Business Plan Breakthroughs - 9 Critical Business Segments
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Business Plan Breakthroughs - 9 Critical Business Segments

The Anatomy of a Modern Business That Gets Results - Think Outside the Box and Completely Transform Your Business
4.8 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
541 students enrolled
Last updated 9/2015
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Current price: $12 Original price: $50 Discount: 75% off
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  • 2.5 hours on-demand video
  • 1 Article
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • develop a detailed and actionable blueprint of a business model
  • have a clear understanding of who your target market is and how to deliver value to those customers
  • approach lenders, venture capitalists and investors with an easy to understand business model
  • analyze your business from a different angle and try to apply business models and concepts used by some of the world's greatest organizations
View Curriculum
  • the basics of entrepreneurship and components of a business
  • the desire to think critically and apply outside-the-box ideas and concepts to their business ideas

If I could show you a way to completely innovate and re-think your existing business … a model to completely re-invent your startup, existing business or enterprise, would you be interested?

Introducing the ground-breaking work of dozens of visionaries, and game changers that set out to defy outdated business models and design tomorrow's enterprises.

Literally millions of people use the unique and very inventive Business Model Canvas around the world to gain clarity and insight into their business models. It is a simple, yet amazingly powerful tool when used and applied properly your business or organization. It will allow you to strategize and look at your business or startup from different perspective.

Customer Segments & Value Proposition – Figure out who your target customers are. What problems you intend to solve for them and what needs to satisfy. How to think outside-the-box.

Customer Relationships & Channels – Come up with inventive ways to deliver your products and services and the type of relationships you need to carry have with your customers. Can you change the way your industry does things for the better?

Key Resources & Activities – Determine what you need to do and how you need to do it to deliver what you promise to your customers. Or how about determining an entire new customer or market to serve by analyzing what you already have and do best?

Key Partners – Build a support system of partners, vendors and other enterprises.

Rethink Revenue Streams & Costs – Come up with different ways of generating revenues that you may have never considered. Streamline operations to save costs.

To help you tackle the Business Model Canvas head on, the course provides insight into 5 useful business models that you can use as a template to build your own enterprise. Imagine if you could be a fly on the wall in the boardroom of some of the biggest and most successful companies in the world (Google, Gillette, HP, and more) to see how their innovative business models fit nicely onto a one page canvas.

This course provides must-have knowledge for anybody who is an entrepreneur or existing business owner or anyone considering starting a business. The end game is a new model and paradigm for your business. Why not transform and disrupt your industry … simply by applying critical thinking the business model canvas forces you to do.

Who is the target audience?
  • startup entrepreneurs or business owners who are thinking of writing a business plan
  • student who wish to start a small business and avoid the mistakes of old and outdated business models
  • business owners who are looking to refresh their business and find new ways of doing things
  • entrepreneurs who want to "disrupt" their industry and build new business models and ventures
  • you should NOT take this course if you are looking to prepare a traditional business plan
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Curriculum For This Course
36 Lectures
Introduction & Course Outline
4 Lectures 12:14

Thank you for signing up to take the Business Model Blueprint. A brief synopsis of the business model canvas and a little bit about me, the instructor Ian DiNovo.

Preview 03:07

Have you written a business plan or are you thinking of spending time and energy on writing one? Or worse yet, have you paid a professional business plan writer to create one for you. Unfortunately, I have to tell you that business plans are now obsolete.

The business model canvas addresses all of the short-falls of traditional business plans. investors and bankers no longer spend time reading them from cover to cover. That being the case, why even bother writing one?

Preview 04:03

How exciting and useful can the business model canvas get? This is a brief story of a consulting client of mine and how a 30 minute request for time turned into a 6 hour idea marathon.

Preview 02:31

The business model canvas as created by Alex Osterwalder and other ground-breaking and innovative leaders.

Preview 02:33
The Business Model Canvas' 9 Segments
7 Lectures 24:31

This lecture breaks down the nine building blocks necessary to building your business model. We look at the customer portion and the enterprise portion of the business model canvas and how it all comes together.

The nine segments of the business model canvas

There is nothing complicated about the business model canvas. This lecture shows you how to break it down into its most basic level. Once you complete this lecture, you'll have a firm understanding of the canvas and the questions each segment is meant to answer.

The basics of the canvas and the rudimentary questions you need to ask

Use this cheat sheet to help you build your business model. Each section builds and develops a crucial area of your business. Keep this cheat sheet handy when you are brainstorming and coming up with ideas.

Business Model Canvas cheat sheet
1 page

Let's look at a simple example of Kelly's lemonade stand and how she used the business model canvas to create her niche business. Once you complete this lecture you should have a good grasp on how the elements and blocks in the canvas work together.

Example of a simple lemonade stand business

Here is a PDF of Kelly's lemonade stand. Use this is a basic example of how to prepare your own business model canvas.

Download: Kelly's Lemonade stand canvas
1 page

See how you can analyze Apple's iTunes business model on a one page canvas.

Apple's iTunes canvas - How to reinvent an entire industry on 1 page

The business model canvas can also be used to break down and analyze a complex business model such as Apple's iPod and iTunes ecosystem.

Download: Apple's iTunes Business Model Canvas
1 page
Customer & Market Division
5 Lectures 32:29

Customer segments are important in your business model. You can target the mass market or a niche customer. You can also have more than one customer segment as we'll discover in an upcoming module

Customer Segments - Who are your ideal customers?

Perhaps the most important segment in the Business Model canvas. This is what the business or enterprise is structured to deliver. What it stands for. If your value proposition is not in line with your customers' needs, then your business will be short lived.

Value Proposition - What you can do differently: Create value for your market

Once you've determined your ideal customer and how you are going to give them the value they need, you have to figure out the best way to deliver your products and services. Here we look at a company's own channels as well as partner channels.

Channels - How do you plan on reaching and selling to your customer?

Once you attain a new customer, how do you intend on maintaining a relationship with them? The customer relationship segment is where you analyze this important business function.

Customer Relationship - How do your customers want to be reached?

Revenue is the life blood of any organization. The question here becomes whether you want to continue with the way you've always derived revenue ... or try to find new and innovative ways to create it. Here we look at the different ways a company can generate revenue.

Revenue streams - Can you think of new ways of generating revenue?
Enterprise Division
4 Lectures 18:31

Key resources is the first segment in the Enterprise segment of the business model canvas. Here we examine what an organization needs to produce and provide its products and services to customers.

Key Activities- What a company has to do and has to do well to deliver

What assets will you need to deliver your promise to customers? The key resources segment looks in the "back office" to determine what you will need to run your business and deliver on your value proposition.

Key Resources - The assets of your enterprise

You can't do it alone. The most successful businesses and enterprises are those that build valuable relationships with key partners. Leverage your business model by tapping into a number of critical business partners.

Key Partners - How will you need to ally with to make your business work?

How much will it cost to deliver your value proposition? Can you deliver what you promise by streamlining your operations and only focusing on the resources and activities you need so you can minimize costs?

Cost Structure - Determine the cost of your business model
Different Types of Business Models
7 Lectures 29:14

In this module we look at some modern business models. The objective is to try and find ways that you can incorporate existing & successful business models into your business or industry.

Introduction to business models

A business model that makes use of providing free services to a number of casual users.

The freemium business model

This model is similar to the freemium model, but it turns things on its head. A large base of paying customers is the revenue model which subsidizes the smaller base of those who have to use the service.

The reverse freemium business model

A great business model used by some of the world's largest businesses. Always ideal when you can score a new customer and hook them into your business long term with a constant stream of purchases and revenue.

The bait and hook business model

In a multi-sided business model, two unrelated but interdependent customer segments are served. This is the model used by Google and newspaper publishers for example.

The multi-sided business model

Obviously not everyone can build a business and business model as large as Google. In this tutorial we look at applying a multi-sided business model on a more local scale that can be used by many professional, knowledge based industries.

A smaller, more local, example of a multi-sided business model

If you are starting a business serving a niche customer segment, then you are likely going to utilize the long tail business model.

The long tail business model
Building Your Business Model From Scratch
7 Lectures 29:45

You have a blank canvas in front of you. How do you get started?

The business model building process

The business model canvas can be driven in two directions. One is focused on building a business based on the customer, whereas the other focuses on using an enterprise's existing building blocks and infrastructure to serve and entirely new market or customer segment.

Business model drivers - The client and enterprise drivers

Many businesses were created by simply asking "What if ..." questions. Many of the questions may seem un-doable at first, but do not let that deter you from trying to answer them. Perhaps you can completely disrupt your industry with some of the answers.

Start brainstorming your canvas by just asking "What If" questions

By far, the most important element of your business model will be your value proposition. If you are not offering anything your customer segment values, then your business will not succeed.

The best way to determining what your customer truly values is to put yourself into their shoes. The Empathy Map will enable you to do that.

Figure out what your value proposition is by utilizing an empathy map

If you are married and think back to your search for a wedding photographer, what was it that you were really interested in?

Example wedding photographer - What the customer really wants

Changing a wedding photographer's business to give the bride and groom clients what they were really looking for.

Offering a product and service that the client really values

If you are going to promise something to a customer that isn't offered in the industry, then you had better ensure that you have the operations and infrastructure in place to deliver. A lot at the enterprise segment of the wedding photographer's business model canvas.

Setting up operations to deliver the value proposition
2 Lectures 02:07

Thank you for your time and taking this course.

Thank You and concluding remarks

Some of my other courses you may be interested in taking to expand your business smarts!

BONUS LECTURE: Other courses
About the Instructor
Ian DiNovo, CPA, CGA
4.6 Average rating
248 Reviews
3,084 Students
5 Courses
SBC Knowledge Systems Inc.

Ian DINovo is a professional accountant and Director of SBC Knowledge Systems Inc. He has been practicing accounting and offering independent financial and business advice for over 15 years.

He is the creator of a number of courses dealing with business, tax and investment matters that are designed to make difficult topics easy to understand for everyone.

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