Business & Technical Writing Immersion

Learn a proven, systematic approach to the art of effective, persuasive business and financial writing.
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  • Lectures 38
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2014 English

Course Description

Business Writing Immersion covers a proven, systematic approach to the art of effective, persuasive business and financial writing. Using 12 steps and almost 60 practical techniques, the course works through from initial writing analysis to final copy, producing documents that succeed every time. For each writing technique, the course provides tutorial with exercises and thoughtful answers. Special instructions help professionals for whom English is a second language. Advanced techniques help teams write long documents such as proposals.

Each step of the course consists of videos, supplemental PDF documents that will allow you to follow along with the instructor, and an e-book extract that pertains to the segment being covered in the video for reference. There are 38 video modules for this course, including supplemental materials, averaging approximately 7-10 minutes each.

In addition, a section for Writing Professional Emails is added as an appendix, and a new section for ESL is included as well, covering tenses, verbiage, and tone.

A breakdown of materials is as follows:

  • Introduction & Overview
  • Step 1 – Analyze Purpose
  • Step 2 – Analyze Audience
  • Step 3 – Writing the Purpose Statement
  • Step 4 – Gathering information
  • Step 5 – Writing the sentence outline
  • Step 6 – Writing the draft
  • Step 7 – Revising content and organization
  • Step 8 – Editing for coherence
  • Step 9 – Editing for clarity
  • Step 10 – Editing for economy
  • Step 11 – Editing for readability
  • Step 12 – Conclusion and final thoughts
  • Appendix B – Tips for writing emails
  • Appendix C – ESL Articles, Attitude and Approach, and Tenses

What are the requirements?

  • Knowledge of the English language.

What am I going to get from this course?

  • You'll be able to compose clear, concise communications.
  • You'll be able to improve readability of your documents.
  • You'll be able to better organize your ideas and thoughts.
  • You'll be able to create more effective emails.
  • You'll be able to increase the speed and productivity of digital, written, and oral communication.

What is the target audience?

  • This course is intended for any level of participant, from recent college graduate, to the experienced execitive, and everyone in between. It can be used as an immersion training, or as a brush-up of skills.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
10:04

Instructor Dan Graham provides an introduction to this course and goes over the course structure.

Section 2: Step 1 - Analyze Purpose
08:29

Instructor Dan Graham discusses the first step of the program - analyzing the purpose of the document.

Section 3: Step 2 - Analyze Audience
09:29

Instructor Dan Graham addresses step 2 - determining and analyzing the document's audience.

Section 4: Step 3 - Write Purpose Statement
09:42

Instructor Dan Graham demonstrates techniques used in writing a purpose statement.

Section 5: Step 4 - Gather Information
02:10

Instructor Dan Graham discusses methods and strategies for gathering information for building a document.

Section 6: Step 5 - Write Sentence Outline
08:41

Instructor Dan Graham goes over the techniques used in writing the sentence outline - part 1 of 4.

09:17

Instructor Dan Graham goes over the techniques used in writing the sentence outline - part 2 of 4.

10:07

Instructor Dan Graham goes over the techniques used in writing the sentence outline - part 3 of 4.

07:33

Instructor Dan Graham goes over the techniques used in writing the sentence outline - part 4 of 4.

Section 7: Step 6 - Write Draft
10:22

Instructor Dan Graham demonstrates how to write the first draft of a document.

Section 8: Step 7 - Revise Content and Organization
02:26

Instructor Dan Graham shows how to perform post-writing organization after the draft has been written.

03:52

Instructor Dan Graham demonstrates how to revise content from a draft.

Section 9: Step 8 - Edit for Coherence
01:00

Instructor Dan Graham demonstrates how to edit your document for coherence.

05:05

Instructor Dan Graham demonstrates a key technique in repeating key words.

02:22

Instructor Dan Graham shows how to make sure your document begins with the point.

03:40

Instructor Dan Graham shows what transition words are and how to use them.

05:56

Instructor Dan Graham demonstrates the use of vertical lists.

07:33

Instructor Dan Graham analyzes visual devices and demonstrates usage.

Section 10: Step 9 - Edit for Clarity
02:43

Instructor Dan Graham demonstrates how to edit for clarity.

08:40

Instructor Dan Graham discusses the use of concrete words in your document.

14:44

Instructor Dan Graham demonstrates usage of active verbs.

09:57

Instructor Dan Graham explains the benefits of simplifying tense and demonstrates techniques.

04:58

Instructor Dan Graham demonstrates how to avoid the subjunctive mood.

10:35

Instructor Dan Graham shows how to identify and replace ambiguity.

06:20

Instructor Dan Graham defines "Standard English" and explains the importance of usage within your document.

09:36

Instructor Dan Graham definies modifiers and demonstrates techniques to ensure modifier placement.

Section 11: Step 10 - Edit for Economy
05:39

Instructor Dan Graham shows how to edit for economy - part 1 of 3.

12:20

Instructor Dan Graham shows how to edit for economy - part 2 of 3.

10:16

Instructor Dan Graham shows how to edit for economy - part 3 of 3.

Section 12: Step 11 - Edit for Readability
13:44

Instructor Dan Graham demonstrates editing for readability.

Section 13: Conclusion
03:00

Instructor Dan Graham concludes the course.

Section 14: Appendix B - Emails
06:26

In this supplemental section, Instructor Dan Graham provides expanded tips for composing email communications.

Section 15: Appendix C - ESL
05:54

In this supplemental section, Instructor Dan Graham identifies and discusses use of Articles in the English language - designed for ESL audience. Part 1 of 3.

10:37

In this supplemental section, Instructor Dan Graham identifies and discusses use of Articles in the English language - designed for ESL audience. Part 2 of 3.

04:52

In this supplemental section, Instructor Dan Graham identifies and discusses use of Articles in the English language - designed for ESL audience. Part 3 of 3.

07:01

In this supplemental section, Instructor Dan Graham identifies and discusses attitude and approach in the English language - designed for ESL audience. Part 1 of 2.

04:25

In this supplemental section, Instructor Dan Graham identifies and discusses attitude and approach in the English language - designed for ESL audience. Part 2 of 2.

04:34

In this supplemental section, Instructor Dan Graham identifies and discusses tenses in the English language - designed for ESL audience.

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Instructor Biography

Paul Siegel, Education you can bank on

We deliver superlative, hands-on and practical corporate and investment banking education that you can use immediately in your job, or that next great job you are looking to start. We focus on making complex subjects readily understandable and usable. If you want to take a great leap forward in your finance career, we are here to make that happen.

Our instructors are practitioners who have worked in the field of finance. They relate the subjects covered to real work situations you will encounter in your banking job. So, the concepts are real, the coverage is at the right level of depth, and the material is easy to absorb.

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