Certificate in Content Marketing Fundamentals

Gain the knowledge and skills to create effective content and market it through online communication channels.
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  • Lectures 30
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

The exponential growth in digital media has created a great need for individuals capable of managing, researching, creating accessible content about organizations, news, products and services.

In order to help businesses meet their objectives and assist to it’s relationships with online communities, for marketing, public relations, corporate communications or crisis management purposes.

This course provides participants with stepping stone to start successfully working in the field of content marketing and to manage content from a wide range of sources in order to optimize its potential for the organization.

To enhance your organization’s digital footprint and reputation; and to identify and connect with your customers, join this course today!

We wish you a happy learning!


What are the requirements?

  • Passion to learn new skills

What am I going to get from this course?

  • Create content for digital communication
  • Manage digital content and communities
  • Learn the art of storytelling
  • Create and promote your blog
  • Learn media planning and online PR

What is the target audience?

  • Anyone who wish to acquire knowledge and skills in digital media, online community management, and content creation and management.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Content Marketing 101
01:43

Content strategy is part of most content marketing strategies.

06:24

Attract and retain customers by consistently creating and curating relevant and valuable content.

05:57

We will focus on owning media, not renting it ...

05:24

What is a Blog? Why to Blog? What to Blog about?

04:44

- Create a Blog Calendar

- Address customer’s concerns

- Recycle the content

- Push the message to your social media

07:34

- Why to Tell Stories?
- Stand Out from the Crowd
- Emotional Branding

07:41

What message do you want your audience to take away from the story?

06:03

- Video Content
- Setting up Youtube Channel
- Video Marketing & SEO

06:59

If you are looking to increase your video views with better Video SEO, this lesson will explain the techniques for getting video content found.

06:33

- Purpose of Press Release
- Press Release Format
- 5 W's & H

06:24

More on Press Releases: 5 W’s & H

Section 2: Blogging Crash Course
01:41

Here you will find a brief introduction to the course.

04:37
Have you thought about starting your own blog? Here you will find the first steps in doing so.
04:02

Your blog should have a purpose.

04:14

Before you start your blog, have a think what blogging platform to build it on. Here we have an in depth guide to help you decide which is best for you.

04:03

Continue from Part 1

04:15

Writing a plan for your blog is not mandatory but if you have one you will set your blog for success.

Getting Your Plan in Order - Part 2
04:19
04:00

Here you will find things you should know to write your first post.

04:33

SEO is about content, keywords and linking, Let's explore it deeper.

05:58

Here you will find step-by-step techniques on how to promote your blog post.

Promoting Your Blog - Part 2
03:36
06:54

Just writing and publish your blog post and sharing it isn't enough, you should learn how to measure it too.

In Conclusion
01:36
Section 3: Online Public Relations Course
07:21

In this lesson you will learn how to develop your brand's identity.

05:11

Elements of Persuasion

07:36

Media Planning and Online PR

Online PR Techniques
04:29
PR, Social Media & SEO
06:48
Few Final Words
00:30

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Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

Instructor Biography

IDEA Consultancy, Consultancy, Education

IDEA Consultancy helps international students to achieve their maximum IELTS score in order to apply to Universities in any of the English speaking countries, such as: UK, Australia, Canada, Malaysia, USA (also accepts IELTS), etc.

You can apply to jobs or any academic course with IELTS even in non English speaking countries. IELTS is a powerful test, and with a good score it can change your life to better.

With this course you will learn the skills required from the expert in the field - Ms. Susan Jones. She has taught students from all over the world before joining IDEA. She has developed this IELTS course and in her e-course she will introduce you to the IELTS exam format and the various task types covering skillswork for listening, speaking, reading and writing. The course is intended for learners whose current English level is Intermediate and above.

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