A Complete Guide to Business for Musicians

Learn how to build a business you love!
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Instructed by Jordan Stevens Business / Strategy
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  • Lectures 29
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2014 English

Course Description

Whether you are a teacher, artist, or band member this course will show you how to build an audience of raving fans and how to keep them engaged.

During this course you learn how to create an irresistible brand, tackle social media and the world wide web. This course will give you the tools you need to develop your music career into one that is sustainable – that means no more day-time jobs!

The course includes over 20 lecture style videos, four interactive quizzes to test your knowledge and over a dozen pages of take-home tips sheets.

During this course, we'll be covering four main topics:

  1. Business fundamentals
  2. Branding
  3. Promoting
  4. Financing

Each topic includes workouts, so that you can start applying what you've learned.

So, even if you've never taken a business course, you'll be able to use the tricks and tips found in this program to make the most of your career as a musician. This course is designed for artists and bands, but is highly useful for music teachers and entrepreneurs of all stripes. See you in class!

What are the requirements?

  • Computer
  • Willingness to create

What am I going to get from this course?

  • A solid business foundation
  • Four quizzes to test your knowledge
  • A strong brand to build your empire
  • A dozen pages of worksheets and resources

Who is the target audience?

  • Music teachers
  • Music Artists
  • Bands
  • Band members
  • Entrepreneurs

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introuction

In this first video, I'll cover the ins and outs of this course. I'll also share how you can get the most out of this course.

Section 2: The Foundation

In this chapter I'll show you why you are in business. We'll also look at what a business is, the many ways to structure a business and things you need to do in order to start your business.


Here we'll cover the basics of running a business. I teach you how to create a mission statement, set goals and make a splash as you get off the ground.

1 page

This document will help you develop an aspirational mission for your business

Milestones – Workout
1 page

This lecture features on of my favourite concepts. I'll teach you the three things that every business needs in order to win in business.

1 page

This exercise will help you figure out how you are going to win in your business. Take your time and work your way through each questions and discover how you will succeed.

5 questions

This quiz will test your knowledge on business fundamentals. Good luck!

Section 3: Building your Brand

Let's get started with marketing. This video is your introduction to marketing.


In this lecture, I'll discuss what a brand is and how it can be used to make your business stronger.


In this chapter of the course you'll learn how to name your idea. I'll show you a few tricks that I use and you'll get a chance to workout you name in the exercise.

2 pages

In this workout you'll develop a name for your business.


In this section of the course you'll learn about creating a logo and selecting colours for your business. We'll also discuss the pros & cons of using a professional or DIY logo design.


Let's great creating your tagline now. Take a look at this video for some advice and then go create your tagline in the workout!

2 pages

In this workout you'll take a look at your tagline and slogan. You'll work on developing a tagline that will match your brand.


In this video we'll go over how to position your company to win.

3 pages

This workout is designed to help you developed your target audience, a persona for your target audience and your positioning statement.


Okay, you've finished the branding section of this course. Here's a quick review of what you've learned.

5 questions

Here's your second quiz. In this one you'll test your knowledge of marketing concepts

Section 4: Marketing Tactics

Now, we're going to start looking at specific marketing tactics you can use to promote your idea. Let's get started.


In this lecture you'll learn all about digital marketing. We'll discuss social media, websites and video marketing.


Here we'll delve into the world of permission marketing. These tactics include email marketing and text messaging.

2 pages

This document show you some of the great marketing tools that will help you promote your business.

Promotion Quiz
5 questions
Section 5: BONUS – Marketing for Live Performers

Let's spend a bit of time talking about marketing tactics for live performers. Here you'll get the low down on how to create location based marketing ideas.

Section 6: Your Financial Plan

Now, we're moving into the financial planning section of the course. This first video will teach you about budgeting.

3 pages

This sheet shows an example of what a budget looks like. It's similar in style to an income statement only it is forward looking as opposed to backwards looking like an income statement. If you'd like to get the excel sheet to edit, send me a message and I'll make a copy avilable for you.


In this section you'll learn how to read two important fianancial documents the balance sheet and the income statement.


Most ideas need to have some funding in order to be successful. In this lecture you'll learn about the way in which you can get an investment for your business.


Alright, you've learned about fianancial planning. Way to go. Here's a quick review of what you've learned.

5 questions

This quiz covers the financials section of the course

Section 7: Conclusion

You've made it! Have a listen to the final lecture as we review everything you have learned.

1 page

Alright, one more for the road. In this PDF you'll see some of my favourite resources from around the web and in your local bookstore. Come back soon, I'll be updating this document from time to time.

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Instructor Biography

Jordan Stevens, Entrepreneur and music professional

Almost born with a guitar in his hands, Jordan Stevens is instrumental in inspiring people to listen to the world around them.

As a Hollywood trained composer, Jordan brings skills and experience that are unique, creative and profitable. His music has been performed at the Museum or Modern Art in New York and at the Toronto International Film Festival.

Jordan's work also extends into research with Ryerson University SMART lab (Science of Music Auditory Research and Technology) and its Centre for Learning Technology.

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