Business Leadership from Successful Founders
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Business Leadership from Successful Founders

Inside the stories, philosophies, advice and inspiration of successful founders
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
0 students enrolled
Last updated 5/2017
English
Curiosity Sale
Current price: $10 Original price: $25 Discount: 60% off
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Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Employ techniques learned from these successful entrepreneurs.
  • Become better leaders.
View Curriculum
Requirements
  • A basic business background is helpful, but not required
Description

Business Leadership from Successful Founders presents a dozen case studies of highly successful enterprises. In each of the 7-12 minute case studies, the company founders will share their stories, philosophies, advice and inspiration, covering topics such as business planning, marketing, people management, sales, and more. These highly crafted segments are the result of hours of on location shooting with each of the founders.

The companies featured cover a wide array of market areas, such as consumer products, food, law, accounting, ecommerce, advertising, retail, and others. While some content contains industry specific advice, the case studies assume no prior industry knowledge and all feature practical business guidance that will prove useful to everybody from a student to a CEO.

Titles include:

Birchbox Started in 2010 by two business school students, Birchbox is a leading online subscription service that sends its over 1 million subscribers 4-5 samples of beauty products a month. The company now generates over $125 million in revenue and is valued at $485 million.

Blinds(dot)com As the world’s largest online seller of blinds and window coverings, Home Depot subsidiary blinds(dot)com embraced technology to grow a mom and pop blinds store into a close to $200 million a year business, while still staying true to its original culture of service.

Brafman and Associates A strong work ethic drove Benjamin Brafman from his humble beginnings asthe son of working class Holocaust survivors to being one of the most renowned criminal defense attorneys in the world. His firm Brafman and associates has represented prominent figures such as Sean "P. Diddy" Combs, Dominique Strauss-Kahn, Jennifer Lopez, and Michael Jackson. New York Magazine has named him as the best criminal defense lawyer in New York.

Bronner Group, The Gila Bronner, president and CEO of the Bronner group, has leveraged minority set asides to expand her professional services firm from a one woman business to over 10 offices, practicing in a dozen states and 400 jurisdictions.

Communispace Diane Hessan has grown the online focus group service Communispace from an idea to a company that sold to the world's largest advertising agency Omnicom for over $100 million. Communispace now has over 200 clients and 500 employees. Diane now teaches people how to gain employment and thrive in a startup environment through her role as the CEO of the Startup Institute.

Honest Tea As the nation's number one organic bottled tea, Coca-Cola subsidiary Honest Tea generates over $100 million in revenue, while still maintaining thesocial values that it was founded upon. It is currently found in over 100,000 stores across the US.

LIDS As a Junior in college Ben Fischman started LIDS, which grew from a hat cart in a mall to over 1,000 locations and $800 million in revenue. He sold his members only online shopping service Rue La La for over 350 million dollars. He's now created Launch, an ecommerce business incubator that aims to create 1-3 e-commerce companies a year.

Project Regeneration At just 21 years of age, Bed-Stuy native Barnabas Shakur founded project regeneration, a non-profit that provides over 500 at-risk youth an alternative to the streets, through educational workshops, job training,and martial arts classes. Participants in this social entrepreneurship venture generate the revenue to fund many of these programs by cleaning the exteriors of homes for property owners in the neighborhood.

Pursuit of Excellence Leaving a corporate job to take more control of her life, Marie Diaz has grownher human capital management company Pursuit of Excellence from a one woman business to a company with hundreds of employees and millions in revenue.

Waze With over 50 million  users, the leading real time traffic navigation app Waze was acquired by Google for over a billion dollars. Co-founder Uri Levine has now moved on to another venture, FeeX, a website that helps users track financial service provider fees.

WeWork   Israeli born Adam Neumann helped grow WeWork from a single co-working office location in 2010 to over 50 locations and 40,000 members in the US and abroad. The rapidly growing company is now valued at over $16 billion. He is number one on Forbes’ 40 under 40 list.

Zappos After selling his internet advertising network Link Exchange to Microsoft for $265 million, Tony Hsieh grew the online shoe and apparel site Zappos from $1.6 million in revenue in 2000 to over a $1 billion in 2009 through his innovative approaches to customer service and company culture.


Who is the target audience?
  • Those interested in how successful businesses are built and how to emulate.
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Curriculum For This Course
66 Lectures
02:03:07
+
Introduction
1 Lecture 02:24
+
Blinds.com
6 Lectures 10:13


Creating a Culture
03:17

Marketing through Customer Service
01:00

Open Communication
00:35

Remembering
02:04
+
Benjamin Brafman
5 Lectures 11:43
Introduction to Benjamin Brafman
01:24

A Strong Work Ethic
03:34

Starting a Business
01:51

Integrity and Humor
02:06

It Doesn't Get Easier
02:48
+
Introduction to Communispace
4 Lectures 08:45
Introduction to Communispace
00:45

Early Life
01:43

The Idea
02:26

People Performance
03:51
+
Honest Tea
6 Lectures 09:26
Introduction to honest Tea
01:13

The Right Idea
01:55

Starting the Business
02:31

Marketing
00:56

People Performance
01:30

Selling the Company
01:21
+
LIDS
7 Lectures 12:06
Introduction to LIDS
00:41

Early Days
02:42

Starting the Business
02:59

People Performance
02:05

Customer Service
01:24

The Power of Membership
00:54

Leadership
01:21
+
Project Regeneration
5 Lectures 08:05
Intro to Project Regeneration
01:02

Early Days
02:00

The Model
01:04

Marketing
01:10

Evolving Leadership and Growth
02:49
+
Pursuit of Excellence
3 Lectures 07:19
Introduction to Pursuit of Excellence
01:49

Starting the Business
03:45

Management by Objectives
01:45
+
Waze
5 Lectures 10:18
Introduction to Waze
00:42

Early Values
01:33

Starting the Business
01:53

Financing
03:52

People Performance
02:18
4 More Sections
About the Instructor
TeleTime Video Productions
4.6 Average rating
18 Reviews
299 Students
6 Courses
Producers of Thousands of Business Video Progams

TeleTime has pioneered video programming in many areas of business communications, especially in entrepreneurial education.

TeleTime has been recognized as an Inc. 500 company, produced close to
3000 business programs servicing the who’s who in the corporate
world with a stunning assortment of small to mid-size business.

In the Entrepreneurial community, approximately 1000 different programs
have been produced, mostly in areas of entrepreneurship education. On
reviewing our business educational offerings, the viewer will recognize
and appreciate the dynamics of our approach. Typically, the result is 1
hour of finished content edited from over 20 hours of gathered material.
Also, the video educational programs typically feature many fast growth
entrepreneurs and/or business leaders sharing their insights and
guidance. This approach results in videos that are packed with practical
content that is designed to deliver solutions and change to business
behavior.

Partnerships in programming has been established with organizations such
as; Inc. Magazine, Black Enterprise, The American Legion, The SBA,
BusinessWeek, Dell, AdAge, AT&T, USPS, Comcast, ADP and others.

In developing these programs, we have  interviewed and reported on
hundreds of recognized business leaders and company founders. A small
example are leaders from; JetBlue, Black Entertainment Television, Pizza
Hut, Dominoes, Zappos, Priceline, Estee Lauder, Chanel, John Paul
Mitchell Systems, LIDs, WeWork, H&R Block, Famous Amos and many
others.