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Successful Video in 5 Steps

Tips and best practices to: Tell it. Plan it. Make it. Show it. Promote it.
5.0 (1 rating)
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32 students enrolled
Last updated 9/2015
$10 $50 80% off
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  • 5.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn what makes a good video that grabs and holds attention.
Interview people effectively.
Make a plan and stay on track.
Understand the video process.
Determine your target audience and ways to reach them.
Know video terms.
Write a treatment.
Understand scripting and storyboarding.
Save money and cut costs.
Understand contracts and releases.
Navigate ownership and rights.
Avoid common mistakes.
Find, afford, and work with video production companies.
Know the size and cost of video crews.
Avoid scope creep.
Maximize limited lighting and audio.
Choose equipment and software.
Learn shooting and editing tips and advice.
Create a shot list.
Get better quality b-roll.
Create an effective intro/outro.
Understand text, graphics, captions and subtitles.
Understand file size.
Know codec (compression) and which one to use.
Share and store your video and footage safely.
Avoid common mistakes when making your own video.
Repurpose your video.
Upload and embed videos.
Troubleshoot uploading issues.
Maximize social media.
Utilize television, radio, newspaper, events & other strategies.
BONUS: Funding your video.
BONUS: Video blogging and webcams.
View Curriculum
  • There are no prerequisites for this course. By compiling this course in a ‘Your Questions Answered’ format, you’re able to pick and choose the lessons that apply to you.

Course Description

Putting the Power of Video in Your Hands.

We all know video is important to have for your organization or business if you want to reach more people. But when time and money are scarce, you need the quickest, easiest, and cheapest way to get it.

We're here to help.

Video Basics in 5 Steps.

Step 1: Tell it.

Step 2: Plan it.

Step 3: Make it.

Step 4: Show it.

Step 5: Promote it.

From creating videos that grab and keep attention, to what goes into making them and getting them out there, this course gives tips, advice and best practices. We're here to help you successfully make video that reaches the right people in the most affordable, strategic, and efficient way.

Your Video Guides

Scott Stohler and I (Erika Gilsdorf) are award-winning, professional video producers with a 25-year, collective video production experience around the world for such entities as National Geographic, Discovery Networks, United Airlines, Royal Caribbean Cruises, The World Bank, The Nature Conservancy, GAP, Levi's, Symantec, Old Navy, Sephora, Seacology, and CORAL. We've produced documentaries, commercials, public service announcements, short films, television programs, and training and organizational videos. The countries we've worked include the United States, Indonesia, Fiji, Italy, Spain, Honduras, Guatemala, Belize, Mexico, Cuba, Vietnam and China.

Having done everything from concept development, project management to shooting, editing, and creating some serious buzz around the videos we've produced, Scott and I know from experience what works…and what doesn't.

Our passion with providing this course is to show and empower nonprofit organizations and small businesses how to reach more people, make more money, and create more change…through the power of video.

Each lesson gets to the point concisely without fluff or fillers. You don't have to listen to long lessons wading through information that isn't relevant to what you need.

What am I going to get with this course?

  • 83 Lessons; 5+hours of video.
  • Downloadable resources, samples and worksheets.
  • Life time access; 30 day money back guarantee.
  • iPhone, iPad and Android accessibility

By the end of this course, you'll know what it takes to make good videos and some of the best methods to show and promote them.

We want to hear from you! With this course, feel free to ask us your questions.

We also supplement this online course with free, live webinars to cover topics more in depth and answer questions.

Who is the target audience?
  • Those who work with visual storytelling, video production, content creation, media, marketing, communications, education/outreach, or public relations should take this course:
  • Nonprofit organizations
  • Small businesses
  • Entrepreneurs.
  • Freelancers
  • Students
  • Volunteers
  • Though we offer advice and tips on equipment and shooting and editing, we want to make note that this is not a how-to course on specific video and editing functions.
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Curriculum For This Course
Expand All 83 Lectures Collapse All 83 Lectures 05:25:56
Tell It.
6 Lectures 18:13

Learn the importance of video.

Preview 02:15

Learn tips to making a video that grabs and keeps attention.

Preview 03:21

Learn the number of characters to consider for your video and recommendations on choosing good characters.

How many characters is it okay to have in my video?

Learn best practices for interviewing and how to troubleshoot difficult interviews.

I need to interview people. Do you have any advice?
PLAN IT! Part 1: The Basics
7 Lectures 20:22

Learn the video process and typical timeframe.

How long does it take to do a video project?

Learn the number of people typically needed in-house to manage and make a video.

How many people do we need to make it?

Learn about target audiences and deliverables.

Who is my video for and how are they going to see it?

Learn about different deliverables and why it is important to decide them in pre-production.

What are deliverables?

Learn how to decide the length of your video.

How long should my video be?

Learn the uses and elements that go into a treatment.

What is a treatment?

Learn scripting, if you have a need for a storyboard and recommendations for scripting a documentary.

Do I really need a script or a storyboard?
PLAN IT! Part 2: Budget
4 Lectures 10:27

Learn misconceptions around the cost of video and decisions that go into determining the cost.

How much is this going to cost?

Learn common expense categories to produce a video and see examples.

What goes into a video budget?

Learn tips to making budget decisions that impact time and money.

What's the quickest & cheapest way to make a good video?

Learn tips to cutting costs on your video budget.

How can I cut costs?
MAKE IT! Part 1: The Basics.
7 Lectures 20:11

Learn the general video process from pre-production, production, to post-production.

What's the video process in general?

Learn the pros and cons of doing-it-yourself or hiring a professional.

Should I do this myself or hire a professional?

Learn common video terms to familiarize yourself with the industry.

What does all this video jargon mean?

Learn about scope creep and how to avoid it to stay on task and save money and time.

What is scope creep?

Learn why you need contracts and elements to include in contracts. See examples.

Do I need contracts?

Learn the five common releases and why you need them.

Do I need releases?

Learn about different rights to the final video.

What are the different video rights?
MAKE IT! Part 2: Working with Production Companies.
8 Lectures 35:09

Learn the general process working with a video production company.

What's it like working with a video production company?

Learn where to search and what to look for in a professional video production company.

Where can I find & afford a production company?

Learn the crew size and roles you need for different size video projects.

How big of a video crew do I need?

Learn different crew roles and common day rates.

How much do video crews get paid?

Learn about ownership of the footage and final video.

Who owns the video and footage?

Scott shares common mistakes.

Mistakes working with production companies.

Erika shares common mistakes.

More common mistakes working with production companies.

Scott shares common mistakes you can avoid.

Common mistakes Nonprofits make with video.
Make It! Part 1: Equipment, Software, File Size, Compression
5 Lectures 20:11

Learn equipment and format choices.

What camera should I get? What format should it be in?

Learn tips shooting on a smart phone.

Can I shoot my video on a smart phone?

Learn about media cards and how much they hold so you'll be prepared for your video shoot.

What kind of media cards should I use?

Learn how many batteries you need to be safe on a shoot.

How many batteries do I need?

Learn what you need to set up an in-house production company and common costs.

What does it cost to set up in-house production?
Make It! Part 1: DIY-Shooting Basics.
5 Lectures 17:23

Learn the difference between 1080, 720, HD, 2K and 4K.

What does 1080, 720, HD, 2K and 4K mean?

Learn about b-roll and how to get good, quality b-roll.

What is B-roll?

Learn about shot lists, why you need them and how to create them. See examples.

What is a shot list?

Learn how to use and set up basic, affordable lights.

I don't have any lights. What can I do?

Learn how to use basic lighting effectively.

How can I fix bad lighting?
Make It! Part 2: DIY- Editing Basics
13 Lectures 45:59

Learn editing software options and recommendations.

Which editing software should I buy?

Learn computer recommendations.

Do I need a Mac?

Learn tips on editing yourself.

Can I edit my video myself? Got any tips?

Learn what makes effective intros and outros for your videos.

How should I make an intro/outro for my videos?

Learn best practices on organizing your footage so you can work effectively and efficiently.

How should I organize my footage?

Learn about music rights and options to play it safe.

Can I use my favorite song in my video?

Learn how to avoid bad audio.

Can I fix bad audio?

Learn some background about text and graphics.

What about text and graphics?

Learn the difference between captioning and subtitles and tips.

What about captioning and subtitles?

Learn about title safe and how to avoid title safe mistakes.

What is title safe?

Learn about compression and which codec to use to get the best results.

What is a codec? Which one should I use?

Learn how to store your footage.

How do I store my files?

Learn how to store your files.

How do I store/archive my videos?
Common Mistakes
4 Lectures 29:31

Learn about issues that can be avoided that slow up your video project.

What can throw a wrench in my video project?

Erika shares common mistakes you can avoid.

More common mistakes.

Scott shares common mistakes.

Common DIY mistakes.

Erika shares common mistakes.

More common DIY mistakes.
Show It.
8 Lectures 31:24

Learn video size tips for exporting.

What size should my video be to export?

Learn how to share your files.

How do I share my files?

Learn how to transfer files.

How do I transfer my files?

Learn how to repurpose your video so you get multiple uses and more bang for your buck.

How can I repurpose my video?

Learn the process of uploading correctly.

How do I upload my video?

Learn how to upload your video.

What is the best way to upload my files?

Learn about common uploading issues.

Why won't my video upload?

Learn how to troubleshoot uploading issues.

My video looks wonky when I upload. What's wrong?
3 More Sections
About the Instructor
5.0 Average rating
2 Reviews
39 Students
7 Courses
Professional Video Producers

Erika Gilsdorf and Scott Stohler are award-winning, professional video producers with a 25-year, collective video production experience around the world for such entities as National Geographic, Discovery Networks, United Airlines, Royal Caribbean Cruises, The World Bank, The Nature Conservancy, GAP, Levi's, Symantec, Old Navy, Sephora, Seacology, and CORAL. They've produced documentaries, commercials, public service announcements, short films, television programs, and training and organizational videos. The countries they've worked include the U.S., Indonesia, Fiji, Italy, Spain, Honduras, Guatemala, Belize, Mexico, Cuba, Vietnam and China.

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