Freelance Success: Learn How To Charge Higher Fees

Go from unprofitable hourly fees, to confidently charging high end rates
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  • Lectures 17
  • Contents Video: 1 hour
    Other: 26 mins
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

UPDATED SEPTEMBER 2016

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

ARE YOU A FREELANCER, CONSULTANT OR VIRTUAL ASSISTANT?

Would you like to be able to charge higher fees?

THE PROBLEM:  You have a great service, your clients love you. And yet, you're experiencing one or all of the following things:

1:  You find it hard to gain visibility

2:  You find it hard to find clients.

3:  You’re simply not charging enough – possibly still charging by the hour (ouch)

4:  You’re working an insane number of hours, your social life is suffering because of it, and months or even years later, you’re STILL not earning a profit.

 

I've been there, I know exactly how you feel.  When I started Freelancing as a Virtual Assistant 15 years ago, I thought that charging cheap, hourly rates was the best way to win clients.  That tactic certainly landed me plenty of clients, but it meant working long hours, well into the night and all weekend, and frankly, I had very little to show for it.

I learned how to package up my skills and talents in a variety of different ways, and I also learned how to charge a premium for my personal time.

And that's what I'm going to show you on this course:


WHAT YOU WILL LEARN ON THIS COURSE:

  • How to profile and target higher paying clients;
  • How to laser target your niche, specialise and even diversify
  • A step by step process of transforming your talents and services into niche, high-end service products;
  • Which social media channels are relevant for your target market, and how to use them to convert prospects into buyers;
  • How to launch, cross promote and create a buzz around your products effortlessly, without the stress.

You have my full support via the student form, and my course is backed by a no-quibble 30-day money back guarantee.

I look forward to connecting with you.

Best wishes

Mary

What are the requirements?

  • Existing Freelancers, Consultants, Virtual Assistants, Service Providers who are looking to confidently raise their fees
  • A minimum of 6 months - 1 year's experience as a Service Provider

What am I going to get from this course?

  • Freelance Basics: Learn the difference between a Generalist versus a Specialist and why it matters
  • Learn how to specialize, to create your very own niche, 'boutique' service.
  • Learn how to capitalize on your most expensive commodity.
  • Learn how to create a variety of service packages, including premium, high end ones.
  • Learn what your ideal client wants to hear from you and how to focus your marketing efforts where it really matters
  • Be able to confidently raise your fees, (including tips and handy scripts for approaching existing clients)

What is the target audience?

  • This course is suitable for Freelancers, Virtual Assistants, Consultants, and other service providers.
  • If you are struggling with a low income level (typically low-end, unprofitably hourly fees).
  • If you would like to raise your fees, but are unsure how best to do it.
  • This course will NOT teach you how to become a Freelancer.
  • This course is NOT for you, if you are not prepared to work through the whole course and spend at least 30 minutes per day working on your business, while making the suggested adjustments to the way you provide your services.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: About This Course
03:08

Here's an introduction to the course and a little about me as your instructor.

Section 2: Laying the groundwork
02:54

What goals should you consider setting BEFORE you rush out to find higher paying clients?

Section 3: Get ready to specialize
05:03

Understand what factors are vital to your being able to charge higher fees.

04:07

Learn why you owe it to yourself to charge higher fees, and more importantly, how!

Section 4: Get ready to target higher paying clients
03:12

Learn how higher paying clients select their service provider and what you can do to ensure you're first in line to be selected. Please also download the following handbooks from the Resource area of this Lecture: "10 Ways to Find More Clients" and "Social Media for Business"

Section 5: Let's summarize what you've learned so far
2 pages

You can't expect to work for everyone (and just anyone) so your marketing needs to be targeted and focused. You're only interested in your ideal (higher paying) clients, who will value your niche service packages. Use this short challenge to help you create a profile for your ideal client.

Section 6: Creating Service Packages
06:25

This lecture gives an overview of creating service packages, your ticket to being able charge higher fees

07:08

Here's how to create service packages, with an example of a copywriting service.

06:44

Here are some specific examples of strategies you can use in creating service packages.

06:06

In this lecture, you'll learn how to automate and why it's such an essential part of creating service packages and scaling up.

06:05

Here's how to price up your service packages profitably, how they should be structured and ideas on how to deliver them.

Section 7: Using Inbound Marketing to Sell Your Service Packages
06:07
This lecture discusses the basics of relationship-based marketing, why you need it and the role it plays in attracting your ideal client.
6 pages

Here are 5 essential elements to converting your visitors into buyers

03:11

As business owners, if we're not careful, we can waste precious time on the wrong social network. This lesson discusses what to bear in mind when selecting which ones to use.

04:06

How can you make your marketing slick, stress-free, and work for you even when you're not physically at your desk? Here's a simple system to put into place to enable this.

Section 8: Squeeze More Juice From Your Marketing - Promote Your Packages with a Buzz
13:46

Here are essential factors to bear in mind when you are promoting your new service packages. It will help you squeeze more juice out of your marketing efforts.

Section 9: Congratulations - Conclusion of Course
02:20

Concluding Comments and Summary, plus two handy resources. Your Marketing Plan and Client Profile

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Instructor Biography

Mary Cummings, Freelance Journalist, Writer, Author, Mentor

I'm Mary Cummings, a Freelance Journalist, Writer, Author and online trainer.

I help creative people find their work sweet spot, with projects that truly excite and challenge them, for clients they could only describe as ideal. 

When I made my decision to set up my own Freelance business 10 years ago, I had no plan, no safety nets, no guarantees.

I made mistakes. Big ones.

There were all those marketing myths I found myself buying into. You've probably heard some of them yourself:

- to compete in today's marketplace, you need to work your butt off;

- sacrifice everything in order to succeed, otherwise, you're not a serious entrepreneur;

- plug yourself into every conceivable social media channel out there;

- you need a big list before you can sell anything;

- you need to DO more;

- you need to BE more;

- more, more, more....

All so exhausting and demoralizing.

Not only are they myths, they're big, fat lies and not in the least bit helpful for anyone trying to build a business AND have a life at the same time.

So I'm really looking forward to helping you dispel those myths and more importantly, earn higher fees without working your socks off.

Here's to your best year yet!

Mary

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