Certificate in Content Marketing Fundamentals
3.9 (13 ratings)
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Certificate in Content Marketing Fundamentals

Gain the knowledge and skills to create effective content and market it through online communication channels.
3.9 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,203 students enrolled
Last updated 10/2015
English
Current price: $10 Original price: $75 Discount: 87% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Create content for digital communication
Manage digital content and communities
Learn the art of storytelling
Create and promote your blog
Learn media planning and online PR
View Curriculum
Requirements
  • Passion to learn new skills
Description

The exponential growth in digital media has created a great need for individuals capable of managing, researching, creating accessible content about organizations, news, products and services.

In order to help businesses meet their objectives and assist to it’s relationships with online communities, for marketing, public relations, corporate communications or crisis management purposes.

This course provides participants with stepping stone to start successfully working in the field of content marketing and to manage content from a wide range of sources in order to optimize its potential for the organization.

To enhance your organization’s digital footprint and reputation; and to identify and connect with your customers, join this course today!

We wish you a happy learning!


Who is the target audience?
  • Anyone who wish to acquire knowledge and skills in digital media, online community management, and content creation and management.
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Curriculum For This Course
Expand All 30 Lectures Collapse All 30 Lectures 02:31:09
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Content Marketing 101
11 Lectures 01:05:26

Content strategy is part of most content marketing strategies.

Preview 01:43

Attract and retain customers by consistently creating and curating relevant and valuable content.

Preview 06:24

We will focus on owning media, not renting it ...

Introduction to Content Marketing - Part 2
05:57

What is a Blog? Why to Blog? What to Blog about?

Introduction to Blogging - Part 1
05:24

- Create a Blog Calendar

- Address customer’s concerns

- Recycle the content

- Push the message to your social media

Introduction to Blogging - Part 2
04:44

- Why to Tell Stories?
- Stand Out from the Crowd
- Emotional Branding

The Art of Storytelling
07:34

What message do you want your audience to take away from the story?

Starting with Your First Paragraph
07:41

- Video Content
- Setting up Youtube Channel
- Video Marketing & SEO

Youtube for Video Marketing
06:03

If you are looking to increase your video views with better Video SEO, this lesson will explain the techniques for getting video content found.

Video SEO & Usability
06:59

- Purpose of Press Release
- Press Release Format
- 5 W's & H

Writing Press Releases
06:33

More on Press Releases: 5 W’s & H

More on Press Releases: 5 W’s & H
06:24
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Blogging Crash Course
13 Lectures 53:48

Here you will find a brief introduction to the course.

Preview 01:41

Have you thought about starting your own blog? Here you will find the first steps in doing so.
Preview 04:37

Your blog should have a purpose.

Defining Your Purpose
04:02

Before you start your blog, have a think what blogging platform to build it on. Here we have an in depth guide to help you decide which is best for you.

Choosing a Blogging Platform - Part 1
04:14

Continue from Part 1

Choosing a Blogging Platform - Part 2
04:03

Writing a plan for your blog is not mandatory but if you have one you will set your blog for success.

Getting Your Plan in Order - Part 1
04:15

Getting Your Plan in Order - Part 2
04:19

Here you will find things you should know to write your first post.

Writing Your First Blog Post
04:00

SEO is about content, keywords and linking, Let's explore it deeper.

SEO & Sharing
04:33

Here you will find step-by-step techniques on how to promote your blog post.

Promoting Your Blog - Part 1
05:58

Promoting Your Blog - Part 2
03:36

Just writing and publish your blog post and sharing it isn't enough, you should learn how to measure it too.

Measuring Your Blog's Success
06:54

In Conclusion
01:36
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Online Public Relations Course
6 Lectures 31:55

In this lesson you will learn how to develop your brand's identity.

Preview 07:21

Elements of Persuasion

Elements of Persuasion
05:11

Media Planning and Online PR

Media Planning and Online PR
07:36

Online PR Techniques
04:29

PR, Social Media & SEO
06:48

Few Final Words
00:30
About the Instructor
iMarketer Training
4.2 Average rating
377 Reviews
17,634 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.