Successful Video in 5 Steps

Tips and best practices to: Tell it. Plan it. Make it. Show it. Promote it.
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  • Lectures 83
  • Length 5.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

Course Description

Putting the Power of Video in Your Hands.

We all know video is important to have for your organization or business if you want to reach more people. But when time and money are scarce, you need the quickest, easiest, and cheapest way to get it.

We're here to help.

Video Basics in 5 Steps.

Step 1: Tell it.

Step 2: Plan it.

Step 3: Make it.

Step 4: Show it.

Step 5: Promote it.

From creating videos that grab and keep attention, to what goes into making them and getting them out there, this course gives tips, advice and best practices. We're here to help you successfully make video that reaches the right people in the most affordable, strategic, and efficient way.

Your Video Guides

Scott Stohler and I (Erika Gilsdorf) are award-winning, professional video producers with a 25-year, collective video production experience around the world for such entities as National Geographic, Discovery Networks, United Airlines, Royal Caribbean Cruises, The World Bank, The Nature Conservancy, GAP, Levi's, Symantec, Old Navy, Sephora, Seacology, and CORAL. We've produced documentaries, commercials, public service announcements, short films, television programs, and training and organizational videos. The countries we've worked include the United States, Indonesia, Fiji, Italy, Spain, Honduras, Guatemala, Belize, Mexico, Cuba, Vietnam and China.

Having done everything from concept development, project management to shooting, editing, and creating some serious buzz around the videos we've produced, Scott and I know from experience what works…and what doesn't.

Our passion with providing this course is to show and empower nonprofit organizations and small businesses how to reach more people, make more money, and create more change…through the power of video.

Each lesson gets to the point concisely without fluff or fillers. You don't have to listen to long lessons wading through information that isn't relevant to what you need.

What am I going to get with this course?

  • 83 Lessons; 5+hours of video.
  • Downloadable resources, samples and worksheets.
  • Life time access; 30 day money back guarantee.
  • iPhone, iPad and Android accessibility

By the end of this course, you'll know what it takes to make good videos and some of the best methods to show and promote them.

We want to hear from you! With this course, feel free to ask us your questions.

We also supplement this online course with free, live webinars to cover topics more in depth and answer questions.

What are the requirements?

  • There are no prerequisites for this course. By compiling this course in a ‘Your Questions Answered’ format, you’re able to pick and choose the lessons that apply to you.

What am I going to get from this course?

  • TELL IT!
  • Learn what makes a good video that grabs and holds attention.
  • Interview people effectively.
  • PLAN IT!
  • Make a plan and stay on track.
  • Understand the video process.
  • Determine your target audience and ways to reach them.
  • Know video terms.
  • Write a treatment.
  • Understand scripting and storyboarding.
  • Budget.
  • Save money and cut costs.
  • Understand contracts and releases.
  • Navigate ownership and rights.
  • Avoid common mistakes.
  • MAKE IT!
  • Find, afford, and work with video production companies.
  • Know the size and cost of video crews.
  • Avoid scope creep.
  • Maximize limited lighting and audio.
  • Choose equipment and software.
  • Learn shooting and editing tips and advice.
  • Create a shot list.
  • Get better quality b-roll.
  • Create an effective intro/outro.
  • Understand text, graphics, captions and subtitles.
  • Understand file size.
  • Know codec (compression) and which one to use.
  • Share and store your video and footage safely.
  • Avoid common mistakes when making your own video.
  • SHOW IT!
  • Repurpose your video.
  • Upload and embed videos.
  • Troubleshoot uploading issues.
  • PROMOTE IT!
  • Maximize social media.
  • Utilize television, radio, newspaper, events & other strategies.
  • BONUS: Funding your video.
  • BONUS: Video blogging and webcams.

What is the target audience?

  • Those who work with visual storytelling, video production, content creation, media, marketing, communications, education/outreach, or public relations should take this course:
  • Nonprofit organizations
  • Small businesses
  • Entrepreneurs.
  • Freelancers
  • Students
  • Volunteers
  • Though we offer advice and tips on equipment and shooting and editing, we want to make note that this is not a how-to course on specific video and editing functions.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Tell It.
Introduction
Preview
02:55
02:15

Learn the importance of video.

Why my video?
Preview
01:39
03:21

Learn tips to making a video that grabs and keeps attention.

01:30

Learn the number of characters to consider for your video and recommendations on choosing good characters.

06:33

Learn best practices for interviewing and how to troubleshoot difficult interviews.

Section 2: PLAN IT! Part 1: The Basics
01:58

Learn the video process and typical timeframe.

03:37

Learn the number of people typically needed in-house to manage and make a video.

03:18

Learn about target audiences and deliverables.

04:52

Learn about different deliverables and why it is important to decide them in pre-production.

02:43

Learn how to decide the length of your video.

01:19

Learn the uses and elements that go into a treatment.

02:35

Learn scripting, if you have a need for a storyboard and recommendations for scripting a documentary.

Section 3: PLAN IT! Part 2: Budget
02:47

Learn misconceptions around the cost of video and decisions that go into determining the cost.

01:04

Learn common expense categories to produce a video and see examples.

00:51

Learn tips to making budget decisions that impact time and money.

05:45

Learn tips to cutting costs on your video budget.

Section 4: MAKE IT! Part 1: The Basics.
01:32

Learn the general video process from pre-production, production, to post-production.

03:46

Learn the pros and cons of doing-it-yourself or hiring a professional.

03:29

Learn common video terms to familiarize yourself with the industry.

01:54

Learn about scope creep and how to avoid it to stay on task and save money and time.

03:18

Learn why you need contracts and elements to include in contracts. See examples.

04:12

Learn the five common releases and why you need them.

02:00

Learn about different rights to the final video.

Section 5: MAKE IT! Part 2: Working with Production Companies.
04:59

Learn the general process working with a video production company.

02:33

Learn where to search and what to look for in a professional video production company.

06:02

Learn the crew size and roles you need for different size video projects.

09:10

Learn different crew roles and common day rates.

01:49

Learn about ownership of the footage and final video.

03:26

Scott shares common mistakes.

05:05

Erika shares common mistakes.

02:05

Scott shares common mistakes you can avoid.

Section 6: Make It! Part 1: Equipment, Software, File Size, Compression
04:07

Learn equipment and format choices.

03:44

Learn tips shooting on a smart phone.

05:37

Learn about media cards and how much they hold so you'll be prepared for your video shoot.

02:14

Learn how many batteries you need to be safe on a shoot.

04:29

Learn what you need to set up an in-house production company and common costs.

Section 7: Make It! Part 1: DIY-Shooting Basics.
02:57

Learn the difference between 1080, 720, HD, 2K and 4K.

02:49

Learn about b-roll and how to get good, quality b-roll.

01:21

Learn about shot lists, why you need them and how to create them. See examples.

05:12

Learn how to use and set up basic, affordable lights.

05:04

Learn how to use basic lighting effectively.

Section 8: Make It! Part 2: DIY- Editing Basics
02:25

Learn editing software options and recommendations.

01:20

Learn computer recommendations.

03:13

Learn tips on editing yourself.

01:49

Learn what makes effective intros and outros for your videos.

02:06

Learn best practices on organizing your footage so you can work effectively and efficiently.

05:44

Learn about music rights and options to play it safe.

06:04

Learn how to avoid bad audio.

06:09

Learn some background about text and graphics.

05:47

Learn the difference between captioning and subtitles and tips.

01:43

Learn about title safe and how to avoid title safe mistakes.

04:38

Learn about compression and which codec to use to get the best results.

02:15

Learn how to store your footage.

02:46

Learn how to store your files.

Section 9: Common Mistakes
06:03

Learn about issues that can be avoided that slow up your video project.

07:44

Erika shares common mistakes you can avoid.

06:02

Scott shares common mistakes.

09:42

Erika shares common mistakes.

Section 10: Show It.
02:52

Learn video size tips for exporting.

07:01

Learn how to share your files.

02:23

Learn how to transfer files.

02:33

Learn how to repurpose your video so you get multiple uses and more bang for your buck.

03:36

Learn the process of uploading correctly.

03:42

Learn how to upload your video.

02:48

Learn about common uploading issues.

06:29

Learn how to troubleshoot uploading issues.

Section 11: Promote It.
02:00

Learn basics about YouTube.

02:26

Learn the differences and pros/cons with Vimeo and YouTube.

01:16

Understand embedding a video.

02:21

Learn how to grab attention with your video when there are no guarantees it will 'go viral'.

05:39

Learn strategies to get the most people to see your video.

10:01

Learn how to maximize social media with your video.

07:43

Learn strategies to reach the most people with your video.

Section 12: BONUS: Video Blogging and Webcams
03:55

Learn how to position yourself and your camera to get the best look for your video.

03:56

Learn what to wear and have in your background of your video blog.

01:28

Learn how to get the best audio for your video blog.

03:33

Learn common mistakes when video blogging.

Section 13: BONUS: Funding for Your Video
09:23

Learn where to look for funding.

01:43

Learn about elevator speeches and how to make an effective pitch.

07:37

Learn what elements should be included in your proposal.

09:02

Learn how to ask for money effectively.

05:03

Learn tips on asking for money and mistakes to avoid.

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Instructor Biography

Erika Gilsdorf & Scott Stohler, Professional Video Producers

Erika Gilsdorf and Scott Stohler are award-winning, professional video producers with a 25-year, collective video production experience around the world for such entities as National Geographic, Discovery Networks, United Airlines, Royal Caribbean Cruises, The World Bank, The Nature Conservancy, GAP, Levi's, Symantec, Old Navy, Sephora, Seacology, and CORAL. They've produced documentaries, commercials, public service announcements, short films, television programs, and training and organizational videos. The countries they've worked include the U.S., Indonesia, Fiji, Italy, Spain, Honduras, Guatemala, Belize, Mexico, Cuba, Vietnam and China.

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