Business Writing That Gets Results
4.1 (76 ratings)
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Business Writing That Gets Results

How To Write With Confidence And Grab Your Reader's Attention
4.1 (76 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,110 students enrolled
Created by Geoffrey A Jacobs
Last updated 6/2016
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand what type of writing gets business results
  • Plan a successful piece of writing
  • Write more powerful and engaging sentences
  • Identify and fix poor wording
  • Create writing which is more readable
  • Objectively measure the readability of a piece of writing
  • Proof read a piece of writing with greater accuracy
View Curriculum
Requirements
  • Microsoft word is helpful, but not essential
Description

>>Over 2000 students!<<

Most of us need to write in our day job. Maybe you need to write reports for your manager. Maybe you need to write sales proposals for tenders. Maybe you work in marketing and need to write adverts newsletter emails and website content.

The problem is most business writing is awful, and if your writing isn't good enough, it won't achieve its aims. No one will read your report. You won't win that sales tender. Your marketing content won't create any leads.

So how do you stand out from the pack? How do you write memorable content that gets read? How do you write in a way that persuades people to action (and makes you look good!)?

In “Business Writing That Gets Results" you will learn rare, but proven techniques for improving your writing:

  • How to think through a piece of writing before you type a single word
  • How to structure sentences so they will engage your reader
  • When to use words, and when to get rid of them
  • How to objectively measure the quality of your writing
  • How to proof read a piece of writing, even without a computer

These techniques are so powerful you will wonder why they aren't common knowledge. And you can learn all of them in just one hour, in this concise series of videos.

Do you want to know the best part? Every one of these techniques is so easy to use they can be applied immediately. You will see an instant improvement in your writing. So if you want to improve your business writing, sign up today!

Who is the target audience?
  • Marketing professionals
  • Sales professionals who need to write sales tenders
  • Researchers and other professionals who write reports
  • Bloggers
  • Anyone who has a job where writing is important!
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Curriculum For This Course
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Introduction
2 Lectures 01:40

This video is a welcome message & general introduction to "Business Writing That Gets Results".

Preview 00:19

In this lecture we take our first look at the course contents. This video will help you understand the context of all the video lectures that follow.

Preview 01:21
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What is Good Writing?
2 Lectures 03:11

To improve our writing we must first understand what "good writing" is. This video defines what we mean by "good writing".

Preview 00:54

In this lecture we discover why so many people struggle to write well - especially in business!

The power of simplicity
02:17

This is a great chance to revise what you learned in part 1!

Activity time
1 question
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Thinking Clearly
3 Lectures 06:49

This lecture teaches you how to think through a piece of writing from the beginning.


Preparing a piece of writing
04:10

This video acts as a guide for structuring your writing. You will learn from an important method commonly used by journalists.

Clear structure
02:39

This is a great chance to revise what you learned in section 2!

Activity time
1 question

This activity sheet is based on the learnings from Section 2. Simply print it out and fill in the blanks. Then you can use it as a checklist when writing.

Section 2 Checklist
1 page
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Sentence Structure
4 Lectures 07:40

In this lecture we learn a special technique for sentence structure. It seems intangible, but can improve the readability of your writing dramatically.

Sentence structure: Thoughts in a sentence
01:36

How long should a sentence be? A sentence needs to be long enough to communicate ideas effectively. But if it is too long, reading it can be difficult. This guideline discusses the optimum length for a sentence.

Preview 01:53

This little grammar trick will make your writing more readable. Most people don't know about this.

Sentence structure: A special grammar trick
04:11

This is a great chance to revise what you learned in Section 3!

Activity time
1 question

This activity sheet is based on the learnings from Section 3. Simply print it out and fill in the blanks. Then you can use it as a checklist when writing.

Section 3 Checklist
1 page
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Using the Right Words (and Getting Rid of the Rest)
4 Lectures 09:36

How do you choose which words to use? This lecture will give you an easy-to-follow guideline.

Word use: Choosing the best words
03:40

Do we sometimes use words we shouldn't be using? This lecture will teach you how to identify redundant words. It's so simple you will wonder why no one does this.

Word use: Avoiding the wrong words
02:15

A previous lecture gave you a grammar trick for sentences. This lecture gives you grammar tricks for words. This lecture will teach you the best way to use nouns, verbs and adjectives. Don't worry, you don't need to be a grammar expert!

Preview 03:41

This is a great chance to revise what you learned in Section 4!

Activity time
2 questions

This activity sheet is based on the learnings from Section 4. Simply print it out and fill in the blanks. Then you can use it as a checklist when writing.

Section 4 Checklist
1 page
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Measuring Readability
2 Lectures 05:44

This lecture will teach you how to objectively measure your writing. Is your writing readable? After this lecture you will be able to measure it for yourself.

How to measure readability
05:44

This is a great chance to revise what you learned in Section 5!

Activity time
2 questions

Use this checklist/scorecard when you are finished writing. You can use it as a place to record your readability scores. If your score is not ideal, you may need to edit further.

Section 5 Checklist
1 page
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Proof Reading
3 Lectures 04:07

This lecture covers best practice for proof reading.

How to pick up errors
02:09

The best proof readers I know don't need a computer. How do they do it? I will show you in this lecture. You will learn how to pick up errors your computer might miss.
A technique for proof reading
01:58

This is a great chance to revise what you learned in Section 6!

Activity time!
1 question

Use this checklist when you are proof reading. Print it out and keep it with the other sections' checklists.

Section 6 Checklist
1 page
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Activity Time!
6 Lectures 10:55

Let's put your new found powers to use! This lecture looks at a sentence that needs improvement. Can you spot what changes to make?

Preview 01:23

We revisit the sentence from the last lecture. I list all the problems with that sentence. We also practice measuring its readability.

What was wrong with that sentence?
03:23

Here is an example of how you could rewrite that sentence from the previous lecture.

How you can rewrite that sentence
01:48

This is the final video about our example sentence. In this video I will show you how to improve the sentence(s) even further!

How you can transform that sentence!
02:09

This activity tests your ability to spot passive sentences.

Preview 00:46

This lecture gives you the answers to the previous video.

Spot the passive sentence - answers
01:26
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Conclusion
1 Lecture 00:22

Good luck and farewell! Don't forget to come back and visit some time.

Conclusion
00:22
About the Instructor
Geoffrey A Jacobs
4.1 Average rating
76 Reviews
2,110 Students
1 Course
Marketing professional

Geoffrey is an experienced marketing professional. He has done copywriting for hundreds of marketing campaigns across a wide variety of industries as diverse as IT, food service, publishing, and education. Through his courses you will learn techniques, skills and strategies he has gained through his masters degree in marketing, and from on-the-job experience.