Business Strategy Formulation: Become a Strategy Consultant
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Business Strategy Formulation: Become a Strategy Consultant

Learn how to formulate Successful Business Strategies to Grow your Business
Best Selling
4.2 (62 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,572 students enrolled
Created by Business Advisors
Last updated 5/2017
English
Curiosity Sale
Current price: $10 Original price: $95 Discount: 89% off
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 3 Articles
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to formulate successful Business Strategies
  • Deliver better business results
  • Be clear on where your business is now, where it is going and what you need to do to get there
  • Identifying the key steps needed to achieve your Strategy
  • Promote discussion, debate and alignment in your business
  • Know how to structure complex issues
  • Know how to crunch data
  • Know how to intake and organize insights from multiple sources and present information on output forms
View Curriculum
Requirements
  • No special requirements to be fulfilled, but having business experience would be very useful
Description

~~~Over 5,000 students enrolled in our courses.~~~ (Updated as of June 2017)

~~~High quality business presentation voice over.~~~ 

~~~The Business Strategy methodology we teach to Fortune 500, high-growth companies.~~~

~~~Learn how to formulate your growth framework using real-life examples like Coca Cola or Johnson & Johnson.~~~

      As a result of the sustained economic downturn, the current business context is creating a huge opportunity for any company who wishes to get ahead of the competition and become a leader. In fact, successful leaders are already developing smart strategic initiatives to create value and gain a sustainable competitive advantage.

Do you want to develop your own Business Strategy and become a Market Leader too? To do so, you will need a structured and efficient methodology with which to create adequate strategies. During this course, we will explain how to use our methodology to define and implement the right Business Strategy to reach the key business objectives defined. 

What are the benefits of this course? It doesn’t matter whether you are the Head of Business Development of a multinational company or an SMB (Small Medium Business), the CEO of a start-up, a C Level professional within a company or someone who wants to find a job in the fascinating world of Strategic Planning,… the benefits of this course for you are clear.

  • Are you a Corporate or SMB Business Developer? Industry leaders are finding clear benefits from having a Business Strategy, such as: clarity, focus and direction; drive and impetus; a better understanding of the business; better discussions, debates and alignment and better business results, among others. Within this context, Business Developers must use robust methodologies for the definition and up-dating of the Business Strategy, to thereby maximize the value of the same to the company. This course will show you how.
  • Are you working on a start-up? A Business Strategy is a structured method used to define a specific action plan to reach the business objectives defined. However, this is a different strategic planning exercise to that used for the development of a Business Plan. Therefore, it is essential that the founders of a start-up know how and when to develop and use the strategy to obtain new funding from investors.
  • Are you working or do you want to work on Strategic Planning? It doesn’t matter whether you wish to be a Strategic Consultant or work for McKinsey or for PwC, this course will help you to better understand the bases of Strategic Planning.
  • Are you a C Level professional in a listed company or an SMB? For the implementation of a Business Strategy to be successful, the teams must have the right strategic mind-set, especially those working at C Level. This course will help you to better understand the planning process of a Business Strategy so you can be a key active part of its definition and implementation.

Our Business Strategy blueprint will master your strategy skills. We will teach you how to identify and implement organic and inorganic growth drivers, and the necessary business enablers to achieve sustainable and profitable growth.

Using examples based on leading companies like Coca Cola, Johnson & Johnson or new entrants like Netflix or Stratasys, you'll learn how to analyse market data, formulate your growth framework and create the implementation roadmap to achieve sustainable and profitable growth. Ultimately, it is a question of reaching the desired growth and efficiency quotas and to do this quicker than our competitors.

As a final training project and based on our methodology, you will be able to create a comprehensive Business Strategy for an existing business of your own. 

You might think to yourself… ”I have no experience in strategy. How do I drastically increase my value in a short period of time”? You'll learn from our 20 plus years’ of experience while avoiding our pitfalls.

Will you get specific tips for entrepreneurs/start-ups? Yes. You will be given TIPS FOR START-UPS. They are based on our experience as start-up investors and operating partners.

Will you provide us with specific assets? We’re glad you asked! You'll gain exclusive access to our very own spreadsheets (growth drivers’ qualification, business strategy framework and financial plan).

Learn the Business Strategy methodology we teach to Fortune 500 companies. If you follow these lessons and take action, we are confident you'll start to see high-growth of your business. This method works for companies from start-ups, SMB’s and publicly traded companies.

Trust it. It has been designed for organizations who want to achieve growth and high performance.

Who is the target audience?
  • Business owners
  • Start-ups
  • Entrepreneurs
  • Sales People
  • Strategic Consultants
  • C Level people
  • Business Development
  • Anyone wanting to gain knowledge in business strategies
Students Who Viewed This Course Also Viewed
Curriculum For This Course
44 Lectures
01:25:45
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Introduction
5 Lectures 08:06

As a result of the sustained economic downturn, the current business context is creating a huge opportunity for any company who wishes to get ahead of the competition and become a leader.

In fact, successful leaders are already developing smart strategic initiatives to create value and gain a sustainable competitive advantage:

  • Apple is expanding to China.
  • Google is changing to Alphabet.
  • General Electric goes into the 3D printing business.
Preview 01:56

Do you want to develop your own Business Strategy and become a Market Leader too? To do so, you will need a structured and efficient methodology with which to create adequate strategies.

During this course, we will explain how to use our methodology to define and implement the right Business Strategy to reach the key business objectives defined. This methodology is based on our experience with the development of Strategy Projects for Fortune 500 companies.

Preview 00:27

What are the benefits of this course? It doesn’t matter whether you are the Head of Business Development of a multinational company or an SMB (Small Medium Business), the CEO of a start-up, a C Level professional within a company or someone who wants to find a job in the fascinating world of Strategic Planning,… the benefits of this course for you are clear.

Preview 02:25

In the current context, for the majority of companies, sustainable, profitable growth is illusive.... Could you be an exception? Can you achieve high-growth for your business? Yes, you can. We will teach you how, using a complete set of tools, assets and our methodology for developing successful Business Strategies.

Preview 01:44

Before going any further, here are some practical rules for you, so you can take maximum advantage of this training. 

How To Get The Best Out Of The Course!
01:34
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Why a Business Strategy?
3 Lectures 10:24

According to several authors, “Strategy” is a process chosen through which reaching a certain state in the future is foreseen. Bearing in mind this definition, we can understand the Business Strategy as a process chosen (Strategic Planning) through which reaching a certain state in the future is foreseen (key business objectives achieved).

In short, the Business Strategy tries to answer the following questions:

  • What are my business objectives and indicators to measure compliance? What is my current position on the market and my starting point to reach the objectives defined?
  • Which current solutions (mix of products and services) should I potentiate to reach the desired growth quotas?
  • What new solutions should I create to reach the desired growth quotas? Should I expand geographically? In which countries/continents/markets? Is expanding to emerging markets an option for me?
  • Which Enablers will allow me to successfully execute the Business Strategy?
  • What investments are required to achieve the desired growth?
  • Which is the associated Financial Plan (sales and investments)?
  • Which action plan should I execute?
Preview 01:33

The Business Plan is the result of a strategic planning process by which the actions required to successfully create and develop a business are determined.

Initially, it would seem that both initiatives (Business Strategy and Business Plan) are the same. Both are directed toward the development and growth of the business. In fact, on many occasions, the Business Strategy is confused with the Business Plan. This mainly happens with start-ups. They confuse the need to develop a Business Plan with the need to convince investors, and the need to develop a Business Strategy to make their existing business grow.

However, there is a key word that differentiates the Business Strategy from the Business Plan. This word is “create”, so in other words, the creation or not of a business. If we go beyond the academic definitions, the Business Strategy is used to develop existing business and the Business Plan is used to create a business. 

Business Plan vs. Business Strategy: What's the Difference?
05:14

As previously explained, when a company develops a Business Strategy, they analyse the different components of the business with the goal of defining a specific action plan directed towards maximizing the likelihood of reaching the established business objectives.

The Business Strategy Blueprint is a holistic methodology for transforming and making a business grow, based on our extensive experience in Strategic Planning.

Preview 03:37
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Key Business Objectives
3 Lectures 04:09

The first step in developing a Business Strategy is to define the Key Business objectives. Then, we must establish a set of baseline metrics associated to said objectives, and regularly up-date them as the action plan is executed. By doing so, we will be able to confirm the value delivered through the Business Strategy and identify additional opportunities. 

Preview 02:48

Let’s imagine we are dealing with a Health start-up offering mobile applications. Here you some examples of what the Key Business Objectives could be within their Business Strategy and the possible corresponding metrics. 

Example of Key Business Objectives for a Health Start-up
00:29

Here you are some examples of Key Business objectives within a Business Strategy and their possible metrics.

Understanding Key Business Objectives and Metrics with examples
00:52
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Market Data
3 Lectures 08:02

It is necessary to previously evaluate the context and the potential of the target market to be able to define a Business Strategy. It is a matter of answering the question: “How is the market structured and what is our positioning?” via an analysis of 10 key questions:

  1. What is the nature of the market we serve?
  2. What are the major challenges of the customers in this market?
  3. Will these challenges open up new business opportunities?
  4. What is the targetable market size?
  5. Is the market growing, stable or shrinking?
  6. How well are we doing at penetrating the market? What is our market share? (Percentage of the potential market that a company actually sells to and is calculated by dividing customers by potential market).
  7. Who are our clients today and what are they buying? 
  8. What are the “natural” buyer segments today? 
  9. What are the top products or services we sell? 
  10. What is our position compared to our rivals?
Market Data will shape Business
01:35

To be able to answer the previous questions, specific activities should be carried out.

How to analyze your Market Data?
03:11

Let’s continue with the example of a Health start-up. Here you are an example of what could be your Market Data Analysis. The example presented is an executive summary of the market analysis carried out.

Preview 03:16
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Organic Growth Drivers
8 Lectures 21:17

Today, the business environment is rapidly changing with respect to: competition, products, services, customers and technology, among others. Companies are expected to beat competitors and innovate in order to continuously maximize shareholder value. 

Within this context, organic or internal growth is developed by the company based upon their current and/or future solutions (through the increase of sales and revenue). It mainly pursues the fulfilment of the financial business objectives (e.g. growth objectives).

Preview 02:27

Identifying Existing Solutions that will drive hypergrowth in Existing Markets
01:20

The Business Strategy must analyse the possibility of reaching growth quotas via geographical expansion; that’s to say, the sale of existing solutions on new markets. Therefore, once the Key Business objectives have been defined, the existing solutions that will drive hyper-growth from new customers (markets) must be identified.

Identifying Existing Solutions that will drive hypergrowth in New Markets
03:32

The development of new solutions is a key part of companies’ growth strategies because innovation is one of the main drivers of profitable growth.

Therefore, in this part of the Business Strategy the possibility of reaching the quotas defined in the Business Strategy via the creation of new solutions to be sold on existing markets, must be analysed. 

Creating New Solutions that will drive hypergrowth
03:21

Ways of representing identified Organic Growth drivers.

Results of the Analysis of Organic Growth Drivers
01:04

Information to be included for the hyper-growth and seed Organic Growth Drivers identified.

Detailed Description of Hyper-growth and Seed Organic Growth Drivers
06:35

Templates to be used to describe hyper-growth and seed Organic Growth Drivers. Take a look.

Hyper-growth and Seed Drivers Description Template
00:32

Continuing with our Health start-up example, we will show you an example description of Organic Growth Drivers. 

Example of Organic Growth Drivers
02:26
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Inorganic Growth Drivers
2 Lectures 04:46

Corporate or external Inorganic Growth Drivers represent a more aggressive, quicker type of growth. However, this requires a greater commitment of resources and greater exposure of the company to external influences and so forth.

Therefore, this is a growth in business operations that arises from mergers or takeovers, rather than an increase in the company’s own business activity. It helps companies to:

It can include the following types:

  • Acquisition: an acquisition is the purchase of one company by another in which no new company is formed.
  • Merger: a merger means a combination of two companies to form a new company.
  • Joint Venture: a business association whose members share the capital risks and profits under the terms and conditions agreed upon.
  • Strategic Alliance: alliance with a company to jointly develop part of the Business Strategy.
Preview 01:57

From the Business Strategy point of view, the key characteristics of each Inorganic Growth Driver identified will be detailed here.

Key characteristics of Inorganic Growth Drivers
02:49
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Enablers
2 Lectures 01:47

As explained in previous sections, the execution of a Business Strategy requires a series of solid and flexible abilities which can bring it to reality in a sustained fashion. The initiatives to put these abilities into practice are known as Enablers because they allow the Business Strategy to become a reality. 

Allowing the Business Strategy to become a reality
00:58

The key characteristics will be detailed for each identified Enabler.

Key characteristics of Enablers
00:49
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Business Strategy Summary
1 Lecture 00:45

This page will incorporate the following information:

  • Organic Growth Drivers, according to the framework explained in the training.  Only hyper-growth and seed Growth Drivers are included, since these offer better growth quotas and therefore, require potential investments.
  • Inorganic Growth Drivers.
  • Enablers.
Learn how to create a one page Business Strategy
00:45
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Real Examples of Business Strategies
6 Lectures 13:16

This section displays some real examples of Business Strategies. For this purpose, different publicly traded companies have been selected, with the following information being included for each one:

  • Description of the company, according to the data posted on its own website.
  • Business Strategy information: public documents associated to the presentation of the company’s results. For example, the earnings call presentation which provides information regarding its Business Strategy, although this usually only covers part and not all of the information.
  • Interpretation of information: this is the key part of the analysis. It seeks to establish the concepts studied via an analysis and reconstruction of the real Business Strategy. In particular, using the public information analysed, one part of the Business Strategy of the company under study is reconstructed. However, even though as a general rule we won’t be able to identify the whole Business Strategy of the company, our analysis will be sufficient to meet our objectives regarding the establishment of concepts.
  • Modelling: a graphic representation of the Business Strategy according to the model presented in previous sections.

All the documents used in this section can be found on our web.

And lastly, we must highlight that this section contains information about public traded companies and the information provided should not be considered as advice.  Therefore, you must not use this information as an alternative to receiving business advice from an appropriately qualified professional.  If you have any specific questions about any business matter, please consult a qualified professional.

All the necessary information for developing these exercises can be found here: http://ow.ly/ELkC308djFr

Preview 01:44

Company Description

According to their web, Stratasys “is a world leader in 3D printing — and its biggest fan. We are passionate believers in the value and power of 3D printing, and in the change it can bring to the world. We create the systems, materials and communities that make 3D printing essential for manufacturers, empowering for designers and educators, and inspiring for makers”.

Information about their Business Strategy can be found in the following public document link (or our blog):

http://files.shareholder.com/downloads/AMDA-FNA1K/3328703820x0x917496/B7B61CE0-B6CE-473A-9C24-A3E3CB17A967/Stratasys_Q3-2016_CC_SLIDES.pdf (STRATASYS, Q3 2016, November 15th, 2016, FINANCIAL RESULTS CONFERENCE CALL)

Stratasys Example
03:25

Company Description

C’mon guys! We all know who Coca-Cola is!

Business Strategy Information

Take a look at the following public document link (or our blog):

http://coca-cola-ir.prod-use1.investis.com/~/media/Files/C/Coca-Cola-IR/events-calendar/presentation/q3-2016-earnings-call-presentation-final-v2.pdf (The Coca-Cola Company, 3rd Quarter 2016 Earnings Call, October 26, 2016)

Coca-Cola Example
02:38

Company Description

According to the company itself: “Netflix is the world’s leading Internet television network with over 86 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments”.

Business Strategy Information

Please take a look at the following public document link (or our blog): http://files.shareholder.com/downloads/NFLX/3328778025x0x868894/C9302C88-7F9D-45AC-9A6F-BAAD0F49F56D/NFLX_Citi_Presentation_Jan._2016.pdf (CFO presentation, January, 2016)

Netflix Example
02:27

Difficulty: HIGH

Company Description

According to information disclosed by the company itself: “Caring for the world, one person at a time, inspires and unites the people of Johnson & Johnson. We embrace innovation—bringing ideas, products and services to life to advance the health and well-being of people around the world. We believe in collaboration, and that has led to breakthrough after breakthrough, from medical miracles that have changed lives, to the simple consumer products that make every day a little better. Our over 125,000 employees in 60 countries are united in a common mission: To help people everywhere live longer, healthier, happier lives”.

Business Strategy Information

Take a look at the following public document link (or our blog): http://files.shareholder.com/downloads/JNJ/3328842677x0x911936/1C9F81CC-F55B-4FA5-A7B3-0D991B055AF6/JNJ_Earnings_Presentation_3Q2016.pdf (Q3 2016 earnings)

Johnson and Johnson Example
02:36

In the year 2000, Lego was submerged in a deep crisis. Can you search for information about the Business Strategy they used to become the successful toy company they are today? It’s easy. Please do some online research. Start by Googling Lego’s turnaround strategy.

See links below:

http://www.businessinsider.com/how-lego-made-a-huge-turnaround-2014-2

http://www.businessinsider.com/legos-turnaround-strategy-2015-5


Lego Exercise
00:26
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Financial Model
2 Lectures 02:33

The Financial Model is an investment, sales/revenue roadmap to implement a Business Strategy. Even though the Financial Model of the Business Strategy is much easier than the development within the Business Plan, it is a critical exercise for the correct execution of the strategy defined. Remember, as explained in previous sections, the differences between the Business Strategy and the Business Plan are rather substantial. 

In this sense, the conclusions derived from the Financial Model must specifically determine:

  • The investment required to develop the Business Strategy.
  • Expected benefits: sales/revenue/profitability.
  • And… associated risks.
What is the Financial Model?
00:47

We will explain in detail the activities that are envisaged for the development of the Financial Model.

Building the financial roadmap to implement the Business Strategy
01:46
5 More Sections
About the Instructor
Business Advisors
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e-learning that delivers results

We are a group of business & tech advisors with plenty of experience in management positions within publicly traded companies, as well as responsible for the creation and management of start-ups. 

Our mission is to create courses with an eminently practical approach, based on real experiences and directed towards all those interested in reaching unprecedented levels of success

These courses, can be taken either online or delivered face-to-face and they centre upon specific areas of business related to strategy, sales, performance management and digital transformation, among others. 

Enroll in our courses today & let us help you to deliver impressive results!

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Somos un grupo de asesores de negocio y tecnológicos con fuerte experiencia en posiciones de gestión dentro de compañías cotizadas, así como en la creación y gestión de start-ups.

Nuestro objetivo es crear cursos con un enfoque eminentemente práctico, basado en experiencias reales y dirigido a todos aquellos que están buscando alcanzar el éxito en el mundo del liderazgo y la gestión empresarial.

Estos cursos se pueden realizar en línea o de forma presencial, y están relacionados con diferentes áreas como: Estrategia, Ventas, Gestión del Rendimiento y Transformación Digital, entre otros.

Empieza hoy con alguno de nuestros cursos y permítemos ayudarte a entregar resultados impresionantes!