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Question: Who's talking about YOU? More important, what are they saying about you, your product, service, talent or cause?
Are you creating ideas that spread ... or that wither on the vine?
I've spent the past two decades of my life researching marketing, conducting hundreds of interviews with successful entrepreneurs, and putting into practice what I learned.
Like you, I've always wondered, "Why do some people and ideas become wildly popular while most live in obscurity?"
In this course I distill years of research and wisdom into the anatomy of buzz. I give you the foundational principles that every entrepreneur should know about successful word-of-mouth marketing campaigns, including:
Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.
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|Section 1: Setting the Stage for Word-of-Mouth Marketing Success|
Introduction to Buzz HackingPreview
How to Navigate a Udemy Course
|Lecture 3||4 pages|
Download, print and use these worksheets to take notes throughout the course. These pages are where you capture your ideas on how to apply all of these examples and principles to your specific product, service or cause.
Examples of Viral Ideas and Buzz Marketing, Part 1
Links to Part 1 Viral Videos
Examples of Viral Ideas and Buzz Marketing, Part 2
Links to Part 2 Viral Examples
Two Important Word-of-Mouth Marketing QuestionsPreview
|Section 2: The Six Elements of Marketing That Sticks|
Introduction to the Six Elements
The "Easy-Peasy" Element
The "Say What?" Element
The "Solid as a Rock" Element
The "Says Who?" Element
The "Feel Me" Element
The "Dark and Stormy Night" Element
Listen to the "Barney Rotten" song
The Sixth Element - Part 2
Summary of the Six Elements
|Section 3: Examining the Six Elements of Buzz|
Blenders and Big Gas Savings
The Taco Bell Target
The Lawyer Turned Lego Brick Artist
The Legacy of JFK and MLK
|Section 4: The Anatomy of Buzz|
|Lecture 23||4 pages|
In case you didn't do this earlier ... Download, print and use these worksheets to take notes throughout the course. These pages are where you capture your ideas on how to apply all of these examples and principles to your specific product, service or cause.
Everett Rogers and the Five Stages of Adoption
The Secret Behind "The Secret"
Who's Your Choir?
Three Steps to Viral Marketing
Tipping Points and Critical Mass
|Section 5: Final Thoughts and Action Steps|
Now It's Time to Take Action!Preview
What Now? Next Steps
Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.
He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.
Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.
He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.
He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!