Click and Learn Marketing Essentials
4.2 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
222 students enrolled
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Click and Learn Marketing Essentials

The Plain English Guide to Marketing Techniques you can apply in your business today!
4.2 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
222 students enrolled
Created by Eric Spellmann
Last updated 9/2014
Current price: $39 Original price: $75 Discount: 48% off
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn the Secret of the "Trade"
  • How to Measure Results - With Simple Math!
  • Laser-Target Your PERFECT Customers With Ease
  • Learn Your Customers' Psychological Triggers
  • Build Your Own Logo, Tagline, and Brand - Step by Step
View Curriculum
  • A Desire to Increase Sales
  • A Willingness to Try New Strategies

I'm Eric Spellmann. I speak at a number of national conferences on marketing techniques for small businesses, and my online videos on the subject have been watched hundreds of thousands of times.

My viewers and fans have begged me to create an online course containing the best of the best of my marketing tips. So, here it is! If you don't know the first thing about marketing and how it can explode your sales, this course is for you. If you're looking for surefire marketing techniques you can instantly plug into your business, this course is for you. So, what are you waiting for? Put your sales into overdrive by taking this course!

Who is the target audience?
  • Small Business Owners
  • Entrepreneurs
Curriculum For This Course
35 Lectures
What's Your Widget?
2 Lectures 13:32

Niche vs Walmart

What's Your Widget?
10 questions
What You REALLY Sell
3 Lectures 13:37
How Consumers Make Decisions

Two Key Questions

What You Really Sell

What You Really Sell?
10 questions
Why You?
3 Lectures 21:45
What is Your Competitive Advantage?

Communicating Your Competitive Advantage

Here's a Starter List

Why You?
7 questions
Who is Your Perfect Customer?
2 Lectures 07:24
The One Question You Must Ask Yourself

Understand "Demographics"

Who is Your Perfect Customer?
6 questions
Do Some Recon
4 Lectures 28:11
The Danger of Diving Blind

Basic Recon Strategies

Understand Reach and Regionality

Know Your Competition

Do Some Recon
12 questions
Understanding Advertising Channels
3 Lectures 16:15
What is a Channel?

Traditional Advertising Channels

Current Advertising Channels

Understanding Advertising Channels
9 questions
Recognize and Remember
3 Lectures 13:58


Tag Lines

Recognize and Remember
11 questions
Make Them Want You NOW
3 Lectures 16:46
All of Your Customers Are....

Human Behavior

Calls to Action

Make Them Want You Now
12 questions
Meetings or Money?
3 Lectures 19:49
Leads vs Sales

Goal of Both: Conversions

Lead-a-tron 2000

Meetings or Money?
12 questions
3 More Sections
About the Instructor
Eric Spellmann
4.2 Average rating
12 Reviews
222 Students
1 Course
The Marketing Guru for Small Businesses

Eric Spellmann is the Owner and President of Spellmann & Associates, a marketing consulting company offering online marketing, social media management, and website design services.

He is a featured speaker at a number of state and national events, including the National Association of Small Business Development Centers Conference.

His unique style appeals to all levels of audiences. He is often hired to convey technically challenging topics to non-technical people. He is often labelled a "Technology Evangelist."

His marketing video series is one of the most popular on the subject and tens of thousands of fans follow his national video blogs. Below are quotes taken from evals from some recent conferences:

“Always one of the best speakers”

“Always Great!”

“Well done as always , a very good presenter. Lots of good discussion”

“Interesting, engaging, knowledgeable , credible!”

“Very important information, useful for our clients, relevant and updated, great presentation style!”

“Engaging and helpful”

“Eric always has practical , usable techniques. Some he learned the hard way so I don’t have to!”

“Always an excellent presenter!”

“Loved his passion and relevant examples . Very patient with questions and comments”

“Eric is funny, informative and lively...his workshop was excellent.“

“Lots of great information to take back and start using!”

“Very relevant”

“Another excellent Eric session!”

“Love this guy. Learned tons on the videos and even more entertaining in person.”

“Fabulous session. Smart info that is very useful.”

“Amazing. I am a huge fan!”

“Eric does an awesome job! I love his off the cuff examples that help reinforce what he is teaching.”

“Excellent Presenter.”

“Very Relevant. Very interactive.“

“Great tips to pass on to my customers and for our staff!”

“Fantastic speaker - Great info - very practical”

“Eric is an excellent presenter with a close sensitivity to our client base. His open and sharing style of presentation is very much appreciated and respected.”

“Touches on realistic points on social media subject. Excellent! “