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Most of us need to write in our day job. Maybe you need to write reports for your manager. Maybe you need to write sales proposals for tenders. Maybe you work in marketing and need to write adverts newsletter emails and website content.
The problem is most business writing is awful, and if your writing isn't good enough, it won't achieve its aims. No one will read your report. You won't win that sales tender. Your marketing content won't create any leads.
So how do you stand out from the pack? How do you write memorable content that gets read? How do you write in a way that persuades people to action (and makes you look good!)?
In “Business Writing That Gets Results" you will learn rare, but proven techniques for improving your writing:
These techniques are so powerful you will wonder why they aren't common knowledge. And you can learn all of them in just one hour, in this concise series of videos.
Do you want to know the best part? Every one of these techniques is so easy to use they can be applied immediately. You will see an instant improvement in your writing. So if you want to improve your business writing, sign up today!
This video is a welcome message & general introduction to "Business Writing That Gets Results".
To improve our writing we must first understand what "good writing" is. This video defines what we mean by "good writing".
In this lecture we discover why so many people struggle to write well - especially in business!
This is a great chance to revise what you learned in part 1!
This lecture teaches you how to think through a piece of writing from the beginning.
This video acts as a guide for structuring your writing. You will learn from an important method commonly used by journalists.
This is a great chance to revise what you learned in section 2!
This activity sheet is based on the learnings from Section 2. Simply print it out and fill in the blanks. Then you can use it as a checklist when writing.
In this lecture we learn a special technique for sentence structure. It seems intangible, but can improve the readability of your writing dramatically.
How long should a sentence be? A sentence needs to be long enough to communicate ideas effectively. But if it is too long, reading it can be difficult. This guideline discusses the optimum length for a sentence.
This little grammar trick will make your writing more readable. Most people don't know about this.
This is a great chance to revise what you learned in Section 3!
This activity sheet is based on the learnings from Section 3. Simply print it out and fill in the blanks. Then you can use it as a checklist when writing.
How do you choose which words to use? This lecture will give you an easy-to-follow guideline.
Do we sometimes use words we shouldn't be using? This lecture will teach you how to identify redundant words. It's so simple you will wonder why no one does this.
A previous lecture gave you a grammar trick for sentences. This lecture gives you grammar tricks for words. This lecture will teach you the best way to use nouns, verbs and adjectives. Don't worry, you don't need to be a grammar expert!
This is a great chance to revise what you learned in Section 4!
This activity sheet is based on the learnings from Section 4. Simply print it out and fill in the blanks. Then you can use it as a checklist when writing.
This lecture will teach you how to objectively measure your writing. Is your writing readable? After this lecture you will be able to measure it for yourself.
This is a great chance to revise what you learned in Section 5!
Use this checklist/scorecard when you are finished writing. You can use it as a place to record your readability scores. If your score is not ideal, you may need to edit further.
This lecture covers best practice for proof reading.
This is a great chance to revise what you learned in Section 6!
Use this checklist when you are proof reading. Print it out and keep it with the other sections' checklists.
Let's put your new found powers to use! This lecture looks at a sentence that needs improvement. Can you spot what changes to make?
We revisit the sentence from the last lecture. I list all the problems with that sentence. We also practice measuring its readability.
Here is an example of how you could rewrite that sentence from the previous lecture.
This is the final video about our example sentence. In this video I will show you how to improve the sentence(s) even further!
This lecture gives you the answers to the previous video.
Good luck and farewell! Don't forget to come back and visit some time.
Geoffrey is an experienced marketing professional. He has done copywriting for hundreds of marketing campaigns across a wide variety of industries as diverse as IT, food service, publishing, and education. Through his courses you will learn techniques, skills and strategies he has gained through his masters degree in marketing, and from on-the-job experience.