Imagine a $50 ad generating 1,666 customer leads to your business product or service. Or getting millions of views to your business videos on YouTube. Or free traffic to your website.
This course will teach you:
The advertising techniques taught in this course help generate 12 fold returns. It doesn't matter what business product or service you are selling. What you will learn in this course will help you generate more leads and customers and spend less on advertising.
Learn why a high click through rate will help you get a low cost per click in your pay per click advertising campaigns. If you don't have a low cost per click, you will spend a lot of money on advertising.
For example, a $50 ad with a low cost per click can generate 1,666 clicks. However, a $50 ad with a high cost per click may only generate 166 clicks. Therefore, it is critical to understand how to get a low cost per click to get the most value out of your advertising campaigns.
There are ad formats that can help you get a very high click through rate. There are also ad formats that will not give you a very good click through rate. Learn what the best ad format is and why.
Social media marketing can be very effective for your advertising campaigns. Learn where the opportunity is and isn't for your pay per click campaigns.
In this lecture you will learn the fundamentals of setting up a Facebook business page quickly and easily. You need a business page so that you can advertise on Facebook.
The Facebook advertising interface allows you to control the demographics of the target audience you are trying to reach and what you are willing to pay per click. In this lecture, we will show you primary features of the interface.
Getting cheap clicks with Facebook advertising requires having a high click through rate for your ad. Learn how to get a high click through rate so you can get very cheap clicks.
There is a little known website that generates a lot of clicks on Twitter. Learn what it is and how you can get .03 clicks instantly.
Learn how I became a YouTube partner with this secret software. It helped me generate millions of views on my YouTube channel @ sobriety television.
Knowing what people are searching for online will help you pick the right keywords and phrases for your marketing content. Whether it is a video, article or blog, you need to pick the best words and phrases for search engine optimization.
Understanding how to arrange your keywords and phrases in your content is another important part of search engine optimization. We will show you what works to make your content go up in search engine results.
A quiz that will test your knowledge on how to get cheap advertising.
I have 15 years of professional experience in video production and distance education.
• B.F.A, Film Production, University of Colorado at Boulder, 2000
• Certificate in Distance Education, University of Maryland at Baltimore County, 2015
I started my career producing educational videos for the U.S. Department of Health and Human Services followed by the Department of Defense and other groups. My productions have covered a wide range of topics including business, science, technology, multimedia, health, policy and more. I love what I do and hope you enjoy my courses.