Click and Learn Marketing Essentials

The Plain English Guide to Marketing Techniques you can apply in your business today!
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  • Lectures 35
  • Length 3 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2014 English

Course Description

I'm Eric Spellmann. I speak at a number of national conferences on marketing techniques for small businesses, and my online videos on the subject have been watched hundreds of thousands of times.

My viewers and fans have begged me to create an online course containing the best of the best of my marketing tips. So, here it is! If you don't know the first thing about marketing and how it can explode your sales, this course is for you. If you're looking for surefire marketing techniques you can instantly plug into your business, this course is for you. So, what are you waiting for? Put your sales into overdrive by taking this course!

What are the requirements?

  • A Desire to Increase Sales
  • A Willingness to Try New Strategies

What am I going to get from this course?

  • Learn the Secret of the "Trade"
  • How to Measure Results - With Simple Math!
  • Laser-Target Your PERFECT Customers With Ease
  • Learn Your Customers' Psychological Triggers
  • Build Your Own Logo, Tagline, and Brand - Step by Step

Who is the target audience?

  • Small Business Owners
  • Entrepreneurs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
How to Use this Course
Is Marketing the Same as Advertising?
Section 2: What's Your Widget?
Product or Service?
Niche vs Walmart
What's Your Widget?
10 questions
Section 3: What You REALLY Sell
How Consumers Make Decisions
Two Key Questions
What You Really Sell
What You Really Sell?
10 questions
Section 4: Why You?
What is Your Competitive Advantage?
Communicating Your Competitive Advantage
Here's a Starter List
Why You?
7 questions
Section 5: Who is Your Perfect Customer?
The One Question You Must Ask Yourself
Understand "Demographics"
Who is Your Perfect Customer?
6 questions
Section 6: Do Some Recon
The Danger of Diving Blind
Basic Recon Strategies
Understand Reach and Regionality
Know Your Competition
Do Some Recon
12 questions
Section 7: Understanding Advertising Channels
What is a Channel?
Traditional Advertising Channels
Current Advertising Channels
Understanding Advertising Channels
9 questions
Section 8: Recognize and Remember
Tag Lines
Recognize and Remember
11 questions
Section 9: Make Them Want You NOW
All of Your Customers Are....
Human Behavior
Calls to Action
Make Them Want You Now
12 questions
Section 10: Meetings or Money?
Leads vs Sales
Goal of Both: Conversions
Lead-a-tron 2000
Meetings or Money?
12 questions
Section 11: Get Your Calculator
What is ROI?
Computing Sales ROI
Computing Leads ROI
Track Everything
Get Your Calculator
10 questions
Section 12: Reading the Tea Leaves
Predictive Marketing
Other Considerations
Reading the Tea Leaves
7 questions
Section 13: Conclusion
Summary and Takeaways
Final Quiz
20 questions

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Instructor Biography

Eric Spellmann, The Marketing Guru for Small Businesses

Eric Spellmann is the Owner and President of Spellmann & Associates, a marketing consulting company offering online marketing, social media management, and website design services.

He is a featured speaker at a number of state and national events, including the National Association of Small Business Development Centers Conference.

His unique style appeals to all levels of audiences. He is often hired to convey technically challenging topics to non-technical people. He is often labelled a "Technology Evangelist."

His marketing video series is one of the most popular on the subject and tens of thousands of fans follow his national video blogs. Below are quotes taken from evals from some recent conferences:

“Always one of the best speakers”

“Always Great!”

“Well done as always , a very good presenter. Lots of good discussion”

“Interesting, engaging, knowledgeable , credible!”

“Very important information, useful for our clients, relevant and updated, great presentation style!”

“Engaging and helpful”

“Eric always has practical , usable techniques. Some he learned the hard way so I don’t have to!”

“Always an excellent presenter!”

“Loved his passion and relevant examples . Very patient with questions and comments”

“Eric is funny, informative and lively...his workshop was excellent.“

“Lots of great information to take back and start using!”

“Very relevant”

“Another excellent Eric session!”

“Love this guy. Learned tons on the videos and even more entertaining in person.”

“Fabulous session. Smart info that is very useful.”

“Amazing. I am a huge fan!”

“Eric does an awesome job! I love his off the cuff examples that help reinforce what he is teaching.”

“Excellent Presenter.”

“Very Relevant. Very interactive.“

“Great tips to pass on to my customers and for our staff!”

“Fantastic speaker - Great info - very practical”

“Eric is an excellent presenter with a close sensitivity to our client base. His open and sharing style of presentation is very much appreciated and respected.”

“Touches on realistic points on social media subject. Excellent! “

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