Word-of-Mouth Marketing Workshop (How to Create Viral Buzz)

Viral Marketing Secrets for Startups, Artists and Entrepreneurs
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  • Lectures 30
  • Contents Video: 1.5 hours
    Other: 9 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

Question: Who's talking about YOU? More important, what are they saying about you, your product, service, talent or cause?

Are you creating ideas that spread ... or that wither on the vine?

I've spent the past two decades of my life researching marketing, conducting hundreds of interviews with successful entrepreneurs, and putting into practice what I learned.

Like you, I've always wondered, "Why do some people and ideas become wildly popular while most live in obscurity?"

In this course I distill years of research and wisdom into the anatomy of buzz. I give you the foundational principles that every entrepreneur should know about successful word-of-mouth marketing campaigns, including:

  • Examples of Viral Ideas and Buzz Marketing
  • The Six Elements of Marketing That Sticks
  • The Five Stages of Adoption
  • Three Steps to Viral Marketing
  • The Secret Behind 'The Secret'
  • Tipping Points and Critical Mass

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

What are the requirements?

  • Have a talent, idea, product, service, or cause they want to promote
  • Be curious and have a genuine interest in learning the secrets to buzz marketing

What am I going to get from this course?

  • Know the Six Elements of Marketing Ideas That Stick
  • Understand the Five Stages of Consumer Adoption
  • Act on the Three Steps to Viral Marketing
  • Launch a Successful Word-of-Mouth Marketing Campaign

What is the target audience?

  • Startups and entrepreneurs
  • Musicians, writers, visual artists, and other creatives
  • Anyone with a cause or idea worth spreading

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Setting the Stage for Word-of-Mouth Marketing Success
Introduction to Buzz Hacking
Preview
03:09
How to Navigate a Udemy Course
Article
4 pages

Download, print and use these worksheets to take notes throughout the course. These pages are where you capture your ideas on how to apply all of these examples and principles to your specific product, service or cause.

Examples of Viral Ideas and Buzz Marketing, Part 1
05:31
Links to Part 1 Viral Videos
Article
Examples of Viral Ideas and Buzz Marketing, Part 2
04:20
Links to Part 2 Viral Examples
Article
Two Important Word-of-Mouth Marketing Questions
Preview
04:23
Section 2: The Six Elements of Marketing That Sticks
Introduction to the Six Elements
01:01
The "Easy-Peasy" Element
05:37
The "Say What?" Element
04:38
The "Solid as a Rock" Element
04:22
The "Says Who?" Element
05:19
The "Feel Me" Element
02:55
The "Dark and Stormy Night" Element
03:10
Listen to the "Barney Rotten" song
Article
The Sixth Element - Part 2
02:48
Summary of the Six Elements
01:12
Section 3: Examining the Six Elements of Buzz
Blenders and Big Gas Savings
02:10
The Taco Bell Target
02:55
The Lawyer Turned Lego Brick Artist
03:02
The Legacy of JFK and MLK
03:02
Section 4: The Anatomy of Buzz
4 pages

In case you didn't do this earlier ... Download, print and use these worksheets to take notes throughout the course. These pages are where you capture your ideas on how to apply all of these examples and principles to your specific product, service or cause.

Everett Rogers and the Five Stages of Adoption
04:58
The Secret Behind "The Secret"
06:02
Who's Your Choir?
02:36
Three Steps to Viral Marketing
02:55
Tipping Points and Critical Mass
04:17
Section 5: Final Thoughts and Action Steps
Now It's Time to Take Action!
Preview
03:03
What Now? Next Steps
00:41

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Instructor Biography

Bob Baker, Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!

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