Writing That Sells - 50+ Content Creation Techniques

50+ advanced writing techniques for creating engaging content, building trust with the audience and winning the sale
4.4 (22 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
1,486 students enrolled
$19
$45
58% off
Take This Course
  • Lectures 61
  • Length 3 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 7/2015 English

Course Description

50+ advanced writing techniques for creating engaging content, building trust with the audience and winning the sale

Are you a freelancer, coach or consultant who's looking to use content marketing to attract customers and clients?

Are you wondering..

"How do I create content that actually "engages" my readers?

"How do I write in a way that doesn't come off "unoriginal" or "pretentious"

"How is my content supposed to convince my visitors to pay me for my product or service anyway?"

Transform boring, unoriginal writing that's overlooked as spam into engaging, and persuasive content that turns readers into clients with techniques like..

  • The "1-2-3 Convert" strategy - How to illustrate a "quick win" for your audience so they become motivated to find out more
  • The "Cop Oath" Technique - How to use an "obligatory promise" to catch your audience's full attention
  • Headline Flags - 10 ways to dial up the magnetic-ness of your article headlines
  • The "Cold Read" Strategy - How to create content "gimmicks" that entertain and piques curiosity
  • Attention Speed-Bumps - Easy content formatting principle that prevents first-time site visitors from abandoning your content
  • Revealing Perspectives - Step-by-step to creating an "ah-ha" moment for your readers so they see you as the experienced expert
  • Motivation Spectrum - Simple referencing tool for quickly creating highly captivating content that communicates understanding
  • The "Frameworking" strategy for turning "intangible" and "invisible" advice into high-value tools your audience can utilize
  • "Trusted Advisor" Technique - An off-handed remark you can make that subtly communicates to your readers: "I'm genuinely interested in helping you succeed"
  • Badge of Trust - The "visual triggers" that gets your audience to trust in your advice without question
  • Secret Community Strategy - How to dramatizing the relationship with your audience so they lower their sales resistance
  • Entitlement Factor - Activating a "primal desire" in your audience to motivate them in purchasing your product or service
  • Plug-N-Play reframe - A repackaging strategy for increasing the perceived value of your advice
  • Problem foreshadowing - Step-by-step to positioning yourself as the "advisor" your audience must consult to
  • Interview Dynamic - How to subtly communicate that you're a "trusted authority" through a weird camera trick

And much more!

What are the requirements?

  • Word processor

What am I going to get from this course?

  • Create magnetic "hooks" that pulls target customers in
  • Write intriguing introductions that engages readers to read on
  • Build trust with readers to eliminate sales resistane
  • Answer sales objections and persuade readers to make the purchase of your product or service

What is the target audience?

  • Coaches and consultants that are looking to pick up more clients
  • Freelancers that are looking to pick up more customers
  • Start ups that are looking to pick up more customers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Bonuses
3 "Pre-sell" Techniques to double engagement - Choke-Hold Pre-sell Technique
Preview
04:48
Content framework that motivates readers to take action on your offer
Preview
04:27
How to "HOOK" your audience into engaging in your content - The Story Hook
Preview
04:03
How to use this course
02:32
Section 2: Advanced headline workshop for creating magnetic attention-getters
The "skinny" on the advertisement of your advertisement
01:28
Problem dialog flag
01:27
Bias enforcing flag
02:41
Target customer profile flag
01:46
Myth flag
01:06
Law flag
01:07
What to do? Flag
01:14
Case-study flag
01:01
Oxymoron flag
01:34
Emotional trigger flag
01:19
People comparison headline
01:32
Oxymoron headline
01:43
Mistakes myth headline
01:36
Unbenefit headline
01:27
Success commonalities headline
01:20
Advantageous disadvantage headline
01:35
The invisible-to-you headline
02:06
Contrarian headline
01:52
Best of both words reference headline
02:56
Section 3: How to catch attention, pique curiosity and stand out with your content
Key factors to catching attention
00:54
123 Convert technique
03:25
Quote n' flip technique
02:35
"Formula" the solution technique
03:26
Frameworking technique
03:47
Ambiguous details technique
02:42
Embarrassing secret technique
01:59
Solution myth technique
02:15
NDA Strategy
02:29
Cop oath technique
02:02
Cold read strategy
03:11
People type comparison technique
03:47
The "monster bullet" walk-through
07:13
Section 4: How to make your content engaging and interesting to consume
The "skinny" on engaging, interesting content
00:54
Spectrum pulse technique
04:03
MRSPE Framework
14:07
Emotional trigger words technique
03:24
Empowerment words technique
02:47
Attention speed-bump technique
02:05
Emotional spectrum technique
04:26
Leap of faith story
04:11
Section 5: How to build trust and gain credibility with content
The "skinny" on building trust and credibility
00:34
Concept creation technique
04:06
Citation technique
03:25
Trusted advisor technique
02:39
Interview dynamic
03:29
Secret community strategy
04:01
Fulfillment technique
03:11
Badge of trust technique
03:12
Covert hero status
04:13
"More human" strategy
01:57
Section 6: How to influence and persuade with your content
The "skinny" on writing persuasive content
00:33
Problem foreshadowing technique
03:32
Entitlement factor technique
03:14
Aspiration factor technique
04:35
Stupid objections technique
03:32
Plug-n-play reframe
02:52
Empowerment through case-study technique
02:19

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Brian Yang, Copywriting strategist, YouTube instructor

Brian B. is a popular Kindle Publishing coach and writer of Hustle&Design.

He is specialized in helping entrepreneurs, authors and coaches create online revenue streams through turning their existing knowledge into e-courses and other informational based products.

As the writer of Hustle&Design he is also dedicated in helping aspiring business-people stand out, establish authority and profit in this noisy online world.

After establishing a YouTube-based business in 2011, Brian went on to building a publishing business that now holds over 300 titles in total

With a collective following of over 25,000 people, Brian is also the YouTube instructor from the HTDFM Dance Company.

He is the copywriter, product developer behind Beat Body Training - The Vancouver based fitness company

Ready to start learning?
Take This Course