Business Model Canvas: Turn Ideas into Successful Startups

Confidently move your idea and innovation from concept to a successful start-up by learning the Business Model Canvas
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  • Lectures 35
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 11/2014 English

Course Description

Having a Passionate Idea is a Good Start, But Turning that Passion into a Successful Business Venture is Where the Fun Really Begins

- Do you want to build a successful start-up business?

- Are you wondering how the other entrepreneurs did it?

- Have an idea, innovation or just a passion for a particular business concept?

- Are you struggling to move to the next level with your business plan?

- Need a business modeling tool to boost your potential or chances of becoming more organized, strategic and profitable?

Did you answer yes to any of the above? Then this is certainly the course for you and you probably don't have to read any further but instead only need to enroll now!

I've heard and known many entrepreneurs who wished they had all the necessary resources and know-how to take their idea to the next level, but for some reason or the other they didn't. Becoming an entrepreneur or creating a successful start-up isn't the dramatic stressful process some deem it to be. In fact, in many countries small and medium sized businesses stimulate economic activity by providing jobs, wages, local production and revenues to owners. In order to accomplish this, there involves a process that requires having access to the right tools along with being dedicated and committed.

This business modelling course will provide several lectures that will guide an aspiring entrepreneur through the steps to completing a business model canvas. The canvas represents one of the first and most important steps in developing your ideas. By utilizing this tool you would have greatly increased your chance for successfully creating a start-up from its initial idea stage. The course is designed with you in mind and really examines all the necessary faucets for you to be able to successfully complete a business model canvas for your new idea or for improving an exiting process or business model.

This "Bringing your Ideas to Life" course is packed with over 20 lectures and a number of practical exercises to stimulate you during the learning process. The lectures are also complemented with other videos, links and notes to ensure that each student gets the most out of the experience. You can go at your own pace to maximize the learning experience and absolutely anyone who is interesting in business modelling, planning and proposal writing can participate in this course. It provides important elements related to...

  • the importance of completing a canvas for your business idea
  • what exactly is the business model canvas
  • how to complete the building blocks of the canvas to expound on ideas or improve the chances of successfully preparing a plan
  • canvas examples for well-known businesses such as VISA and Foursquare and also links to other canvases

These lecture series are one of a kind. There are no other courses so specific in this important topic.

Take this ultimate Business Model Canvas Course now and learn how you can transform your ideas into a successful money making opportunity.

What are the requirements?

  • Come prepared with an idea or innovation
  • Be prepared to learn more about how to develop or understand your idea
  • Have pen and paper handy for taking notes and for completing engaging exercises
  • You should come prepared to participate
  • You need to have Acrobat Reader installed or another software capable of reading PDF files
  • You need to have software installed to be able to read Word documents.

What am I going to get from this course?

  • Identify the importance of using the business model canvas for their start-up or new business
  • Understand all the building blocks that make up the canvas
  • Complete a business model canvas for a real potential money making entrepreneurial idea
  • Develop what person could describe as a one (1) page business plan
  • Become aware of different resources available to help develop, improve and enhance your business model
  • Spot the important areas required to make your business a success
  • Be better prepared to finalizing a business plan or proposal
  • Discover something new and gain new knowledge

Who is the target audience?

  • This course is meant for entrepreneurs, business consultants, philanthropists and persons considering developing a "start-up"
  • It is also for anyone interested to learn more about some of the first steps involved in planning for your business
  • It is for students looking for a refresher in the topic business modelling with focus on completing the business model canvas
  • Students do not need any prior knowledge in business modelling
  • This course will assist students to focus on the important areas when they are brainstorming for business ideas, developing on innovative pursuits, looking to improve an existing business process or designing business concepts
  • Anyone with an idea or innovation they want to set in motion to a profitable business
  • Persons curious in understanding how successful firms are strucutred or think, examples include foursquare and VISA (copyrighted trademarks)

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The Introductory Elements of the Course
Don't mind the Jamaican ascent... hopefully it will grow on you positively :-)

This lecture basically highlights my expectations for students during the course. Hopefully both your expectations and mine will be met.



The course structure is simple and demonstrates how the course pans out over more than 2 hours and 30 pieces of lectures. It explains how the program goes through the lectures section by section:

  • Introduction
  • Overview of the Business Model Canvas
  • Understanding the Building Blocks (includes self learn exercises)
  • Conclusion and Summary
  • Recommended Next Steps
  • What else can students look forward to...

Learn what the course's primary learning objectives are and what the goals are for students looking to complete the course.

Section 2: Business Model Canvas (BMC) Overview

Understand the intricacies of a business model and how exactly the canvas functions.


This 3 minutes plus video will explain the Importance of Completing a Canvas for your Start-up Business.

  • Put your ideas on paper
  • A guide to improving your process or for developing one
  • Strategic thinking
  • Discover something

This lecture will expose students to some of the different types of business models that exists.

  • Modified Business Model Canvas
  • Partnership Canvas
  • Revenue Generation Model
  • Sales Funnel
  • Lean Canvas

This lecture will expose students to some of the different types of business models that exists.

  • Modified Business Model Canvas
  • Partnership Canvas
  • Revenue Generation Model
  • Sales Funnel
  • Lean Canvas

This lecture will expose students to some of the different types of business models that exists.

  • Modified Business Model Canvas
  • Partnership Canvas
  • Revenue Generation Model
  • Sales Funnel
  • Lean Canvas

This lecture describes briefly the Business Model Canvas discussed for the remainder of the program. It is similar to the basic canvas outlined in Alex Osterwelder's book. The basic canvas is explained here.

Section 3: Understanding the BMC Building Blocks
1 page

Simple starter instructions are provided along with blank canvases for downloading.

1 page

This lectures has instructions to follow before the remaining lectures are started. It gives background material for my idea which I will develop a canvas around. You are encouraged to do research for your idea/innovation/concept as well.


What will create value for your business? Understand more about this block in part 1 and 2 of the lecture on value proposition.

Have a business idea? Well let's get started with your canvas, it'll be easy... Based on the explanations given for value proposition, do a brainstorming session for your own business and jot down what problem(s) you intend to solve and what are the needs you will satisfy for your company's customers? Follow the simple example provided for guidance. For this Block we will need to answer important questions like.... –Will this idea provide unique benefits to customers? What value do we deliver to the customer? –Is there really a problem worth solving? –Which one of our customer’s problems are we helping to solve? –Why aren’t alternative products enough to solve the problem? –Is there a need for it? –What bundles of products and services are we offering to each Customer Segment? –Are there alternative products out there? –Which customer needs are we satisfying? We must keep in mind factors such as –The target customers –Your company offerings –Advantages over existing products –Compelling benefits of your product
Here we must ask ourselves these questions... –Who you serve? –For whom are we creating value? –Who are our most important customers?
Additional Information to Understanding Customer Segments part1
To complete the channels building block, the owner of what we call the business to be must consider... –Through which Channels do our Customer Segments want to be reached? –How are we reaching them now? –How are our Channels integrated? –Which ones work best? –Which ones are most cost-efficient? –How are we integrating them with customer routines?
Additional Information to Understanding Distribution Channels part1
So this blocks seek to answer key questions like... –What type of relationship does each of our Customer Segments expect us to establish and maintain with them? –Which ones have we established? –How are they integrated with the rest of our business model? –How costly are they? –What are the customer preferences (likes and dislikes)?
The pertinent questions we consider to complete this block... –For what value are our customers really willing to pay? (varies based on customer likes and dislikes) –For what do they currently pay? –How are they currently paying? –How would they prefer to pay? –How much does each Revenue Stream contribute to overall revenues?

Important questions for key partners...

–Who are our Key Partners?

–Who are our key suppliers?

–Which Key Resources are we acquiring from partners?

–Which Key Activities do partners perform?


Important questions for key partners...

–Who are our Key Partners?

–Who are our key suppliers?

–Which Key Resources are we acquiring from partners?

–Which Key Activities do partners perform?

Key questions to consider include... –What Key Resources do our Value Propositions require? –Our Distribution Channels? Customer Relationships? –Revenue Streams?
Key questions to consider include: –What Key Activities do our Value Propositions require? –Our Distribution Channels? –Customer Relationships? –Revenue streams?

additional notes

Questions we must confront and ask yourselves... –What are the most important costs inherent in our business model? –Which Key Resources are most expensive? –Which Key Activities are most expensive?
Section 4: Conclusion - Summary of the Business Model Canvas Development
1 page

Over the course of the previous section a canvas for my business was slowly developed. It now revealed in this download section.


All the building blocks are linked in one way or another. This particular lecture wraps-up the program by demonstrated the relationship between the blocks.

Section 5: Samples: Working Examples of Model Canvases Implemented Today

Example of a business model canvas for a sales outlet.


Can you describe the value proposition for this outlet based on the canvas notes?


Example of a business model canvas for a software company.


A new and ingenious method for utilizing the canvas. This is an example of a business model canvas for a researcher's professional biography.


How would an organization in the financial sector use the canvas?

Section 6: Upcoming Lectures in the Series

Some thoughts of courses I am considering to do in the future.

Section 7: Important and Additional Materials
added material 101

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Instructor Biography

Omar Alcock, Business Consultant, Researcher, Economist & Market Analyst

I particularly enjoy areas related to economics, statistics, forecasting, research methodologies, market analysis, strategic planning, computer technology and general business consultancy. I love being engaged in almost anything entrepreneurial particularly in small business development activities. Over my career, I have been involved in organizing and hosting several workshops and seminars.

Are you stuck in a phase where you cannot move from the idea or innovation?

Looking for a comprehensive but simple tool to organize your business model?

Looking to develop something concise and focused for your business model which would eventual lead to a well thought out plan?

Then you should buy my courses!

Personal Objectives

To provide sound analysis, advice and strategic plans as a Senior Researcher, Economist, Analyst and/or Business Consultant that will build and/or maintain value, positively influence decision makers and ensure the achievement of quality results.

My Core Competencies

  • Strategic Planning
  • Technical Reports & Studies
  • Economic and Commodity Market Analysis
  • Statistical Analysis
  • Business Consulting
  • Utilization of Productivity Suites (MS Word, Excel, PowerPoint & Publisher)
  • Project Proposal Development
  • Sustainable Indicators Development


My professional experiences span over twelve years in the financial sector, public sector and educational institutions combined. In the financial sector, I was involved in both commercial banking and investment services for prominent companies. In the public sector, I serve as the Economist at a Government entity which directs policies, regulations and legislation. I am also intimately involved in a number of commitments to progress projects and programs. I participate, to varying degrees (facilitator, adviser, board member), in the implementation of several projects and programs which receive funding from multinational organizations. These often include visiting organizations across the globe to participate as a country representative to make presentations, give advise and participate in technical committees and task-forces. Besides these activities, I work closely with individual businesses and small venture start-ups in the Caribbean, United States, India and the United Kingdom that seek to improve their processes.


I have pursued studies in business (entrepreneurship, new company development, etc.), research, economics, computer technology along with courses geared towards management and corporate and strategic and planning. Fairly rounded I think.

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