Advanced Cold Email Selling
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Advanced Cold Email Selling

The #1 step-by-step system to attract more business and close more sales without a list, ad budget, or affiliates.
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Created by Knowledge .ly
Last updated 7/2017
English
Price: $195
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 4 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Direct Sales, Business Development, Influencer Marketing, Strategic Partnerships, Affiliate Recruitment
  • Proven email strategy to convert sales on a tiny budget or zero budget
  • System that works for 99% of products in the business-to-business space.
  • Find thousands of leads every month
  • Automate the entire leads system (for little to no-cost)
  • Target your competitors customers and turn them into your prospects for free.
  • Get 50% to 70% open rates when you get the "insider eye" on these methods.
  • No need to invent the wheel by using templates, follow-ups, and email scripts to automate your results.
  • The exact tech setup I used to drive 1.2M in 12 months
  • How to send at scale with complete compliance.
  • Little-known automation tactics I've gathered over the past 4 years.
View Curriculum
Requirements
  • Basics of email
Description

How I generate over $100K every single month with zero audience and zero ad budget

Hi, my name’s Mike Hardenbook. For the past 3 years I’ve made a healthy living driving traffic to my own products – and banking big.

You may have seen my products and interviews on sites like FOX, INC. and Forbes. And after working with dozens of startups and helping eager newcomers to their income goals, one thing is crystal clear to me…

Creating a predictable system for sales is the ‘missing link’ for thousands of ambitious entrepreneurs online. It’s what holds people back from getting the profits they need to run a crazy-successful business... 

So that’s why it’s important for me to share everything I know here 

Nothing is cheaper, faster, or easier than cold email. 

Cold email is the perfect marketing strategy for small businesses and solopreneurs on a budget - You don't have to risk an ad budget upfront, setup ad campaigns, watch them like a hawk, and hope for ROI.  Cold email will transform your business with the least risk. I’ve taken the same fundamentals I teach my clients and have transferred them into a simple step-by-step system anyone can apply to their business. 

  •  Proven strategy to convert sales on a tiny budget or zero budget
  •  Works for 99% of products in the business-to-business space.
  •  Anyone can learn, no coding or rocket science needed. 


Skip expensive traffic generation. Jump straight to sales conversions.

Most people just waste time and money on blogging, social media, and crossing their fingers paid ads have ROI. 

With cold email it's possible to tap into an unlimited amount of targeted leads in places that refresh monthly (without a big budget or lot's of risk).  Not only is it possible to target your customers, but it's very possible to build a “lead generation system” that creates reliable results.

  •  Find thousands of leads every month 
  •  Automate the entire leads system (for little to no-cost)
  • Target your competitors customers and turn them into your prospects for free.


The irresistible “Thank You Formula" for writing emails.

When you do cold email "The Right Way" people thank you for emailing them. It's very possible to learn exactly how to be a welcomed guest in people's inboxes with proven techniques. Then how to turn those new relationships into quick sales.   Think about what email could do for you...generate sales, grow your list, recruit affiliates, form partnerships, and secure investor money, to name just a few.  

  •  Writing emails that have people thanking you is very LEARNABLE.
  •  Expect 50% to 70% open rates when you get the "insider eye" on these methods.
  •  No need to invent the wheel by using templates, follow-ups, and email scripts to automate your results


Automate your entire email process to save time + scale.

Do you need to send all these emails one by one? Of course not. Over the years I've gone from sending each and every email from my gmail.... to automating it all with a VERY simple tech setup

If you're like me, you're hustling "on" your business, you have no time to spend "in" your business. This system makes that possible. 

  •  Look over my shoulder at the exact tech setup I used to drive 1.2M in 12 months
  •  Send at scale with complete compliance. There is right and a wrong way to use automation, I make it super simple. 
  •  Access to the little-known automation tactics I've gathered over the past 4 years.


How I used cold email to build 4 businesses, make over $2M in sales, and partner with a foreign government.



Business #1: Growth Hacker TV

In 2012 we decided to be the first platform dedicated to learning about growth hacking. And the best way to do that was leveraging the knowledge of others. Did I have a network to tap into? NO. So I rolled up my sleeves and started emailing. 

  •  Email Strategy: Business Development, Influencer Marketing, Strategic Partnerships, Affiliate Recruitment
  •  Over 180 Of the Worlds Top Growth Hackers Booked
  •  Built a List of 20K+ Subscribers
  •  Over Total 4k Paid Members


Business #2: Dental Destinations

In 2007 I was cutting my teeth on business. I set out to start an international dental network to allow patients access to safe and deeply discounted dental care in Costa Rica, Panama, and Mexico. I set out to build a network of dentists starting from scratch with cold email. 

  •  Email Strategy: Business Development, Strategic Partnerships, Press Releases.
  •  Over 40 Offices in 4 Countries Enrolled
  •  Secured Investor Funding (yes with a cold email)
  •  Saved Patients Over 600k in Treatment Costs
  •  Partnership with the Government of Costa Rica


Business #3: Knowledgely

In 2010 I wanted to take all that I learned marketing my company Dental Destinations and give other small businesses access to all that knowledge. But I also wanted to make it really special by recruiting rockstar instructors to contribute their knowledge. 

  • Email Strategy: Business Development, Influencer Marketing, Strategic Partnerships, Affiliate Recruitment, Press Release.
  •  8 courses launched in just 10 months on platform
  •  Featured on TechCrunch University
  •  Over 250k in Sales in First Two Years


Business #4: Growth Geeks

In 2014 our user base on Growth Hacker TV was begging for done-for-you marketing services. So we set out to build an on-demand marketplace of freelance marketers.  

  •  Email Strategy: Direct Sales, Fundraising, Business Development, Strategic Partnerships, Affiliate Recruitment, Press Release.
  •  Over 1000 freelancers enrolled to our marketplace
  •  Admitted to the Famous Techstars Accelerator
  •  Over 1.2M in Sales in 12 months. 

Who is the target audience?
  • Anyone looking to start a business
  • Anyone looking to reach more customers
  • Anyone looking to reach influencers
  • Anyone looking to create partnerships
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Curriculum For This Course
65 Lectures
03:23:02
+
Welcome To Cold Email Masters
4 Lectures 04:55

What to Expect with The Course
00:53

Download These Course Resources
01:21

Discounts & Promotions
00:20
+
Cold Email Bootcamp
6 Lectures 17:58
The 4 Core Principles to Build a Sales Machine
03:15

How to Use Cold Email to Grow Your Business
03:09

The Cold Email Mentality
02:32

Who Uses Cold Email Successfully
02:23


Types of Cold Email Campaigns
04:01
+
Best Practices with Cold Email
4 Lectures 09:57
Intro to Targeting with Cold Email
01:54

Targeting with Cold Email
03:13

Lets Create Your Perfect Prospect
04:00

Customer Persona Worksheet
00:50
+
DIY Prospecting (Like a Boss)
16 Lectures 01:05:14
Intro to Prospecting Like a Boss
01:15

DIY Prospecting Benefits and Drawbacks
03:47

Purchasing Leads: Benefits and Drawbacks
03:16

DIY Prospecting Built to Scale
02:02

Types of Emails We Want
02:18


Prospecting Google, Linkedin, Directories, and Forums
06:36

Prospecting Competitors, Angellist, Product Hunt, and Twitter
09:17

Super Fast with Linkedin
04:09


Targeting Based on Software
01:40

The Twitter Hack
04:19

My Secret Source
03:45

Scrubbing Your Data
01:50

Scale Wining Sources with Outsourcers
06:29

Instructions for Organizing Data Sources
02:13
+
Purchasing Prospect Leads
4 Lectures 08:47
Do You Need Any Help?
00:24

Types of Lead Brokers
03:43

Calculate Your Estimate ROI
02:33

Outreach and Working with a Rep
02:07
+
Writing Irresistible Cold Emails
14 Lectures 45:21
Writing Irresistible Cold Emails
01:22

Defining Your One Thing
00:53

Content, Length, Spacing, and Punctuation
03:45

The Connect-the-Dots Formula
03:14

The Soft Touch Formula
06:07

3 Levels of Personalization
07:52

Your Call to Action
01:19

Quick Hack for Composing Emails
01:24

Subject Lines that Get Opened
03:55

The Do's and Don'ts
03:30

How to Address Your Recipients
03:05

Signatures and using PS, BTW and FYI
03:49

Spot Checking Your Emails
02:22

Compliance and References
02:44
+
Follow-up Sequences that Convert
6 Lectures 23:57
Follow-up Sequences that Convert
01:59

How Many Follow-up Emails to Send
02:49

Is Your Sequence Annoying?
04:02

Follow-up Sequence Breakdown
09:26

Sending Cadence
02:44

Using Humor in Your Follow-ups
02:57
+
Delivering Your Email at Scale
11 Lectures 27:33
Ready to Hit Send!?
01:34

Sending Emails with a Plan
00:50

Apps to Send in Bulk
04:06

Setup Your Email Alias
02:17

Hacks to Bulk Import Your Prospects
03:04

Formatting Your Templates
03:55

How to Send Custom Emails in Bulk
03:46

Setting Up Follow-up Campaigns
02:50

Typical Open, CTR, and Bounce Rates
02:23

Setting Up Seed Accounts and Do Not Mail Lists
02:19

You Did it! Final Thoughts
00:29
About the Instructor
Knowledge .ly
4.3 Average rating
56 Reviews
1,332 Students
4 Courses
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Knowledgely courses are used at Techstars, Y-Combinator, #2 University for Entrepreneurship; Baylor University. Our courses have been seen on TechCrunch, Mixergy, Appsumo, Featured Instructor Udemy, EOFire, The Rise to The Top and More.

Knowledgely was founded to deliver true value and proven practices to entrepreneurs. In the age of the gurus, there is so much garbage and hype being sold off as "information."

Our process is simple; We ask you, the entrepreneurs, where you'd like to see more success in your business. We then seek out industry experts on the subject to teach the exact tactics they implement for long-term success.