Word-of-Mouth Marketing Workshop (How to Create Viral Buzz)

Viral Marketing Secrets for Startups, Artists and Entrepreneurs

Created byBob Baker

Last updated 12/2016

English

English [Auto],

What you'll learn

Know the Six Elements of Marketing Ideas That Stick
Understand the Five Stages of Consumer Adoption
Act on the Three Steps to Viral Marketing
Launch a Successful Word-of-Mouth Marketing Campaign

Course content

5 sections • 30 lectures • 1h 25m total length

Introduction to Buzz Hacking3:09
How to Navigate a Udemy Course0:40
Buzz Hacking Worksheets4:00
Download, print and use these worksheets to take notes throughout the course. These pages are where you capture your ideas on how to apply all of these examples and principles to your specific product, service or cause.
Examples of Viral Ideas and Buzz Marketing, Part 15:31
Links to Part 1 Viral Videos0:22
Examples of Viral Ideas and Buzz Marketing, Part 24:20
Links to Part 2 Viral Examples0:11
Two Important Word-of-Mouth Marketing Questions4:23

Introduction to the Six Elements1:01
Explore the six elements that make ideas stick and spread, drawing on Chip Heath and Dan Heath's Made to Stick to boost word-of-mouth marketing and viral potential.
The "Easy-Peasy" Element5:37
The "Say What?" Element4:38
The "Solid as a Rock" Element4:22
The "Says Who?" Element5:19
The "Feel Me" Element2:55
The "Dark and Stormy Night" Element3:10
The dark and stormy night element centers on story, showing how a high-energy, one-take recording under pressure can engage listeners and spark curiosity.
Listen to the "Barney Rotten" song0:10
The Sixth Element - Part 22:48
Summary of the Six Elements1:12

Buzz Hacking Worksheets4:00
In case you didn't do this earlier ... Download, print and use these worksheets to take notes throughout the course. These pages are where you capture your ideas on how to apply all of these examples and principles to your specific product, service or cause.
Everett Rogers and the Five Stages of Adoption4:58
Explore Everett Rogers' five stages of adoption: innovators, early adopters, the gap before the early majority, late majority, and laggards. Learn how ideas spread through word-of-mouth and viral buzz.
The Secret Behind "The Secret"6:02
Who's Your Choir?2:36
Three Steps to Viral Marketing2:55
Tipping Points and Critical Mass4:17

Requirements

Have a talent, idea, product, service, or cause they want to promote
Be curious and have a genuine interest in learning the secrets to buzz marketing

Description

Question: Who's talking about YOU? More important, what are they saying about you, your product, service, talent or cause?

Are you creating ideas that spread ... or that wither on the vine?

I've spent the past two decades of my life researching marketing, conducting hundreds of interviews with successful entrepreneurs, and putting into practice what I learned.

Like you, I've always wondered, "Why do some people and ideas become wildly popular while most live in obscurity?"

In this course I distill years of research and wisdom into the anatomy of buzz. I give you the foundational principles that every entrepreneur should know about successful word-of-mouth marketing campaigns, including:

Examples of Viral Ideas and Buzz Marketing
The Six Elements of Marketing That Sticks
The Five Stages of Adoption
Three Steps to Viral Marketing
The Secret Behind 'The Secret'
Tipping Points and Critical Mass

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

Who this course is for:

Startups and entrepreneurs
Musicians, writers, visual artists, and other creatives
Anyone with a cause or idea worth spreading

Word-of-Mouth Marketing Workshop (How to Create Viral Buzz)

What you'll learn

Explore related topics

Course content

Setting the Stage for Word-of-Mouth Marketing Success8 lectures • 23min

The Six Elements of Marketing That Sticks10 lectures • 31min

Examining the Six Elements of Buzz4 lectures • 11min

The Anatomy of Buzz6 lectures • 25min

Final Thoughts and Action Steps2 lectures • 4min

Requirements

Description

Who this course is for: