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I'm Eric Spellmann. I speak at a number of national conferences on marketing techniques for small businesses, and my online videos on the subject have been watched hundreds of thousands of times.
My viewers and fans have begged me to create an online course containing the best of the best of my marketing tips. So, here it is! If you don't know the first thing about marketing and how it can explode your sales, this course is for you. If you're looking for surefire marketing techniques you can instantly plug into your business, this course is for you. So, what are you waiting for? Put your sales into overdrive by taking this course!
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|Section 1: Introduction|
How to Use this CoursePreview
Is Marketing the Same as Advertising?Preview
|Section 2: What's Your Widget?|
Product or Service?Preview
Niche vs Walmart
What's Your Widget?
|Section 3: What You REALLY Sell|
How Consumers Make Decisions
Two Key Questions
What You Really Sell
What You Really Sell?
|Section 4: Why You?|
What is Your Competitive Advantage?
Communicating Your Competitive Advantage
Here's a Starter List
|Section 5: Who is Your Perfect Customer?|
The One Question You Must Ask Yourself
Who is Your Perfect Customer?
|Section 6: Do Some Recon|
The Danger of Diving Blind
Basic Recon Strategies
Understand Reach and Regionality
Know Your Competition
Do Some Recon
|Section 7: Understanding Advertising Channels|
What is a Channel?
Traditional Advertising Channels
Current Advertising Channels
Understanding Advertising Channels
|Section 8: Recognize and Remember|
Recognize and Remember
|Section 9: Make Them Want You NOW|
All of Your Customers Are....
Calls to Action
Make Them Want You Now
|Section 10: Meetings or Money?|
Leads vs Sales
Goal of Both: Conversions
Meetings or Money?
|Section 11: Get Your Calculator|
What is ROI?
Computing Sales ROI
Computing Leads ROI
Get Your Calculator
|Section 12: Reading the Tea Leaves|
Reading the Tea Leaves
|Section 13: Conclusion|
Summary and Takeaways
Eric Spellmann is the Owner and President of Spellmann & Associates, a marketing consulting company offering online marketing, social media management, and website design services.
He is a featured speaker at a number of state and national events, including the National Association of Small Business Development Centers Conference.
His unique style appeals to all levels of audiences. He is often hired to convey technically challenging topics to non-technical people. He is often labelled a "Technology Evangelist."
His marketing video series is one of the most popular on the subject and tens of thousands of fans follow his national video blogs. Below are quotes taken from evals from some recent conferences:
“Always one of the best speakers”
“Well done as always , a very good presenter. Lots of good discussion”
“Interesting, engaging, knowledgeable , credible!”
“Very important information, useful for our clients, relevant and updated, great presentation style!”
“Engaging and helpful”
“Eric always has practical , usable techniques. Some he learned the hard way so I don’t have to!”
“Always an excellent presenter!”
“Loved his passion and relevant examples . Very patient with questions and comments”
“Eric is funny, informative and lively...his workshop was excellent.“
“Lots of great information to take back and start using!”
“Another excellent Eric session!”
“Love this guy. Learned tons on the videos and even more entertaining in person.”
“Fabulous session. Smart info that is very useful.”
“Amazing. I am a huge fan!”
“Eric does an awesome job! I love his off the cuff examples that help reinforce what he is teaching.”
“Very Relevant. Very interactive.“
“Great tips to pass on to my customers and for our staff!”
“Fantastic speaker - Great info - very practical”
“Eric is an excellent presenter with a close sensitivity to our client base. His open and sharing style of presentation is very much appreciated and respected.”
“Touches on realistic points on social media subject. Excellent! “