137,000 new business are started every day – and every one of them needs a website!
Creating websites is one of the fastest growing business opportunities. However most people assume that this is the domain of computer experts with years of experience. Sure, that’s the case if you’re trying to create a complex website with special links to other business systems. However for most of these 137,000 businesses this is not what they need, which means that if you have the right tools and some simple training you can tap into this huge business opportunity.
In this course we will show you how to use one of the easiest to use website design tools, Weebly, for creating websites. I’ve been creating websites for years, but I wanted to see if my daughter, who is new to this could also do it, and in no time she had her own business up and running. Together we will show you how you can easily create websites for businesses. The best part is that the income you earn is annuity income – that means you create the website once, but the customer keeps paying you, because after all they don’t want to lose their website.
So, join us to learn how easy it is, without any coding skills or any previous experience, to setup professional websites for businesses that will not only impress them, but set you up in your own home-based business!
"Craig is possibly one of the most interesting presenters I have encountered. His students love him and in public forums he is unequalled." (Prof. Maharaj)
Hi...We want to introduce ourselves to you, because how are we going to learn together if we don't know each other. So sit back, grab some popcorn...and let's say hi ;-)
Let's get going...we are using the amazing, and free Weebly tool for this course. In this session we will guide you through registering and tell you about things to do and avoid.
Weebly is an amazingly simple, but very powerful tool. We will take a high level look so you can get the lie of the land. It's sort of like we will take you up a high mountain where you can appreciate the view. We will ski the slopes later, and that will be even more fun.
OK, enough touring...let's get to the fun. How about we show you how easy it is to create a site. We mean, like really easy - mindblowing easy. You're going to wonder how come you never did this before.
Tell the world! That's the next step. Putting your website out into the Wild Wild Web, because afterall you want people to be able to see it. After this your first website is out there for the world to see, you've truly begun your journey.
Let's add more to this website, and it's just as easy as everything we've already done. In this lesson we are going to look at how to add more pages. Once you have this figured there is no end to how big a website you can create.
You must be excited now. By now you have learned the basics of Weebly designer. You know your way around and you know how to setup a basic website. Now equipped with that we're moving into the next exciting part - let's get your business site setup. That's the goal isn't it? To setup a website for you that encourages people to use you to develop websites for them.
Let's take a look at OutThereSites - our online website design business. We'll show you around so you can see what it offers, and then we will help you create your own business website too.
Firstly you need a Sales Page. You need to tell the potential customers what you offer, and why your offer is just so good they can go nowhere else. We will show you how to do this, and why you have an unbeatable offer because of the tool you're using.
Your business site is going to be really impressive because it will even have a video that overviews your business. Now you're thinking, "I don't have the skills to create a business video pitch". Again, don't worry. We are going to show you a simple, amazing, free tool you can use that will create an amazing animation for your business...your customers will be impressed.
We continue with our lesson on creating a video for your website...this is really worth it. And the big benefit, in addition to learning how to create a great promo video for you website is that you now have the skills to do the same for you customers - another reason they will choose you.
This is pretty straightforward, but very important - your About Page. What goes on it and how do you set it up. Let's find out.
Your customers want proof of what you can do. Now what? No problem, you just create an examples page. In fact all you need to do is practice by creating a few websites for your friends (they will pay you for these too eventually if you want) but these become your showcase examples. In no time, not only are your skills honed, but you have a portfolio of examples, and the business roles in.
By this stage you have created your own "Website Design" business site. You are now ready to create sites for customers. In this section we will talk you through the key aspects that could be included in a customer site. The more you include, the more they pay...so now you have lots of options.
The basics that need to be in place to create your customer site. As we said earlier, the first couple of times you dod this it may be for free for friends. This is a great way to practice and also to get your portfolio developed.
Yes, we know you know this. We covered it in the intro section and in setting up your own site. However, the Home Page is the landing page (normally) for sites and you want to make sure it look good - so let's check it out.
In this lesson we look at adding pages to our customer's site. We will discuss how you can charge for the number of pages in a later lesson. This additional page could be anything, but typically customers want to showcase who their customers are - much like you did with your example websites.
Every business needs a Contact Us page...and we're going to show you how to set this up, and even include a map - which makes it appear a lot more professional.
We live in a connected social media world. Your customer, in all likelihood, will have various social media accounts. Your website will be the central hub for all of these and so in this lesson we will show you how you can easily link to all their social media sites.
Now your customer's site is moving beyond just simple into the professional zone. Not only is it a website, it now has an integrated blog too. That means there is another opportunity to charge more. So, let's see how easy it is to setup a blog for you customer, if that is something they want.
In a previous lesson, we looked at how you can link to various social media sites - well, on this lesson we take it further. We will show you how easy it is to embed a Twitter feed into the website. This is so impressive, yet so easy to do - when you know how.
Another feature that adds a bit of something extra is having an interesting visitor counter or country map on the pages. Let's see how easy this is...in fact, once you have figured this out, you will see that you can add just about anything to your customer's site using widgets.
Finally there is the issue of registering the domain name of your customer. There are several options around this, and we will talk about them and how to best go about this.
Everything is ready. Now all you need to do is tell the world. If we gave you all the tools - which we have, but didn't cover this, it would be like winking at someone in the dark - pretty ineffective. You have the tools, and the know-how, now all we need to cover is how to get the word out there, and your business off the ground.
We start off by talking about the basics of promoting and sales. This is really important to understand, so listen carefully, we really want to make sure your business is a success.
You need to make them really, really want a website. They already know they need one - but we want to equip you with the compelling reasons you must give your potential customers to go with you.
Your customers, like you, will look at alternatives. We will show you how you can show that you are the best choice for them when all things are considered.
One of the key factors when making a decision is minimising risk. So, if you can do that for your customers you will win more. In this lesson we will show you how to make your offering a real zero-risk decision.
The final part of the sales cycle is the sale. That after all, is what you really want. So, having dealt with all potential customer issues, we look at how to make the sale!
A brief review of what we have learned in this section, and the importance of a solid and well thought through sales cycle. Equipped with this you are ready to launch a successful online business.
What a journey. If you have followed the course and worked along with us, you now have a fully-fledged, Website Design business. Well done! We wish you all the success and look forward to hearing from you on how it's going.
Craig is a dynamic international speaker who has been involved in business, I.T. and education for over 20 years, with his PhD speciality being in IT and learning. He has taught and inspired everyone from politicians to corporate leaders to parents to children, all around the world. In addition he has published numerous books and research papers on IT, and launched many successful businesses both offline and online.
Craig is not only pushing the boundaries of teaching and learning, he has pushed the boundaries of physical endurance having run over 30 marathons (42km/26mi), 8 Comrades Marathons (90km/56mi). For Craig, life is about living it to the full!
Craig's passion is to creatively inspire people, whether through his work with disadvantaged communities in Africa or through his seminars to international leaders. Join Craig, one of the world's foremost authorities in online learning, and not only will you learn amazing things, you will be inspired by his creative and engaging approaches.
If you want to find out more about Craig then visit his website below.
What people say about Craig
- "Craig has the rare ability to engage personally with each member in his audience" (A. Byrnes, PDM Pty Ltd, Australia),
- "Craig is a dynamic speaker, out-of-the-box strategic thinker and professional" (R. van Rooyen, Associate Partner, Deloitte)
- “Mr. Blewett is a pleasure to take in. The excitingly focused style by which he speaks keeps you on the edge of your attention.” (C. Stickney, USA)
- “Craig is an experienced and highly competent teacher and presenter. He has the rare ability to convey innovative concepts in an engaging fashion that is packed with enthusiasm but also logic and balance.” (Dr. Alleyne, UK)
- "Craig is possibly one of the most interesting presenters I have encountered. His students love him and in public forums he is unequalled." (Prof. Maharaj, UKZN, South Africa)