The Business of Freelancing 101
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The Business of Freelancing 101

Learn how to manage and run a profitable freelance business
5.0 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
556 students enrolled
Created by Mary Cummings
Last updated 9/2017
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 4 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn the difference between a Generalist versus a Specialist and why it matters
  • Learn how to specialize and create a niche, 'boutique' service.
  • Learn how to capitalize on your most expensive commodity.
  • Learn how to create a variety of service packages, including premium, high end ones.
  • Learn what your ideal client wants to hear from you and how to focus your marketing efforts where it really matters
  • Be able to confidently raise your fees, (including tips and handy scripts for approaching existing clients)
View Curriculum
  • Existing Freelancers, Consultants, Virtual Assistants, Service Providers who are looking to confidently raise their fees
  • A minimum of 6 months - 1 year's experience as a Service Provider




1:  Do you find it hard to gain visibility?

2:  Do you find it hard to find project projects?

4:  Are you working an insane number of hours, your social life is suffering because of it, and months or even years later, you’re STILL not earning a profit?


If you have aswered YES to any of these questions, you've come to the right place. 

If you're like many freelancers, it's not your level of expertise that gets in the way of running a profitable freelance business, it's the actual running of the business itself.

  • Positioning (finding your niche in the marketplace)
  • Pitching (what's the best way to pitch for work and landing new cilents) 
  • Pricing (how to charge what you are worth)

This course will show you how to do that, and more!


  • The reason why most freelancers fail to land a lucrative project. Learn what that is and how to avoid making the same mistake.
  • Identify your most expensive commodity and ensure you charge a premium for it.
  • What systems you simply must put in place, to ensure your freelance business works for you and not the other way round.
  • High-end pricing strategies you may be missing out on and how to apply the most suitable one to your next freelance project.
  • How to pitch to high-end clients. What to do and just as importantly, what not to do.

And much more ..

You have my full support via the student form, and my course is backed by a no-quibble 30-day money back guarantee.

I look forward to connecting with you.

Best wishes


Who is the target audience?
  • This course is suitable for Freelancers, Virtual Assistants, Consultants, and other service providers.
  • If you are struggling with a low income level (typically low-end, unprofitably hourly fees).
  • If you would like to raise your fees, but are unsure how best to do it.
  • This course will NOT teach you how to become a Freelancer.
  • This course is NOT for you, if you are not prepared to work through the whole course and spend at least 30 minutes per day working on your business, while making the suggested adjustments to the way you provide your services.
Compare to Other Freelancing Courses
Curriculum For This Course
20 Lectures
About Me Your Course Instructor
1 Lecture 03:33
Your Niche: Laying the groundwork
5 Lectures 18:24

An overview of what you will learn from this section

Preview 01:54

The first step to running a profitable freelance business, is to stand out with a niche - i.e., how you differentiate yourself from the 100s of other freelancers out there, providing exactly the same service. Let's face it, there are 1001 graphic designers, copywriters, illustrators, bloggers galore.

What's your niche? How do you define, or even refine it?

This downloadable PDF document explains how

Define Your Niche

Why dive into a project JUST because it pays?  If the fee’s good but it means selling your soul to the devil – is it really worth it? 

Let's take a closer look at your ideal project and how you can go about focusing on that, and that alone.

Define Your Ideal Project

Who are you and what do you do best?

If you’ve ever found yourself working for a client you wish you hadn’t touched with a very long barge pole (or worse still, if looks like you’re picking them up like a bad habit) then it's time to reevaluate who it is you really want to work for.

This lecture take's an all important look at your elevator pitch. Why you need one and its important role in helping you laser focus on your niche.

If you've never created an elevator pitch, then now's the time to do it.  Download the handy worksheet "3 Essential Tips to Writing Your Elevator Pitch"

Create a Winning Elevator Pitch

Here are the ONLY two things you need focus on, to sharpen your competitive edge.

Get these two things in focus, and you'll never worry about the competition ever again!

Sharpen Your Competitive Edge
The Specialist versus the Generalist
8 Lectures 42:00

In this Lecture, I explain why as a freelancer you should specialize, versus be a generalist and Jack of all trades.

Why Specialize

If you have a long list of services – almost like a menu of services clients can select from – you’re NOT going to cut it as a premium, high-end freelancer.

Your audience/prospective clients, simply will NOT believe you are an expert in a 101 different services.

Here are 5 ways you can specialize, with a niche around a core service,

Digging Deeper - 5 Ways to Specialize

In this lecture, I introduce the concept of packaging up your skills and talents, turning them into 'packages' that can be bought, and the benefits of doing so.

Why Create High-End Service Packages

In this lesson we discuss how to create your service package, with specific tips.

Also download the worksheet with more tips "How to create service packages - a step-by-step process"

How to Create Your High-End Service Packages

In this lecture we discuss how to price your packages, plus provide tips on pricing strategies.  Download the additional resource "High End Pricing Strategies for Service Providers"

Price Your High-End Service Packages

In this Lecture in detail the three-tier pricing strategy, specifically:

  • What is the three-tier pricing strategy?
  • How do you create one?
  • What are the benefits of using it? and 
  • How to upsell and expand on this type of strategy going forward.
Pricing Strategies in Detail

You probably know you should be on the look out for opportunities to pitch.  But just how do you pitch and what is the perfect pitch?

Here's one that has 6 essential elements.  

There's also a sample pitch for you to download and refer to, so you can practise pitching yourself.

Pitch to High End Clients
Marketing that Matters
5 Lectures 32:11

In this section, we'll focus on marketing that really matters. So that means ensuring your marketing is targeted and focused on your ideal clients (where they hang out and the messages they want to hear from you).

We'll also take a look at how you can use your skills and talents to diversify, and enjoy a variety of income streams.

And finally, we'll look at how you can create collaborative partnerships with complimentary service providers, so that you can further extend your reach.

Preview 03:16

In this introductory Lecture, I discuss why you need to consider moving away from, what I call, the scatter gun approach to your marketing.  In other words, firing your efforts anywhere and everywhere, simply crossing your fingers and hoping something sticks.

Here's why you need a smarter, targeted approach.

Preview 02:37

We’ve spent some time on this course focusing exclusively on your niche, namely, the one core thing you really enjoy doing.

We’ve also focused on your competitive edge - what makes you stand out from the crowd.

So, when it comes to getting the word out to prospective clients about what you do and how you do it, it simply doesn’t make sense you wasting time, money and energy on a hit and miss marketing strategy, that hopes something will stick.

In this Lecture, I discuss in detail, 6 specific steps to a smarter, focused, targeted approach to your marketing.

Smarter Marketing in Detail: 6 Steps to Smarter Marketing: In Detail

If time is money, then as a freelance service provider, your time is your most expensive commodity.  

It quite literally is your money.

One of the biggest ways you can waste time, is by inadvertently frittering it away. 

You do that by spending so much time working IN your business, that you have little time left to work ON it.

This Lecture discusses:

  1. the difference between working in, versus working on your business,
  2. vital systems you should implement in your business, to maximise success and profits,
  3. which four areas of your business require those systems, and
  4. how to implement them.
Put Systems into Place

In this Lecture, I'll show you the BEST way to earn more freelance work. 

Hint, it's NOT chasing leads.

The Smarter Way to Earn More Freelance Work
Congratulations - Conclusion of Course
1 Lecture 02:15

Congratulations. You've completed the course.

About the Instructor
Mary Cummings
4.6 Average rating
127 Reviews
9,288 Students
2 Courses
Business Mentor, Online Educator, Journalist, Author

I'm Mary Cummings, an accredited business mentor with the IOEE, and online educator, freelance journalist and published author.

I mentor and empower creative freelancers to find their freelance work sweet spot, with projects that truly excite and challenge them, for clients they working with and for a fee that truly reflects their talent and expertise.

When I'm not mentoring and educating, I freelance myself by providing a bespoke ghostwriting service for busy business owners who want to write and publish their business book.

I'm really looking forward to working along with you, to help you achieve your best year ever.

With best wishes,