Best Business Start Up Course
4.2 (41 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
273 students enrolled
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Best Business Start Up Course

Steps To Success
4.2 (41 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
273 students enrolled
Created by Jerry Allen
Last updated 6/2015
English
Current price: $10 Original price: $25 Discount: 60% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Get ahead in starting a business
  • Apply the knowledge and skills for commercial gain to either 'kick start' or 'rapidly accelerate' business growth
  • Be clear about who are your target markets and why they buy
  • Identify what benefits you provide to your customers
  • Understand the marketing environment to optimise every opportunity
  • Exploit the power of technology for business growth
  • Develop accurate financial forecasting models
View Curriculum
Requirements
  • A determination to set up or grow your business so a positive 'can do' mindset is essential
  • Possess a business idea which may, or may not, require refinement to get started as a business
  • No essential material required other than a notebook and pencil or a word processor to create your business plan and perhaps a spreadsheet to create your financial projections
Description

The best business start up course. Steps to Success: Everything you need to know for business start up success to start your own business. A concise guide to equip you with the ingredients to start and build your business, beginning with how to refine your business idea (perhaps even the development of a new product or service).

Is this course for me? Definitely, because you either already have a business idea, and keen to get started, or you are already trading and ready for accelerated growth.

The early emphasis on marketing will help you to narrow down who you are selling to and why, what benefits you provide, then how you can enhance your offer to improve sales.

The marketing environment section will provide a selection of frameworks to study the context of your venture.

In the sections on social media marketing and internet marketing, you will discover how to unleash the power of the internet to rapidly expand the scale and nature of your business to exploit every opportunity.

We will deal with financial management, the importance of cash and take a step by step approach to the financial management instruments.

The course is delivered through succinct video lectures mostly around 4 minutes with embedded exercises. For maximum benefit, you are advised to use a notebook or word document.

The content is designed to be accessible, anytime, anyplace, any level. You could progress through the course in a single day, or invest time depending upon your needs.

It is it based upon the latest knowledge I have developed at the University of Greenwich and capitalises on upon my experience of setting up 7 different businesses, coaching hundreds of entrepreneurs and supporting countless small businesses over 25 years.

Who is the target audience?
  • The entrepreneur keen to start a business
  • Early stage entrepreneurs ready to grow their business
  • It is not aimed at large corporates although individuals may find it valuable
  • This course would suit those who wish to be intrapreneurial ie set up new business units with an existing business
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Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 01:04:49
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Giving your business idea clarity and focus
1 Lecture 03:57
  1. The first session focuses on getting your business idea refined.
  2. It will help you to clarify exactly what it is you are offering, to who and why, although we will build upon this throughout the course.
  3. A personal example of a business idea is explained
  4. There is an exercise at the end to help to fine tune your business idea.
Preview 03:57
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A snapshot of marketing essentials
8 Lectures 42:19
  1. An introduction to the 4 Ps of marketing illustrated by personal examples.
  2. Product, Price, Place and Promotion with examples
  3. Suggestions on how to use innovative technologies
  4. The exercise will help you develop your thinking from Lecture 1
Preview 04:14

  1. Expanding upon the initial 4 Ps of traditional product marketing, the next 6 Ps are introduced to develop a picture of service marketing.
  2. Process, Physical Assets, People, Participation, Perception and Personalisation are explained
  3. Now you have a comprehensive picture of all aspects of the marketing mix.
  4. The exercise annotates your marketing essentials.
Preview 04:56

  1. An introduction to the first of two frameworks for understanding the market environment starting with a SWOT analysis.
  2. There are examples to help.
3a - The marketing environment - SWOT analysis
03:27

  1. Developing from the previous session, the second marketing environmental analysis tool is the PEST or PESTL Analysis. It can even be called PESTLE.
  2. Now you have the tools to understand the market environment you are entering.
  3. The exercise will help you to contextualise your marketing environment
3b - The marketing environment - PESTL analysis
06:38

  1. Unleash the power of Facebook, LinkedIn for business benefit
  2. An explanation of the differences of these two powerful marketing channels
  3. How to deploy social media for business success
4a - Social Media Marketing - Facebook & LinkedIn
05:50

  1. Expand your social media toolkit with YouTube, Pinterest and Twitter
  2. This completes your social media arsenal
  3. Now you should know how to make the most of this powerful medium for your business development
  4. The exercise focuses your attention on how you plan to capitalise on social media marketing
4b - Social Media Marketing - YouTube, Pinterest, Twitter & Instagram
07:17

  1. An introduction to the power of harnessing internet marketing
  2. You will understand how to work smarter not harder
  3. Capitalising on Web technologies is the key to business success this section will explain everything you need to know to benefit from new technologies and how to best utilise.
5a - Internet Marketing - Websites, domain names & hosting
04:58

  1. This section stresses the importance of good quality content for internet marketing
  2. It illustrates the importance of key words, alt tags, meta tags, descriptors and search engine optimisation
  3. E-marketing techniques are introduced through blogging and the distribution of newsletters through Mail chimp
  4. Open source software is discussed with Wordpress and Zoho explained.
  5. Paypal, online sales and e-commerce essentials are highlighted
  6. The exercise records the actions you intend to take to exploit internet marketing
5b - Internet Marketing - Web content, tips for success & E-marketing,
04:59
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Managing the money through financial forecasts
2 Lectures 07:33
  1. The importance of cash in a business is discussed with personal examples
  2. Financial forecasting instruments are introduced for effective financial planning
  3. The significance of the cash flow, profit and loss statements and balance sheet are explained
  4. How to construct a cash flow statement, the categories of income and expenditure are all shown
6a - Financial Forecasting - cash flow, profit and loss, balance sheets
04:01

  1. The concept of funding gaps is introduced together details of what to ask for and how long
  2. How to construct a profit and loss forecast for given trading periods
  3. How to create a balance sheet
  4. You now have all the tools of financial planning in your toolkit
  5. The exercise involves you creating a cash flow forecast, profit and loss forecast and balance sheet
6b - Financial Forecasting - Creating forecasts
03:32
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The Business Plan
2 Lectures 09:59
  1. How to create a business plan specifically:
  2. The business plan structure i.e. what you need to include
  3. Details of how to build an executive summary
  4. The first parts of the plan with your product/service and a focus on your target markets
7a - Business Plan - Overview structure, creating an executive summary,
05:35

  1. Detailed analysis of the actual business plan specifically:
  2. What to say about your product/service
  3. How to define your target markets
  4. Show you understand you market environment with the application of the PESTL analysis
  5. Who are your competitors
  6. What must be involved in your marketing plan
  7. The operational resources you will require, as well as something about what you bring to the business
  8. Your financial projections
  9. Funding requirements
  10. Throughout the course you have created the content for your business plan, now you just assimilate it.
7b - Business Plan - bringing it all together
04:24
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Checklist
1 Lecture 01:01
  1. A final checklist to remind you of everything you have learned to deploy to make your business a runaway success
8a - Final checklist of what you have learned
01:01
About the Instructor
Jerry Allen
4.2 Average rating
41 Reviews
273 Students
1 Course
Business Start Up Expert

Based at the University of Greenwich, London, Jerry has 25 years experience starting up new business ventures, supporting hundreds of graduate entrepreneurs, mentoring early stage ventures and encouraging innovation. He is an active researcher, writer and broadcaster passionate about helping people make a success of their business idea. Most of all he is practitioner with a real zest to make things happen.