Catalyst Digital Marketing: How To Boost Your Local Business

Use Online Marketing to Seriously Grow Your Local Business Without Killing Your Budget
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  • Lectures 32
  • Length 5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

I have been frustrated in the past because I know I have a good product but I couldn't get the momentum to make enough money to really thrive as a local business. I know what if feels like to be spinning my wheels and know that something was missing in my plan. BUT I never gave up and then finally... BOOM! I found the perfect niche in my business and was able to start attracting the right customers at the right time. I used a few simple (and mostly FREE) techniques to boom my local business and now I am feeling amazing!

I tried the same techniques on a friends failing business and BOOM, he is killing it now in his local business niche. He went from getting a few sporadic clients a month to getting several new clients EVERY WEEK! Now I know that this is absolutely NOT LUCK! I have a formula and a plan that works and I show you how to duplicate my success in your local area with your niche business!

QUESTION?
Are you ready to launch your local business to the top of local search results and keep more money in your pocket? I can help!

The 5 Module Catalyst Marketing Course will take you step-by-step through the most important stages of building a strong online presence for your business and ultimately allow you to rise above your competition, make more money and have the business you have dreamed of.

First, you ONLY need BASIC internet skills to complete the course and implement my techniques for your business! (Can you click around on Facebook and type a letter in Microsoft Word? Then you are good to go with Catalyst)

If you are already running your own business or are on the verge of launching your very own local business, you can start Catalyst now and you will:

  1. Discover your perfect niche customer
  2. Define your best selling products or services
  3. Build and launch your new hybrid blog/web site.
  4. Boost your business to the top of google search results (yes you can do this without breaking the bank and I will show you how)
  5. Set your online marketing on autopilot so you can focus on servicing your customers and stop worrying about your online stuff.
  6. Start blogging and adding content to your site that will drive traffic to your business and make you look like the absolute top expert in your field.

All of the above will effectively CRUSH your local competition and leave them wandering what the heck you are doing.

NOTE: You DO NOT need a web designer, web team or anything else like that. You can do all of this yourself and have your site looking and working just the way you want. You can easily update and add to your new business boom site/blog anytime. (That's way better than paying a web firm to make changes to YOUR stuff).

WHAT YOU GET:

  1. Step-by-Step online training videos that take you every step of the way through a launch and boost of your own niche blog site.
  2. Easy action sheets to track your progress and keep you organized throughout the launch process.
  3. Special lectures to help you understand the WHY of the marketing techniques you are beginning to use.
  4. Behind the scenes look at two of my successful business boom sites that are producing new customers every week for me and my clients. (You can copy our success with YOUR business... that's why this part is so cool)
  5. Online support access to me and the other students in the Catalyst course through the online discussion forum.


If you want to spend LESS MONEY of marketing but be ON TOP when your customers are looking for your product or services, then you need a Catalyst Boom!

WHO SHOULD TAKE THIS COURSE?

  • If you are a small business entrepreneur with a local service or retail business then you should take this course.
  • If you are about to start your own business and are not sure how to really market to your niche
  • If you are worried about your competitors because they seem to be getting all the business. (uh.... stop them now because they are taking all the money!)
  • If you want to grow your business and reach more customers.
  • If you have a limited marketing budget but want profitable results.
  • If you know well over half of the population finds local business on Google instead of the Yellow Pages but you don't have a strong online site then this is for you!
  • If you know you are loosing money every day that you are not on the first page of Google.

BUT WHAT IF YOU ALREADY HAVE A WEB SITE?

Even if you already have a web site, you need an online boom! You want you site and content to be coming up at the TOP and driving people to a specific action when they arrive at your site. Don't worry, you can keep your current site and build and strengthen your online marketing with my Catalyst techniques.

What are the requirements?

  • Basic word processing skills required (Microsoft Word, Google Docs or Similar)
  • If you know how to use basic internet sites like Google and Facebook or similar you can accomplish the tasks in this course.
  • You do not need to have a web site before starting this course. We will launch one during the course!

What am I going to get from this course?

  • Discover your best products and services and how much they are really worth.
  • Learn how to position yourself above your competition and appear to be THE EXPERT in your field.
  • Create and launch a awesomely simple blog site that will draw new people in and turn them into paying customers.
  • Boost your site and business to the TOP of search engines without spending a fortune.
  • Use smart easy tools to build, control and automate your online presence without paying a web desing firm.

What is the target audience?

  • This course is designed for local niche service and retail business owners who want to boom their business using low cost online strategies.
  • If you are a local niche business owner and want to get more paying customers, this course if for you.
  • If you know you could be making more money if you could attract more customers, this course if for you.
  • If you already dominate in your local market online and can't find time to service any more customers, this course is not for you.
  • No prior online marketing or web desing experinece is required.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: MODULE 1 DISCOVER
14:54

Take a look at the whole picture as you get started. In this flyover lecture I show you some of my current business success, demonstrate and explain how my business is showing up at the top of search engines, show you my two sites that we will use to model your launch and give you a quick overview of what you will accomplish during the Catalyst course.

00:43

Most of the course is done via live screen video so first I would like to welcome you face to face!

13:27

I will walk you through a discovery process where you will define your goals, customers, prices and many of the important elements of actually reaching success in boosting your business. This is an important step in determining how we will take every other step that follows! It is exciting and refreshing to really take a look into YOUR business and ways to make even more money!

02:33

You will setup a basic Gmail account to begin to build your boost. Even if you already have a Gmail account, I suggest making a new one now for your site build and using your business name.

4 pages

Download the Catalyst Business Discovery Worksheet Packet! You will use this as you start to look inside your business and begin to lay the foundation for the build and boost!

07:39

Using your answeres from the discovery worksheet, I will help you create a strong CALL TO ACTION that will help us turn web site visitors into PAYING CUSTOMERS!

1 page

This will help you develop and formulate your very awesome CALL TO ACTION that we will use in the Build section. This is another very important part of the foundation you are laying right now.

Section 2: Module 2 POSITION - Session 1 - Keywords and Domains
Introduction to Positioning
Preview
01:18
16:39

You will learn about keywords and choose a set of highly awesome keywords to help drive traffic to your site. You will also learn how to choose a new domain for your site launch that will rocket your site to the top of search results.

Keywords and Domains Worksheet
2 pages
Section 3: MODULE 2 POSITION - Session 2 - Site Study and Writing Copy
8 pages

This 8 page worksheet packet is what you have been working toward.... This is focused on your perfect future customer and is designed to help you build the perfect front end for your web site, call to action and gives you the framework to make your whole site work to get you more cusomters. Take your time and fill out each part of this worksheet!

07:48

Take a quick tour of the balloon business site to see how a successful site looks and works.

7 pages

Read over the Balloon Build Example Text. It will help you formulate your site copy! You will see how we put it all together up to this point to make really targeted and pointed site copy and incorporate the perfect call to action to get internet visitors trusting you and making a purchase from you!

13:27

See how my piano tuner site works to effectivly grab new clients every day with a strong call to action.

Section 4: Module 3 - BUILD - Session 1 - Introduction to Wordpress
Introduction to the Build Process
00:52
26:23

See how the backend of the popular site/blog engine WORDPRESS works. I show you how to easily navigate the features and give you a great overview of how to use wordpress.

15:10

In this part you will register and begin the setup of your wordpress blog site.

Your First Sticky Post (M3-S1-P2)
28:35
Section 5: MODULE 3 BUILD - Session 2 - CONFIGURE YOUR WP Site
07:07

Yes, you will buy a NEW domain for this project. Even if you already have one, you will use what you have learned up to this point to choose a strong domain to drive traffic to your new launch.

13:35

Your site build is coming along strong now but it's time to clean up a few things and make sure it is all looking amazing.

14:15

In this section we will be adding your top "sticky post" to the site which will include your strong call to action element. This is the first thing people see when they click on your site and I'm going to help you make it awesome!

13:24

Make your site look great with custom logo/grapics. In this short lesson, you will create a custom header and a call to action graphic really easy with free online graphics editor!

14:53

We will add a few widgets to the sidebar of your new blog/site. This will drive audience engagement and help your site always look updated and current. Things like Facebook feeds or recent posts can appear here very easily! Let's do it!

Section 6: MODULE 4 - BOOST - Session 1 - Local Google Ads
01:32

Short intro face to face about your big boost!

30:08

You will setup a basic local google adwords boost so that your site has a chance to make it to the TOP of the first page of google results. Don't worry, you don't have to spend tons to make it to the top. Just follow these simple steps to get your account started.

10:30

Boosting your business on Google within your local service radius is easy to do and can produce very lucrative results. I'm going to take you inside my backend adwords account so you can see how I'm crushing it with a very low budget.

Section 7: MODULE 4 - BOOST - Session 2 - Free Site Listings
14:53

You will learn how to use free resources and listing sites to strengthen and reinforce your position in search engines and begin listing your site of some of the top sites for your niche.

4 pages

Here you will start making a list of the FREE sites you will use to boost your SEO ("search engine optimization" which is a fancy term that means you will start showing up higher and higher on search engines)

Section 8: MODULE 5 - STRENGTHEN - Session 1 - Content Marketing
01:07

Short intro face to face about your blog and why it's going to help!

13:19

Learn how to blog successfully to draw traffic and boost your site in search engines. These techniques will help you dominate and allow your readers to believe that YOU are the EXPERT! It really works and it is FREE too!

1 page

You will use this checklist to easily write and publish a few blogs to help build your credibility and get your name showing up all over the internet in your niche.

Section 9: Conclusion
Continue to build momentum and make money
00:47

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Instructor Biography

Teacher Eric Michael Roberts, Worship Musician Coach and Digital Marketer

I'm a musician and creative serial-entrepreneur. I started my company, Studio 43, LLC in 1999 and I focus on Christian worship tutorials and digital marketing. My motto is Creativity Crossing Boundaries. I believe if you want to succeed and live the life you love, you have to be creative and you have to challenge the status quo. I've been doing it for years as an independent business owner and music/publisher. I have launched and currently own several publishing companies and have personally written books on worship guitar and piano, piano technology, local marketing and have published other works for authors on various topics. I started teaching guitar online over a decade ago and was on the cutting edge of the online music learning format. In my local area I have built a successful piano tuning service business and I helped other local business owners rise from obscurity success in their local niche using my low cost online marketing strategies.

My Udemy courses cover the topics I am passionate about and helps me share my experiences with you!

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