Business Plan Playbook: How To Make A Winning Business Plan
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Business Plan Playbook: How To Make A Winning Business Plan

Learn how to craft a masterful business plan for a successful business.
4.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
742 students enrolled
Last updated 7/2017
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Current price: $10 Original price: $195 Discount: 95% off
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  • 2.5 hours on-demand video
  • 4 Articles
  • 28 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
What Will I Learn?
  • How to start and develop a winning business plan
  • How to benefit from a business plan
  • The basics of creating a sustainable business model
  • Insight into market analysis and market research
  • How to prepare financials and sales forecasts
  • How to structure your business plan to get buy in from investors, lenders and partners
View Curriculum
  • A desire to be a successful business owner
  • Enough time to answer questions about your business or business idea
  • Access to research resources (Internet or library or industry material)

Get the fundamentals of putting together a successful business plan for whatever goals you have.

Grow your business strategy and increase odds to get the next investment, partnership or financing with this expert guide to business plans.

Starting your own business can be one of the greatest experiences, but that will come at a cost and being prepared is the best way to make it past the first few months. Business is full of unknown variables and unexpected surprises. Most people wish they had some way to know what would happen.

That's where a quality and well crafted business plan comes in. With proper direction and understanding, putting together your business plan will prepare you to face most of the challenges business has to offer as well as amplifying your strengths. 

What you get with this course:

  • Step by step explaining all the sections of a complete business plan
  • A strategy session on using business plans and making them effective in your business
  • Free resources and templates for your business plan, including financial and budget worksheets
  • Almost 2 hours of video content going through each course area in detail

I am Brandon Aaron Gibbs, your one stop shop for business strategy and development. Let me be your instructor for this beginner to intermediate level course on business plans. Having done business in New York and London to name a few places, I have decades of experience as a successful entrepreneur including being Co-founder of Marketing Consultancy Branding Tools, and founder of Business Development Agency SBDxyz/StudioBassD.  I have over a decade of expert experience consulting business owners through business plans, business models, marketing and Branding.

A plan is required for many entrepreneurs planning to go to investors, financing organizations and partners, even crowdfunding with their venture. Being prepared, whether you are self funding or asking for a multiple figure investment, will make a difference between a winner and a disappointing 'no' 

if you want your business to have an expert advantage in achieving your strategic goals with a one of a kind business plan, through one-on-one understanding and direction, then this course is for you and I look forward to helping you make that winning business plan!

Who is the target audience?
  • Entrepreneurs
  • Small business owners
  • People who want to start a business
Students Who Viewed This Course Also Viewed
Curriculum For This Course
66 Lectures
Course Introduction
1 Lecture 01:36
7 Lectures 07:19

Getting Started Making A Winning Business Plan

Course Structure And End Goals

Business Plan Basics
10 Lectures 21:00
Introduction - Business Basics

How To Start A Business

How To End A Business

A Few Basic Definitions

Some Important Questions

Who Needs A Business Plan?

Building A Sustainable Business

Business Structures

End Goals For Business Plans

A few things good to remember about business plans

Business Plan Basics Quiz
5 questions

Attached are individual PDFs for diagrams, lists not included in the section and points to remember.

Conclusion - Business Basics
Figuring Out Your Business
16 Lectures 38:55

Understanding Your Business

Steps To A Great Business Plan

The Importance of Critical Understanding

Quality Research and Observation

Controlled Results Oriented Research

Part I: Business Plan Interview - Value and Customers

Part II: Team

Part III: Financials

Part IV: Competitors

Part V: Strategy

Improving Critical Development

Developing Expert Research Skills

Six Most Important Questions About Your Business

Filing In Your Business

Conclusion - Figuring Out Your Business
Understanding The Business Plan
23 Lectures 01:10:14

I've made a PDF Foundations of the Modern Business Plan as the course was getting a bit long. let me know if you think it should be in the course = 20 minutes.

Why You Need A Business Plan

Comic - Strategic Plans

Types of Plans

When To Use A Business Plan

Who Your Business Plan Is For

Reading Reference Business Plans

Parts of the General Plan

1.0 The Executive Summary I

1.0B Executive Summary Part II

2.0 Company Info

Basic Financials

The Business Plan practically

Business Plan Applications
3 questions

4.0 Market Analysis

5.0 Strategy and Implementation

6.0 Management

7.0 Financial Plan

Sales Forecasts

Example Business Plan Summaries

How The Parts Fit

A business plan forces a business to find good resources in order to be taken seriously. This assignment will have you do research with a written resource to read and compare. You will assess and learn about the executive summary, keystone of the business plan.
Case Study Assignment - Developing A Compelling Executive Summary
4 questions

Conclusion - The Business Plan

Example Business Plans
9 Lectures 12:56
As you've just gone through the most key questions to understanding your business, you should be able to write about a business from what you know or will know as you develop your plan.
Business Interview Short Description
3 questions

Finishing The Business Plan Playbook

Important Things To Remember

How To Stay Inspired

A Little About The Complete Competition Game Plan

A Little About The Disruptors Handbook


More Resources

Links To Free Resources
About the Instructor
Branding Tools
4.2 Average rating
35 Reviews
895 Students
3 Courses
Innovative eLearning Consultant & Video Marketing Agency

People invest in brands with great content, why not be their next investment?

Branding Tools helps individuals and companies aiming to expand their brand influence through business development, video marketing, content marketing, content  creation and brand development. Our clients and partners enjoy  the opportunity to expand their brand to customers and audiences in new, innovative and competitively profitable ways.

Branding Tools was started by two education and media entrepreneurs Charles Henson and Brandon Gibbs aimed at sharing great content with the audiences that matter most.  Since then we have worked with various content creators, experts, leaders and innovators in developing and packaging content to share with audiences, students and general following.

On Udemy, we work with instructors aiming to create better more fruitful content, with innovative branding and marketing solutions.

Our Mission: Creating Smart Content For Smart People

Brandon Aaron
4.7 Average rating
2 Reviews
742 Students
1 Course
Innovation Entrepreneur, Brand Consultant

As speaker, writer, founder of StudioBassD and SBDXYZ and co-founder of Branding Tools my career mission is to help entrepreneurs, small business owners and non-profits achieve their dreams.

I started my first business at age 12, and have since started enterprises working with leading entrepreneurs, best-selling authors and business leaders around the globe.

I completed my entrepreneurial training at the Nashville Entrepreneur Center after a Masters Degree in London, and a Bachelor’s Degree in New York in the Arts and Media Production.

I have spoken at entrepreneurial and business conferences, media events, network groups and have gone from consulting a diversity of clients to professing the secrets of business, branding and design to listeners at all levels.

I’ve helped entrepreneurs of all shapes and sizes, with business principles, development and innovation. I’ll help you win, if you give me a try.