Business Fundamentals: Corporate Strategy
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Business Fundamentals: Corporate Strategy

Business Strategy: Understand what it takes to be successful in business
4.5 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
571 students enrolled
Created by 365 Careers
Last updated 9/2017
Current price: $10 Original price: $150 Discount: 93% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Perform industry analysis
  • Execute competitor analysis
  • Apply the Five forces model
  • Assess the bargaining power of suppliers and clients
  • Understand the threat of substitute products and new industry entrants
  • Apply Game theory in practice
  • Study how competitors behave: Cooperation or Competition
  • Focus on the way companies acquire a competitive advantage
  • Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche
  • Discuss the advantages of vertical and horizontal integration
  • Learn how to perform a SWOT analysis in practice
View Curriculum
  • The course is suitable for people with business education and for people without business education

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy
  • Management and Leadership
  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

  • The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline
  • Porter’s five forces model
  • The bargaining power of buyers
  • The bargaining power of clients
  • The threat of new entrants
  • The threat of substitute products
  • Game theory
  • The typical company lifecycle
  • What a competitive advantage is
  • How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche
  • The dangers of pursuing a hybrid strategy
  • How to choose whether to grow organically or through M&A
  • The difference between horizontal and vertical integration
  • The advantages and dangers of outsourcing
  • How to apply a SWOT analysis in practice

These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.

This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.

The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.

And it gets even better! If you complete 50% of the course you will gain access to our Management and Leadership course, and if you complete 100% you get access to Marketing Strategy.

So, what are you waiting for?

Click the “Take this course” button and let’s begin this journey together!

Who is the target audience?
  • Aspiring entrepreneurs
  • Business owners
  • Business executives
  • Business analysts
  • Students who want to learn how to set up a successful business venture
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Curriculum For This Course
39 Lectures
Introduction - What does the course cover? - Welcome onboard!
1 Lecture 02:05
The fundamentals - Why companies need a Strategy and how a Strategy helps firms
3 Lectures 15:41

Distinguishing Corporate and Business Strategy

The Mission, Goals, and Values statements
The industry lifecycle model - an invaluable tool for practitioners
6 Lectures 18:56
Introducing the industry lifecycle model

Here is why you need to know about the industry lifecycle model

The growth stage - Sales are ramping up

The maturity stage - It's time to make some money

The decline stage
The five forces model: you need this model before investing in an industry
7 Lectures 25:11
The five forces model - An invaluable tool for practitioners

The threat of substitute goods

Competitor analysis

Managing the relationship with suppliers

The bargaining power of clients

Applying The Five Forces model in practice
Game theory applied in a corporate context
4 Lectures 08:12
The essence of zero-sum games

Game theory and why it is useful in Strategy

Understanding the Prisoner's dilemma and its implications in the business world

Gametheory shown in practice
Understanding the concept of competitive advantage
6 Lectures 17:53
Internal decision making

Introducing the company lifecycle model

What is a competitive advantage and why companies need it

Acquiring a sustainable competitive advantage

The fundamental role of resources and capabilities

Acquiring a competitive advantage
Competing with the other companies in the industry: Choosing a competitive model
5 Lectures 17:26
Focusing on Competitive strategy

The cost leadership strategy - sell cheap

Differentiation - Be different

Niche strategies - serve a specific sub-segment of people in the best way

Hybrid strategies and why they can be dangerous
The types of growth strategies used by companies
5 Lectures 15:46
The main types of growth strategies

Organic growth - building a solid foundation and growing from the inside

Inorganic growth - Using the potential of M&A to acquire third party companies

Growing horizontally

Growing vertically
The SWOT framework
2 Lectures 06:42
SWOT analysis - a useful framework for strategic analysis

SWOT analysis in practice - analyzing Starbucks
About the Instructor
365 Careers
4.5 Average rating
11,282 Reviews
83,290 Students
20 Courses
Creating opportunities for Business & Finance students

365 Careers is a firm specializing in high-end business, financial, data science, and office producitvity training programs. Our growing list of courses includes Excel (Microsoft Excel for Beginner and Advanced users), PowerPoint, Word, Outlook, Accounting, Finance 101, Investment Banking, Financial Modeling, Company Valuation, Financial Planning & Analysis, Job Hunting, Strategy, Management, Marketing, Decision Making and Negotiation, and Python trainings. Our goal is to provide to our students the practical instruments they will need in order to perform successfully at their future workplace.