Business strategy 101 - awake the strategist within you
5.0 (1 rating)
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Business strategy 101 - awake the strategist within you

Become the catalyst for sustainable growth in your organisation
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
54 students enrolled
Created by Stefano Messori
Last updated 4/2017
English
Curiosity Sale
Current price: $10 Original price: $65 Discount: 85% off
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Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Become an active participant in the creation of new growth initiatives within their organisation.
  • Develop a shared laguage and understanding for business strategy.
View Curriculum
Requirements
  • This course introduces the fundamental theories and tools of business strategy. While there is no minimum requirement of previous understanding in the subject the student must have a genuine interest in the topic and creating 'sustainable' business strategies.
Description

Have you ever wanted to contribute to the success of your organisation but felt like you lacked the basic understanding to do so? In this course, you will discover the basic concepts of business strategy.  

What is a business strategy?
How does business competition work? 
Can an organisation compete sustainably? 
What is the role of the business innovator?
What are the theories and basic tools of business strategy? 

Developing an understanding of the basic concepts, theories and tools of business strategy is your first step in becoming an active participant for the success of your organisation. 

Being involved with business strategy has never been so exciting, differently from what we thought in the past business strategies emerge from the people participating in an organisation and do not rain from the top. Business strategy, therefore, is a team sport which requires creative and analytical people. 

Come to discover how you can become an active participant to the strategy of your organisation, by creating something that is good for society and profitable for your organisation.

Who is the target audience?
  • This course is for managers trying to create new growth initiatives within their organisations that require a better understanding of business strategy.
  • Employees that are looking for ways to contribute to the creation of sustainable growth initiatives within their organisation, but feeling unable to do so.
  • Entrepreneurs that are looking for helpful theories and tools assisting them to develop new value propositions.
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Curriculum For This Course
11 Lectures
01:44:15
+
Framing business competition
11 Lectures 01:44:15


The value proposition (explained)
08:15

Business competition. How does it work?
04:28

Describing Vs. creating a business strategy
09:12


Monitoring the changes in your industry
08:14

Turning changes in new growth initiatives
08:38

The Lean Startup method
16:36

Human centred design - Design Thinking
14:25

Become the strategist - creating sustainable profits
15:59
About the Instructor
Stefano Messori
3.8 Average rating
100 Reviews
1,036 Students
5 Courses
Design Strategist & Corporate Trainer on Strategic Design

Purpose

The Strategic Design Hub is an on-line space enabling conversations on the role of strategic design for business innovation. 

Stefano’s aim is to facilitate a design thinking agenda in organisations pursuing a strategic innovation approach. Stefano collaborates with the management of medium sized and large organisations (on ad hoc projects) but also with start-ups, through online learning and group facilitation sessions.

In addition to promoting and facilitating the adoption of a design agenda within organisations, Stefano encourages managers to challenge their current understanding of their work and the mental models they have created to explain reality.

Stefano’s on-line courses invite participants to take part in a conversation about entrepreneurship and its purpose in society. The courses introduce the concepts of strategic thinking and design thinking.

Designing a learning environment inspiring participants to open up their minds and hearts is Stefano's ultimate goal and desire.