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Create an Awesome Lead Magnet to Grow Your Blog Subscribers

Increase your monthly email subscriber opt-in rate by creating an attractive free offer/lead magnet to giveaway.
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15 students enrolled
Created by Kari Sayers
Last updated 12/2015
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  • 1 hour on-demand video
  • 2 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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In the online marketing world, well-known experts like Melanie Duncan, Amy Porterfield, and Ryan Deiss stress the importance of having a proper lead magnet to offer as an incentive for your readers to join your email list. Through months of lead magnet research for my own blogs, I've collected a ton of valuable information, checklists, and software suggestions that will make the creation process for a lead magnet easier for students of this course.

The Purpose:

If you intend to grow your email list, it's imperative that you create an attractive free offer to giveaway to your website visitors in exchange for their email addresses. Creating an attractive free offer is a great way to showcase the value of what your blog has to offer.

The Goal:

Create a simple PDF lead magnet that is specific to your target audience and gives value.

The Intended Result:

Increase your monthly email subscriber rate.

Additional Comments:

If you've done research on creating and launching a successful blog, you probably know by now (and have heard a million times) that the money is in the list.

Many beginner to intermediate bloggers don't know that there is an art to influencing people to join your email list. I've studied some of the most successful bloggers in the world to study the art of creating a lead magnet (free offer), that entices readers to give you their email addresses in exchange for this free offer.

Course Structure:

This course consists of 10 initial video lessons and supplemental PDF resource guides. Additional video lessons will be added in the coming weeks to continue to add value to students.

Call To Action:

Creating an attractive lead magnet is what we call "low hanging fruit" in the world of sales and marketing meaning it's relatively easy to accomplish. This course makes the process of lead magnet creation easy and fun.

Enroll in this course today!

I look forward to working with you on the creation of your awesome lead magnet!

Who is the target audience?
  • This course is meant for beginner and intermediate level bloggers seeking to better engage website visitors by creating a lead magnet that showcases the value of subscribing to the blog .
  • This course assumes that the blogging platform being utilized is a Self-Hosted WordPress site. However, regardless of the blogging platform, the information provided on the creation process of the PDF lead magnet is applicable to anyone.
  • This course is probably not for you if you are looking for advanced or complex engagement strategies as a seasoned blogger.
  • No prior programming or graphic design knowledge is necessary.
  • This course does not require the purchase of any software or plugins to create the basic PDF lead magnet.
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What Will I Learn?
Choose a lead magnet (free offer) idea that is specific, speaks to the target audience's desires, and gives immediate gratification to readers
Create a basic PDF Lead Magnet (free offer) using the suggested free graphic design software
Create a simple, but specific opt-in message
Utilize free opt-in plugins to offer lead magnets and capture subscriber email addresses
View Curriculum
  • Have a general understanding of your specific blog audience.
  • Create a free account on
Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 01:07:36
About The C.A.L.M. Course
1 Lecture 04:33

In this lecture, students will learn more about the course instructor, learn who will benefit most from this course, and receive an overview of what to expect from the lectures.

Preview 04:33
What Is A Lead Magnet
3 Lectures 14:51

In this lecture, students will learn a simple definition for the phrase lead magnet (as explained by a very popular blogger) which will help students to better create their own lead magnets later down the line.

Preview 02:35

In this lecture, students will learn about a three step checklist that will ensure that they are creating a lead magnet that is of great value to their readers. This section focuses on the 3 main qualities every lead magnet should offer.

Preview 03:14

In this lesson, students will learn about 3 very easy types of lead magnets they can create in a short period of time. Students will also be given an overview of 6 examples of successful lead magnets used by different bloggers and websites across different niches.

Awesome Lead Magnet Examples from Popular Blogs

Quick Quiz for Section Two
1 question
Design Your Lead Magnet in Canva (Free Graphic Design Software)
3 Lectures 24:22

In this lesson, students will learn about Canva's graphic design capabilities, templates, and download options.

Overview of for Easy Graphic Design

In this lesson, students will learn how to use the A4 template in Canva to create a quick PDF lead magnet.

How to Design Your Lead Magnet in Canva

In this lesson, students will learn how to properly download their lead magnet from Canva.

How to Download Your Lead Magnet in PDF or JPEG Format

Quick Quiz for Section Three
1 question
How to Setup a Free Opt-in Form and Offer Your Lead Magnet on Your Website
4 Lectures 21:31

In this lesson, students will learn how to properly install and activate the Wordpress version of the Sumome Plugin.

How To Install The Free Sumome Opt-in Plugin

In this brief lesson, students will learn how to register their Sumome account and find the List Builder Application which will be used to offer their lead magnets in exchange for email addresses from their readers.

How to Register the Plugin and Open List Builder

In this lesson, students will receive an overview of the administrative panel for Sumome List Builder. Next, they will learn how to create their opt-in message, choose opt-in box layout options, and learn how to make their opt-in form live on their websites.

How to Setup Your Opt-in Form and Message in List Builder

In this lesson, students receive a brief recap of the key takeaways from the course.

Preview 00:26
Bonus: Lead Magnet Resources
3 Lectures 00:21

This is a list of the the top 5 free tools that I use on several of my blogs.

Free Resource List
1 page

Here is a lead magnet that I've created for my blogging website. I simply used the free resources on Canva. It took me about 20 minutes to put this together.

Lead Magnet Idea - Blog Post Planner
1 page

More Real Lead Magnet Examples
About the Instructor
4.0 Average rating
1 Review
15 Students
1 Course
Passive Income Strategist, Self-Published Author of 25 Books

“Knowledge is the new currency. What are you worth?

Kari Sayers is an Online Instructor and Self-Published Author of 25 books across multiple genres. She's created 6 online courses and taught over 1000 students.

Kari is the founder of Teach & Flourish.

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