Coaching Course: Fundamentals of Modern Marketing
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Coaching Course: Fundamentals of Modern Marketing

Coaching Bundle: Fundamentals of Modern Marketing
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Last updated 2/2017
English
Price: $190
30-Day Money-Back Guarantee
Includes:
  • 43 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • State and define what marketing is, its role in the organization, whether it is redundant and why it matters.
  • Describe the elements of the Marketing Mix, its importance and its application
  • List the elements of branding, why it is important and what makes a great brand.
  • Describe marketing research, how it is done and how it helps in achieving marketing effectiveness.
  • Describe the concept of buyer persona and its importance for constructing effective marketing campaigns.
  • Describe how to construct a customer journey from discovery to purchase.
View Curriculum
Requirements
  • Basic principles in running a business
Description

***This course is only available for purchase for Singapore-based learners as part of a SkillsFuture coaching bundle. Enrolling in this course without purchasing the entire "Fundamentals of Modern Marketing" bundle will not provide you access to the offline coaching bundle.***

This course is designed to support marketing novices through hands-on experience and online learning. Through a blended learning approach with both online and in-person content, Dioworks Learning will give you the training, practice and feedback to ensure mastery of the basic concepts of marketing.

This course combines in person and online pedagogical methods to create a deep and seamless learning experience. Thus, this course is only available to users in Singapore who can attend the in-person training.

Through this course, we aim to:

  1. Define what exactly marketing is and its specific role in organisations (whether it matters or is redundant)
  2. Describe the elements of the Marketing Mix, elaborating more on its importance and its application
  3. List the elements of branding, stating why they are important and covering what makes a great brand as well
  4. Describe marketing research, explain how it is done and how it helps in achieving marketing effectiveness
  5. Describe the concept of buyer persona is and its importance for constructing effective marketing campaigns
  6. Describe how to construct a customer journey from discovery to purchase
Sign up now to kick-start your marketing journey!
Who is the target audience?
  • Everyone who wants to know how marketing is carried out
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Curriculum For This Course
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Introduction to this course
1 Lecture 05:55
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Section 2
6 Lectures 36:38


Learning Style 1
10:34

Learning Style 2
03:18

Learning Style 3
08:19

Generic Videos 6
06:33
About the Instructor
DioPACT Learning
4.8 Average rating
11 Reviews
65 Students
22 Courses
We make learning easy

Dioworks is an e-learning design company focused on using technology as enablers to make learning easy, engaging and effective. Premised on innovative designs, pedagogy and research, we provide quality learning experiences for learners globally. Dioworks offers bespoke solutions for organisations to integrate learning, training and assessment of work-based competencies via blended learning strategies. Specifically, we combine the strengths of Classroom-Facilitated Learning, Massive Open Online Courses (MOOCs) in partnership with UDEMY Inc, and our "Kinetic Coach" automated response training solution to achieve learning outcomes.

Dr RAMESH TARANI
0.0 Average rating
0 Reviews
0 Students
1 Course
Educational Strategist/Management & Marketing Professional

Ramesh is an experienced Educational Strategist and Management/Marketing Professional who is a true champion for lifelong learning. He is backed by diverse experience in various industries in deploying innovative business development solutions and cultivating collaborative relationships to respond to the evolving needs of industries and professional learners.

He consistently creates seamless and integrated curricular and co-curricular programs with a global perspective that connect well with learners’ paths to better career prospects, employability and life fulfillment. Ramesh sees himself as a catalyst for individuals and organisations to keep pace and evolve with advances in learning methodologies and content.