Crack Cold Emailing to Increase Sales and Grow Your Business
4.3 (518 ratings)
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Crack Cold Emailing to Increase Sales and Grow Your Business

Grow your business, increase sales, and expand your network by mastering cold emailing with this step by step guide.
Best Seller
4.3 (518 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
15,052 students enrolled
Created by Scott Britton
Last updated 9/2015
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course you'll develop the most effective mindset to take when constructing cold emails
  • You'll have proven plug and play scripts you can begin using today
  • You will learn step by step methodologies to isolate key stakeholders inside enormous companies
  • You'll have a blueprint to find anyone's contact information in the world
View Curriculum
  • You must have an email address.

**UPDATED DECEMBER 2016** Called "the best course on Cold Emailing on Udemy"

Being able to start a dialogue with anyone in the world is a superpower. Period.

Just one cold email could be the difference between getting the meeting of your lifetime that completely changes the trajectory of your company vs. things remaining exactly how they are...

Most people are terrible at writing cold emails. They fire off hundreds, receive little response and wonder why they can't get the meetings they know could change their business : (

What if I told you there was a mindset that the most sophisticated marketers and copywriters have been using for years to get people to consent to things they didn't know they needed...and that this step by step approach and its incredible powers translated directly to cold emailing?

Good news - This is the truth!

This course provides the blueprint to rewire the way you approach cold emailing so that you and your company can become an unstoppable force.

All of the tactics, scripts, and techniques are the product of years of in the field testing and rely heavily on principles copywriters have been using for years. Few startups, along with their business development and sales teams, have applied these principles which is why they're so incredibly effective. They stand out because they're different than the run of the mill garbage prospects see over and over again.

And guess what...all of these frameworks I teach can be applied in hundreds of situations to begin dialogues with CEO's, celebrities, thought leaders, get the picture.

*Being one click away from anyone you'd ever want access to is a powerful place to be.


As of Jan 1, 2014, this course was rated 4.88 out of 5 stars by everyone who took the time to write a review.

The last company I did business development for did over 300 BD deals which played a large role in our $100 million dollar exit. I've been contracted for hundreds of dollars an hour by startups to teach their sales teams things you'll learn in this course like "the bandage email framework" and how to create internal referrals.

But don't just listen to me. Here's what a few other people have said:

"I used some of the tips to send a cold email to the CEO of a company we were interested in working with. I got a meeting set up and it went great. We're close to working out a deal and they even introduced my boss to an investor. Your tips were invaluable"

-Osman Sheikh, Business Development at BusyConf

"I used your rapportive "find anyone's email address" trick along with your cold email tips to reach out to a billionaire public company CEO. He responded w/in 5 minutes"

-Alex Binkley, Co-Founder at FundingCommunity

A few of the things you'll learn in this course:

  1. How to find the right important key stakeholders to reach out to at a company
  2. Six proven methods to find anyone's email address
  3. The proper "copywriter" mindset to take when constructing cold emails
  4. The bandage email formula
  5. How to follow up effectively when no one responds to your email
  6. The proper cadence to take when reaching out cold

Trust me, this is just a small sample of what you'll learn and by the end of this course you'll have the ingredients to developing the superpower of being an extraordinary cold emailer.

No matter who you are, I guarantee you'll learn at least one thing from this class (see the testimonials above for proof).

I will personally respond to any questions you may have as you go through the material so there's no worry if you're not sure how to take all of the information and apply it to your life. So sign up now!

Talk soon,

Scott Britton

P.S. The $99 price is an initial offering to build the students and positive reviews.

I believe being able to start a dialogue with anyone in the world is worth way more than 30 cents a day for the next year so I plan on raising the price in the near future. If you want to take advantage of the initial price, I'd sign up sooner than later (Like now!)

Who is the target audience?
  • This course is for professionals who are looking to get meetings with other businesses and master the art of cold emailing to take their business to the next level. It is not for beginners who are unfamiliar with how to navigate the web and email.
  • This course is for anyone who wants to develop the superpower of being able to start a dialogue with anyone in the world. Whether you want to generate meetings for your startup or just network with people that can change the trajectory of your career you will receive insane value from this course.
Compare to Other Sales Skills Courses
Curriculum For This Course
59 Lectures
Finding the Correct Person to Email
12 Lectures 45:21

Identifying Companies For Your Hitlist

Importance of Finding The Right Stakeholder

Mining LinkedIn

Company Website

Your Personal Network

Informational Cold Call

Articles and Press Releases


Previous Employees
Finding Anyone's Email Address
9 Lectures 16:38



Emails For Corporations



Other Tactics

Why to Avoid LinkedIn Messaging
Mindset, Subject Lines, and Address
3 Lectures 16:03
The Copywriter's Cold Email Mindset

Crafting Subject Lines

Using the Proper Address
Cold Email Rules of Thumb
7 Lectures 12:28


Avoiding Declarations

Personalization Techniques


Email Address and Signature

Exclamation Points and Smiley Faces
Winning Email Formulas and Scripts
9 Lectures 33:32
The Bandage Email Formula

The Bandage Email For Freelancers

Script and Breakdown

The Multiple Internal Reference

Creating an Internal Referral

The Personalized Screencast

The Custom HTML Attachment

Buyer's Mentality Approach (Great for Local Businesses)

Event Based Cold Emails
Cold Email Don'ts
6 Lectures 07:13
Attachments 101

Vocabulary Calibration

Capitalization, Underlining, and Bolding

Proposing Coffee or Lunch

Time Commitment Assumptions

Phrases to Avoid
Dealing With No Response
6 Lectures 14:48
Mindset When This Happens

The Best Way to Follow Up

Tools to Use


If You Still Don't Receive A Response

Continuing Education
Course Slides
7 Lectures 00:00
Section 1 Slides: Finding the Correct Person to Email
75 pages

Section 2 Slides: Finding Anyone's Email Address
35 pages

Section 3 Slides: Mindset, Subject Lines, and Address
28 pages

Section 4 Slides: Cold Email Rules of Thumb
29 pages

Section 5 Slides: Winning Scripts and Formulas
44 pages

Section 6 Slides: Cold Email Don'ts
12 pages

Section 7 Slides: Dealing With No Response
17 pages
About the Instructor
Scott Britton
4.2 Average rating
2,694 Reviews
74,076 Students
9 Courses
Co-Founder at Troops

I'm Scott Britton. I'm currently a software entrepreneur at, a venture backed Saas startup that was named one of the top 100 startups in NYC in 2016. Before this I was a business development executive at SinglePlatform, a company acquired by Constant Contact for 100 million dollars. I also maintain a personal site called Life-LongLearner which publishes content to 20k subscribers weekly on sales and marketing.

I'm passionate about personal development, marketing, and travel. I've taught over 50,000 students online and been featured in Lifehacker, The Next Web, and Business Insider as one of the top 25 rising stars in New York Tech Under 25.