Career Mind Mastery: Discover Brand You

You are unique. Let's find out how! Angela & Tom help you on how to brand yourself.
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  • Lectures 22
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2012 English

Course Description

Out of 7.5 billion people in the world, you are unique.  You add value in some way… whether you are aware of it or not.

When you discover how you add value, you put your future in your own hands.  You accelerate your career goals.

This “Career Mind Mastery: How to Brand Yourself “course on Personal Branding has some very cool tools and ideas to apply right away to the idea of discovering your brand, finding out what's special about you, what makes you tick.


Tom & Angela

In this “Career Mind Mastery: How to Brand Yourself” program, you’ll learn:

A formula to quickly assess your Unique Promise of Value. 

How to use your personal brand to introduce yourself.

Best of all… you’ll find out how to go from average to memorable.

"In the new world of work, cultivating your individual brand, your ‘saleable distinction’, is not optional."

~Tom Peters

Take this ultimate Career Mind Mastery course now and learn how to brand yourself.

Photo by Kieran Doherty - © 2012 Kieran Doherty Photography


What are the requirements?

  • None - but the free 'Everyday Mind Mastery' will be very useful

What am I going to get from this course?

  • By the end of this course you will have discovered your 'brand'
  • You will understand what motivates you, what makes you special and 'how you show up'
  • You will know how to use your personal brand to introduce yourself

Who is the target audience?

  • Anyone looking for clarity on their purpose
  • Job seekers will also get a lot of this course

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
The best case for why you need a personal brand... or, rather, why you need to know what yours is (because you have one whether you know it or not) is made by Tom Peters in his brilliant article from 1997, "The Brand Called You": 

1 page

Know Your Value, Get Hired: 3 Essential Ingredients for Job Search Success

An article by Angela summing up how to use your personal brand to get hired.

Section 2: Course Worksheets
1 page
6This worksheet will help you follow along with lectures 6 & 7.
Note:  To download, click the lecture file below
5 pages
Use this worksheet for lectures 8-14
Note:  To download, click the lecture file below
2 pages
Use this worksheet for lectures 15-18
Section 3: The Principles of Personal Branding

Angela gets into the detail of your Unique Promise of Value

Here are the parts of the UPV Formula in more depth.
Section 4: So, How Do I Discover MY brand?
In this lecture, you will begin to see how to discover brand you using the Discover Brand You Worksheet.

Based on material from Angela's first book, What You Need To Know To Get A Job Now! - available on Amazon.
Taking you through the steps of the Discover Brand You Worksheet.

Continuing through the Discover Brand You Worksheet - questions that uncover your strengths, weaknesses, etc.
Continuing through the Discover Brand You Worksheet - your proudest accomplishment says a lot about you.
Continuing through the Discover Brand You Worksheet - how do you define yourself?  Look at your top 5 traits.
Discussing the final exercise in the Discover Brand You Worksheet, the "360 Talent Evaluation."
Discussing the final exercise in the Discover Brand You Worksheet, the "360 Talent Evaluation."
Section 5: How Can I Use My Personal Brand To Introduce Myself?
In this lecture, you will begin to see how to introduce yourself using your personal brand. Angela's recommended guidelines for creating a stellar introduction statement.
Continuing through the Introduction Statement Worksheet - discussing a sample introduction statement.
Continuing through the Introduction Statement Worksheet - incorporating your personal brand.
The Introduction Worksheet - bringing it all together to create your personalized statement.
Section 6: Download mp3 versions for your phone/audio player
Audio version of the videos - so you can download & listen on the go.
Note:  To download, click the lecture file below
Audio version of the videos - so you can download & listen on the go.
Note:  To download, click the lecture file below
Audio version of the videos - so you can download & listen on the go.
Note:  To download, click the lecture file below
Section 7: Wrap Up
Angela makes some concluding comments about applying your personal brand (UPV).

Links to other Udemy courses referenced in this video:

Job Search Boot Camp: Ready Yourself, Ready Your Resume 

Job Search Boot Camp: Get Hired! 

Interview Success Blueprint

If you are interested in applying many of the concepts from Discovering Brand You more proactively, check out the course by Angela and Tom, Bring Who You Are To What You Do.  You'll see how to use the 13x4 minimum will  system to bring who you are to what you do and create your dream career. 

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Instructor Biography

Angela R Loeb, Self-Development Consultant

A participant in one my classes once said, "Imagine if we lived in a world where even a small percentage of people started doing what they were born to do - wow what a world it would be!"

Yes! I agree!

I'm grateful and honored that my self-development programs and processes continue to serve so many all over the world. It's awesome to see that "small percentage" of engaged and excited people growing daily!

Basically, I'm really into self-development... learning it, teaching it, and supporting others who do too.

And I like results. While it's fun to talk about the esoteric side of things (and I really do love having such conversations!), it's even more fun to take action. What I do best is translate big, abstract concepts on how to make the most of ourselves and get where we want to go in life into easily understood and executable steps that work. All of my programs, as well as the books and articles I've written, reflect that passion.

After a 3-year hiatus, I'm back on Blog Talk Radio with my own show, Be Radiant Radio. Hope you'll find me there and tune in live or listen to the archived recordings at your leisure.

And please feel free to friend, follow, like, and link with me online at G+, Facebook, and Twitter.

Be well and shine on!

Instructor Biography

Tom Cassidy, Comprehensivist, Education Reformer

Tom Cassidy - Comprehensivist, Education Reformer, Reasonable Polymath, using continuous development frameworks to help people improve all areas of their lives: self-worth, self-belief, goal-achieving, feeling good, achieving sustainable health and deeply fulfilling relationships.

My mantra is: 'Feel Good. Do Stuff.'

Life's not about meditating on the top of a mountain in Nepal, feeling great, achieving enlightenment for yourself...

And it's definitely not about going through life doing things, without having awareness, being busy, achieving a lot but not being mindful of the bigger picture.

It's about both.

Feel good. Do Stuff.

Feel great about yourself, about life, the universe and everything, but do loads of things as well. Have a family, run a business, learn Italian, travel the world, change the world - Do Stuff.

I mean, why not?

I've spent the last 25+ years combining the wisdom of hundreds of years of the study of global philosophies, human effectiveness, modern findings of behavioural science, recent breakthroughs in the understanding of brain physiology and even the results of quantum mechanics into practical, continuous development frameworks for getting things done.

Systems based on practical algorithms of thought and of operation. Algorithms that are easy enough for most people to do just as they are, without having to change any aspect of their life. 'Reasonable Algorithms for Reasonable People.'

In my experience, the most effective continuous development frameworks are those which have duration, cadence and autonomy:

Autonomy - The framework is customisable, adaptable for every participant.

Cadence - The framework has a natural rhythm to it, a cyclic frequency.

Duration - The framework is designed for longitudinal impact and long term growth.

And this framework that I have put together appears to be very robust in its ability to get results, mostly because it requires a very small amount of willpower to make it work. People can stick to it quite effectively.

You still need to do the work. But the willpower you need to get the results is almost certainly the lowest you've ever used for achieving anything in your life, ever.

Please feel free to connect with me however best suits you. I'm always open to exploring ideas either virtually or in person.

All the best


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