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Business Model Canvas: Turn Ideas into Successful Startups

Confidently move your idea and innovation from concept to a successful start-up by learning the Business Model Canvas
3.8 (4 ratings)
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990 students enrolled
Created by Omar Alcock
Last updated 3/2016
$15 $30 50% off
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 6 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Having a Passionate Idea is a Good Start, But Turning that Passion into a Successful Business Venture is Where the Fun Really Begins

- Do you want to build a successful start-up business?

- Are you wondering how the other entrepreneurs did it?

- Have an idea, innovation or just a passion for a particular business concept?

- Are you struggling to move to the next level with your business plan?

- Need a business modeling tool to boost your potential or chances of becoming more organized, strategic and profitable?

Did you answer yes to any of the above? Then this is certainly the course for you and you probably don't have to read any further but instead only need to enroll now!

I've heard and known many entrepreneurs who wished they had all the necessary resources and know-how to take their idea to the next level, but for some reason or the other they didn't. Becoming an entrepreneur or creating a successful start-up isn't the dramatic stressful process some deem it to be. In fact, in many countries small and medium sized businesses stimulate economic activity by providing jobs, wages, local production and revenues to owners. In order to accomplish this, there involves a process that requires having access to the right tools along with being dedicated and committed.

This business modelling course will provide several lectures that will guide an aspiring entrepreneur through the steps to completing a business model canvas. The canvas represents one of the first and most important steps in developing your ideas. By utilizing this tool you would have greatly increased your chance for successfully creating a start-up from its initial idea stage. The course is designed with you in mind and really examines all the necessary faucets for you to be able to successfully complete a business model canvas for your new idea or for improving an exiting process or business model.

This "Bringing your Ideas to Life" course is packed with over 20 lectures and a number of practical exercises to stimulate you during the learning process. The lectures are also complemented with other videos, links and notes to ensure that each student gets the most out of the experience. You can go at your own pace to maximize the learning experience and absolutely anyone who is interesting in business modelling, planning and proposal writing can participate in this course. It provides important elements related to...

  • the importance of completing a canvas for your business idea
  • what exactly is the business model canvas
  • how to complete the building blocks of the canvas to expound on ideas or improve the chances of successfully preparing a plan
  • canvas examples for well-known businesses such as VISA and Foursquare and also links to other canvases

These lecture series are one of a kind. There are no other courses so specific in this important topic.

Take this ultimate Business Model Canvas Course now and learn how you can transform your ideas into a successful money making opportunity.

Who is the target audience?
  • This course is meant for entrepreneurs, business consultants, philanthropists and persons considering developing a "start-up"
  • It is also for anyone interested to learn more about some of the first steps involved in planning for your business
  • It is for students looking for a refresher in the topic business modelling with focus on completing the business model canvas
  • Students do not need any prior knowledge in business modelling
  • This course will assist students to focus on the important areas when they are brainstorming for business ideas, developing on innovative pursuits, looking to improve an existing business process or designing business concepts
  • Anyone with an idea or innovation they want to set in motion to a profitable business
  • Persons curious in understanding how successful firms are strucutred or think, examples include foursquare and VISA (copyrighted trademarks)
Students Who Viewed This Course Also Viewed
What Will I Learn?
Identify the importance of using the business model canvas for their start-up or new business
Understand all the building blocks that make up the canvas
Complete a business model canvas for a real potential money making entrepreneurial idea
Develop what person could describe as a one (1) page business plan
Become aware of different resources available to help develop, improve and enhance your business model
Spot the important areas required to make your business a success
Be better prepared to finalizing a business plan or proposal
Discover something new and gain new knowledge
View Curriculum
  • Come prepared with an idea or innovation
  • Be prepared to learn more about how to develop or understand your idea
  • Have pen and paper handy for taking notes and for completing engaging exercises
  • You should come prepared to participate
  • You need to have Acrobat Reader installed or another software capable of reading PDF files
  • You need to have software installed to be able to read Word documents.
Curriculum For This Course
Expand All 35 Lectures Collapse All 35 Lectures 02:23:43
The Introductory Elements of the Course
4 Lectures 13:51
Don't mind the Jamaican ascent... hopefully it will grow on you positively :-)
Preview 02:36

This lecture basically highlights my expectations for students during the course. Hopefully both your expectations and mine will be met.


Preview 03:54

The course structure is simple and demonstrates how the course pans out over more than 2 hours and 30 pieces of lectures. It explains how the program goes through the lectures section by section:

  • Introduction
  • Overview of the Business Model Canvas
  • Understanding the Building Blocks (includes self learn exercises)
  • Conclusion and Summary
  • Recommended Next Steps
  • What else can students look forward to...
About the Course Structure

Learn what the course's primary learning objectives are and what the goals are for students looking to complete the course.

Course Objectives and Goals
Business Model Canvas (BMC) Overview
6 Lectures 25:34

Understand the intricacies of a business model and how exactly the canvas functions.

Preview 06:58

This 3 minutes plus video will explain the Importance of Completing a Canvas for your Start-up Business.

  • Put your ideas on paper
  • A guide to improving your process or for developing one
  • Strategic thinking
  • Discover something
Why Should your Start-up Consider the Canvas as an Important Step?

This lecture will expose students to some of the different types of business models that exists.

  • Modified Business Model Canvas
  • Partnership Canvas
  • Revenue Generation Model
  • Sales Funnel
  • Lean Canvas
Examples of the Business Model Canvases part 1

This lecture will expose students to some of the different types of business models that exists.

  • Modified Business Model Canvas
  • Partnership Canvas
  • Revenue Generation Model
  • Sales Funnel
  • Lean Canvas
Examples of the Business Model Canvases part 2

This lecture will expose students to some of the different types of business models that exists.

  • Modified Business Model Canvas
  • Partnership Canvas
  • Revenue Generation Model
  • Sales Funnel
  • Lean Canvas
Examples of the Business Model Canvases part 3

This lecture describes briefly the Business Model Canvas discussed for the remainder of the program. It is similar to the basic canvas outlined in Alex Osterwelder's book. The basic canvas is explained here.

My Favourite Canvas
Understanding the BMC Building Blocks
16 Lectures 52:17

Simple starter instructions are provided along with blank canvases for downloading.

Do this before you start the remaining lecture series part1
1 page

This lectures has instructions to follow before the remaining lectures are started. It gives background material for my idea which I will develop a canvas around. You are encouraged to do research for your idea/innovation/concept as well.

Do this before you start the remaining lecture series part2
1 page

What will create value for your business? Understand more about this block in part 1 and 2 of the lecture on value proposition.

Building Block #1 - Value Proposition part1

Have a business idea? Well let's get started with your canvas, it'll be easy... Based on the explanations given for value proposition, do a brainstorming session for your own business and jot down what problem(s) you intend to solve and what are the needs you will satisfy for your company's customers? Follow the simple example provided for guidance. For this Block we will need to answer important questions like.... –Will this idea provide unique benefits to customers? What value do we deliver to the customer? –Is there really a problem worth solving? –Which one of our customer’s problems are we helping to solve? –Why aren’t alternative products enough to solve the problem? –Is there a need for it? –What bundles of products and services are we offering to each Customer Segment? –Are there alternative products out there? –Which customer needs are we satisfying? We must keep in mind factors such as –The target customers –Your company offerings –Advantages over existing products –Compelling benefits of your product
Preview 06:26

Here we must ask ourselves these questions... –Who you serve? –For whom are we creating value? –Who are our most important customers?
Building Block #2 - Customer Segments

Additional Information to Understanding Customer Segments part1

To complete the channels building block, the owner of what we call the business to be must consider... –Through which Channels do our Customer Segments want to be reached? –How are we reaching them now? –How are our Channels integrated? –Which ones work best? –Which ones are most cost-efficient? –How are we integrating them with customer routines?
Building Block #3 - Channels

Additional Information to Understanding Distribution Channels part1

So this blocks seek to answer key questions like... –What type of relationship does each of our Customer Segments expect us to establish and maintain with them? –Which ones have we established? –How are they integrated with the rest of our business model? –How costly are they? –What are the customer preferences (likes and dislikes)?
Building Block #4 - Customer Relationships

The pertinent questions we consider to complete this block... –For what value are our customers really willing to pay? (varies based on customer likes and dislikes) –For what do they currently pay? –How are they currently paying? –How would they prefer to pay? –How much does each Revenue Stream contribute to overall revenues?
Building Block #5 - Revenue Streams

Important questions for key partners...

–Who are our Key Partners?

–Who are our key suppliers?

–Which Key Resources are we acquiring from partners?

–Which Key Activities do partners perform?

Building Block #6 - Key Partners part 1

Important questions for key partners...

–Who are our Key Partners?

–Who are our key suppliers?

–Which Key Resources are we acquiring from partners?

–Which Key Activities do partners perform?

Building Block #6 - Key Partners part 2

Key questions to consider include... –What Key Resources do our Value Propositions require? –Our Distribution Channels? Customer Relationships? –Revenue Streams?
Building Block #7 - Key Resources

Key questions to consider include: –What Key Activities do our Value Propositions require? –Our Distribution Channels? –Customer Relationships? –Revenue streams?
Building Block #8 - Key Activities

additional notes

Marketing your idea, business, innovation as a key activity

Questions we must confront and ask yourselves... –What are the most important costs inherent in our business model? –Which Key Resources are most expensive? –Which Key Activities are most expensive?
Building Block #9 - Cost Structure
Conclusion - Summary of the Business Model Canvas Development
2 Lectures 03:05

Over the course of the previous section a canvas for my business was slowly developed. It now revealed in this download section.

Completed Business Model Canvas for my idea
1 page

All the building blocks are linked in one way or another. This particular lecture wraps-up the program by demonstrated the relationship between the blocks.

Final thoughts on this Approach for your Business - Building Block Linkages
Samples: Working Examples of Model Canvases Implemented Today
5 Lectures 41:46

Example of a business model canvas for a sales outlet.

Sample Example #1 - Sales Outlet

Can you describe the value proposition for this outlet based on the canvas notes?

Sales Outlet Example Exercise

Example of a business model canvas for a software company.

Sample Example #2 - Mobile App

A new and ingenious method for utilizing the canvas. This is an example of a business model canvas for a researcher's professional biography.

Sample Example #3 - Professional Biography

How would an organization in the financial sector use the canvas?

Sample Example #4 - Financial Services Sector
Upcoming Lectures in the Series
1 Lecture 00:18

Some thoughts of courses I am considering to do in the future.

Some Upcoming Business Related Lectures that could be Coming Soon
Important and Additional Materials
1 Lecture 03:50
added material 101
About the Instructor
3.8 Average rating
4 Reviews
990 Students
1 Course
Business Consultant, Researcher, Economist & Market Analyst

I particularly enjoy areas related to economics, statistics, forecasting, research methodologies, market analysis, strategic planning, computer technology and general business consultancy. I love being engaged in almost anything entrepreneurial particularly in small business development activities. Over my career, I have been involved in organizing and hosting several workshops and seminars.

Are you stuck in a phase where you cannot move from the idea or innovation?

Looking for a comprehensive but simple tool to organize your business model?

Looking to develop something concise and focused for your business model which would eventual lead to a well thought out plan?

Then you should buy my courses!

Personal Objectives

To provide sound analysis, advice and strategic plans as a Senior Researcher, Economist, Analyst and/or Business Consultant that will build and/or maintain value, positively influence decision makers and ensure the achievement of quality results.

My Core Competencies

  • Strategic Planning
  • Technical Reports & Studies
  • Economic and Commodity Market Analysis
  • Statistical Analysis
  • Business Consulting
  • Utilization of Productivity Suites (MS Word, Excel, PowerPoint & Publisher)
  • Project Proposal Development
  • Sustainable Indicators Development


My professional experiences span over twelve years in the financial sector, public sector and educational institutions combined. In the financial sector, I was involved in both commercial banking and investment services for prominent companies. In the public sector, I serve as the Economist at a Government entity which directs policies, regulations and legislation. I am also intimately involved in a number of commitments to progress projects and programs. I participate, to varying degrees (facilitator, adviser, board member), in the implementation of several projects and programs which receive funding from multinational organizations. These often include visiting organizations across the globe to participate as a country representative to make presentations, give advise and participate in technical committees and task-forces. Besides these activities, I work closely with individual businesses and small venture start-ups in the Caribbean, United States, India and the United Kingdom that seek to improve their processes.


I have pursued studies in business (entrepreneurship, new company development, etc.), research, economics, computer technology along with courses geared towards management and corporate and strategic and planning. Fairly rounded I think.

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