Certificate in Social Media Marketing
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Certificate in Social Media Marketing

In the coming years, social media marketing is only going to get bigger. Learn to influence & engage with social media.
4.1 (14 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
471 students enrolled
Last updated 10/2015
English
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to effectively engage on Facebook
  • Learn how to tweet your brand with Twitter
  • Create your social media plan SMP
  • Generate leads with Linkedin
  • Learn how to go viral with the secret sauce STEPPS
  • Learn how to use hashtags effectively
  • Find your audience and create caring community
  • Learn how to use Snapchat and Meerkat
  • Learn Tools for Monitoring, Listening & Broadcasting on Social
  • Grow Your Mailing list with Linkedin
View Curriculum
Requirements
  • Participants are expected to have working knowledge of common social media platforms such as Facebook, Twitter, LinkedIn, Google, YouTube, Instagram, and Pinterest. Prior to enrolling, students should have active accounts on these platforms, be able to use basic features and perform common tasks.
Description

According to the Bureau of Labor Statistics Occupational Outlook Handbook, demand for marketing, advertising, and promotions managers is expected to grow 12% through 2022. Demand for social media skills continues to grow according to job search site IndeedCom.

This certificate is an open enrollment course. No application is required and registration is available by clicking the 'Join The Course' button.

With this course learn the right set of knowledge, experience, and skills to become a real social media expert. Quality courses can help you get ahead by improving your skills and making sure your resume can compete with the rest of the job market.

Who is the target audience?
  • Anyone who is responsible for running and maintaining social media accounts
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Curriculum For This Course
39 Lectures
02:49:29
+
Social Media Marketing 101
11 Lectures 51:37

- Customer Retention, Promotions
- Creativity within Facebook
- Using Visuals to Engage

Preview 04:51

Here you will find techniques on how to get customer engagement

Promotions for Customer Engagement
03:24

Are you planning to campaign on facebook? Here are more in depth details.

Campaigning on Facebook
03:41

- Social Media Scorecard
- Social Media Plan
- Future Trends and Google+ & Pinterest

Forecasting & Creating a Social Media Plan (SMP)
04:58

Learn how to integrate Foresquare, G+ and Pinterest in Your SMP

Integrate Foresquare, Google+ and Pinterest to Your SMP
05:28

- Why LinkedIn?
- Getting Started with LinkedIn
- LinkedIn Advertisements

Introduction to LinkedIn
03:31

Here you will learn how to generate leads with your linkedin account.

Generating Leads with Linkedin
07:13

- Social Marketing
- Mistakes & Useful Tips
- From Likes to Conversions

Social Engagement on Facebook
04:11

Learn how to display your advertising message.

How to Best Display Your Advertising Message
06:04

- Building Brand Awareness with Twitter
- ReTweeting & Social Engagement
- Twitter Hashtags

The right way to Tweet Your Brand
05:08

Here you will find an overview to Dan Zarella;s research.

Dan Zarella’s Research
03:08
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Viral Marketing for Social Campaigns
21 Lectures 01:26:33

Hi everyone! Welcome to our Viral Marketing course.

Preview 01:47

Word of mouth is even more important now because of the web, learn more in this lesson.

Preview 03:00

Have you heard about three E's on how to go viral with your message?

Three E's: Engage, Equip, Empower
03:17

Here you will find details of Johan Berger's 6 STEPPS

Viral's Secret Formula: STEPPS
06:54

Find your audience with this lesson

Finding Your Audience
06:27

Caring community provides a warmth. Learn how to find your community.

Creating Community Around Caring
03:49

Continues from previous lesson.

Five Steps to Create a Caring Community
04:35

Learn how to run your first contest on Facebook.

Running Contests on Facebook
02:10

Continues from previous lesson.

Build Your Contest Page
02:31

Don't hesitate to use these five methods to promote your contest.

Five Methods to Promote Your Contest
02:48

This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 1.

Using Hashtags on FB, Twitter, Instagram, G+, Pinterest
04:12

This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 2.

The Science Behind Hashtags
06:19

Here you will find do and don'ts of instagram.

Do & Don'ts of Instagram
05:27

Have you heard of Snapchat and Meerkat? Time to learn about these platforms too.

Using Snapchat & Meerkat to Engage Customers
02:10

Snapchat Insights
03:52

Meerkat Insights
06:07

Storytelling with Vine
04:07

Learn more about tools for monitoring, listening and broadcasting on social media

Tools for Monitoring, Listening & Broadcasting on Social
06:07

Have you heard about Netvibes? Time to explore this tool.

Listening Station = Netvibes!
03:53

Broadcasting with Hootsuite
05:41

Wrapping Up
01:20
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Secret Sauce of Linkedin Marketing
7 Lectures 31:19

Hi! Welcome to Linkedin marketing course! This lesson is an overview to the course!

Preview 01:35

Why do you need Linkedin Marketing? LinkedIn is the most powerful marketing tool of the 21st century. This lesson will help you to get started.

Getting Started with LinkedIn Marketing
04:44

Here you will find a guide on how to grow your mailing list with Linkedin.

Growing your mailing list with Linkedin
06:29

Discover how to promote your products and services with Linkedin.

Promoting services and products on Linkedin
03:15

In using LinkedIn as a sales machine, several areas must be discussed, you will find the discussion in this lesson.

Start selling your own eBooks
04:05

Are you using LinkedIn to connect with new leads and clients? Do you want to?

Promoting Your Business via Linkedin Ads
06:01

Finally, let's not to forget how to use Linkedin as a career tool. Find your dream job with Linkedin.

And...getting hired using Linkedin
05:10
About the Instructor
iMarketer Training
4.0 Average rating
423 Reviews
17,933 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.