A Complete Guide to Business for Musicians
2.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11 students enrolled
Wishlisted Wishlist

Please confirm that you want to add A Complete Guide to Business for Musicians to your Wishlist.

Add to Wishlist

A Complete Guide to Business for Musicians

Learn how to build a business you love!
2.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11 students enrolled
Created by Jordan Stevens
Last updated 6/2014
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • A solid business foundation
  • Four quizzes to test your knowledge
  • A strong brand to build your empire
  • A dozen pages of worksheets and resources
View Curriculum
  • Computer
  • Willingness to create

Whether you are a teacher, artist, or band member this course will show you how to build an audience of raving fans and how to keep them engaged.

During this course you learn how to create an irresistible brand, tackle social media and the world wide web. This course will give you the tools you need to develop your music career into one that is sustainable – that means no more day-time jobs!

The course includes over 20 lecture style videos, four interactive quizzes to test your knowledge and over a dozen pages of take-home tips sheets.

During this course, we'll be covering four main topics:

  1. Business fundamentals
  2. Branding
  3. Promoting
  4. Financing

Each topic includes workouts, so that you can start applying what you've learned.

So, even if you've never taken a business course, you'll be able to use the tricks and tips found in this program to make the most of your career as a musician. This course is designed for artists and bands, but is highly useful for music teachers and entrepreneurs of all stripes. See you in class!

Who is the target audience?
  • Music teachers
  • Music Artists
  • Bands
  • Band members
  • Entrepreneurs
Students Who Viewed This Course Also Viewed
Curriculum For This Course
29 Lectures
1 Lecture 05:51

In this first video, I'll cover the ins and outs of this course. I'll also share how you can get the most out of this course.

Preview 05:51
The Foundation
6 Lectures 28:06

In this chapter I'll show you why you are in business. We'll also look at what a business is, the many ways to structure a business and things you need to do in order to start your business.

Preview 10:18

Here we'll cover the basics of running a business. I teach you how to create a mission statement, set goals and make a splash as you get off the ground.

Business Foundations

This document will help you develop an aspirational mission for your business

Creating Your Mission – Workout
1 page

Milestones – Workout
1 page

This lecture features on of my favourite concepts. I'll teach you the three things that every business needs in order to win in business.

Winning in Business

This exercise will help you figure out how you are going to win in your business. Take your time and work your way through each questions and discover how you will succeed.

Winning in Business – Workout
1 page

This quiz will test your knowledge on business fundamentals. Good luck!

Business Fundamentals Quiz
5 questions
Building your Brand
10 Lectures 28:02

Let's get started with marketing. This video is your introduction to marketing.

Marketing Introduction

In this lecture, I'll discuss what a brand is and how it can be used to make your business stronger.

What is a Brand?

In this chapter of the course you'll learn how to name your idea. I'll show you a few tricks that I use and you'll get a chance to workout you name in the exercise.

Naming Your Business

In this workout you'll develop a name for your business.

Naming Your Business – Workout
2 pages

In this section of the course you'll learn about creating a logo and selecting colours for your business. We'll also discuss the pros & cons of using a professional or DIY logo design.

Logos and Brand Colours

Let's great creating your tagline now. Take a look at this video for some advice and then go create your tagline in the workout!

Taglines & Slogans

In this workout you'll take a look at your tagline and slogan. You'll work on developing a tagline that will match your brand.

Taglines & Slogans – Workout
2 pages

In this video we'll go over how to position your company to win.

Positioning & Choosing an Audience

This workout is designed to help you developed your target audience, a persona for your target audience and your positioning statement.

Positioning & Choosing an Audience – Workout
3 pages

Okay, you've finished the branding section of this course. Here's a quick review of what you've learned.

Section Review

Here's your second quiz. In this one you'll test your knowledge of marketing concepts

Branding Quiz
5 questions
Marketing Tactics
4 Lectures 31:14

Now, we're going to start looking at specific marketing tactics you can use to promote your idea. Let's get started.

Introduction & Word of Mouth

In this lecture you'll learn all about digital marketing. We'll discuss social media, websites and video marketing.

Online Marketing – Websites, Social Media & Video Marketing

Here we'll delve into the world of permission marketing. These tactics include email marketing and text messaging.

Permission Marketing – Email & SMS Marketing

This document show you some of the great marketing tools that will help you promote your business.

Marketing Tools
2 pages

Promotion Quiz
5 questions
BONUS – Marketing for Live Performers
1 Lecture 11:17

Let's spend a bit of time talking about marketing tactics for live performers. Here you'll get the low down on how to create location based marketing ideas.

Location Based Marketing and Section Review
Your Financial Plan
5 Lectures 34:38

Now, we're moving into the financial planning section of the course. This first video will teach you about budgeting.

Introduction to Financial Planning – Budgeting 101

This sheet shows an example of what a budget looks like. It's similar in style to an income statement only it is forward looking as opposed to backwards looking like an income statement. If you'd like to get the excel sheet to edit, send me a message and I'll make a copy avilable for you.

Budgeting Worksheet
3 pages

In this section you'll learn how to read two important fianancial documents the balance sheet and the income statement.

Financial Reports

Most ideas need to have some funding in order to be successful. In this lecture you'll learn about the way in which you can get an investment for your business.

Funding your idea – Angels, Sharks & Dragons – oh my!

Alright, you've learned about fianancial planning. Way to go. Here's a quick review of what you've learned.

Section Review

This quiz covers the financials section of the course

Financials Quiz
5 questions
2 Lectures 06:39

You've made it! Have a listen to the final lecture as we review everything you have learned.

Parting Thoughts

Alright, one more for the road. In this PDF you'll see some of my favourite resources from around the web and in your local bookstore. Come back soon, I'll be updating this document from time to time.

BONUS – Resources (books, websites, tools, etc.)
1 page
About the Instructor
Jordan Stevens
2.5 Average rating
1 Review
12 Students
2 Courses
Entrepreneur and marketing professional

In a nutshell, I am a former musician turned marketer who is passionate about entrepreneurship and leadership.

Throughout my life, I have worked hard to remove barriers for myself and others. Born with congenital measles, I am deaf in one ear and blind in one eye. As a result, I have developed a knack for solving problems and overcoming obstacles.

In the last five years, I have started three businesses (one successful exit) and have helped other companies including Yellow Pages Group, Rogers Communications and Facebook Canada build brands that connect with their ideal customers. I also continue to advise startups on technology innovation (web and mobile development including UX/UI and IT infrastructure), marketing strategy and implementation.