Church Social Media and Membership Growth
4.0 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
209 students enrolled
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Church Social Media and Membership Growth

Harness the power of social media to connect with online visitors and grow your congregation!
4.0 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
209 students enrolled
Created by Peter Bowden
Last updated 6/2017
English
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how social media is pulling the church membership process online.
  • Implement strategies to help your online visitors move to onsite participation and into membership.
  • Make the most of staff and volunteer time invested in social media.
  • Bring your membership process in-line with todays digital culture and grow your congregation.
View Curriculum
Requirements
  • This briefing and strategy session has been designed for people of all skill levels.
  • If you have a personal Facebook profile, you're good to go!
Description

Before the internet and social media, people had to visit a congregation in person to determine whether or not to join.  No more.  Today people are using social media to decide if a congregation is right for them before they ever visit!  

If your congregations is waiting for people to show up on site to meet and greet them, you may be ignoring your best candidates for membership -- your online visitors! 

It is time to take charge of your online visitor experience and grow your congregation.    

In this course you will learn concrete strategies to connect with your online visitors and help them shift to onsite participation and into membership.

  • You’ll learn how social media is pulling the membership process online.

  • You’ll learn why people are attempting to research and select a congregation without ever visiting onsite.  

  • You’ll learn strategies to help online visitors determine your congregation is right for them and help them shift to onsite participation.

  • You’ll learn how to make sure online visitors have a successful visit when they finally do visit onsite.

  • You’ll learn best practices to increase social media engagement with your entire online audience including members, friends and newcomers.
     
  • You’ll have your questions answered by text and new Q&A video lectures.
  • Included strategies range from easy to more sophisticated approaches, offering strategies for clergy, staff and volunteers of all skill levels.  

This course shares strategies applicable to congregations across denominations and faith traditions. 

Who is the target audience?
  • This course is for clergy, staff and volunteer leaders interested in growing their congregation.
  • This course is for anyone working with congregational communications, greeting, hospitality and membership development.
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Curriculum For This Course
91 Lectures
03:24:01
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Introduction, challenge and opportunity
4 Lectures 08:21

Social Media is changing how people research, connect with and ultimately join congregations. For many faith communities there is a disconnect between the process they are using and the process their potential members are using. This is a barrier to people visiting and joining congregations. In this course you'll learn strategies to bring your membership process in-line with our increasingly digitally oriented culture.  

Preview 01:41

Swimming in social media
03:00

Affirming the other side of the continuum
01:33

Challenge and Opportunity
02:07
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Orienting to social media and digital culture
8 Lectures 19:14
From limited options to millions of choices
02:13

The power to broadcast
01:38

Life with the internet in your hand
03:37

Is this good or bad?
01:45

Statistics show a clear trend
01:12

Social media and mobile usage statistics
03:57

People are hungry for connection and community
02:59

If we accept this reality a new approach is required
01:53
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Social media is changing how people search for and join congregations
9 Lectures 21:46
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Before you change a thing in your congregation
5 Lectures 08:22
Before you change a thing
02:39

Start by identifying stakeholders
01:43

Start the conversation early
01:17

You can't do it all at once
01:02

Exercise - Outline your typical membership process
01:41
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Preparing to connect with and support your online visitors
9 Lectures 16:48
Take charge of your online visitor experience
01:09

A champion for your online visitors
03:05

Developing a heart for your online visitors
01:31

Meet people where they are
02:06

Visualizing four key audiences
03:12

Understanding online visitor educational goals
02:12

For example: Are clergy human beings?
01:40

Understanding online visitor connecting goals
00:47

Fear of digitizing congregations
01:06
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Strategies to help online visitors move to onsite participation and membership
27 Lectures 54:21
Strategies for supporting online visitor educational goals
00:26

Website visitor pages
03:36

A picture is worth a thousand words
01:42

A photo shoot for your congregation
00:56


When your reality doesn't seem appealing
01:02

Photo permissions
00:36

Proactively build a library of photographs
01:44

Photography volunteers
00:55

Video for education, engagement and invitation
02:07

What to expect video tours
00:48


Special video invitations for online visitors to attend
01:42

Answer questions for parents
01:24

Personal testimonials
00:55

Combine introduction, information and invitation
00:55

Seeing real people on video reduces visitor anxiety
00:41

Experiment with smartphone video production
02:52

Podcasts are critical part of visitor online education
02:57

Promote your podcast
00:04

Build an online experience around your weekly message
06:55

Include full descriptions and links in all media you publish
02:17

Someone needs to pay attention to your comments
02:40

Share invitations for people who have never visited onsite
00:57

Wanting to meet clergy before visiting onsite
03:32

Shaping the expectations of your online visitors
03:37

Create time-limited visitor opportunities
02:25

The power of sharing inspirational content
02:05

Start visitor follow-up online
04:31
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Making onsite visits successful
10 Lectures 19:53
Making onsite visits a success
03:25

Online visitors need to be rapidly connected upon arrival
01:44

Friendly isn't good enough
05:40

Clearly communicate next steps to visitors
01:15

Visitor reception spaces
01:23

Example - The Newcomer Cafe
00:47

The value of welcome packets
01:22

Email visitor follow-up
00:47

Text visitor follow-up
01:13

Telephone visitor follow-up
02:17
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Strategies to increase social media engagement
11 Lectures 22:26
Strategies to increase social media engagement
00:45

Share the story of your congregation
03:48

Balance information, inspiration and conversation
02:09

Institutional transparency
02:06

People are more responsive to human voices
02:17

Drive onsite participation with online conversation
01:13

Ask questions!
01:21

Cultivate a team to participate in your online conversations
02:37

Prompt people to participate
00:49

Make your content easy to scan and understand
01:39

Using Hashtags
03:42
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Common pitfalls to avoid
5 Lectures 11:37
Don't ask online visitors to email a stranger
02:20

Watch out for news hoarding habits
02:10

Beware of PDF files
01:18


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Wrap up and your questions
3 Lectures 03:13
It's all about relationship
01:54

Thank you
00:52

What questions do you have?
00:27
About the Instructor
Peter Bowden
4.0 Average rating
17 Reviews
209 Students
1 Course
Church Social Media and Growth Consultant

Technology is changing how people connect, learn and make decisions and this is having a huge impact on congregations. To thrive in today’s world, religious communities need to understand these changes and to learn new strategies and skills -- and church leaders love learning with Peter Bowden!  

Known for his contagious enthusiasm and practical congregational know-how, since 2002 Peter has been training clergy, staff, and volunteer leaders across the United States.

Today his work is focused on how faith communities across religious traditions are integrating digital culture and congregational life, and sharing successful strategies with leaders like you.

Peter brings extensive church and media experience to his training.  For over a decade he worked bi-vocationally as a church growth consultant, and television producer and educator on multiple nationally syndicated PBS programs. 

Whether it is focused on social media, navigating size transitions or launching a new small group program or entrepreneurial ministry project, Peter delivers practical hands on knowledge with a fun and joyful spirit.

Now he joins the amazing instructors on Udemy to help clergy, staff and volunteer leaders bring new understanding, ideas, and skills to their congregations.

Peter's Udemy courses are designed for congregational leaders across denominations and faith traditions.