Business Plan Breakthroughs - 9 Critical Business Segments

The Anatomy of a Modern Business That Gets Results - Think Outside the Box and Completely Transform Your Business
5.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
522 students enrolled
Take This Course
  • Lectures 36
  • Length 2.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 9/2015 English

Course Description

If I could show you a way to completely innovate and re-think your existing business … a model to completely re-invent your startup, existing business or enterprise, would you be interested?

Introducing the ground-breaking work of dozens of visionaries, and game changers that set out to defy outdated business models and design tomorrow's enterprises.

Literally millions of people use the unique and very inventive Business Model Canvas around the world to gain clarity and insight into their business models. It is a simple, yet amazingly powerful tool when used and applied properly your business or organization. It will allow you to strategize and look at your business or startup from different perspective.

Customer Segments & Value Proposition – Figure out who your target customers are. What problems you intend to solve for them and what needs to satisfy. How to think outside-the-box.

Customer Relationships & Channels – Come up with inventive ways to deliver your products and services and the type of relationships you need to carry have with your customers. Can you change the way your industry does things for the better?

Key Resources & Activities – Determine what you need to do and how you need to do it to deliver what you promise to your customers. Or how about determining an entire new customer or market to serve by analyzing what you already have and do best?

Key Partners – Build a support system of partners, vendors and other enterprises.

Rethink Revenue Streams & Costs – Come up with different ways of generating revenues that you may have never considered. Streamline operations to save costs.

To help you tackle the Business Model Canvas head on, the course provides insight into 5 useful business models that you can use as a template to build your own enterprise. Imagine if you could be a fly on the wall in the boardroom of some of the biggest and most successful companies in the world (Google, Gillette, HP, and more) to see how their innovative business models fit nicely onto a one page canvas.

This course provides must-have knowledge for anybody who is an entrepreneur or existing business owner or anyone considering starting a business. The end game is a new model and paradigm for your business. Why not transform and disrupt your industry … simply by applying critical thinking the business model canvas forces you to do.

What are the requirements?

  • the basics of entrepreneurship and components of a business
  • the desire to think critically and apply outside-the-box ideas and concepts to their business ideas

What am I going to get from this course?

  • develop a detailed and actionable blueprint of a business model
  • have a clear understanding of who your target market is and how to deliver value to those customers
  • approach lenders, venture capitalists and investors with an easy to understand business model
  • analyze your business from a different angle and try to apply business models and concepts used by some of the world's greatest organizations

Who is the target audience?

  • startup entrepreneurs or business owners who are thinking of writing a business plan
  • student who wish to start a small business and avoid the mistakes of old and outdated business models
  • business owners who are looking to refresh their business and find new ways of doing things
  • entrepreneurs who want to "disrupt" their industry and build new business models and ventures
  • you should NOT take this course if you are looking to prepare a traditional business plan

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction & Course Outline

Thank you for signing up to take the Business Model Blueprint. A brief synopsis of the business model canvas and a little bit about me, the instructor Ian DiNovo.


Have you written a business plan or are you thinking of spending time and energy on writing one? Or worse yet, have you paid a professional business plan writer to create one for you. Unfortunately, I have to tell you that business plans are now obsolete.

The business model canvas addresses all of the short-falls of traditional business plans. investors and bankers no longer spend time reading them from cover to cover. That being the case, why even bother writing one?


How exciting and useful can the business model canvas get? This is a brief story of a consulting client of mine and how a 30 minute request for time turned into a 6 hour idea marathon.


The business model canvas as created by Alex Osterwalder and other ground-breaking and innovative leaders.

Section 2: The Business Model Canvas' 9 Segments

This lecture breaks down the nine building blocks necessary to building your business model. We look at the customer portion and the enterprise portion of the business model canvas and how it all comes together.


There is nothing complicated about the business model canvas. This lecture shows you how to break it down into its most basic level. Once you complete this lecture, you'll have a firm understanding of the canvas and the questions each segment is meant to answer.

1 page

Use this cheat sheet to help you build your business model. Each section builds and develops a crucial area of your business. Keep this cheat sheet handy when you are brainstorming and coming up with ideas.


Let's look at a simple example of Kelly's lemonade stand and how she used the business model canvas to create her niche business. Once you complete this lecture you should have a good grasp on how the elements and blocks in the canvas work together.

1 page

Here is a PDF of Kelly's lemonade stand. Use this is a basic example of how to prepare your own business model canvas.


See how you can analyze Apple's iTunes business model on a one page canvas.

1 page

The business model canvas can also be used to break down and analyze a complex business model such as Apple's iPod and iTunes ecosystem.

Section 3: Customer & Market Division

Customer segments are important in your business model. You can target the mass market or a niche customer. You can also have more than one customer segment as we'll discover in an upcoming module


Perhaps the most important segment in the Business Model canvas. This is what the business or enterprise is structured to deliver. What it stands for. If your value proposition is not in line with your customers' needs, then your business will be short lived.


Once you've determined your ideal customer and how you are going to give them the value they need, you have to figure out the best way to deliver your products and services. Here we look at a company's own channels as well as partner channels.


Once you attain a new customer, how do you intend on maintaining a relationship with them? The customer relationship segment is where you analyze this important business function.


Revenue is the life blood of any organization. The question here becomes whether you want to continue with the way you've always derived revenue ... or try to find new and innovative ways to create it. Here we look at the different ways a company can generate revenue.

Section 4: Enterprise Division

Key resources is the first segment in the Enterprise segment of the business model canvas. Here we examine what an organization needs to produce and provide its products and services to customers.


What assets will you need to deliver your promise to customers? The key resources segment looks in the "back office" to determine what you will need to run your business and deliver on your value proposition.


You can't do it alone. The most successful businesses and enterprises are those that build valuable relationships with key partners. Leverage your business model by tapping into a number of critical business partners.


How much will it cost to deliver your value proposition? Can you deliver what you promise by streamlining your operations and only focusing on the resources and activities you need so you can minimize costs?

Section 5: Different Types of Business Models

In this module we look at some modern business models. The objective is to try and find ways that you can incorporate existing & successful business models into your business or industry.


A business model that makes use of providing free services to a number of casual users.


This model is similar to the freemium model, but it turns things on its head. A large base of paying customers is the revenue model which subsidizes the smaller base of those who have to use the service.


A great business model used by some of the world's largest businesses. Always ideal when you can score a new customer and hook them into your business long term with a constant stream of purchases and revenue.


In a multi-sided business model, two unrelated but interdependent customer segments are served. This is the model used by Google and newspaper publishers for example.


Obviously not everyone can build a business and business model as large as Google. In this tutorial we look at applying a multi-sided business model on a more local scale that can be used by many professional, knowledge based industries.


If you are starting a business serving a niche customer segment, then you are likely going to utilize the long tail business model.

Section 6: Building Your Business Model From Scratch

You have a blank canvas in front of you. How do you get started?


The business model canvas can be driven in two directions. One is focused on building a business based on the customer, whereas the other focuses on using an enterprise's existing building blocks and infrastructure to serve and entirely new market or customer segment.


Many businesses were created by simply asking "What if ..." questions. Many of the questions may seem un-doable at first, but do not let that deter you from trying to answer them. Perhaps you can completely disrupt your industry with some of the answers.


By far, the most important element of your business model will be your value proposition. If you are not offering anything your customer segment values, then your business will not succeed.

The best way to determining what your customer truly values is to put yourself into their shoes. The Empathy Map will enable you to do that.


If you are married and think back to your search for a wedding photographer, what was it that you were really interested in?


Changing a wedding photographer's business to give the bride and groom clients what they were really looking for.


If you are going to promise something to a customer that isn't offered in the industry, then you had better ensure that you have the operations and infrastructure in place to deliver. A lot at the enterprise segment of the wedding photographer's business model canvas.

Section 7: Conclusion

Thank you for your time and taking this course.


Some of my other courses you may be interested in taking to expand your business smarts!

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Ian DiNovo, CPA, CGA, SBC Knowledge Systems Inc.

Ian DINovo is a professional accountant and Director of SBC Knowledge Systems Inc. He has been practicing accounting and offering independent financial and business advice for over 15 years.

He is the creator of a number of courses dealing with business, tax and investment matters that are designed to make difficult topics easy to understand for everyone.

Ready to start learning?
Take This Course