Case Studies in Data Mining was originally taught as three separate online data mining courses. We examine three case studies which together present a broad-based tour of the basic and extended tasks of data mining in three different domains: (1) predicting algae blooms; (2) detecting fraudulent sales transactions; and (3) predicting stock market returns. The cumulative "hands-on" 3-course fifteen sessions showcase the use of Luis Torgo's amazingly useful "Data Mining with R" (DMwR) package and R software. Everything that you see on-screen is included with the course: all of the R scripts; all of the data files and R objects used and/or referenced; as well as all of the R packages' documentation. You can be new to R software and/or to data mining and be successful in completing the course. The first case study, Predicting Algae Blooms, provides instruction regarding the many useful, unique data mining functions contained in the R software 'DMwR' package. For the algae blooms prediction case, we specifically look at the tasks of data pre-processing, exploratory data analysis, and predictive model construction. For individuals completely new to R, the first two sessions of the algae blooms case (almost 4 hours of video and materials) provide an accelerated introduction to the use of R and RStudio and to basic techniques for inputting and outputting data and text. Detecting Fraudulent Transactions is the second extended data mining case study that showcases the DMwR (Data Mining with R) package. The case is specific but may be generalized to a common business problem: How does one sift through mountains of data (401,124 records, in this case) and identify suspicious data entries, or "outliers"? The case problem is very unstructured, and walks through a wide variety of approaches and techniques in the attempt to discriminate the "normal", or "ok" transactions, from the abnormal, suspicious, or "fraudulent" transactions. This case presents a large number of alternative modeling approaches, some of which are appropriate for supervised, some for unsupervised, and some for semi-supervised data scenarios. The third extended case, Predicting Stock Market Returns is a data mining case study addressing the domain of automatic stock trading systems. These four sessions address the tasks of building an automated stock trading system based on prediction models that utilize daily stock quote data. The goal is to predict future returns for the S&P 500 market index. The resulting predictions are used together with a trading strategy to make decisions about generating market buy and sell orders. The case examines prediction problems that stem from the time ordering among data observations, that is, from the use of time series data. It also exemplifies the difficulties involved in translating model predictions into decisions and actions in the context of 'real-world' business applications.
A vector is a sequence of data elements of the same basic type. Members in a vector are officially called components. Nevertheless, we will just call them members in this site.
Here is a vector containing three numeric values 2, 3 and 5.
> c(2, 3, 5)
 2 3 5
And here is a vector of logical values.
> c(TRUE, FALSE, TRUE, FALSE, FALSE)
 TRUE FALSE TRUE FALSE FALSE
A vector can contain character strings.
> c("aa", "bb", "cc", "dd", "ee")
 "aa" "bb" "cc" "dd" "ee"
factor is used to encode a vector as a factor (the terms 'category' and 'enumerated type' are also used for factors). If argument
TRUE, the factor levels are assumed to be ordered. For compatibility with S there is also a function
as.ordered are the membership and coercion functions for these classes.
seq() is the R function that will produce an enumerated vector.
Given a vector of data one common task is to isolate particular entries or censor items that meet some criteria.
A matrix is a collection of data elements arranged in a two-dimensional rectangular layout.
An array in R can have one, two or more dimensions. It is simply a vector which is stored with additional attributes giving the dimensions (attribute
"dim") and optionally names for those dimensions (attribute
A list is an R structure that may contain object of any other types, including other lists. Lots of the modeling functions (like t.test() for the t test or lm() for linear models) produce lists as their return values, but you can also construct one yourself:
mylist <- list (a = 1:5, b = "Hi There", c = function(x) x * sin(x))
A data frame is a list of variables of the same number of rows with unique row names, given class
"data.frame". If no variables are included, the row names determine the number of rows.
The scan() function in R reads data into a vector or list from the console or file.
The readline() function in R reads a line from the terminal (in interactive use).
The readLines() function
This case study introduces you to some basic tasks of data mining: data pre-processing, exploratory data analysis, and predictive model construction. This initial case study studies a relatively small problem by data mining standards. Namely, the case addresses the problem of predicting the frequency occurrence of several harmful algae in water samples.
A histogram is a graphical representation of the distribution of numerical data. It is an estimate of the probability distribution of a continuous variable (quantitative variable) and was first introduced by Karl Pearson.
The box plot (a.k.a. box and whisker diagram) is a standardized way of displaying the distribution of data based on the five number summary: minimum, first quartile, median, third quartile, and maximum.
Conditioning Plot. Purpose: Check pairwise relationship between two variables conditional on a third variable. A conditional plot, also known as a coplot or subset plot, is a plot of two variables contional on the value of a third variable (called the conditioning variable).
In statistics, imputation is the process of replacing missing data with substituted values. When substituting for a data point, it is known as "unit imputation"; when substituting for a component of a data point, it is known as "item imputation". Because missing data can create problems for analyzing data, imputation is seen as a way to avoid pitfalls involved with listwise deletion of cases that have missing values. That is to say, when one or more values are missing for a case, most statistical packages default to discarding any case that has a missing value, which may introduce bias or affect the representativeness of the results. Imputation preserves all cases by replacing missing data with a probable value based on other available information. Once all missing values have been imputed, the data set can then be analysed using standard techniques for complete data
The lattice package, written by Deepayan Sarkar, attempts to improve on base R graphics by providing better defaults and the ability to easily display multivariate relationships. In particular, the package supports the creation of trellis graphs - graphs that display a variable or the relationship between variables, conditioned on one or more other variables.
In statistics, regression analysis is a statistical process for estimating the relationships among variables. It includes many techniques for modeling and analyzing several variables, when the focus is on the relationship between a dependent variable and one or more independent variables (or 'predictors').
Regression trees are for dependent variables that take continuous or. ordered discrete values, with prediction error typically measured by the squared. difference between the observed and predicted values.
Cross-validation, sometimes called rotation estimation, is a model validation technique for assessing how the results of a statistical analysis will generalize to an independent data set. It is mainly used in settings where the goal is prediction, and one wants to estimate how accurately a predictive model will perform in practice. In a prediction problem, a model is usually given a dataset of known data on which training is run (training dataset), and a dataset of unknown data (or first seen data) against which the model is tested (testing dataset). The goal of cross validation is to define a dataset to "test" the model in the training phase (i.e., the validation dataset), in order to limit problems like overfitting, give an insight on how the model will generalize to an independent dataset (i.e., an unknown dataset, for instance from a real problem), etc.
In k-fold cross-validation, the original sample is randomly partitioned into k equal sized subsamples. Of the k subsamples, a single subsample is retained as the validation data for testing the model, and the remaining k − 1 subsamples are used as training data. The cross-validation process is then repeated k times (the folds), with each of the k subsamples used exactly once as the validation data. The k results from the folds can then be averaged (or otherwise combined) to produce a single estimation. The advantage of this method over repeated random sub-sampling (see below) is that all observations are used for both training and validation, and each observation is used for validation exactly once. 10-fold cross-validation is commonly used
This case study addresses an instantiation of the general problem of detecting unusual observations of a phenomena, that is, finding rare and quite different observations. The driving application has to do with transactions of a set of products that are reported by the salespeople of some company. The goal is to find "strange" transaction reports that may indicate fraud attempts by some of the salespeople.
Data visualization is the presentation of data in a pictorial or graphical format. For centuries, people have depended on visual representations such as charts and maps to understand information more easily and quickly.
Here we explain the whys and hows of creating a list structure containing the unit prices by product.
In supervised learning the categories, data is assigned to are known before computation. So they are being used in order to 'learn' the parameters that are really significant for those Clusters. In unsupervised learning Datasets are assigned to segments, without the clusters being known.
Semi-supervised learning is a class of supervised learning tasks and techniques that also make use of unlabeled data for training - typically a small amount of labeled data with a large amount of unlabeled data.
In pattern recognition and information retrieval with binary classification, precision (also called positive predictive value) is the fraction of retrieved instances that are relevant, while recall (also known as sensitivity) is the fraction of relevant instances that are retrieved.
Lift is a measure of the effectiveness of a predictive model calculated as the ratio between the results obtained with and without the predictive model. Cumulative gains and lift charts are visual aids for measuring model performance. Both charts consist of a lift curve and a baseline.
An outlier is an observation that lies outside the overall pattern of a distribution (Moore and McCabe 1999). Usually, the presence of an outlier indicates some sort of problem. This can be a case which does not fit the model under study, or an error in measurement. Outliers are often easy to spot in histograms.
try to obtain an outlyingness score for each case by estimating its degree of
isolation with respect to its local neighborhood. The method is based on the
notion of the local density of the observations. Cases in regions with very low
density are considered outliers. The estimates of the density are obtained using
the distances between cases.
From a theoretical point of view, supervised and unsupervised learning differ only in the causal structure of the model. In supervised learning, the model defines the effect one set of observations, called inputs, has on another set of observations, called outputs. In other words, the inputs are assumed to be at the beginning and outputs at the end of the causal chain. The models can include mediating variables between the inputs and outputs. In unsupervised learning, all the observations are assumed to be caused by latent variables, that is, the observations are assumed to be at the end of the causal chain. In practice, models for supervised learning often leave the probability for inputs undefined. This model is not needed as long as the inputs are available, but if some of the input values are missing, it is not possible to infer anything about the outputs. If the inputs are also modelled, then missing inputs cause no problem since they can be considered latent variables as in unsupervised learning.
Boosting is a machine learning ensemble meta-algorithm for reducing bias primarily and also variance in supervised learning, and a family of machine learning algorithms which convert weak learners to strong ones.
Recursive partitioning is a statistical method for multivariable analysis. Recursive partitioning creates a decision tree that strives to correctly classify members of the population by splitting it into sub-populations based on several dichotomous independent variables.
AdaBoost, short for "Adaptive Boosting", is a machine learning meta-algorithm formulated by Yoav Freund and Robert Schapire who won the prestigious "Gödel Prize" in 2003 for their work.
Dr. Geoffrey Hubona held full-time tenure-track, and tenured, assistant and associate professor faculty positions at 3 major state universities in the Eastern United States from 1993-2010. In these positions, he taught dozens of various statistics, business information systems, and computer science courses to undergraduate, master's and Ph.D. students. He earned a Ph.D. in Business Administration (Information Systems and Computer Science) from the University of South Florida (USF) in Tampa, FL (1993); an MA in Economics (1990), also from USF; an MBA in Finance (1979) from George Mason University in Fairfax, VA; and a BA in Psychology (1972) from the University of Virginia in Charlottesville, VA. He was a full-time assistant professor at the University of Maryland Baltimore County (1993-1996) in Catonsville, MD; a tenured associate professor in the department of Information Systems in the Business College at Virginia Commonwealth University (1996-2001) in Richmond, VA; and an associate professor in the CIS department of the Robinson College of Business at Georgia State University (2001-2010). He is the founder of the Georgia R School (2010-2014) and of R-Courseware (2014-Present), online educational organizations that teach research methods and quantitative analysis techniques. These research methods techniques include linear and non-linear modeling, multivariate methods, data mining, programming and simulation, and structural equation modeling and partial least squares (PLS) path modeling. Dr. Hubona is an expert of the analytical, open-source R software suite and of various PLS path modeling software packages, including SmartPLS. He has published dozens of research articles that explain and use these techniques for the analysis of data, and, with software co-development partner Dean Lim, has created a popular cloud-based PLS software application, PLS-GUI.