Choose Your Perfect Business Idea
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Choose Your Perfect Business Idea

Start a Heart-Centered Business full of Purpose, Passion, and Profit
4.7 (88 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6,099 students enrolled
Created by Stef Durham
Last updated 3/2015
Price: Free
  • 2 hours on-demand video
  • 1 hour on-demand audio
  • 14 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Choose a business structure, size, and industry that marries your passion with proven profits.
  • Understand the motivating factors that are calling you to start a business to ensure that your desired lifestyle is met.
  • Communicate the unique set of interests, strengths, and personality traits that make you perfectly qualified to run your business.
  • Identify the areas in which you need to make a further investment of time and money to learn the necessary skills for your chosen industry and business structure.
  • Clarify what problem your business will solve, for whom, and how you will make a positive impact.
  • Decide on one great business idea that you want to develop further.
  • Test your chosen idea in the market and get real feedback that could be the launch of your new heart-centered business.
View Curriculum
  • A computer with internet access.
  • A sincere desire to know yourself and improve your life.
  • A commitment to making your dreams come true.

Learn how to choose the perfect business idea for you based on your unique strengths, qualifications, and interests. Identify potential opportunities that will lead you to starting a heart-centered business with the potential for plenty of purpose, passion, and profit.

Learn How to Earn a Profit and Make a Positive Impact on Your Dream Clients by Leveraging Your Unique Brilliance

    ·Find clarity.

    ·Fulfill your true desire for starting a business.

    ·Discover your soul's unique expression.

    ·Make a heart-centered decision.

    ·Soothe your doubt and worry about whether your idea will work.

What business should I start?

After I wrote Soulful Entrepreneurship I asked for feedback from everyone who ordered the workbook about their experience starting and growing a values-based business. The number one comment I received was, “The information in this book would be great if I could only figure out what business to start."

Here's what I heard you say: You want to start a business doing what you love while helping people – and you want to make sure that you make enough money doing it. You want to know how you're supposed to know which idea will work. You have so many interests and you can't figure out how they all fit together into one business, but you know that somehow they do.

Sound like you? Take a look at how this course can help you find clarity to move forward.

Course Content and Overview

This course is for you whether you have:

    ·Too many ideas or not enough ideas

    ·Started a business in the past or this is your first

    ·An idea of what you want to do or absolutely no clue

With 51 lessons and plenty of added gifts and bonuses, this course will take you from confusion and frustration to clarity and action.

The course walks you step-by-step through the things that you need to consider to come up with the perfect business idea for you. Extra resources, including guided meditations, are included to help you cultivate the conditions for inspiration to strike.

You will take a look at your motivation for starting a business so that you can ensure that your idea will meet the goals you have envisioned for your life. You can build any business you want, but first you have to identify what it is that you really want.

You will also spend a lot of time identifying your unique brilliance which is the one thing you naturally do better than anyone else. Your brilliance is like your secret ingredient – when you add it to what you do, your work takes on the quality of who you are. When you are clear about your brilliance you can leverage it in your business.

You will look at the ways that your life experience and skills supports who you are and create opportunities for you to be of service through your business. When you pair those opportunities with a fertile market full of people who want what you have to offer, you find great ideas for your initial offering.

With lots of good ideas comes the need to make a decision based on reason and what feels right to your heart. By the end of this course you will know if your idea is sound and fits all of the criteria laid out within the course. You will have a prototype and be ready to start your new business.

Who is the target audience?
  • This course is for you if you are a heart-centered professional who wants to start a business doing what you know and love, but you can't figure out what that looks like. If you are struggling to come up with an idea, have too many conflicting ideas, or you can't figure out how all of your interests can be focused into one business, then you're in the right place.
  • This course is NOT for you if you don't want to get to know yourself better, you don't want to learn and grow, or you don't want to put in the effort to make your dreams come true. This is not a get-rich-quick kind of class. If you aren't ready to express your authentic self to make a positive impact on the world, then this class may be a stretch.
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Curriculum For This Course
51 Lectures
4 Lectures 20:26

Welcome to Choose Your Perfect Business Idea: Start a Heart-Centered Business for Purpose, Passion, and Profit. I am thrilled that you have decided to join me on a journey to clarity.

In this lesson you will learn:

  1. What we are going to cover in the introductory lessons.
  2. A little bit more about your course instructor, Stef Durham, so that you know who you are embarking on this journey with.
  3. Stef also shares some of the mistakes that she made while starting prior businesses to emphasize the importance of balancing all of the components of this course when choosing an idea.
  4. What we will NOT be discussing in the course so that you have clear expectations about what is coming next.
Welcome to the Course

In this lesson we will talk about the Soulful Entrepreneur's dream which is to start a business that is full of purpose, passion, and profit. In order to build that business, you must first choose the business idea that will lead you to your desired outcome. Sometimes this can be a daunting task.

We will look at four of the major sticking points that could be holding you back from making a decision and provide a sneak peak at the solutions to those barriers. This lesson will help you identify what may be holding you back and show you that there is a way to move beyond your current mental blocks and concerns.

The Soulful Entrepreneur's Dream: What is Stopping You?

This lesson provides an overview of the perfect business idea formula that we will unpack in the coming sections of this class. Get an overview of how all of the sections in this course fit together. See how you can potentially exit this class with a fledgling business.

The Perfect Business Idea Formula

Here is some advice on getting the most out of the course. You can only get where you want to be by taking action. There is a an African proverb that says, "when you pray, move your feet." It is great to have hopes and dreams, but you must be willing to take action.

Make sure to check out the lecture descriptions (like this one) and supplemental material. You'll get lots of extra information and helpful resources.

Take Action: Getting the Most out of the Course
3 pages
Your Motivation
8 Lectures 29:18

This lesson provides a quick and colorful overview of the various aspects that makeup your motivation for starting and building a business. You have to know what you want to create before you can find the inspiration to make it. An artist cannot begin to paint a masterpeice until he decides if he wants to paint or to sculpt. Once that decision is made there is space for insight and ideas.

About Your Motivation

This lesson explains the primary motivations to start a business. You must balance your motivation in order to ensure that you are building something that provides purpose, passion, and profit. If you start a project without understanding why, you may build something that isn't sustainable over time.

Why do you Want to Start a Business?

This lesson asks you to consider what your vision is for a business. It is important to think about what your ideal business would look like. You can't pick an idea if you don't know what the end goal is. Take some time to envision the size and scope of your soon-to-be business.

Your Vision: Ambition and Goals

This lesson talks about the importance of your business idea fitting into a proven business model. To get you started, Stef outlines some of the most common business models with examples so that you can start to think about which one might be best for you. If you are unsure about this topic, now is a great time to do some more research.That way, as you come up with ideas you will know if they fit into a proven model of success.

Business Models

This lesson asks you to consider what you most want in your business and in your life. It is important to prioritize your needs prior to choosing a business idea so that your most important needs are met first. You have the flexibility to create anything you want - so create something that you find awesome and perfect for you.

Your Desires: Roles, Lifestyles, and Priorities

To really know your motivation, you must learn to listen to your heart’s desire. Become aware of the spark of divine light that is calling you into your greatness. Learn to listen to your heart for guidance and clarity. This 15 minute meditation will help you to turn inward and listen to the calling of your heart. This meditation comes from the Sacred Soul Meditation Series.

Meditation: Your Heart's Desire

It's time to take action! Utilize the worksheet that covers all of the questions from the lessons in section one. Also take advantage of your extra gift - the first chapter of Soulful Entrepreneurship to gain even more clarity about your mindset and desires as a heart-centered entrepreneur.

Take Action: Find Your Motivation
2 pages

Here is your worksheet for section 2. Answer all of the questions that have been raised in this section about your motivation for starting a business.

Worksheet: Your Motivation
4 pages
Your Brilliance
11 Lectures 37:48

Welcome to section three and prepare to uncover your unique brilliance. This is potentially the most important - and difficult - section of this entire course and this lesson provides an overview of what to expect. As Socrates taught us, people make themselves appear ridiculous when they are trying to know obscure things before they know themselves. "Know thyself" and then the perfect business idea will choose you.

About Your Brilliance

This section is all about your brilliance, but you might be wondering “what does it mean to be brilliant?” This lesson defines what brilliance is and how you are going to go about discovering your unique brilliance.

What is Brilliance?

In this lesson you will learn about how your interests are like sign posts pointing you toward your path. Your business should be something that captivates you so it's important to brainstorm all of your interests so that you can find the patterns that fit together.

A Deep Dive into Your Interests

In this lesson you will learn what passion really is and how to find the emotional threads that run through your life. When you suddenly realize that two ideas or interests that you have are connected in some way when previously you thought they were totally unrelated, insight can strike. This exercise can spark some serious inspiration - it's how my business, Living Soulful, was created.

Follow Your Passion

In this lesson you will begin to identify your natural strengths and learn how utilizing them can lead to productive and fulfilling work. Some things come to you easily and naturally and taking advantage of that flow clears a path to your desired outcomes in business and life.

Step into Your Strength Zone

This lesson asks you to identify your values so that you can express them as your personal virtues. When you live in integrity with what you most value in life, you will feel authentic and empowered. When you align your business with your virtues, you can create a strong brand full of personal flare and honesty.

Values: Identify and Embody

This lesson explores your patterns and personality traits. When deciding on the type of business you are going to start and the role that you want to play within that business, it helps to know which patterns and personality traits may help or hinder you. When you have self-awareness, you can leverage your natural tendencies to help you choose the right opportunities and succeed in your business

Know Your Natural Tendencies

This lesson pulls it all together and asks a few final questions for you to consider. Ultimately, it's up to you to uncover your brilliance. If you have done the work throughout this section, you have a lot of material to work with and you should have a pretty good snapshot that will help you choose the right opportunities.

What is Your Unique Brilliance?

You can't figure everything out with your head - sometimes you need to be still and listen to your heart. This audio lesson is a 15 minute guided meditation. Commit to your desire to fully know the gifts of your soul so that you may share them with the world. Connect with your higher self and find comfort in knowing exactly what you are here to do. This meditation is taken from the Sacred Soul Meditation Series.

Meditation: Soul Discovery

Keep going! This section is potentially the toughest to get through and you are doing a great job. I know that if you stick with it there is potential for epiphanies, breakthroughs, and growth. In fact, this may be all you need to have the stroke of genius that leads to your perfect business idea. Follow your heart. If you get stuck - move to the next section and then come back to your brilliance. You've got this.

Take Action: Discover Your Brilliance
3 pages

Here is your worksheet for section 3. Spend some time really working through the questions outlined in this worksheet to help you identify your brilliance. Knowing the essence of who you are can be tricky, but this will help point you in the right direction.

Worksheet: Your Brilliance
7 pages
Your Qualifications
6 Lectures 14:44

This lesson provides a quick introduction to this section of lessons. You will learn how your qualifications differ from and enhance your brilliance. You will also learn the three major components of qualifications including a surprising, but very important, aspect to consider.

About Your Qualifications

This lesson encourages you to brainstorm all of your current qualifications. You may be surprised about how many things that seem unrelated come together to perfectly support you in your new business venture. Lay it all out in one place to help you when it comes time to generate buisness ideas.

What do You Know About?

In this lesson you will see that there may be more than meets the eye when it comes to learning new things for your business. The concept revealed in this lesson could be a real game changer for you when it comes time to make a decision about which business idea would be the best one for you.

What do You Need to Learn?

This lesson builds on the prior lesson and is key in moving forward with choosing the right business idea for you. How much of investment do you want to make? Are you familiar with your chosen niche, industry, and/or business model? Clarity around this idea is the most important take away from this section.

Time and Money: How Much Should You Invest?

Take a moment to brainstorm your current qualifications and let the rest sink in to help you ponder ideas - we will come back to the idea of investment in section six.

Take Action: Qualified
1 page

Here is your worksheet for section 4. Work through the first part of this worksheet to brainstorm your current qualifications. Also, bookmark it or save it in a place you will remember because you will come back to it once you have narrowed down your initial offering.

Worksheet: Your Qualifications
4 pages
Your Market
7 Lectures 16:31

Welcome to section five. In this lesson we talk about the importance of having a well-defined target market. The heart of business is service, fulfilling other's needs, and solving problems in the world. Your product or service is the solution that someone is seeking - in this section you will begin to identify that market. You will learn what the three components of your market are and why it is important to define them clearly.

About Your Market

In this lesson you are going to start thinking about what your specific industry is going to be. This is a big step in deciding on your final business offer. It is time to start utilizing all of the work you have done thus far in this course to generate some ideas. Trust yourself to know what the right answers are for you. Follow your heart and gut. You are so close to knowing exactly what you want to do - stay open to the process.

Identify Possible Industries

Your passion and purpose may not come from your industry - or the type of work that you do - but, instead, comes from a drive to solve a problem. In this lesson you will start clarifying your business ideas by looking at ways that can be of service by providing a solution.

What Problems do You Want to Solve?

In this lesson you have a chance to think about who you would most like to work with. The great thing about starting your own business is that you can build your dream and choose to work with the type of people that you enjoy. Who is part of your tribe?

Profile Your Dream Client

In this lesson we will look at the importance of integrating industry, problem, and audience while brainstorming ideas. Sometimes a simple tweak to your idea completely changes the outcome of your business. It is so important to pay attention to the specifics because that is what will help you choose the best idea and then test it to make sure it has a viable market.

Brainstorm Business Ideas

Now is the time to start coming up with ideas for your market including your industry, the problems you will solve, and who you want to serve. The more ideas the merrier. Let yourself think outside the box and don't censor yourself - there is time for that in the coming sections.

Take Action: Your Ideal Target Market
2 pages

Here is your worksheet for section 5. Spend some time identifying the market that you want to serve. Once you have a business idea, you will want to spend more time clarifying your dream clients.

Worksheet: Your Market
5 pages
Your Offering
7 Lectures 28:59

In this lesson you will learn about why it is important to choose just one idea to start with, what do do if you are overwhelmed or underwhelmed, and what the idea life cycle is. This section is the bridge between all of the work that you have done thus far and the test run of your new potential business.

About Your Offering

It's time to make a decision. This lesson will help you to narrow your focus with some more great questions to ponder and a few tips to remember.

Make a Decision: Time to Focus

This lesson asks you to stop for a moment and ask for your heart's guidance. Does your idea inspire you? Logic can only take you so far. All of these exercises have been a way to open up to inspiration so don't over think it. What feels like the right decision?

Heart Check

This audio lesson is a guided meditation to help you follow your heart and make a decision. Make clear choices about the direction you are going to go in your life. Learn to follow your heart and the ideas that occur to you from the energetic fabric of the universe. This 15 minute meditation comes from the Sacred Soul Meditation Series.

Meditation: Clear Choices

This lesson walks you through the process of vetting your idea. Now that you have chosen an idea that seems promising, compare it to all of the components that make for a great idea. In other words, make sure that your idea meets all of the requirements that we have talked about in this course so far. Does your idea meet your needs, express your brilliance, utilize your qualifications, and serve your market?

Vetting Your Idea

Get to work! It's time to make a decision. Once you have, make sure that it's actually a good idea by going through all of the question in this section's workbook. Spend some time listening to the meditations if you haven't already. Be sure to follow your head and your heart.

Take Action: Choose Your Initial Offering
1 page

Here is your worksheet for section 6. It is time to make a decision and go through the first round of testing your idea. Answer the questions in this worksheet to help you decide if you are ready to move to the next section.

Worksheet: Your Offering
5 pages
Your Business
6 Lectures 14:54

Welcome to the seventh section. In this lesson you will learn the importance of testing your idea further prior to starting your business. You want to ensure that your new business will be financially viable, that your expectations are reasonable, and that your market is hungry for your offering. If executed thoughtfully, the steps outlined in this section will help you to launch your idea into a business.

About Your Business

This lesson encourages you to look at the financial aspect of your business before you put any significant time or money into it. Some things to take into consideration are your personal financial needs, the start up cost of your new business, and your earning potential. Make sure your business has the potential to cover your needs financially.

Is Your Idea Financially Sound?

This lesson encourages you to get to know your industry before starting your business. Talk to experts who are already running successful businesses doing what you want to do. Get a feel for what it will be like to start and run a business in your field. Clarity comes from action - engage with your idea.

Get to Know Your Industry

This lessons shows you how a prototype of your offering can provide you a big marketing edge and help you to launch your new business. Gain valuable information by testing out your market and requesting feedback before you even develop you offer into a fullfledged business.

Create a Prototype and Take it for a Test Drive

You have done all of this work to come up with an idea. Now is the time to give it a go. Do a few final checks to make sure this is the idea you want to move forward with, do a test launch, and take it from there. This could be the start of your heart-centered business full of purpose, apssion, and profit.

Take Action: From Idea to Official Offering
2 pages

Here is your worksheet for section 7. It is time to engage with your idea. Don't be afraid to take action and test your idea. You've got this!

Worksheet: Your Business
4 pages
Follow Up and Bonuses
2 Lectures 02:54

Congratulations on completing this course. Once you have a prototype of your offering that is gaining positive feedback it is time to start your business. This course has covered a lot of material. It make take you a little while to fully integrate all of this information and apply it. That's okay. You have lifetime access to this course (as long as the course exists) so you can come back to any portion of it at any time. Good work and good luck!

Final Remarks and Encouragement

Keep going for your dreams. Make sure you talk to professionals about tax and legal considerations as you get your business going officially. From here, you need to establish your business, write your marketing material, and start spreading the word about what you have to offer. Make a commitment to your vision and nurture your new idea so that it flourishes into everything you want.

Take Action: Move Forward with Your Business Idea
2 pages
About the Instructor
Stef Durham
4.6 Average rating
219 Reviews
8,709 Students
2 Courses
Author & Instructor

Stef P. Durham found her calling writing material that supports people on their path to living a soulful life. She authors books, articles, classes, meditations, and tools that reveal a spiritual path in every day tasks so you can find deeper meaning and fulfillment in life.

You were born with something great to contribute to the world and you are here to fulfill your dynamic purpose. Stef is calling you to wake up to the deep potential within you.

How can you find greater joy by running a business aligned with your values? How can you find miracles in every day conversations? How can your horse help to transform your life? Her books and classes seek to explore these sorts of questions and provide logical, tangible ways to implement changes in your life.