Putting the Power of Video in Your Hands.
We all know video is important to have for your organization or business if you want to reach more people. But when time and money are scarce, you need the quickest, easiest, and cheapest way to get it.
We're here to help.
Video Basics in 5 Steps.
Step 1: Tell it.
Step 2: Plan it.
Step 3: Make it.
Step 4: Show it.
Step 5: Promote it.
From creating videos that grab and keep attention, to what goes into making them and getting them out there, this course gives tips, advice and best practices. We're here to help you successfully make video that reaches the right people in the most affordable, strategic, and efficient way.
Your Video Guides
Scott Stohler and I (Erika Gilsdorf) are award-winning, professional video producers with a 25-year, collective video production experience around the world for such entities as National Geographic, Discovery Networks, United Airlines, Royal Caribbean Cruises, The World Bank, The Nature Conservancy, GAP, Levi's, Symantec, Old Navy, Sephora, Seacology, and CORAL. We've produced documentaries, commercials, public service announcements, short films, television programs, and training and organizational videos. The countries we've worked include the United States, Indonesia, Fiji, Italy, Spain, Honduras, Guatemala, Belize, Mexico, Cuba, Vietnam and China.
Having done everything from concept development, project management to shooting, editing, and creating some serious buzz around the videos we've produced, Scott and I know from experience what works…and what doesn't.
Our passion with providing this course is to show and empower nonprofit organizations and small businesses how to reach more people, make more money, and create more change…through the power of video.
Each lesson gets to the point concisely without fluff or fillers. You don't have to listen to long lessons wading through information that isn't relevant to what you need.
What am I going to get with this course?
By the end of this course, you'll know what it takes to make good videos and some of the best methods to show and promote them.
We want to hear from you! With this course, feel free to ask us your questions.
We also supplement this online course with free, live webinars to cover topics more in depth and answer questions.
Learn the number of characters to consider for your video and recommendations on choosing good characters.
Learn best practices for interviewing and how to troubleshoot difficult interviews.
Learn the video process and typical timeframe.
Learn the number of people typically needed in-house to manage and make a video.
Learn about target audiences and deliverables.
Learn about different deliverables and why it is important to decide them in pre-production.
Learn how to decide the length of your video.
Learn the uses and elements that go into a treatment.
Learn scripting, if you have a need for a storyboard and recommendations for scripting a documentary.
Learn misconceptions around the cost of video and decisions that go into determining the cost.
Learn common expense categories to produce a video and see examples.
Learn tips to making budget decisions that impact time and money.
Learn tips to cutting costs on your video budget.
Learn the general video process from pre-production, production, to post-production.
Learn the pros and cons of doing-it-yourself or hiring a professional.
Learn common video terms to familiarize yourself with the industry.
Learn about scope creep and how to avoid it to stay on task and save money and time.
Learn why you need contracts and elements to include in contracts. See examples.
Learn the five common releases and why you need them.
Learn about different rights to the final video.
Learn the general process working with a video production company.
Learn where to search and what to look for in a professional video production company.
Learn the crew size and roles you need for different size video projects.
Learn different crew roles and common day rates.
Learn about ownership of the footage and final video.
Scott shares common mistakes.
Erika shares common mistakes.
Scott shares common mistakes you can avoid.
Learn equipment and format choices.
Learn tips shooting on a smart phone.
Learn about media cards and how much they hold so you'll be prepared for your video shoot.
Learn how many batteries you need to be safe on a shoot.
Learn what you need to set up an in-house production company and common costs.
Learn the difference between 1080, 720, HD, 2K and 4K.
Learn about b-roll and how to get good, quality b-roll.
Learn about shot lists, why you need them and how to create them. See examples.
Learn how to use and set up basic, affordable lights.
Learn how to use basic lighting effectively.
Learn editing software options and recommendations.
Learn computer recommendations.
Learn tips on editing yourself.
Learn what makes effective intros and outros for your videos.
Learn best practices on organizing your footage so you can work effectively and efficiently.
Learn about music rights and options to play it safe.
Learn how to avoid bad audio.
Learn some background about text and graphics.
Learn the difference between captioning and subtitles and tips.
Learn about title safe and how to avoid title safe mistakes.
Learn about compression and which codec to use to get the best results.
Learn how to store your footage.
Learn how to store your files.
Learn about issues that can be avoided that slow up your video project.
Erika shares common mistakes you can avoid.
Scott shares common mistakes.
Erika shares common mistakes.
Learn video size tips for exporting.
Learn how to share your files.
Learn how to transfer files.
Learn how to repurpose your video so you get multiple uses and more bang for your buck.
Learn the process of uploading correctly.
Learn how to upload your video.
Learn about common uploading issues.
Learn how to troubleshoot uploading issues.
Erika Gilsdorf and Scott Stohler are award-winning, professional video producers with a 25-year, collective video production experience around the world for such entities as National Geographic, Discovery Networks, United Airlines, Royal Caribbean Cruises, The World Bank, The Nature Conservancy, GAP, Levi's, Symantec, Old Navy, Sephora, Seacology, and CORAL. They've produced documentaries, commercials, public service announcements, short films, television programs, and training and organizational videos. The countries they've worked include the U.S., Indonesia, Fiji, Italy, Spain, Honduras, Guatemala, Belize, Mexico, Cuba, Vietnam and China.