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Graphic Design: Double Your Sales With Canva

Graphic Design: Create effective marketing graphics that boost sales with Canva – the free online Photoshop alternative.
4.6 (33 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,777 students enrolled
Created by Caleb Stultz
Last updated 11/2015
English
$10 $20 50% off
5 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 16 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

Learn graphic design skills so you can create amazing marketing graphics for free using a fully-featured online graphic design program called Canva. This beginner's course will give you the tools and understanding to design your own promotional graphics that attract customers. I have been doing graphic design for 8+ years and can't wait to show you this amazing free tool.

Create Gorgeous Marketing Designs For Free That Engage And Attract Customers

  • Use Canva's Tools & Features with Total Confidence
  • Design 9 Images for Various Marketing Platforms
  • Create Any Marketing Graphic You Can Imagine

Valuable Skills That Can Save and Make You Money

After learning the skills in this course, you will never again hire a graphic designer to create your marketing images. Save your money for more worthwhile purposes! The methods you will learn are structured so that you can follow along with the lectures and design alongside me, your instructor!

Canva has so much potential and makes creating incredible images so easy. In the multimedia-filled sea we all swim in, I will teach you the skills you need to stay afloat.

Content and Overview

Intended for beginners, this course will empower you to design wonderful promotional marketing images for Facebook, Instagram,YouTube, and more. You will also learn how to design printed posters and online banner ads as well. Check out the curriculum below for more information on what is offered in this course.

The lectures within this course are recorded in an "over-the-shoulder" format where you will watch my screen as I demonstrate the use of Canva tools and create example designs. Research shows that it is most-beneficial for learners to see new skills modeled by their instructor. You can follow along this way and end up with your own promotional materials at the end.

Start designing with Canva right now! See you in class!

Who is the target audience?
  • Those who want to attract new followers and/or customers
  • Those who want to create amazing graphics for their social media channel, blog, web store, etc. but have ZERO design experience
  • Those who want to learn basic graphic design skills
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What Will I Learn?
Create gorgeous marketing and promotional graphics in a matter of minutes with Canva
Gain more clicks and conversions to your website, store, blog, etc. using professional design principles
Design social media images like the pros for Facebook, Twitter, Instagram, YouTube, & Google AdSense using Canva
View Curriculum
Requirements
  • Internet access
  • Basic understanding of design terminology (image, JPG, transparency, etc.)
Curriculum For This Course
Expand All 39 Lectures Collapse All 39 Lectures 02:18:12
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Introduction
3 Lectures 07:11

You will learn about your instructor as well as the course overview and outcomes.

Preview 03:08

You will learn how these designs set you up for success with greater click-through rates, conversions, and more.

Preview 02:31

You will learn how to leave a review and star rating on this course.

Preview 01:32
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Meet Canva
7 Lectures 40:08

Learn how to create and set up your Canva account.

Preview 06:28

You will become familiar with the Canva interface and the major design tools.

Preview 13:33

You will become comfortable with the minor Canva design tools that allow for photo manipulation, changing color, rotating objects, setting transparency, etc.

Minor Design Tools
04:25

You will learn to make any photo have the "look" you want.

Editing Photos
03:02

You will learn the free design resource websites I use to create my course images and promotional graphics.

Design Resources
11:40

Here are all the graphic design resource links I mentioned in the previous lecture.

Design Resources [Link List]
00:18

You will use Canva and create a simple design to introduce yourself.

[ACTIVITY] Where are you learning from?
00:42
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Design #1: Facebook Post
4 Lectures 13:32

You will learn how to design a gorgeous promotional image for a Facebook post.

Design Lab: Facebook Post
07:42

Facebook has some specific requirements for using your designs in their advertising platform.

You will learn what makes for an acceptable Facebook ad.

Facebook Advertising Guidelines
05:19

A list of links and relevant resources for this section.

Supplementary Resources
00:06

You will design a Facebook post image by copying my example or creating your own by following the principles you learned.

[ACTIVITY] Your Turn!
00:25
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Design #2: Twitter Post
4 Lectures 14:33

You will learn how to design a gorgeous promotional image for a Twitter post.

Design Lab: Twitter Post
10:29

Twitter has some specific requirements for using your designs in their advertising platform.

You will learn what makes for an acceptable Twitter ad.

Twitter Advertising Guidelines
03:36

A list of links and relevant resources for this section.

Supplementary Resources
00:02

You will design a Twitter post image by copying my example or creating your own by following the principles you learned.

[ACTIVITY] Your Turn!
00:25
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Design #3: Instagram Post
4 Lectures 08:03

You will learn how to design a beautiful promotional image for an Instagram post.

Design Lab: Instagram Post
04:14

Instagram offers some design suggestions to ensure that your ads are successful.

You will learn what makes for a high-quality Instagram ad.

Instagram Advertising Guidelines
03:21

A list of links and relevant resources for this section.

Supplementary Resources
00:02

You will design an Instagram post image by copying my example or creating your own by following the principles you learned.

[ACTIVITY] Your Turn!
00:25
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Design #4: YouTube Channel Art
4 Lectures 08:06

You will learn how to design a professional image for a YouTube channel.

Design Lab: YouTube Channel Art
04:35

YouTube provides some guidelines that will optimize your channel art for maximum exposure.

You will learn what you channel art should have to look great on all platforms (desktop, mobile, apps, etc.).

YouTube Channel Art Guidelines
03:00

A list of links and relevant resources for this section.

Supplementary Resources
00:08

You will design YouTube channel art by copying my example or creating your own by following the principles you learned.

[ACTIVITY] Your Turn!
00:23
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Design #5: Banner Ad
4 Lectures 11:25

You will learn how to design a stand-out promotional image for an online banner ad.

Design Lab: Banner Ad
07:58

Google AdSense requires ads to meet certain design and quality specifications.

You will learn how what your banner ad designs need in order to succeed.

Banner Ad Guidelines for Google AdWords
02:59

A list of links and relevant resources for this section.

Supplementary Resources
00:03

You will design an online banner ad by copying my example or creating your own by following the principles you learned.

[ACTIVTY] Your Turn!
00:24
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Design #6: Printed Poster
3 Lectures 07:40

You will learn how to design a high-resolution, print-ready poster for real world marketing.

Design Lab: Printed Poster
06:32

A poster should attract the attention of a potential customer or new client.

This text lecture contains several poster design tutorials, inspiring designs, and some best practices for designing attractive, high-quality posters.

Poster Design Guidelines & Resources
00:45

You will design a poster by copying my example or creating your own by following the principles you learned.

[ACTIVITY] Your Turn!
00:23
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Extras
3 Lectures 17:06

You will learn how to design an great-looking Facebook profile picture and cover photo for personal/professional use.

Design Lab: Facebook Profile Picture / Cover Photo
08:10

You will learn how to create a unique iOS or Android app icon ready for upload to the App Store of your choosing.

Design Lab: iOS / Android App Icon
06:19

You will learn how to create dynamic and engaging infographics for personal, work, and promotional use.

Design Lab: Infographic
02:37
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Thoughts and Theory
2 Lectures 09:27

Some brilliant thoughts shared on tutsplus.com about designing with conversion in mind.

How To Become a Conversion-Centered Designer
02:13

Several amazing designs shared on wordstream.com that get you new customers in unique ways.

11 Astounding "Call-To-Action" Designs
07:13
1 More Section
About the Instructor
4.6 Average rating
551 Reviews
7,887 Students
4 Courses
Certified Teacher. Tech Guru. Author.

Caleb is committed to excellence and that core principle is threaded throughout each of his courses. He measures success by the number of people he is able to help in meaningful and real ways. His goal is to connect students to meaningful content that will equip them to do things they never knew they could.

He is originally from the Portland, Oregon area and loves the Pacific Northwest. Presently, he lives in Jakarta, Indonesia teaching at an International school. He loves living abroad and has had a blast getting to know a new culture and learn a new language too!

TECHNOLOGY

Caleb's life has been centered around the fascinating world of technology. It's his life-blood, his passion, and he loves teaching people to unlock the world of technology in their life. From the beginning, he has been "tech support" for friends and family and is frequently asked to solve a variety of tech problems. He is a maker and hacker for life and desires to teach what he knows to others. Caleb is proficient in Apple software and hardware ranging from OS X to iOS and everything in-between. He has years of experience in Windows (XP, Vista, 7, 8, & 10) and other Microsoft products as well. He strives to be current in relevant tech news and is an excellent resource for ideas and questions about all-things-tech.

DESIGN

While he doesn't possess any formal training, Caleb has taken numerous courses and trainings online on design – graphic design specifically – and has a natural eye for what looks great and works well. He has worked on many projects and has created graphics for people all over the world. His designs have made it onto graphic tees, posters, and more. He strives to create excellent designs that are effective as well. His greatest area of expertise is in generating graphics for social media marketing.

AUTHOR

Caleb is the author of 'Apple Watch and watchOS 2: Power User in an Hour!' available on the Amazon Kindle Marketplace. He wrote this book to accompany his very first Udemy course called 'Productivity Essentials: Work Smarter With Apple Watch'. He enjoys writing and will publish more books later down the road.


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