker, The Next Web, and Business Insider as one of the top 25 rising stars in New York Tech Under 25.