Crack Cold Emailing to Increase Sales and Grow Your Business

Grow your business, increase sales, and expand your network by mastering cold emailing with this step by step guide.
4.2 (359 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
12,553 students enrolled Bestselling in Cold Calling
92% off
Take This Course
  • Lectures 59
  • Length 6.5 hours
  • Skill Level All Levels
  • Languages English, captions
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 12/2013 English Closed captions available

Course Description

**UPDATED DECEMBER 2016** Called "the best course on Cold Emailing on Udemy"

Being able to start a dialogue with anyone in the world is a superpower. Period.

Just one cold email could be the difference between getting the meeting of your lifetime that completely changes the trajectory of your company vs. things remaining exactly how they are...

Most people are terrible at writing cold emails. They fire off hundreds, receive little response and wonder why they can't get the meetings they know could change their business : (

What if I told you there was a mindset that the most sophisticated marketers and copywriters have been using for years to get people to consent to things they didn't know they needed...and that this step by step approach and its incredible powers translated directly to cold emailing?

Good news - This is the truth!

This course provides the blueprint to rewire the way you approach cold emailing so that you and your company can become an unstoppable force.

All of the tactics, scripts, and techniques are the product of years of in the field testing and rely heavily on principles copywriters have been using for years. Few startups, along with their business development and sales teams, have applied these principles which is why they're so incredibly effective. They stand out because they're different than the run of the mill garbage prospects see over and over again.

And guess what...all of these frameworks I teach can be applied in hundreds of situations to begin dialogues with CEO's, celebrities, thought leaders, get the picture.

*Being one click away from anyone you'd ever want access to is a powerful place to be.


As of Jan 1, 2014, this course was rated 4.88 out of 5 stars by everyone who took the time to write a review.

The last company I did business development for did over 300 BD deals which played a large role in our $100 million dollar exit. I've been contracted for hundreds of dollars an hour by startups to teach their sales teams things you'll learn in this course like "the bandage email framework" and how to create internal referrals.

But don't just listen to me. Here's what a few other people have said:

"I used some of the tips to send a cold email to the CEO of a company we were interested in working with. I got a meeting set up and it went great. We're close to working out a deal and they even introduced my boss to an investor. Your tips were invaluable"

-Osman Sheikh, Business Development at BusyConf

"I used your rapportive "find anyone's email address" trick along with your cold email tips to reach out to a billionaire public company CEO. He responded w/in 5 minutes"

-Alex Binkley, Co-Founder at FundingCommunity

A few of the things you'll learn in this course:

  1. How to find the right important key stakeholders to reach out to at a company
  2. Six proven methods to find anyone's email address
  3. The proper "copywriter" mindset to take when constructing cold emails
  4. The bandage email formula
  5. How to follow up effectively when no one responds to your email
  6. The proper cadence to take when reaching out cold

Trust me, this is just a small sample of what you'll learn and by the end of this course you'll have the ingredients to developing the superpower of being an extraordinary cold emailer.

No matter who you are, I guarantee you'll learn at least one thing from this class (see the testimonials above for proof).

I will personally respond to any questions you may have as you go through the material so there's no worry if you're not sure how to take all of the information and apply it to your life. So sign up now!

Talk soon,

Scott Britton

P.S. The $99 price is an initial offering to build the students and positive reviews.

I believe being able to start a dialogue with anyone in the world is worth way more than 30 cents a day for the next year so I plan on raising the price in the near future. If you want to take advantage of the initial price, I'd sign up sooner than later (Like now!)

What are the requirements?

  • You must have an email address.

What am I going to get from this course?

  • By the end of this course you'll develop the most effective mindset to take when constructing cold emails
  • You'll have proven plug and play scripts you can begin using today
  • You will learn step by step methodologies to isolate key stakeholders inside enormous companies
  • You'll have a blueprint to find anyone's contact information in the world

Who is the target audience?

  • This course is for professionals who are looking to get meetings with other businesses and master the art of cold emailing to take their business to the next level. It is not for beginners who are unfamiliar with how to navigate the web and email.
  • This course is for anyone who wants to develop the superpower of being able to start a dialogue with anyone in the world. Whether you want to generate meetings for your startup or just network with people that can change the trajectory of your career you will receive insane value from this course.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Finding the Correct Person to Email
Welcome, I'm Scott
Introduce Yourself!
Get Organized
Identifying Companies For Your Hitlist
Importance of Finding The Right Stakeholder
Mining LinkedIn
Company Website
Your Personal Network
Informational Cold Call
Articles and Press Releases
Previous Employees
Section 2: Finding Anyone's Email Address
Why Approach Via Email First?
Emails For Corporations
Other Tactics
Why to Avoid LinkedIn Messaging
Section 3: Mindset, Subject Lines, and Address
The Copywriter's Cold Email Mindset
Crafting Subject Lines
Using the Proper Address
Section 4: Cold Email Rules of Thumb
Avoiding Declarations
Personalization Techniques
Email Address and Signature
Exclamation Points and Smiley Faces
Section 5: Winning Email Formulas and Scripts
The Bandage Email Formula
The Bandage Email For Freelancers
Script and Breakdown
The Multiple Internal Reference
Creating an Internal Referral
The Personalized Screencast
The Custom HTML Attachment
Buyer's Mentality Approach (Great for Local Businesses)
Event Based Cold Emails
Section 6: Cold Email Don'ts
Attachments 101
Vocabulary Calibration
Capitalization, Underlining, and Bolding
Proposing Coffee or Lunch
Time Commitment Assumptions
Phrases to Avoid
Section 7: Dealing With No Response
Mindset When This Happens
The Best Way to Follow Up
Tools to Use
If You Still Don't Receive A Response
Continuing Education
Section 8: Course Slides
Section 1 Slides: Finding the Correct Person to Email
75 pages
Section 2 Slides: Finding Anyone's Email Address
35 pages
Section 3 Slides: Mindset, Subject Lines, and Address
28 pages
Section 4 Slides: Cold Email Rules of Thumb
29 pages
Section 5 Slides: Winning Scripts and Formulas
44 pages
Section 6 Slides: Cold Email Don'ts
12 pages
Section 7 Slides: Dealing With No Response
17 pages

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Scott Britton, Co-Founder at Troops

I'm Scott Britton. I'm currently a software entrepreneur at, a venture backed Saas startup that was named one of the top 100 startups in NYC in 2016. Before this I was a business development executive at SinglePlatform, a company acquired by Constant Contact for 100 million dollars. I also maintain a personal site called Life-LongLearner which publishes content to 20k subscribers weekly on sales and marketing.

I'm passionate about personal development, marketing, and travel. I've taught over 50,000 students online and been featured in Lifehacker, The Next Web, and Business Insider as one of the top 25 rising stars in New York Tech Under 25.

Ready to start learning?
Take This Course