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Do you want to take your business and brand graphics to the next level? Have you ever wondered why some advertisements in social media stand out, while some you never even take a second look at? Do you want to catch your audience's attention so that you can promote your product?
What this course is about:
Canva Course: Graphic Design Theory in Social Media Volume 1 is the first part in a series of courses that are aimed to help you understand simple design theory for your business or brand. These ideas can be applied across multiple platforms, including your brand, eBooks, websites, social media graphics, presentations and more.
Canva is a very easy-to-use and free online software platform for creating stunning graphics in a very short amount of time. It's pre-made layouts and huge library of artwork make it the go-to graphics software for a lot of businesses and entrepreneurs.
What you will learn in this course:
This course will guide you through the basic principles and ideas that are in all sorts of visual media. You can expect to gain attention and an audience with your designs when you follow the simple procedures explained in these videos. The lectures include:
What you don't want to do:
Wait too long to enroll! This course is going to have evergreen updates added in the future, and the price will raise once the course meets certain milestones. The best thing to do is to enroll now so that you can lock in the price and receive all future updates for free. If you are still uncertain, you can always receive a full refund within 30 days of purchase through Udemy!
If you enjoy this course and want to learn more about the principles and theory behind great graphic design, than be sure to check out the other volumes in this series:
Canva Course: Graphic Design Theory in Social Media Volume Intro
Canva Course: Graphic Design Theory in Social Media Volume 2
For more information on using Canva, check out my other course:
Canva Course: Beginner's Guide to Canva for Graphic Design
p.s. I am here for my students and I always welcome any feedback, questions, discussions, or reviews on my courses. Please visit my profile to see how you can contact me in the most convenient way for you!
I want to personally thank you for taking the time to check out this course. If you find it helpful, please leave any feedback, questions, or reviews that you have. Cheers!
Lines are the basic building blocks of design and art. Though a line is a stroke connected by two points, it doesn't have to be straight. Line examples include straight lines, curved lines, dotted lines, and broken lines.
Shapes are formed when strokes become enclosed, creating elements of value and color. Almost everything we see can be classified as a shape. Most objects can be broken down into simple shapes, which are easier for the viewer to recognize.
Value shows how light or dark an object is, regardless of it's color. Value helps create form and patterns, and contrasting value can help draw the viewer's attention.
The size of an object or element is a measurement of it's dimensions. Size can be measured in different ways, including inches, millimeters, pixels, and points. Size is used in scale and proportion to help relay a thought.
Space is defined as the positive or negative space within a design. Positive space is typically the main focal element in a design, while negative space is the rest of the design that doesn't contain positive space. Both negative and positive space are equally important to understand design and create balance.
Contrast is created when values of elements in a design are opposite. Contrast can be created in many different ways, including contrasted values which is very easy for the eye to notice. High contrast values can make an image or shape pop, while low contrasting values can take away emphasis.
Balance is achieved when equal visual weight is given to certain properties of your design. Designs can be balanced by symmetry, value, focus, and color. A balanced design can feel inviting, organized, or unified while an unbalanced design can create irritation, uneasiness, or disproportion.
Elements in a design are emphasized when attention is drawn to them by the properties and principles used. Emphasis can be made by making something bolder, bigger, or more colorful. Emphasize the things you want to get across to the viewer, and deemphasize elements that are less important.
Movement in a design can create motion and direct the viewer's eye to a certain element. Movement can also be expressed through patterns or through the physical movement in a photograph or image. Use movement in your design to keep the viewer engaged and their brain activated.
Designs are harmonious when the principles of design are used and are working together cohesively. Harmony can give the viewer a feeling of pleasure and comfort when viewing your design. On the other hand, you can break harmony in a design to give the viewer a feeling of uneasiness.
When we talk about actual colors, we are usually referring to it's hue. Hue is the basic name given to the colors that we can see with physical light. Colors are very powerful and can convert all kinds of different emotions. Use colors to express to your viewer exactly what it is you want to say.
Color value describes how light or dark that particular color is. Value can be used in color to create emphasis and provide a range of tints and shades for form or patterns. Experiment with value to see how it can cause contrast to help draw in your viewer's attention.
The intensity of a color is referred to as it's saturation. Saturation can make your design come alive, and desaturated an image can decrease it's visual weight in your design. Use contrasting saturation values to make an element stand out or pop in your design.
Colors are given temperatures to describe their place within the color spectrum. Hot or warm colors are the reds, oranges, and yellows while cool or cold colors are the blues, greens, and purples. Using hot, cold, or a combination of the two temperatures can relay different meanings to your audience.
In different cultures, religions, political views, and lifestyles throughout the world, colors are given different meanings to portray ideas. In some countries, red might mean something big and powerful, while in another country it can relate to disease or famine. Knowing your audience and the different meanings colors have can play an important role when creating your design or brand.
Fonts are measured in points and described as the font size. Varying font sizes in your design can create contrast and bring about different moods. Fonts can feel tall and large based on a large font size, or small and tiny.
The name of any typography is given a font type. The font type describes the text being used based on different characteristics such as classification, spacing, mood, and weight. Choosing the right font in your design will be crucial to relaying a certain message to the viewer.
Fonts are given different classes based on the strokes made to symbolize that text. Serif and san-serif fonts are typical online and in magazines, while script and special fonts portray a different feeling. Fonts can also be described as dingbats, which are icons that can be used as graphic elements in your design.
Fonts are given a mood, or a feeling that is shown by the style of fonts being used. Fonts can be described as funny, informal, bold, or modern. Knowing the different font moods will help you remember which type of font to choose when designing something specific.
Font weight refers to the thickness of the character being used. Thin, medium, and bold are some words that can describe font weight. Usually, these weights are applied to the same font styles creating a variety of that one particular font.
A single visual design is a piece of work that focuses on one specific focal element. This can be anything types of objects or images, including a single photo of a person or a single block of text. Single visual designs can be very eye catching and express immediately what you are trying to say to the viewer.
The focal point of any design is the main subject that you want your audience to see. The focal point can be shown through any of the design principles including contrast, movement, or balance. When designing, imagine what exactly it is you want your viewer to know and use that as your focal point in your design.
Guiding lines are used in designs to help point the viewer's eye towards a focal point. Things such as direction and movement can help shape the way the viewer's eyes move around the design. Placing subtle guiding lines in your design can really help control what it is you want your audience to see.
Borders and vignettes in designs can help keep the viewer's attention enclosed within your work. These framing elements keep the viewer's eyes from wandering off the page and looking at something else. Framing elements can be something as simple as a rectangle, or more complex objects such as a doorway or foilage.
Alignment in designs can help achieve a nice uniform and easy-to-digest feeling. Objects and elements in your scene can be aligned together, to the page, or to other elements in the design. Designs that are out of alignment can create discomfort and distraction to the viewer, which might be something you want to use to your advantage.
I appreciate you going through this course. Hopefully you learned some valuable material to help your designs really stand out. Feel free to contact me if you have any further questions or want to provide feedback.
Here is some extra value for you, from me. I hope you really enjoyed this course and continue on your journey into graphic design and making some great content. Cheers!
My name is Jeremy Deighan and I am thrilled to be a part of the Udemy team of instructors, helping others achieve their own personal goals. I have had quite the range of skills and hobbies through my lifetime. I really enjoy teaching and hope to provide information to others on anything and everything I know how to do! Please take a moment to check out my courses, and if you take any please leave a review and any feedback you have!
Art and Design
I have an extensive background in different forms of art and design. I have an associates degree in Computer Animation and I've worked with various production houses to create awesome content. Adobe Photoshop has been a staple of my arsenal since I was 16 and use it faithfully to this day.
I also have a history in live visual arts, specifically lighting design for music events, festivals, theaters, and corporate gigs. My passion for the visual arts has helped me become a master in understanding lighting, color theory, and composition.
One of the first things I did as a young lad was learn music. Music is so powerful and one of my favorite things in life. I love playing music, and have played on various instruments; including guitar, bass guitar, drums, and the saxophone.
I feel music can provide so many emotions and feelings, and also has science and mathematical characteristics. It is such a fun topic and I can't wait to begin creating courses on this subject.
Math, Science, and History
I can't tell you what the latest Kardashian is up to, but I can definitely tell you a lot about Crab Fisheries and the Egyptian King Khufu. Typically when I am studying something outside of the art and music realm, it has to do with math, science, and history. I'm just drawn to man's accomplishments and new ways of thinking about things!
Healthy Eating and Exercise
To live a long and balanced life, you need to eat right and take care of your body. It's a mission of mine to make sure that I am in the best physical shape so that I can be around long enough to provide for my family. If there's any courses that I can feel like I really can give back, it would be explaining to others how to maintain a healthy lifestyle. I mean, if you're not healthy, how can you help anyone else out?
I've also been very active in sports throughout my life. Usually, these are extreme sports such as skateboarding, surfing, and snowboarding. I'm also a big fan of running, mountain biking, and have taken various martial art forms in the past.
That explains a little about me and my background. It also gives me focus on some key things that I would like to teach in the near future, so look out for courses from me on these topics!