Business Success - Business Planning is Not Rocket Science
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Business Success - Business Planning is Not Rocket Science

Creating a Rock Solid Business Foundation.
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
819 students enrolled
Created by Julie Ann Price
Last updated 5/2017
Price: $25
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 7 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a solid business plan that will direct all business activities from marketing to product development.
  • Diagnose existing business problems like "shiny object syndrome" and "business fog" and apply a solution.
View Curriculum
  • Students should already have a grasp of the core competencies for their particular business or industry. This course is not specific to any industry.
  • Students should already have completed training in their specific area of expertise.

Solopreneur Business Success - Level 1 is the essential course for anyone who wants to build a successful business either as a coach, and information product developer or a creative consultant.

If you can't get traction in your business - this course will help you pinpoint the problem and solve it.

If you find yourself constantly distracted (shiny object syndrome) - this business course will help you diagnose the source of your problem and teach you how to develop blinders so that you are no longer distracted.

If “brain fog" is your number one problem, not only with Solopreneur Business Success Level 1 give you clarity it will light a fire under you so that you no longer lose your way.

I have taught this course live as a bootcamp in the past and students have been blown away by the eye-opening insights of the course. You owe it to your business to get clarity and start moving forward with purpose.

I truly believe this course will give you the direction you need to grow a successful business.

Imagine knowing each day exactly what you need to do to grow your business and being excited to hit your goals.

Here's the Secret: You need to create a 'map' for your business.

This map will tell you who you are serving and how to best serve them in a way that is rewarding for you and welcomed by your customers. You want raving fans? This course will help you create a business that your customers love!

Curriculum Overview:

Step 1 - Understand the role your business plays in your life

Step 2 - Define your personal business rules

Step 3 - Get the inside track with your customers by really getting to know them

Step 4 - Create a massive action plan that will boost your business like no other plan has before

Step 5 - Develop a tracking system so you know exactly what is working and what is throwing you off track

Each section has Action Exercises and worksheets to help you develop your own personal plan.

BONUS - You will get complimentary access to my book Niche Marketing Explained. This book will show you exactly how to dive into your niche and understand how to get your audience to read your messages and take part in your specials.

Click Enroll Now and get started today.
Who is the target audience?
  • This course will benefit coaches, consultants, information product creators, authors, tarot readers and other creatives.
  • If you are in direct marketing, this course will help you understand where many MLM's fall short and how to set yourself up for successful presentations.
  • This course is not appropriate for those with retail establishments and brick and mortar businesses.
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Curriculum For This Course
37 Lectures
Start Here
2 Lectures 04:57

Learn the 3 main objectives for this course and find out why the work you will do in this course will be more effective than past work creating a business plan.

Preview 02:31

Here are my 3 core principles that shape how I create courses and how they impact you.

Preview 02:26
Course Overview
1 Lecture 02:23

Each Section has the same framework. It is structured this way so that you can take the most away from the course and be ready to hit the ground running once you have finished the entire course.

Creating an effective business plan can be very simple. There are just a few areas you MUST cover. In this section you will get a high level view of the main components of your business FOUNDATION.

Preview 02:23
Leading with WHY
9 Lectures 29:24

In this section you will start pouring concrete! Learn the #1 reason why businesses fail and how you are not going to have to worry about it. Set this "cornerstone" into place and you will find that success will follow.

I highly recommend you watch this video from Simon Sinek if you haven't already. If you have watched it and it's been a while - watch it again. This video really drives home the point of how important your WHY is.

The Number One Reason Businesses Fail - Don't Skip This Step

This is much watch video - take time right now to watch the short or the long version.

Links to TED talk video with Simon Sinek

Here are three signs that you have a poor "why" or no "why" at all. See if these symptoms are showing up in your business.

Preview 07:47

The easiest way to learn how to create a powerful WHY is to see an example. In this lecture I will share with you my WHY and give you examples of how it plays out in everything I do.

Living Example to Help You Wrap Your Head Around the Concept

Now it's your turn. Journal WHY you are in business. What is your purpose for starting a business. We will be diving deeper into the topic but I want you to get your first thoughts down now. Only spend about 5 minutes on this because we will be digger deeper in the next few lectures.

Action Exercise - Journal your Why

There are two types of "why's" and we are going to dive deep into each one. In this lecture we will touch briefly on them and the go deep in the next few lectures.

Preview 04:56

Fulfillment WHY's are very powerful and are the driving force behind your business. Get these "right" and you will be unstoppable.

Are You Loving Your Business?

Go back to your journal where you wrote out your initial WHY and start to deconstruct it. Add logistical WHY's and look for fulfillment WHY's that are hinted at in your first journal entries. Start to flesh out your WHY. Use the attached note sheet to guide you.

Action Exercise

Use the attached two worksheets to help you with your WHY exercises. Be sure to download both to see the two different sheets.

Making It Simple Worksheet
2 pages
Who is Your Ideal Client?
5 Lectures 13:35

In this lecture we will discuss the two keys to identifying who your ideal client is.

Who Do You Want to Make A Raving Fan?

If you resist identifying your ideal client, this lecture is for you. In this lecture we will give examples of who uses niches and how it works for them.

I Don't Want to Limit Myself

Many people resist defining an ideal client because they want to have a really big "playing field." We will discuss how this works against you and give you examples of how defining your ideal client works really well.

Pitfalls of Going Wide

In this exercise you will use what you have learned to narrow down your focus and get very clear on who it is that your business exists to serve.

Action Exercise: Defining Your Ideal Client

Making it Simple Worksheet
1 page
Doing What You Do
3 Lectures 11:26

Now we can start to put together your skills, your audience and your mission to come up with services and programs that your audience will love.

Doing What You Do

Now it's your turn to take a close look at WHAT you will be offering your clients. How will you solve their main problem in a way that is aligned with what they want and your mission.

Action Exercise - Deciding What to Offer

Download this worksheet or preview and write the answers in your journal.

Making it Simple Worksheet
2 pages
Strategic Action Plan
7 Lectures 17:11

In this lecture we will go over what a Strategic Action Plan is and why it will help you.

The first part of your Strategic Action Plan is establishing your goals. There are criteria you will want to make sure that each of your goals meets.

Strategic Action Plan Overview and Part 1

Now that we've set a goal, it's time to dive down and list all the actions that need to be completed to achieve that goal.

Action Plan - Components Part 2

The final step of your action plan is creating your marketing plan. Without a marketing plan all of your hard work will go to waste.

Action Plan - Components Part 3

Now it's your turn to create your Strategic Action Plan. Use the worksheets in the next lecture to help you brainstorm ideas.

Action Exercise: Creating Your Strategic Action Plan

Making it Simple Worksheets
2 pages

In this part of the planning exercise, you are going to start to put your ideas into order as far as what needs to get done first and determining how much time you actually have to get tasks done.

Action Exercise - Creating Your Strategic Action Plan Part 2

These are two quick photos of my calendar tool. I use the circle on the left for tasks still to be done. The week calendar in the middle is for tasks that are in progress and the day that I plan to do the. The circle on the right is for tasks that are completed. So anytime I look at my calendar I get a visual view of how far along I am.

Planning Calendar Images
Measure Your Progress and Your Results
3 Lectures 11:55

In this section you will learn why measuring your actions and your results is so important.

In this section we will also focus on what to measure and how to identify the "busy traps" in your business.

WARNING: Critical Step Here - Must Watch

In this lecture we will focus on the best systems to use to track your progress.

How to Look Behind the Curtain

In this exercise you will set up your first tracking system. Keep in mind that this system will evolve as you go. Strive to simplify what you track as much as possible.

Action Exercise - Set Up Your Tracking System
2 Lectures 07:30

This is a quick go-to resource to remind yourself of what the key elements of a strong business foundation are.

Course Cliff Notes

Now that you have laid your foundation, what do you do next?

What Do You Do Now?
5 Lectures 04:12

As a student who has completed this course, you now have access to a discount towards a future course.

Coupon for Completing This Course

As a special bonus here is a pdf copy of my book on Niche Marketing. This book will go in depth about HOW to research your niche and find out where they are "hanging out."

BONUS - Niche Marketing
56 pages

Can I ask a favor of you?

This is your personal invitation to "idea storm" with me. As a bonus for completing this course, you have a chance to work with me one on one.

Idea Storm Invitation

Here are other resources you may find interesting.

Other Resources
About the Instructor
Julie Ann Price
4.1 Average rating
550 Reviews
19,377 Students
25 Courses
Professional Planner, Instructor, Business Coach, Author

I love being a “rebel with a cause." My whole life I have “fought the system." I don't believe in doing things the way they've always been done unless you give me a darn good reason why.

Even as a child, I fought my religious upbringing because it made no sense to me why going to a certain building on a certain day and listening to the same words over and over was a good thing. If it doesn't make sense, then don't do it!

That doesn't mean I am without beliefs because I have plenty of those. I just don't believe anyone can tell me the right way or the wrong way to express them.

For example, I believe corporate America was built by men and will be destroyed by men. Women have better things to do than buy in to the rules of the corporation and better aspirations than the corner office.

As women, we have a natural ability to lead, create and nurture. It is in our nature to collaborate and create businesses in which everyone wins and no one loses. I believe in embracing my nature and doing work that I love that helps others in the process.

You will see that my courses are extension of me and my passion for personal expression. I hope you will take the time to find out about my business and join me in designing ideal lifestyles.

A Little Bit About Me

I am a 360-degree coach. I am trained as a health, life and business coach so when I work with you, I can provide you with insightful coaching that takes into account all aspects of your life.

Often, struggles in business are a reflection of struggles at home. When your personal life is out of “whack" you will find it shows up in your business and your health. These three aspects of you – life, health and work – are so closely tied together that improving one area will also improve the other two.

I am also a mother of two, a wife of one, and a chauffeur of many. Like you, I wear multiple hats and juggle responsibilities with making time for myself and staying healthy.