Certificate in Social Media Marketing

In the coming years, social media marketing is only going to get bigger. Learn to influence & engage with social media.
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  • Lectures 39
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

According to the Bureau of Labor Statistics Occupational Outlook Handbook, demand for marketing, advertising, and promotions managers is expected to grow 12% through 2022. Demand for social media skills continues to grow according to job search site IndeedCom.

This certificate is an open enrollment course. No application is required and registration is available by clicking the 'Join The Course' button.

With this course learn the right set of knowledge, experience, and skills to become a real social media expert. Quality courses can help you get ahead by improving your skills and making sure your resume can compete with the rest of the job market.

What are the requirements?

  • Participants are expected to have working knowledge of common social media platforms such as Facebook, Twitter, LinkedIn, Google, YouTube, Instagram, and Pinterest. Prior to enrolling, students should have active accounts on these platforms, be able to use basic features and perform common tasks.

What am I going to get from this course?

  • Learn how to effectively engage on Facebook
  • Learn how to tweet your brand with Twitter
  • Create your social media plan SMP
  • Generate leads with Linkedin
  • Learn how to go viral with the secret sauce STEPPS
  • Learn how to use hashtags effectively
  • Find your audience and create caring community
  • Learn how to use Snapchat and Meerkat
  • Learn Tools for Monitoring, Listening & Broadcasting on Social
  • Grow Your Mailing list with Linkedin

Who is the target audience?

  • Anyone who is responsible for running and maintaining social media accounts

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Social Media Marketing 101

- Customer Retention, Promotions
- Creativity within Facebook
- Using Visuals to Engage


Here you will find techniques on how to get customer engagement


Are you planning to campaign on facebook? Here are more in depth details.


- Social Media Scorecard
- Social Media Plan
- Future Trends and Google+ & Pinterest


Learn how to integrate Foresquare, G+ and Pinterest in Your SMP


- Why LinkedIn?
- Getting Started with LinkedIn
- LinkedIn Advertisements


Here you will learn how to generate leads with your linkedin account.


- Social Marketing
- Mistakes & Useful Tips
- From Likes to Conversions


Learn how to display your advertising message.


- Building Brand Awareness with Twitter
- ReTweeting & Social Engagement
- Twitter Hashtags


Here you will find an overview to Dan Zarella;s research.

Section 2: Viral Marketing for Social Campaigns

Hi everyone! Welcome to our Viral Marketing course.


Word of mouth is even more important now because of the web, learn more in this lesson.


Have you heard about three E's on how to go viral with your message?


Here you will find details of Johan Berger's 6 STEPPS


Find your audience with this lesson


Caring community provides a warmth. Learn how to find your community.


Continues from previous lesson.


Learn how to run your first contest on Facebook.


Continues from previous lesson.


Don't hesitate to use these five methods to promote your contest.


This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 1.


This lesson will tell you everything you need to know about hashtags, how to use them on every social network and why we use them at all. Part 2.


Here you will find do and don'ts of instagram.


Have you heard of Snapchat and Meerkat? Time to learn about these platforms too.

Snapchat Insights
Meerkat Insights
Storytelling with Vine

Learn more about tools for monitoring, listening and broadcasting on social media


Have you heard about Netvibes? Time to explore this tool.

Broadcasting with Hootsuite
Wrapping Up
Section 3: Secret Sauce of Linkedin Marketing

Hi! Welcome to Linkedin marketing course! This lesson is an overview to the course!


Why do you need Linkedin Marketing? LinkedIn is the most powerful marketing tool of the 21st century. This lesson will help you to get started.


Here you will find a guide on how to grow your mailing list with Linkedin.


Discover how to promote your products and services with Linkedin.


In using LinkedIn as a sales machine, several areas must be discussed, you will find the discussion in this lesson.


Are you using LinkedIn to connect with new leads and clients? Do you want to?


Finally, let's not to forget how to use Linkedin as a career tool. Find your dream job with Linkedin.

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Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.

So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

Ready to start learning?
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