How to Write a Business Plan... to Win Investment
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How to Write a Business Plan... to Win Investment

Learn how to create business plans that investors can't stop reading!
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
60 students enrolled
Created by Damian Foster
Last updated 6/2017
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to create business plans that investors will be interested in.
  • How to structure your business plan
  • What investors look for in business plans
View Curriculum
  • You should have a good understanding of business.

The 'Business Plans that Win Investment' course is designed to provide you with the necessary skills and knowledge, to create business plans that investors don't want to stop reading... and ultimate show interest in investing in your business.

Ideally you will complete at least one course section per day, meaning you will complete the whole course over the period of 12 days.

The course covers

  1. Introduction to business planning
  2. Planning and preperation
  3. The executive summary
  4. The company overview
  5. Market demand
  6. The competition
  7. Strategy
  8. Resources
  9. Financials and forecasts
  10. Risk and opportunity
  11. Business plan conclusion
  12. What investors look for - Bonus section

The course is ideal for any business professional, entrepreneur, or business student looking to improve their business and business planning skills. 

Who is the target audience?
  • Business owners, entrepreneurs, business students.
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Curriculum For This Course
59 Lectures
Introduction To Business Planning
2 Lectures 13:28

You will learn...

  • The importance of business planning
  • The benefits of having a plan
  • What can go wrong without a plan
  • What makes a good business plan
  • Startups vs established business plans
Preview 07:51

Here we discuss the differences when business planning for startups and established businesses. 

Types Of Business Plans – Startups or Established Businesses
Planning and Preparation
6 Lectures 15:47

Here we discuss what we need to consider when it comes to research.


Here we discuss...

  • The planning team
  • The timetable
  • The tools
  • The contents
  • The appendices
  • The Length
  • The drafting process

Here we discuss what you need to include in your business plan.

Preview 04:26

Here we discuss what are the guidelines for the length of your business plan.

Preview 01:13

Here we discuss the drafting process of your business plan

The Drafting Process

Where you can find information and resources to support your business plan.

Locating Informative Resources
Chapter 1 - Executive Summary
3 Lectures 07:43

Here we discuss...

  • What the executive summary is
  • Why we need an executive summary
Preview 03:02

What should the length of your executive summary.

How Long Should The Executive Summary Be?

What should you include in your executive summary.

What Should We Include In The Executive Summary
Chapter 2 - The Company Overview
6 Lectures 22:26

Here we cover...

  • Why the company overview is required
  • What to put in the company overview section
Introduction To The Company Overview

Opening style to follow.

The Opening

What we cover...

  1. What to include in terms of goals and objectives
  2. Mission statements
Goal & Objectives

What to include in terms of strategy and resources.

Strategy and Resources

What to financials to include in your company overview.


How to cover business mix by segments.

Business Mix By Segment
Chapter 3 - Market Demand
5 Lectures 18:46

Why is the market demand section important?

Why Market Demand Is Important

Calculating market size.

Market Size

Understanding market growth.

Market Growth

How to forecast demand and include it in your plan.

Forecasting Demand

Including demand risks and opportunities in your business plan.

Market Demand Risks And Opportunities
Chapter 4 - Competition
4 Lectures 18:13

Overview of the competition chapter.

The Competition

Understanding competitive intensity.

Competitive Intensity

Evaluating competition in a startup.

Startup Competition

Risks and opportunities associated with the competition.

Competition Risks and Opportunities
Chapter 5 - Strategy
7 Lectures 33:04

Questions you need to answer in the strategy chapter.

Preview 03:02

Understanding and including competitive position and SWOT analysis.

Competitive Position

Types of business strategies

Types Of Strategy

How to boost your strategic position.

Boosting Your Strategic Position (Portfolio Analysis)

Differences when considering strategy from a startups perspective.

Strategy In A Startup

Including strategic risks and opportunities. 

Strategic Risks And Opportunities

Understanding your exit strategy.

Exit Strategy
Chapter 6 - Resources
6 Lectures 23:22

An introduction to the resources chapter.

Preview 01:39

Covering management in a startup situation.

Management In A Startup

Covering management in an established business.

Marketing Resources In Established Businesses

Covering marketing resources in a startup.

Marketing Resources In A Startup

Including operational and capital expenditure.

Operational & Capital Expenditure

Including resource risks and opportunities.

Resource risks and opportunities
Chapter 7 - Financials and Forecasts
9 Lectures 36:26

What to include in terms of historical financial information. 

Historical Financials

Creating a market driven sales forecast. 

Market Driven Sales Forecasts

Developing competition driven margin forecasts.

Competition Driven Margin Forecasts

Funding your plan.

Funding Your Plan

The P&L.

Full Financial Forecasts – The P&L

The cash flow statement.

Full Financial Forecasts – Cash Flow Statement

The balance sheet.

Full Financial Forecasts – The Balance Sheet

Considering financials when in a startup situation.

Financials In A Startup

Including financial risks and opportunities.

Financial Risks And Opportunities
Chapter 8 - Risk & Opportunity
4 Lectures 13:50

An introduction to the risk and opportunity chapter of your business plan.

Preview 02:31

What the risk/opportunity matrix tells you... and investors.

The Risk/Opportunity Matrix

How bankers and investors see things differently.

Bankers And Investors See Things Differently

Sensitivity testing.

Sensitivity Testing
2 More Sections
About the Instructor
Damian Foster
4.0 Average rating
79 Reviews
808 Students
2 Courses
Experienced Business Builder

Damian Foster is a highly skilled business leader with vast experience managing large companies within the Advertising, recruitment, online, contact centre and sales environment. Past company management experience includes building companies through aggressive expansion, strategic planning and implementation, product development (and bringing to market), management and overall responsibility for company P&L, increasing overall profitability and fuelling dramatic revenue increases.

Damian's experiences ranges from new business start ups to well established companies.

A Motivational leader with proven success who successfully builds and retains strong teams with the ability to adapt and deliver against fresh challenges.