This course is for freelancers, entrepreneurs and employees in general who want to improve the effectiveness of their business emails. There is a special conduct in business writing and one cannot find always explicit rules for it. This course sums up the most important aspects, in concrete tips and actionable steps. It also makes the students change a bit the lenses through which they've seen emails so far and get a certainly fresher perspective. The course has 18 video lectures and is structured in 5 sections of a total length of 1 hour and a half: quick, easy, entertaining and highly effective learning, a comprehensive pill of knowledge, applicable from second one in your daily professional life.
Introductory lesson on the need to master email correspondence in business. The milestones of this entire course in 10 points
Have you ever wondered why business correspondence is so different from the personal one? Why do we need rules for business, written or not?
Why is there a little science behind writing business emails that not everybody masters?
Find out why there will always be a difference in perspective between sender and receiver and differences in expectations. Understanding both sides helps you figure out what to focus on and what to expect from the other side. A little exercise of changing shoes helps a lot to a more effective communication. Learn here the 3 rules of empathy.
Learn facts and figures about your daily addictions that you are never aware of.
Find out here the main typologies of annoying email writers just to make sure you’ll not be one of them. The way a person writes an email says a lot about one’s frustrations, misconceptions or fears. Just make sure you are not that transparent and easy to read.
Find out basic rules in setting your professional identity before sending any mail that are so common sense that they are… constantly ignored.
Hard facts & figures and tips as resulted from a research about the importance of writing a good, effective, unambiguous mail. Things that all senders do, all the time, unaware of their consequences upon the receiver. Facts you did not know about, most certainly.
Unless you can answer to these 4 questions, you won’t be able to compose an email that is well structured and that has a clear effect on the receiver. Starting from the premise that any email wants a reaction (call it answer, reply or whatever), you must be fully able to answer these 4 capital questions.
Consciously or not, we all stick to logic and flawless structure as it eases our path to understanding any content. If mails have a clean structure, then they have a chance to be fully read, understood and acted upon.
So how to write with logic?
Emails for business purpose should be considered in the paradigm of scarcity of resources. Imagine that you have to pay for every word you use. Would you still be lengthy in your writing? Here are a few tips for the right trimming of words.
If your content is perfectly crafted it will not pass the exam unless it respects all the rules of legibility and readability. Legibility is the first condition for readability: it’s simply how well you see the letters. Readability has to do with the shape of the content: it’s how easily you can read the words and how clear is the path towards meaning. Find out a few mandatories here.
35% of email recipients decide whether or not to open an email based on subject line alone. One of the best rules of thumb to use when sending emails that never fails is to simply put yourself in the shoes of your recipients and ask yourself which types of subject lines would turn you away. And just avoid using them. Find in this lecture some common sense and always-ignored rules.
What I mean with this lecture are those situations in which you get the opposite effect of your intention and nothing saves the conversation and sometimes even the relation. Here we’ll find a few ways to avoid miscommunication and maybe save business relationships.
Emails are mainly for information, confirmation and a light form of persuasion and not so good for emotion or engagement. It is very difficult to convey enthusiasm, empathy or total transparency via email. Emails are functional in the space of the status quo, not very efficient in changing it. Here are the most outrageously wrong situations in email writing.
The main points of action in this course sided by a bit of homework for you.
A last little challenge for when you receive emails from people you’ve never seen before.
Hello, dear student! Welcome on my page!
Unwrap this series of courses, packed into a Udemy Program, so you can quickly monetise your expertise, whatever it is.
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I am a Personal Branding Consultant, Founder of Innerout, a Personal Branding and Reputation Management entity, providing Branding Consultancy for Startups and Lifestyle Entrepreneurship.
16 years in Marketing Communication (Advertising and Branding agencies) from middle to top management positions: Client Service and Liaison in both entrepreneurial and corporate environments have been a blast for building my career.
I’ve worked as a part of Communication Consultancy teams for CPG global brands like Coca-Cola, Nestle, Unilever, Nivea, Henkel and IT field (Bitdefender and Qualitance)
I’ve been a Senior Brand Consultant within Brandient, one of the most reputed and awarded Brand Consultancy and Design Companies in Europe.
I delivered countless of public speaking on branding and leadership as well as brand engagement sessions for top companies and industries ranging from Pharmaceutical, Banking and IT fields.
I’m sure you’ll enjoy this Exclusive Program I created. If you need more info, or guidance into anything in particular, just post in the Questions Area.
Thank you for your interest in my courses and in me as a professional. I look forward to seeing you in one of my lectures very soon and I promise you that at the end of my courses you’ll have a …Brand New perspective on yourself!
So, go on! See what's in here for you!