Coaches Guide To Passive Income Using ClickFunnels
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Coaches Guide To Passive Income Using ClickFunnels

Double Or Triple Your Coaching Premiums While Living In The "Freedom Zone" And Still Helping Your Market Achieve Results
4.3 (55 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,924 students enrolled
Created by Matthew King
Last updated 2/2017
Price: Free
  • 4 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Implement And Understand 4 Basic (But Powerful) Types Of Funnels
  • Think Strategically About Your Business
  • Quickly Build, And Test New Funnels
  • Have a Basic Understanding Of Funnels And Their Purposes
  • Write Purposeful and Strategic Followup Emails (As Needed)
  • Understand And use ClickFunnels Quicker Than The Average Bear
  • Make Money Quickly After Building and Implementing A Funnel
  • Migrate My "Done-For-You" Funnels For Free
  • Use ClickFunnels with CONFIDENCE!
View Curriculum
  • You Should Be An Expert At What You Do BEFORE Trying To Build A Funnel
  • Funnel Building Is A License To Learn
  • Be Prepared To Build A Digital Product Online
  • Be Prepared To Be Responsible For The Influx Of Customers You Start Getting
  • This Training Shows You How To Use The Online Website Building Program, ClickFunnels, You Will Need Access To Their System In Order To Put This Training To Use
  • Some Resources Are Paid OPTIONS (NOT REQUIREMENTS), Please Understand These Resources Are There To Help Assist You During Your Funnel Building Journey. (NOT REQUIRED, BUT HELPFUL)

Help your market achieve results, but do it in a way where you can leverage your knowledge and your time.   Build online products and services that can be managed online and put on autopilot so you can literally make money while you sleep.   Clickfunnels provides the perfect platform to do just this, and with ClickFunnels and small bit of training and resources, you'll have everything you need to turn your current coaching or business practice into a full fledged online business.    Seriously, people will wonder exactly what you do for a living, and you can smile on the inside knowing they'll never be able to figure it out, even if you told them.

[RESOURCE DISCLAIMER] I've mentioned this in a few places, but please understand this course requires you to use a 3rd party software service called ClickFunnels.   This is NOT my program, but in this course I teach you how to use Clickfunnels.   In order to utilize what I teach in this course, you may need to get access to this program in order to make any forward movement.   Clickfunnels is NOT a free program, so please understand that some of our resource links will not work unless you use this service to build your websites and webpages.    

Who is the target audience?
  • Coaches, Life Coaches, Business Coaches, Career Coaches, Singing Coaches, Language Coaches
  • Coaches and Authors
  • Experts That Want To Share Their Knowledge With The World
  • New Users to ClickFunnels Looking For Some Guidance
  • ClickFunnels Window Shoppers That Are On the Fence (This Will Solidify Your Decision)
  • Anyone With A Digital Product That Can Teach Their Expertise And Deliver It Online
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Curriculum For This Course
43 Lectures
Introduction To "Funnels"
6 Lectures 23:17

Quick introduction to the course and to Matthew King, your new ClickFunnels Certified Instructor!


A "funnel" is simply a strategic sequence of sales events that, in our internet marketing world can be created using individual web pages, such as Opt-In Pages, Sales Pages, One Time Offers, Order Pages, etc...

This video will show you the difference between a website, a funnel, and a fully functioning business operation.

What Is A Funnel?

Every college course has a textbook, so, why would this be any different?

The Underground Playbook

Sales come from your funnels, yes, but there's more to it.   The two things you need to be AMAZING at in order for sales to come to you is this:


Get good at your sales messaging, and the way you speak, you need to be able to speak in pains, benefits, and solutions...

For traffic, you need to get good at Google, or Facebook, or Twitter...    some sort of marketing to include EMAIL marketing need to be at the forefront of your skills and abilities.

Where Sales Come From

It's time to develop your value ladder, and to find out where your value comes from.   Once you can identify your value, you can place it strategically into your value ladder.

Developing Your Value Ladder

Finally, you need to create a funnel using the value added products and services you came up with in the Value Ladder.    Only in this sense, it will be in a "funnel" style format, so you can create it in ClickFunnels, which we'll talk about shortly!

What Your Funnel Will Look Like
Set The Stage
10 Lectures 39:53

Quick introduction to Section 2 and setting your stage for maximum results and profits...


Setup Sendgrid so your email notifications and immediate emails will work through ClickFunnels.   Don't forget to "provision" your account and click on the email authorization links so they activate your account.

Setup Sendgrid

Stripe is one of the best payment options on the table, and this is how you set it up.  ClickFunnels offers alternatives to Stripe, but this is one of the best.

Setup Stripe

There are a few good options for Autoresponders, my recommendations are to use Actionetics (Inside ClickFunnels), ActiveCampaign, or Aweber.

Setup Your Autoresponder

This is it!    You can setup ClickFunnels now and get your 14 day free trial - if you already have an account, then just simply use your account, and get ready to do some integrations!

Setup Clickfunnels

You'll want to setup a custom domain so you aren't utilizing your custom SUB domain with Clickfunnels.   It works, but you'll want to portray a professional look, to include your web url.    ClickFunnels just changed over to an automatic custom domain system, and this video explains how it works.    Again, please direct all questions towards support team at ClickFunnels, especially in regards to Custom Domains.

Setup a Custom Domain

SMTP Settings are your email server settings.    Or SendGrid.   So if you setup a SendGrid account, this is where you'll set it up inside of ClickFunnels....

SMTP Settings

Time to integrate Stripe into your Payment Settings inside of ClickFunnels!

Payment Integrations

There are other integrations we don't have the time to go into here, but this is a quick overview of a few you might want to think about setting up.

Other Integrations

Your Homework
Building Your Funnel
15 Lectures 01:50:30

Quick introduction to the ClickFunnels section ahead....


A quick tour of CF and a look at how it's organized so you can go into this knowledgeable.

The 30,000 Ft Overview of CF

This is a basic overview of how to use the CF editor so you can start out with your first project quickly and easily knowing where to go and how to work with the software right out of the gate.

How The Editor Works

Let's get started with the creation of your FIRST opt-in funnel...   you can create more of these as you continue to use CF.

Creating Your First Opt-In Funnel

This is another overview of the various types of pages you can create using ClickFunnels, and how and when to use them.   Don't use a sales page when you want to create an order page, and if you want to build an opt-in page, don't use an automated webinar registration page, that kind of thing.

Types Of Pages (And How They Work)

Need some ideas on creating lead magnets?   This list should help you out and get you some new ideas!   Build that list so you can follow up with them!

Lead Magnet Ideas

Once you have your lead magnets built or created, you can upload and deliver them through ClickFunnels like this!

Digital Assets

Headlines and simple, yet powerful bullet copy is worth more than any fancy looking web page you'll ever build.   This session shows you how to write effective headlines with ease.

Copywriting and Headlines

In case you missed it in a previous video, this is where you connect your autoresponder to your opt-in page.

Connecting Your Autoresponder

This is how you should build your upsell/downsell page so it is functional and working properly.    I'll also include a downloadable version you can swipe in the resources.

Funnel Navigation

How to properly build out your order for so it's super AWESOME!

If you ever plan to certify with CF, you'll become an editing superstar...

Order Pages

This is a continuation of the ORDER page video, but will show you how to deal with the BUMP ORDER CLICK.

If you want to increase your average price per ticket, this is the best way to do it with over 25% average take rate!

Bump Order

Real quick how to build out your confirmation page and where it should be in the flow of things.

Confirmations and Thank You Pages

Where TRAFFIC should be at in the big scheme of things.   Traffic is kind of a third party to funnel building, but without it, your sales will be non-existent.   

Although not mentioned in the video, you can get a good course on how to run traffic in the resources.   It's actually one of the upsells from the DotComSecrets book (The free textbook for this course)...

Traffic 101

More than anything, you need to understand the data and be able to analyze the numbers so you know what to do next.   When you can read these numbers like the Matrix, you will turn into a marketing professional.

Testing and Tweaking
Funnels That Will Solidify Your Future
6 Lectures 27:11

There are only 4 funnels you'll ever need to run the business of your dreams and to live in total freedom.   Stack these funnels and live free like they do on TV.


This video shows you how to use the Upsell Downsell script.  This can be used as a clean funnel to sell your products, just add copy, imagery, and VSL's to them.

Standard Upsell / Downsell Sales Funnel

If you have a book you can use to offer as a free up front (pay only shipping) offer, you'll capitalize greatly and cash in on the rewards that are coming to you.   Use this to give away your book and offer other great services and products on the backside to fill the profit void.

Free Plus Shipping Offer

Stack the Webinar Funnel after your free plus shipping offer to maximize your profits and enter the PROFIT ZONE.

The Webinar Funnel

This is a classic high ticket funnel structure designed to sell courses that are $3k - $10k (or more).   Use this only if you want to maximize your profits and live in the true Freedom Zone...     but know that with great power comes great responsibility.   You'll spend a lot of time with these clients ensuring they get the results you are able to promise.

The High Ticket Funnel

All the funnels you'll ever need are right here as part of this system, so you just need to implement and use these 3 or 4 funnels.   Use them over and over, add in new scripts, add in new offers, use strong headlines, and even stronger calls to action.   Drive enough traffic to make it significant, and you'll prosper greatly from your efforts.

Advanced Funnel Hacking Strategies
6 Lectures 33:41

Split testing registration or opt-in pages is something that most people don't want to take the time to do.   With ClickFunnels, time really isn't an excuse because they make it seriously easy.   Watch this and see what split testing is, and how to effectively accomplish it.   To find out more about split testing, I'd highly recommend Russ' 108 Split Tests Book, he's offering it at cost to anyone who wants to get a physical copy, and he has all his split test results published inside of it.   Very well worth the investment, resource is listed.

A/B Split Testing

In this video training, I show you a simple illustration that shows why people will buy from YOU.   You live and work in your value and you have to WALK in that value.   When you do, people will trust you, and will remain loyal to you, and ultimately purchase from you when the time is right for THEM.

Why People Will Buy From You

Put your email sequence on steroids and learn how to double, even triple your sales when you provide value and elicit scarcity with your products.   People are afraid they will lose out on something good.   So give them a reason to buy NOW.    The GLF Plus Email Sequence should be a good way to do it.

The GLF Plus Email Followup Sequence

Generate all kinds of web copy from webinar slides to bump copy to VSL scripts, even million dollar testimonial scripts!   If the white screen makes you want to stab your eye out, then watch this to see how scriptwriting for your sales pages can be done quickly and easily so you don't have to worry about it so much.

Making Scriptwriting Easy

The Perfect Webinar Script - use this to write and develop the perfect script for your next webinar.   This is how the professionals sell their programs that are over $1,000, and up to $2,500.   Plus the generator makes it easy to create.

Bonus Training (Perfect Webinar Tips)

Congrats, you made it!   This is a REALLY big deal whether you want to believe it or not, you have made it through an amazing amount of training that most people couldn't even imagine.    You have two choices, you can either go create all your web pages using ClickFunnels, or you can keep on getting smarter and learning everything you can about internet marketing....   Either way you go, I wish you the best of luck!   I'll leave a couple resources for you in case you want to keep on training...

What To Do Next (Final Conclusion)
About the Instructor
Matthew King
4.3 Average rating
54 Reviews
3,924 Students
1 Course
ClickFunnel Certified Funnel Consultant "At Your Service"

Having worked with some of the greatest clients in the world, and built hundreds of funnels, I find teaching funnel philosophy to be one of the most rewarding things I can do...     Training, assisting, doing, coaching, and consulting...    This is one of the funnest things to do in the world and I'm so grateful to wake up every day never having to worry about being sad or upset that I have to go to a "real job"...    Take part in our online marketing training and enjoy what your expertise will lead YOU to in life!