Freelance Success: Learn How To Charge Premium Fees
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Freelance Success: Learn How To Charge Premium Fees

Go from earning unprofitable low-end rates, to confidently charging premium high-end fees
5.0 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
545 students enrolled
Created by Mary Cummings
Last updated 3/2017
Price: $55
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 4 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn the difference between a Generalist versus a Specialist and why it matters
  • Learn how to specialize and create a niche, 'boutique' service.
  • Learn how to capitalize on your most expensive commodity.
  • Learn how to create a variety of service packages, including premium, high end ones.
  • Learn what your ideal client wants to hear from you and how to focus your marketing efforts where it really matters
  • Be able to confidently raise your fees, (including tips and handy scripts for approaching existing clients)
View Curriculum
  • Existing Freelancers, Consultants, Virtual Assistants, Service Providers who are looking to confidently raise their fees
  • A minimum of 6 months - 1 year's experience as a Service Provider




Would you like to be able to charge premium fees?

THE PROBLEM:  You have a great service, your clients love you. And yet, you're experiencing one or all of the following things:

1:  You find it hard to gain visibility

2:  You find it hard to find clients.

3:  You’re simply not charging enough – possibly still charging by the hour.

4:  You’re working an insane number of hours, your social life is suffering because of it, and months or even years later, you’re STILL not earning a profit.


I've been there, I know exactly how you feel.  When I started Freelancing as a Virtual Assistant 15 years ago, I thought that charging cheap, hourly rates was the best way to win clients.  That tactic certainly landed me plenty of clients, but it meant working long hours, well into the night and all weekend, and frankly, I had very little to show for it.

I learned how to package up my skills and talents in a variety of different ways, and I also learned how to charge a premium for my personal time.

And that's what I'm going to show you on this course:


  • How to laser target your niche and specialize.
  • A step by step process of transforming your talents and services into niche, high-end service products;
  • How to make the most out of your most expensive commodity, and charge a premium for it.
  • How to laser target your marketing efforts, to directly target your ideal client
  • How to launch, cross promote and create a buzz around your service products effortlessly, without the stress.

You have my full support via the student form, and my course is backed by a no-quibble 30-day money back guarantee.

I look forward to connecting with you.

Best wishes


Who is the target audience?
  • This course is suitable for Freelancers, Virtual Assistants, Consultants, and other service providers.
  • If you are struggling with a low income level (typically low-end, unprofitably hourly fees).
  • If you would like to raise your fees, but are unsure how best to do it.
  • This course will NOT teach you how to become a Freelancer.
  • This course is NOT for you, if you are not prepared to work through the whole course and spend at least 30 minutes per day working on your business, while making the suggested adjustments to the way you provide your services.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 21 Lectures Collapse All 21 Lectures 01:39:09
About Me Your Course Instructor
1 Lecture 03:47
Your Niche: Laying the groundwork
6 Lectures 21:50

How A Defined Niche Adds A Premium To Your Fees

Why dive into a project JUST because it pays?  If the fee’s good but it means selling your soul to the devil – is it really worth it? 

Let's take a closer look at your ideal project and how you can go about focusing on that, and that alone.

Your Niche: Step 1 - What Do You Truly Enjoy Doing?

Who are you and what do you do best?

If you’ve ever found yourself working for a client you wish you hadn’t touched with a very long barge pole (or worse still, if looks like you’re picking them up like a bad habit) then it's time to reevaluate who it is you really want to work for.

This lecture take's an all important look at your elevator pitch. Why you need one and its important role in helping you laser focus on your niche.

If you've never created an elevator pitch, then now's the time to do it.  Download the handy worksheet "3 Essential Tips to Writing Your Elevator Pitch"

Your Niche: Step 2 - Your Elevator Pitch

In this Lecture, we'll discuss the ONLY two things you need focus on, to sharpen your competitive edge.

Get these two things in focus, and you'll never worry about the competition ever again!

Sharpening Your Competitive Edge

Wrap Up - Finalizing Your Niche
The Specialist versus the Generalist
8 Lectures 39:58

In this Lecture, I explain why as a freelancer you should specialize, versus be a generalist and Jack of all trades.

Why Specialize

If you have a long list of services – almost like a menu of services clients can select from – you’re NOT going to cut it as a premium, high-end freelancer.

Your audience/prospective clients, simply will NOT believe you are an expert in a 101 different services.

Here are 5 ways you can specialize, with a niche around a core service,

Digging Deeper - 5 Ways to Specialize

In this overview, we introduce the concept of packaging up your skills and talents, turning them into 'packages' that can be bought, and the benefits of doing so.

Introducing Service Packages

In this lesson we discuss how to create your service package, with specific tips.

Also download the worksheet with more tips "How to create service packages - a step-by-step process"

Creating Service Packages

In this lecture we discuss how to price your packages, plus provide tips on pricing strategies.  Download the additional resource "High End Pricing Strategies for Service Providers"

Pricing Your Service Packages

In this Lecture in detail the three-tier pricing strategy, specifically:

  • What is the three-tier pricing strategy?
  • How do you create one?
  • What are the benefits of using it? and 
  • How to upsell and expand on this type of strategy going forward.
Pricing Strategies in Detail

You probably know you should be on the look out for opportunities to pitch.  But just how do you pitch and what is the perfect pitch?

Here's one that has 6 essential elements.  

There's also a sample pitch for you to download and refer to, so you can practise pitching yourself.

How to Pitch to High End Clients
Marketing that Matters
5 Lectures 32:50

In this section, we'll focus on marketing that really matters. So that means ensuring your marketing is targeted and focused on your ideal clients (where they hang out and the messages they want to hear from you).

We'll also take a look at how you can use your skills and talents to diversify, and enjoy a variety of income streams.

And finally, we'll look at how you can create collaborative partnerships with complimentary service providers, so that you can further extend your reach.

Preview 03:07

In this introductory Lecture, I discuss why you need to consider moving away from, what I call, the scatter gun approach to your marketing.  In other words, firing your efforts anywhere and everywhere, simply crossing your fingers and hoping something sticks.

Here's why you need a smarter, targeted approach.

Preview 02:57

If time is money, then as a freelance service provider, your time is your most expensive commodity.  

It quite literally is your money.

One of the biggest ways you can waste time, is by inadvertently frittering it away. 

You do that by spending so much time working IN your business, that you have little time left to work ON it.

This Lecture discusses:

  1. the difference between working in, versus working on your business,
  2. vital systems you should implement in your business, to maximise success and profits,
  3. which four areas of your business require those systems, and
  4. how to implement them.
Putting Systems into Place

We’ve spent some time on this course focusing exclusively on your niche, namely, the one core thing you really enjoy doing.

We’ve also focused on your competitive edge - what makes you stand out from the crowd.

So, when it comes to getting the word out to prospective clients about what you do and how you do it, it simply doesn’t make sense you wasting time, money and energy on a hit and miss marketing strategy, that hopes something will stick.

In this Lecture, I discuss in detail, 6 specific steps to a smarter, focused, targeted approach to your marketing.

Smarter Marketing in Detail: 6 Steps to Smarter Marketing: In Detail

In this Lecture, I'll show you the BEST way to earn more freelance work. 

Hint, it's NOT chasing leads.

The Smarter Way to Earn More Freelance Work
Congratulations - Conclusion of Course
1 Lecture 02:10
About the Instructor
Mary Cummings
4.3 Average rating
120 Reviews
8,258 Students
2 Courses
Business Mentor, Online Educator, Journalist, Author

I'm Mary Cummings, a business mentor, online educator, freelance journalist and published author.

I help creative freelancers find their work sweet spot, with projects that truly excite and challenge them, for clients they enjoy with. 

I also help business owners write and publish their business book, with my personalised ghostwriting service.

When I made my decision to set up my own Freelance business over 10 years ago, I had no plan, no safety nets, no guarantees.

I made mistakes. Big ones.

There were all those marketing myths I found myself buying into. You've probably heard some of them yourself:

- to compete in today's marketplace, you need to work your butt off;

- sacrifice everything in order to succeed, otherwise, you're not a serious entrepreneur;

- plug yourself into every conceivable social media channel out there;

- you need a big list before you can sell anything;

- you need to DO more;

- you need to BE more;

- more, more, more....

All so exhausting and demoralizing.

Not only are they myths, they're big, fat lies and not in the least bit helpful for anyone trying to build a business AND have a life at the same time.

So I'm really looking forward to helping you dispel those myths and more importantly, earn higher fees without working your socks off.

Here's to your best year ever.