Word-of-Mouth Marketing Workshop (How to Create Viral Buzz)
4.3 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
72 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Word-of-Mouth Marketing Workshop (How to Create Viral Buzz) to your Wishlist.

Add to Wishlist

Word-of-Mouth Marketing Workshop (How to Create Viral Buzz)

Viral Marketing Secrets for Startups, Artists and Entrepreneurs
4.3 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
72 students enrolled
Created by Bob Baker
Last updated 12/2016
English
Current price: $10 Original price: $40 Discount: 75% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 4 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know the Six Elements of Marketing Ideas That Stick
  • Understand the Five Stages of Consumer Adoption
  • Act on the Three Steps to Viral Marketing
  • Launch a Successful Word-of-Mouth Marketing Campaign
View Curriculum
Requirements
  • Have a talent, idea, product, service, or cause they want to promote
  • Be curious and have a genuine interest in learning the secrets to buzz marketing
Description

Question: Who's talking about YOU? More important, what are they saying about you, your product, service, talent or cause?

Are you creating ideas that spread ... or that wither on the vine?

I've spent the past two decades of my life researching marketing, conducting hundreds of interviews with successful entrepreneurs, and putting into practice what I learned.

Like you, I've always wondered, "Why do some people and ideas become wildly popular while most live in obscurity?"

In this course I distill years of research and wisdom into the anatomy of buzz. I give you the foundational principles that every entrepreneur should know about successful word-of-mouth marketing campaigns, including:

  • Examples of Viral Ideas and Buzz Marketing
  • The Six Elements of Marketing That Sticks
  • The Five Stages of Adoption
  • Three Steps to Viral Marketing
  • The Secret Behind 'The Secret'
  • Tipping Points and Critical Mass

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

Who is the target audience?
  • Startups and entrepreneurs
  • Musicians, writers, visual artists, and other creatives
  • Anyone with a cause or idea worth spreading
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 30 Lectures Collapse All 30 Lectures 01:33:30
+
Setting the Stage for Word-of-Mouth Marketing Success
8 Lectures 18:06

How to Navigate a Udemy Course
00:17

Download, print and use these worksheets to take notes throughout the course. These pages are where you capture your ideas on how to apply all of these examples and principles to your specific product, service or cause.

Buzz Hacking Worksheets
4 pages

Examples of Viral Ideas and Buzz Marketing, Part 1
05:31

Links to Part 1 Viral Videos
00:15

Examples of Viral Ideas and Buzz Marketing, Part 2
04:20

Links to Part 2 Viral Examples
00:10

+
The Six Elements of Marketing That Sticks
10 Lectures 31:12
Introduction to the Six Elements
01:01

The "Easy-Peasy" Element
05:37

The "Say What?" Element
04:38

The "Solid as a Rock" Element
04:22

The "Says Who?" Element
05:19

The "Feel Me" Element
02:55

The "Dark and Stormy Night" Element
03:10

Listen to the "Barney Rotten" song
00:10

The Sixth Element - Part 2
02:48

Summary of the Six Elements
01:12
+
Examining the Six Elements of Buzz
4 Lectures 11:09
Blenders and Big Gas Savings
02:10

The Taco Bell Target
02:55

The Lawyer Turned Lego Brick Artist
03:02

The Legacy of JFK and MLK
03:02
+
The Anatomy of Buzz
6 Lectures 20:48

In case you didn't do this earlier ... Download, print and use these worksheets to take notes throughout the course. These pages are where you capture your ideas on how to apply all of these examples and principles to your specific product, service or cause.

Buzz Hacking Worksheets
4 pages

Everett Rogers and the Five Stages of Adoption
04:58

The Secret Behind "The Secret"
06:02

Who's Your Choir?
02:36

Three Steps to Viral Marketing
02:55

Tipping Points and Critical Mass
04:17
+
Final Thoughts and Action Steps
2 Lectures 03:44

What Now? Next Steps
00:41
About the Instructor
Bob Baker
4.1 Average rating
230 Reviews
4,600 Students
9 Courses
Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!