Cluster Analysis –Motivation, Theory & Practical Application
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|Section 1: Basic Understanding of Cluster Analysis|
Intuitive Understanding of clustersPreview
Difference between Cluster Analysis & Decision tree ( Objective segmentation)
|Section 2: Motivation, Industry Applications & clustering as strategy. Industry Case study|
Motivation to learn Clustering
Popular Industry Applications of Clustering
Clustering as strategy and Industry Case Study
PDF for lecture 1 to 5
|Section 3: Hierarchical Clustering|
Section outline - what will be explained in this section?
Hierarchical Clustering High Level
Hierarchical Clustering Steps and Associated terms
How to get free access to SAS?
Hierarchical Clustering Using SAS and Interpretation of The Output
Hierarchical Clustering Using Excel and explanation of SAS Output
Download files used?
Scree Plot - to decide optimal number of clusters
Why to standardize variables
Dendogram- The hierarchical structure
When to go for Non Hierarchical clustering
Section - pdf ( for lecture 7 to 15)
|Section 4: Non Hierarchical clustering - K means clustering|
Section outline - what will be explained in this section
K means clustering alogorithm
Graphical Explanation of K means clusteringPreview
Hierarchical vs Non Hierarchical clustering
K means clustering for Data Mining
K means clustering using SAS
Please download the supplementary excl and see it along with video by pausing video time to time
SAS output Explanation pass 02
Section PDF - lecture 17 to 22
|Section 5: Variants of Hierarchical clustering, Different distance and linkage functions|
Agglomerative and Divisive Hierarchical Clustering
Generic Distance formulaPreview
Different Linkage function
Section PDF (Lecture 26-29)
How to download Excel files?
I am a seasoned Analytics professional with 15+ years of professional experience. I have industry experience of impactful and actionable analytics. I am a keen trainer, who believes that training is all about making users understand the concepts. If students remain confused after the training, the training is useless. I ensure that after my training, students (or partcipants) are crystal clear on how to use the learning in their business scenarios. My expertise is in Credit Card Business, Scoring (econometrics based model development), score management, loss forecasting and MS access based database application development.